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The Wedge Guy: You and your wedges (survey results part 2)

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As I promised last week when I presented the first layer overview of the GolfWRX/Wedge Guy survey, today I’m going to dive into the section of the survey where you shared your thoughts and feelings about wedges and your wedge play. I’ve made a study of golfers and their wedges for nearly 30 years now, and have always found it fascinating. It also has helped me immensely in breaking from traditional wedge design to address what golfers have told me about where they need help most.

I’m proud that this insight gained from golfers over those years led me to develop “the Koehler sole,” which I patented back in 1990, and have brought to market as both the “Dual Bounce Sole®” and the “V-SOLE®”. That insight also guided me to begin to introduce higher and higher CG in wedges since the mid-90s (which almost all wedge companies have finally begun to do to one degree or another), and to create the first progressively weighted wedges with the SCOR™ line in 2011.

But this is about you and your wedges, so let’s dive right into what you all shared in the surveys.

First of all, you GolfWRX readers are way ahead of rank-and-file recreational golfers in the respect you show for your wedges, with 70 percent or more of you carrying at least four wedges, counting the set match “pitching wedge” that came with your set of irons. I’ve long been an advocate of having more wedges in your bag to give you more options in prime scoring range. As manufacturers have continually strengthened the lofts of the set-match pitching wedge, down to as low as 43-44 degrees in some models, it just makes sense.

Partly as a result of this attention, you GolfWRXers rated your wedge play much higher than golfers at large, based on my prior research. What I found interesting is that fewer of you rated your wedges play outside 75-90 yards as a strength of your game (26 percent) than you did on your wedge play inside 75-90 yards (30 percent). Almost 30 percent of you said your wedge play outside of 75-90 yards was “not as good as it should be,” but just 21 percent said the same about your wedge play outside 75-90 yards. It is generally accepted that full swings are harder to master than the partial swings those short-range shots require.

I have an intern student at University of Houston-Victoria diving into these surveys to cross-tabulate all the answers to reveal more interesting insight for all of us to share, but that is going to take a few weeks, I’m sure, as there is a lot of data here. But what my takeaway from this question is that the vast majority of revealed you have lots of opportunity to improve this segment of your game, as 70-75 percent of you rated your wedge play in both categories as average or below-average. One way to do that is to re-allocate your practice time to hit more wedge shots of different distances, really focusing on distance control. Which brings me to the next couple of questions.

Two questions are very closely linked, as proven by the answers you shared. Nearly an identical number of you responded that your full-swing trajectories were “about right,” and your distance control was “pretty good.” But the majority of you said your trajectories trended too high and your misses come up short almost all the time. You are not alone—my experience with wedge design and golfer feedback is that this majority of you GolfWRX readers is actually much better than the majority of all golfers.

The harsh reality is that this is not all your fault. While mastering wedge play is probably the hardest part of the game, the design of wedges aggravates these two problems. Robotic testing of wedges indicates that essentially all models on the market are very unforgiving of impact moving around the face. We all know that low-face impact, nearly bladed wedge shot is going to fly low and have lots of spin (i.e. “thin to win”). And that likewise, that shot you catch high in the face is going to fly high, come up short and have much less spin.

Tour professionals spend countless hours working to perfect their wedge impact point to be low on the face, a goal helped by the very tight-cut fairways they play. But for the rest of us playing higher-cut fairways, the ball is sitting up more and we are much more likely to catch the ball higher in the face, which—by design—causes the ball to fly higher and have less spin. Conventional wedges have as much as a 20 percent lower smash factor when impacted just half an inch above the “sweet spot.”

The fact is that consistent wedge distance control requires a consistent impact point, lower on the face. One way to try to improve in that regard is to focus your eyes on the forward edge of the ball when you are hitting any wedge shot, but particularly on full swing wedges. From a technique standpoint, your left (or lead) side must be more influential on these shots. In other words, try to make impact with your hands ahead of the clubhead. I’ll dive into that whole subject in a dedicated article soon.

I believe that this challenge of wedge play is aggravated by when and where the majority of you purchase your wedges—let me explain that reasoning.

The vast majority of you are playing relatively new wedges, with 36 percent having purchased them in the last year, and another 43 percent playing wedges that are 1-3 years old. That’s the good news—your wedges are relatively fresh. But now for the bad news.

