Opinion & Analysis
A look back: McIlroy’s knockout year
Rory McIlroy ended the past season as golf’s undisputed heavyweight champ. Any ideas to the contrary were put to rest when the 23-year-old captured the 94th PGA Championship by a record eight strokes.
The way McIlroy continued to win after bludgeoning the Ocean Course seemed almost matter of fact. He won two out of the four FedExCup events with relative ease, and claimed both money titles on the PGA and European tours before striking a single shot at the season-ending DP World Tour Championship in Dubai. Having accumulated so much hardware and goodwill throughout the season, nobody would’ve blamed McIlroy for coasting in his last start. Instead, he reminded the competition that he was more than capable of outworking, outlasting, and yes, out-punching them.
Unexpectedly, the glory of capping off the 2012 season with one final victory almost belonged to Justin Rose. He woke up on Sunday six shots back of the leaders and seemingly out of contention. Instead of giving into any feelings of misfortune, Rose summoned his best tee-to-green game of the season, overtaking the leaders during a back-nine stretch that included four birdies and an eagle.
His watershed moment came on the 72nd hole, the 620-yard par 5. As he had done all afternoon, Rose struck an impressive tee shot that found the center of the fairway, leaving himself a good angle for his second. Needing to close out with no less than a birdie to stave off a pursuing McIlroy, Rose muscled his approach to the back portion of the meandering green, leaving himself a lengthy putt over a steep ridge to a downhill hole location.
While Rose has improved his ball-striking year after year, his putting has consistently straddled the line between average and mediocre, never cracking the top 50 in strokes gained putting. Whether it can be attributed to working with his new putting coach, David Orr, or some new found maturity, Rose had finally started to sink some meaningful putts, none more important than the one he administered to Phil Mickelson on the final day of the Ryder Cup.
Surveying his predicament on the 18th green, Rose once again had no margin of error to work with, describing the situation as a “hero or zero” moment. As it was, his putt for eagle came tantalizingly close to stopping at the crest of the ridge. Once the ball began rolling downhill, it held the line the whole way, but it couldn’t sustain the speed. A euphoric, if slightly dismayed crowd cheered a terrific effort that came up an inch short of giving Rose slightly more than a dreamer’s chance of winning the tournament as he headed in to sign his card.
Four days earlier, when no one had any inkling that Rose would post a 62 on the final day to break the course record and add some unexpected drama, tournament officials and European Tour Chief Executive Officer George O’Grady were deliberating future format changes that could potentially ensure that the Race to Dubai wouldn’t be decided with a few laps to spare. Over in the United States, the event in Dubai had the additional misfortune of competing with the Thanksgiving holiday weekend and the NFL. So it should come as no surprise that the tournament received less than stellar fanfare even with a stacked field and no opposing golf event to compete with. American golf fans that bothered to stay awake to watch the early morning telecast or caught up later when it re-aired watched Luke Donald post a fine opening round score and take the lead over McIlroy by a stroke.
Donald had a career-best season in 2011, where he ascended to the top of the world rankings and won four events worldwide. But he had, by comparison, been treading water in 2012. Statistically, Donald had improved his driving accuracy (ranked 37th), but was slightly worse off hitting greens and making putts (the twin pillars of his game). Although he ended up winning twice, Donald was a non-factor in majors and his season was for all intents and purposes a disappointment. A win in Dubai wouldn’t have done much to change how his critics perceived him, but it would’ve given him some much-needed momentum entering the new season.
Heading into the last round, Donald led or held the share of the lead all three days, an infrequent scenario for a golfer who has been much maligned historically for his back-door top-10 finishes. To his credit, there was nothing to suggest Donald was mailing it in during that final round. He hit all but one fairway and a respectable 78 percent of the greens. He didn’t force any shots until the last hole (he found the water), when it was clearly over for him. What Donald failed to do was make enough critical putts down the stretch, a disappointment for someone who went a staggering 102 consecutive holes at the Earth Course without a 3-putt. His invincibility with the putter and the streak itself didn’t last long into Sunday’s round. Donald’s approach on the third hole found the upper portion of the green and he compounded the mistake with a poor lag putt. His four-footer for par lipped out.
Of course it didn’t help Donald to have a view of McIlroy’s back all day. On average, Donald gave up 30 yards off the tee. On approach shots, McIlroy had as much as a two-club advantage — very handy when trying to land and hold a portion of a green only slightly larger than a shed.
