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GolfWRX Q&A: Jared Solomon, Co-Founder & CEO Five Iron Golf

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In the not-too-distant past, if you wanted to hit golf balls—or “play golf” in any non-mini-golf sense of the word—you had to go to a golf course or a driving range.

Recently, however, a number of blended golf-entertainment options emerged. Assuredly, GolfWRX Members are familiar with the major players and most have probably stopped into one of the venues. Fewer GolfWRXers, however, outside of the northeastern U.S. will be familiar with New York City-based Five Iron Golf.

After visiting the Fifth Avenue location in Manhattan, however, I felt the expanding enterprise’s story was one that was worth telling. Fortunately, Jared Solomon, Co-Founder & CEO, was kind enough to dive a little deeper into the past, present, and future of Five Iron.

BA: Tell me about the initial Five Iron concept and the opportunity you saw.

JS: Our story begins in early 2015 when I was taking lessons from Mike Doyle in a simulator in the back of a men’s clothing store in midtown Manhattan. As Mike’s lessons demand grew, we started dreaming about an indoor facility where he could teach more lessons and golfers could improve their games—all while flipping standard golf culture on its head and appealing to everyone.

With Mike and me clueless as to how to actually execute this grand idea, our final two co-founders, summer camp friends Nora Dunnan and Katherine Solomon (also my wife) entered the scene. With Nora steering the ship and Katherine navigating us through some early legal storms, Five Iron Golf was launched and open for business in mid-2017.

Since opening, we have been offering serious golfers with an urban lifestyle a convenient spot to practice and play with the data and technology to improve their games. We host Full Swing simulators, Trackman lesson studios, teaching professionals, lessons, leagues, club storage, showers, complimentary top-of-the line clubs and in-house club fitting specialists. Serious golfers also love our non-golf amenities with a full bar, fantastic food menu, games like ping pong, shuffleboard, pool or Golden Tee (depending on the location), widescreen TVs, NFL Sunday Ticket, a regular women’s golf clinic, and much more.

BA: Who frequents Five Iron? What’s the breakdown between hardcore golfers, more casual players, and non-golfers? What’s the scene throughout the day?

JS: Every type of golfer. Throughout the course of the day we see a mix of hardcore golfers, casual golfers and those who have never touched a club before. The best way to break it down is to look at a typical day at Five Iron. Opening at 6 a.m. on weekdays, a wave of hardcore golfers come into practice, take lessons, hit the showers and go to work. The morning crew is mostly filled with our members who, for $260 a month, can play between 6 a.m.-4 p.m., store their bags and use our showers at no extra cost. Around lunchtime, it shifts to a mix of more casual golfers coming in for client meetings and afternoon lessons leading into our busiest time: the evening. Thanks to our leagues, happy hour, and corporate events, if you walk into a Five Iron after 6 p.m. you’ll find every type of golfer.

BA: Breaking this down further, can you tell me about your leagues?

JS: Our golf leagues offer a competitive environment for casual and serious golfers to hangout with friends and make new ones in the city. Played over seven weeks with an eighth week of playoffs, teams of four go head-to-head on Monday and Tuesday nights. The format of play gets trickier as the season goes on, starting out with a scramble to ease all skill levels into playing competitively and ending with a 3-ball best ball in the playoffs. Not to mention, each season features sign-up perks and prizes from brands such as Greyson, Imperial Headwear, Mizuno and J.Lindeberg. And the first place team wins a two-hour open bar event for up to 30 people!

Welcoming free agents to sign up has formed a pretty cool dynamic amongst teams. Men and women who never knew each other before have continued playing together in consecutive seasons and even taken their golf friendship to the next level, playing on-course rounds. One team, made up of four free agents, just won our 2019 Spring Flatiron league in their fourth consecutive season playing together.

BA: Obviously, leagues take place in the evening, but I’d like to paint a broader picture. I see you open early. Who’s coming to Five Iron first thing in the morning?

JS: Five Iron Golf was built by golf addicts for golf addicts. When we built out the space, we added showers and a bag room so our members can use Five Iron like a gym in a way – hitting balls and playing for an hour or so, then showering and heading to work, while storing their clubs with us. Our morning crew is made up of true golf nuts, who are mostly our members and can come every weekday from 6am-4pm for no charge. These members are some of our best brand ambassadors and have truly become friends and playing partners to each other and our staff!

BA: I know you offer club fitting…can you tell me more about that?

JS: We always hated going to driving ranges or even other golf entertainment options that only had beat up, outdated equipment that never seemed to get replaced. In all of our house sets, we offer new Mizuno JPX919 irons and a mixture of the newest hybrids, woods and drivers by the top manufacturers – all free to use with any booking! You also have the option to choose which ball you’d like to play with – we have just about every major brand.