Almost 45 percent of you said you purchased your wedges at a large off-course retailer, which means you most likely purchased wedges with a heavy, stiff steel shaft—but how does that compare to the shafts in your irons? Is it a match or even close? If not, I’ve learned that the wrong shaft is a huge factor in wedge play, as it creates a feel disconnect in prime scoring range. My experience is that, for most golfers, a thoughtful re-shafting of your wedges to produce the same weight and flex as in your irons will make a huge difference in your wedge-range performance.

This is getting a bit long so let me share another interesting takeaway from this survey, then leave you with another question to sound off about.

Less than 18 percent of you said your last purchase was of a different brand with the goal of improving your performance. I find that puzzling, as I’ll bet nearly 100 percent of you chose your last driver, putter or irons specifically with that goal in mind.

I can only take that to mean that you have relatively low expectations of improvement when you buy wedges—can you all share some thought with me to help me understand why that is?

Thanks, and I look forward to some lively dialog this week. I don’t chime in often to your comments, but I will this week if you want to have a discussion. Should be fun!

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

19 Comments

19 Comments

  1. ChipNRun

    Sep 24, 2019 at 10:10 am

    Terry K. wrote…

    “Less than 18 percent of you said your last purchase was of a different brand with the goal of improving your performance. I find that puzzling, as I’ll bet nearly 100 percent of you chose your last driver, putter or irons specifically with that goal in mind.”

    In your Part 2 report, you said the WRXers seem to have better focus on wedges than the average golfer. Then you made the above “switching brands” statement.

    As someone who tests out a lot of brands at expos and demo days, I can say that for IRONS most of the OEMs make at least one iron model I could play – as long as it had the right shaft. Not so for WEDGES.

    For the most part, I rely on Cleveland and Callaway wedges. These two brands produce wedges that have worked in the past, so I mainly stay with them. It’s in part a time-saver. And, it’s easier to tweak the wedge game if you stick with a familiar hardware set.

    My current wedge mix is Callaway MD3 48* and 54*, and MD-PM 60*. (I use 9i choke-down to bridge shortfalls with 48*). The shafts are all KBS Tour R-flex, 110 grams, slightly heavier than the KBS Tour 90 R-flex in my irons.

    I had reshafted my Cle CG14 wedges with KBS Tour for their last two seasons, but was losing partial spin related to both used grooves and the ball I was playing.

    In midspin balls, I went from Calla SuperSoft to SuperHot and picked up a bit more spin on partials from my MD3 family wedges. I wonder if part of my yardage gap in wedges may be due to ball cover.

    I have a test pack of Ed Snell’s fairly hot MTB-X and MTB Black balls with the urethane covers. Ed suggests that golfers can get lower trajectory, better distance and more spin on their wedges with urethane covers, which grab the clubface better than midspin or certainly distance balls surlyn variants. He suggests part of the “high face” problem may be non-urethane balls climbing up the faces of wedges. BUT… due to real-life adventures I have not been able to test out the MTBs.

    As for your other findings… on wedges I have the most distance control problems on my 3/4 wedge shots. It seems my 3/4 takeaway is the most difficult to manage for “top” position.

  2. greg

    Sep 22, 2019 at 1:09 pm

    Terry

    The Koehler design/comcept, compact head, higher CG, Vsole, thicker face, promote better ball striking. We have all owned/gamed low CG, thin faced blades, they just are not as efficient.
    Promoting consistent, quality ball striking should be our highest priority.

  3. Howard Theisman

    Sep 20, 2019 at 4:50 pm

    I went back to my PING EYE2 sand and lob wedges a couple years ago. Tried newer technology three times and found I’m more consistent with the EYE2s. And the grooves on cast iron clubs seem to wear considerably less. And some of the newer technology wedges have come out with the high toe design which is what the EYE2 wedges are. Interesting.

  4. Jimmy Yoon

    Sep 17, 2019 at 10:37 pm

    How about kuch the douche? Kduooooooooooooche, kduooooooooooooooche, kduoooooooooooooche, kduooooooooooooooche, kduoooooooooooooche, kduooooooooooooooche, kduoooooooooooooche, kduooooooooooooooche. Kduooooooooooooche…..

  5. BadAtWedging

    Sep 17, 2019 at 7:59 pm

    The idea that you don’t change brands is pretty simple… you have some major factors at play.

    #1 people like having the same brand, generally. Switching brands is typically the 2nd factor when you feel like you can make a change. The PRIORITY is can you get a club that is obviously different. When it comes to something like irons, typically, you have to switch CATEGORIES to get different irons within the same brand.