The Earth Course played at a shade over 7600 yards. McIlroy got around it like a pitch and putt, especially on the par fives which he played 11-under. For the week, McIlroy ranked third in driving distance. Donald was a distant 50th.
McIlroy has always been freakishly long for his height and narrow build, but he recognized the need to keep pace with the current crop of players who were spending nearly as much time in the weight room as on the driving range. He hired trainer Steve McGregor and made a serious commitment to increase his strength and durability. Although neither McGregor nor McIlroy would reveal specifics, the regimen they devised helped McIlroy get even longer off the tee. McGregor, in an interview with Golf Magazine, spoke candidly about their goals.
“Rory weighed 160 pounds [in 2010] and is now 170. That’s a 20-pound change in muscle composition, when you take into account loss of body fat. And he’s not done. He’s not where he wants to be . . . We’re talking about getting to 175 pounds or more. Why? When you increase muscle mass, you’re going to be hitting shorter irons into greens.”
The numbers support that assertion. McIlroy’s club head speed (120.21 mph) and ball speed (178.07 mph) are 10th and eighth, respectively, on the PGA Tour. It translates to him being ranked fifth in driving distance, first in birdie average and improved proximity to the hole in almost all distance categories from his averages in 2011.
McIlroy’s five worldwide wins and 16 top-10 finishes eclipse his career-best achievements in 2011. He did all of this in spite of his mid-season swoon that provoked snarky remarks about his high-profile relationship with tennis star, Caroline Wozniacki, which have since turned into engagement rumors. An apparently distracted McIlroy missed consecutive cuts at The Players Championship, the BMW PGA Championship at Wentworth and the Memorial Tournament. In response to the second round 79 he shot at the BMW, McIlroy acknowledged what members of the media had already surmised.
“I did not practice as hard as I might have,” he said. “I need to work hard and get it back to the level that it was leading into the Masters.”
Whether he needed the reps or perhaps out of desperation, McIlroy added the FedEx St. Jude Classic to his schedule just prior to his title defense at the U.S. Open. He also flew in his longtime swing coach Michael Bannon from his outpost in Northern Ireland for range sessions described at the time as being very productive.
McIlroy had a respectable, if not remarkable showing in Memphis and was a non-factor at Olympic the following week. He also stunk it up at the Open Championship, but at least saw action into the weekend. He finally regained his old touch at Firestone in August, finishing tied for fifth, and setting up his historic run at Kiawah where he reminded everyone that in top form, he’s more Batman than Boy Wonder.
After torching the field at the PGA Championship, McIlroy’s putter got even hotter. He won back-to-back weeks during the FedEx Cup playoffs and his 11-consecutive rounds under par proved there was more to the two-time champion than natural ability alone. After the Ryder Cup, McIlroy flew to Asia to fulfill competitive and promotional obligations. He racked up frequent flyer miles with stops at Shanghai, Singapore, Zhengzhou (playing an exhibition against Tiger Woods in China) and Hong Kong before touching down in Dubai.
Whether it was sunstroke as cited, or general fatigue, McIlroy played at less than his peak in Dubai. His ball-striking was noticeably inconsistent and he missed a number of greens with short irons or wedges. He made up for it with his scrambling, recording only two bogeys over the first three days of competition.
McIlroy did not have an impressive start to his final round (going out in 35, -1), allowing Donald to draft him at the turn. A bogey on the par-3 13th gave Donald (and especially Rose) some hope that the top player in the world might be satisfied to sign off with another top-10 finish and a big check. That might have been an apt description for a younger, less determined McIlroy in years past — the same kid who was famously quipped, “It’s not my sort of golf” when asked to explain his inability to acclimate himself to bad weather conditions at the Open.
The older, gutsier McIlroy closed out the tournament with five straight birdies, none more challenging than on the par-3 17th that allowed him to take the lead. Playing more than 200 yards into the wind and over water, McIlroy’s tee shot landed pin high for a straightforward uphill putt.
While McIlroy was being serenaded with cheers as he walked to the last tee, Rose sat in the clubhouse some hundreds of yards away. A large bucket of beer had already been brought out at someone’s behest. Rose sat beside it, with an expression that suggested he was more interested in sampling a cold one than contemplating improbable scenarios that would force a playoff. If anything, the look suggested an odd sense of satisfaction. Rose gave it his best shot. McIlroy’s counterpunch sent a clear message to his rivals — get ready for another long year.
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Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Rusty Cage
Jan 2, 2013 at 8:24 am
Golf Channel is replaying the final round of the DP World Tour Championship on Wednesday, January 2nd at 1 PM EST.