Equipment
New Titleist TruFeel ball for 2020: Performance and value
Titleist is introducing the all-new TruFeel golf ball for golfers looking for serious performance and superb value with improved distance and feel in a golf ball for 2020.
Titleist understands that dedicated golfers are always looking to maximize performance characteristics throughout their entire game, both with more distance and control around the greens. Titleist also understands that beyond these factors, a lot of players are also looking for value in a golf ball that still feels great—this is where the all-new Titleist TruFeel comes in.
Just like how the T-Series has officially caused the retirement of the AP branding with the irons, thanks to new technology. Titleist also felt that with all of the new technology it was introducing with the TruFeel, it is time to retire the DT brand from its golf ball lineup too. DT has had one of the longer branding runs for a golf ball in history, but thanks to the new TruFeel, I don’t think many golfers are going to miss it.
A great two-piece ball usually isn’t what comes to mind, but just like all things Titleist, a lot of time went into developing the TruFeel ball with materials, chemical, and aerodynamic prototyping to make sure that when a player reaches for a ball, they are getting everything they expect from a Titleist ball produced in the USA at Ball Plant 2 in North Dartmouth, Massachusetts.
The Technology
- TruTouch Core – Everything about a ball starts with the core, and Titleist engineers started from scratch to create the new faster, low compression core to improve on distance. Just like how the premium AVX and its lower compression core has afforded many players more distance throughout the bag, Titleist has done that same thing with the new two-piece TruFeel to make sure golfers are maximizing their potential off the tee and with their irons.
- The TruFlex Cover – This all-new proprietary Titleist cover formulation has been designed to offer exceptionally soft feel around the greens and improved control with increased spin. It goes without saying that Titleist, the Number 1 Ball in Golf, is a leader in polymer technology, and by creating this cover material from scratch, it also gives them the opportunity to differentiate with the TruFeel ball compared to others in the two-piece category.
- TruFit Aerodynamics – The new TruFit aerodynamics are designed with asymmetrically optimized pattern to enhance long game distance. Just like how a plane wings create lift, the new dimple pattern helps keep the ball stable in the wind and carry further.
“In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.” Michael Mahoney, Vice President, Titleist Golf Ball Marketing.
Seeing is Believing
New TruFeel Side Stamp
Alignment is all the rage, and Titleist noticed quickly after the initial launch of the My Titleist Program (My Titleist Ball Customization) in February 2018, one of the custom options was by far the most popular. Now with the TruFeel consumers don’t have to go through the customization program and can walk into their proshop and buy them directly off the shelf with the player-preferred alignment.
Titleist isn’t stopping with the side stamp alignment either. The TruFeel will be available in both yellow and white, with a third matte red option debuting in January 2020. Regardless of color, the balls retail for MAP $22.99 and are available now.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
Aaron Rai’s winning WITB: 2026 PGA Championship
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Photos from the 2026 CJ Cup Byron Nelson
CJ Cup Byron Nelson Tour Report: Koepka and Kim’s newest putters finally get hot
Charles Schwab Challenge Tour Report: MacIntyre, Åberg and Spaun all switch putters, TaylorMade launches new Spider
Details on J.J. Spaun’s surprise putter switch
GolfWRX Launch Report: 2026 Titleist GTS drivers
Photos from the 2026 Charles Schwab Challenge
PGA Championship Tour Report: Fitzpatrick, Koepka among big-name putter switches for Aronimink
Photos from the ShopRite LPGA
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
Mike Cleland
Sep 30, 2019 at 9:52 am
Callaway SuperSoft balls are the best ball period…regardless of price.
Iknowdonkeys
Sep 29, 2019 at 3:45 pm
Matt Kuchar is a big donkey.
JP
Sep 28, 2019 at 12:16 pm
I’d never pay $23 a dozen for a cheap 2-piece ball. Golfers can wait until the Srixon Z-Star Deal comes around once or twice a year and get a tour level urethane ball for $20/doz, sometimes with free shipping or even less with online coupon codes. I grabbed a bunch for under $17/doz shipped last time around.
larrybud
Oct 18, 2019 at 9:48 am
Yep, that’s exactly what I do. Best deal on the planet right now.
Caroline
Sep 28, 2019 at 2:34 am
Was sent a sleeve to try from Titleist last week..tried them today, great two piece for $23 a dozen…certainly not a PROV1 but for those that do not play a game where they need back spin this is a better ball then any of the two piece balls Titleist has sold for awhile. This time of year with greens punched and sanded everywhere is the perfect time for a two piece ball anyway. I found the spin on wedges better then most non-urethane balls…nice off the driver for sure.
15th Club
Sep 27, 2019 at 6:39 pm
Does “True Feel” = Ionomer in plain English? I would not expect that sort of honesty or clarity in Titleist advertising. But I would expect it from an equipment reviewer.
dat
Sep 27, 2019 at 5:22 pm
looks like a range ball
JACK
Sep 27, 2019 at 3:56 pm
no one is reading anyway
Mad-Mex
Sep 27, 2019 at 7:49 pm
Beat me to it,,, so $29.95 for a two piece is considered a “bargain”,,,,
Robbie71
Sep 28, 2019 at 2:44 pm
Mad-Mex: Balls are $22.99, not $29.95. Played with the TruFeel today. Very good ball for the money.
Gary McCormick
Sep 27, 2019 at 10:46 am
I like your articles, but man, do you guys need to put a little time and effort into proofreading and copy editing before you publish…
Nihonse
Sep 28, 2019 at 6:24 pm
Abso right on this point. I’m free all morning before publishing these mistakes. I have noticed many writers/journalists must be typing on their fone for men-E sites resently! I mean came on, who dozen not know prop her English wen they are being paved to right articules?
NEWTON HINO
Sep 29, 2019 at 5:54 am
LMAO!!!!