We’ve partnered with Club Champion in our two NYC locations to offer our customers access to customized equipment that is made especially for them by master fitters and builders. Club Champion is available six days a week at both NYC locations for everything from a putter regrip to a whole custom bag fitting. The way our two businesses align it is a naturally symbiotic relationship with 5i and Club Champion under one roof.

BA: Can you discuss membership options? Is there a way for a golfer to walk in off the street and log some simulator time…à la a bowling alley?

JS: Anyone and everyone can walk into a 5i and (availability permitting) be hitting balls in minutes; there are no membership requirements. We pride ourselves on being a welcoming and inclusive golfing experience.

That being said, in order to cater to our dedicated regulars we created what we like to call a “too-good-to-be-true” membership package. For $260 a month our members get unlimited off-peak sim rentals, bag storage, and a 20% discount on peak rentals, lessons, and at the bar. We’ve also recently introduced spousal add-on memberships at only $100 a month to encourage more families to take advantage of our membership program.

BA: Any other offerings you’d like WRXers to know about…?

JS: A few for sure! We have some of the top teachers in the area who supplement lessons with technology to make the Five Iron lesson experience more helpful than normal outdoor ranges. In addition to getting accurate ball and spin data from our Full Swing simulators, we use tools like Trackman, Body Track, and several video analysis apps. These allow players of any skill level to learn why their shots do what they do and to come up with a customized improvement plan that can be monitored over time.

Also, women in golf! We are passionate about helping women feel comfortable learning the game in a friendly and convenient setting. Our women’s golf clinic, Sip & Swing, runs on a monthly basis through the fall and spring providing group instruction, an open bar, food and prizes. Each event is led by our female golf professionals, creating an inviting environment for women to network and make new friends while working on their game.

We’ve also partnered with Grueter Golf to strengthen our mission and support theirs: “getting girls on greens since 2016.” During the fall and winter they host a monthly group clinic, Weekend Warmup, at Five Iron, featuring instruction from our PGA professionals, drinks and prizes. Pairing their Five Iron clinics with on-course spring and summer events, Grueter Golf has done an incredible job breaking down barriers to the golf world and creating a welcoming environment for all women.

BA: I assume the adult beverages flow during league play and corporate events, but what food and drink do you offer beyond said libations?

JS: As one of our members called our food “laughably good for a golf place,” we pride ourselves on having a great menu. Our head chef, Maria Martinez, has developed a creative and innovative selection. With flatbreads, sliders, veggie wraps and a quinoa-kale salad, you’re able to pick a meal that is not only delicious but also suits your mood.

BA: Anything that has pleasantly surprised you?

JS: The strength of community. We started with a membership offering that was supposed to be a too-good-to-be-true deal allowing players to have unlimited hitting time in our off peak hours (6 a.m.-4 p.m.). Two years in, our members have become some of our best brand ambassadors. They play in our leagues, rep our swag on the course, and bring their company events here. Building something that others have come to love as a sanctuary and a reprieve from their busy day has been incredibly important to our growth and a very pleasant surprise.

BA: Have you learned anything new about golfers?

JS: We see a ton of players come through who have never touched a club, let alone played on a real course. There can be a stigma in the game where people assume they need to be better than they are to play golf. The truth is, most people aren’t that great, and we are OK embracing that and getting new golfers to let their guards down. There is plenty to learn, but our stance is that playing golf really isn’t that hard. Anyone can enjoy the game, especially when you’re in a simulator where you don’t have to worry about losing any balls, dealing with bad lies, or having a group or ranger tell you to go faster. The rules and etiquette people have anxiety over are non-existent here. Wear what you want, play music, use our clubs, and in general relax and enjoy hitting balls! Also, plenty of people who stopped playing when they moved into the city started to pick up the game again because of the ease of access. When you come to 5i it’s easy to get bitten by the golf bug.

BA: Tell me about the newest locations. You have the two locations in NYC…what’s the plan beyond that?

JS: With our two locations in Manhattan and three on the way in Baltimore, Philadelphia, and Chicago, our goal remains the same across the board: make golf more accessible and less intimidating for everyone. We prioritize a superior customer experience over everything else on a daily basis and plan to bring that to each location. That being said, building a strong team and empowering all of our staff to take ownership and make decisions is critical to our long-term success.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

4 Comments

4 Comments

  1. Pingback: GolfWRX Q&A: Catching up with Jared Solomon of Five Iron Golf – GolfWRX

  2. Ricardo Cipicchio

    Oct 10, 2021 at 10:48 pm

    I was disappointed with my experience at fiveiron

  3. JP

    Sep 26, 2019 at 2:55 pm

    Ben Alberstadt reminds me of the guy from the B-52 rock band

    • Nihonsei

      Sep 28, 2019 at 6:53 pm

      Bang Bang Bang Par the 4 Baby, Bang Bang!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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