    When it comes to wedges, you can switch from a thin to a wide, a different grind, a different loft… all while maintaining the same brand. There’s not a lot of “super game improvement” wedges out there, and most people think nearly anyone can play a “normal” wedge. Thus, staying within brand is helpful for feel, and switching brands gains you little change. You can make those significant performance changes within brand, but if you want new GI irons because you don’t match well with a brand, you have to go to a different brand, generally.

  6. George

    Sep 17, 2019 at 7:48 pm

    I play only partial shots once I get under 95 yards (GW)for the reasons Drew describes, distance control is too erratic. I disagree with the poster above about full vs. partial shots. Statistics prove that golfers are better off closer to the hole, so my strategy is get as close to the green as possible while avoiding any hazards.

    • Mike

      Oct 12, 2019 at 8:04 am

      Wow, interesting, I thought I was the only one not to ‘full swing’ under 100 yards.

  7. Bob

    Sep 17, 2019 at 5:43 pm

    Thanks for all this work Terry… I find it fascinating. At the US Amateur, there was a story about one to the players whose highest lofted wedge was 56.. said his dad had told him if you have talent, you don’t need more than 56. I’ve never owned a 60 myself, playing PW, 52 & 56, and feel my short game is one of the strengths of my game. What are your thoughts on this set up strategy?

    • the dude

      Sep 17, 2019 at 6:28 pm

      ya…his dad is probably right…..(every tour player has a 58* or more in their bag)….fail.

      • ChipNRun

        Sep 24, 2019 at 10:15 am

        Golf Digest survey report: for half the tour players, 58* is their highest lofted wedge.

  8. Rick McDowell

    Sep 17, 2019 at 5:18 pm

    Great insight as always on the topic of wedges.
    With respect to the question of not buying wedges of a different brand to improve performance, I think many golfers don’t see or believe a company that claims there grooves present a significant advantage, etc.(ex. a reason to switch).In other words compared to say buying XYZ companies river because it goes further, there is no driving dynamic in most of our minds about switching brands to improve. What are you improving? This part of the game seems much more driven by what feels right than some marketing claim. I think some of us see this part of the game affected more by technique improvement than equipment enhancement. My 2 cents.

  9. CarteDog350

    Sep 17, 2019 at 4:13 pm

    Well done Terry.
    I carry four wedges and wedge play is probably strongest part of my game including putting. A friend of mine is a PGA instructor and he suggested I play the same shafts in my wedges as I do my irons. Can’t say enough ….Love the feeling of weight consistancy.
    My instructor always said”You need a 50 yard shot” including the other clock positions to cover multiple yardages….Wedge play in my honest opinion is the best part of golf. It free’s the mind to hit shots that require imagination and finesse.

    Keep up the good work.

  10. Charlie Waffles

    Sep 17, 2019 at 12:49 pm

    I think our improvement in the wedge game goes hand in hand with how much we practice our mid and long range wedge shots. I for one put little time in my 60-95 3/4 wedge shot. Conversely I practice my shorter wedge and chip shots a lot. Being more accurate with the latter will get me into better scoring.

  11. Scooter

    Sep 17, 2019 at 12:03 pm

    Terry, thanks for the article. With regards to your final question, I believe many GolfWRX-ers are brand centric, like and are comfortable with the brand they’re playing, and feel that their brand has a wide enough range of wedge options (lofts, grinds, shafts, profiles, cavity/blade etc.) to allow them to make any change they desire. Some is likely $$ driven, where breaking away from their comfort brand to another brand feels “risky”. Being able to demo new brands of interest on the course would help alot in this regard, but is often not viable. And I’m sure we’ve all had fittings that led us a bit astray. Personally, practice seems like the much bigger level to my improvement than wedge differences between various manufacturers.

  12. Dan

    Sep 17, 2019 at 10:41 am

    I guess my question is related to shaft differences. I play SF i95 shafts in my irons, but play S400 shafts in my RTX4 wedges. Wedge play is a strong point in my game, and I think I like the heavier feel, especially on partial swings. Are you suggesting that reshafting wedges in a SF i95 may provide me a benefit? How? Commonality? I know a lot of players play with wedges shafts…. maybe I should try that.

    • Terry Koehler

      Sep 19, 2019 at 9:12 am

      Dan, my experience is that when golfers re-shaft their wedges to something that more closely resembles the weight and flex of their irons, they really like the improved feel and performance. It’s certainly worth a try. The reason most golfers play “wedge flex” shafts in their wedges is because that is what they come with at retail, and no one talks about the shaft — all the dialog from the OEMs is about bounce and grooves.
      If you decide to try re-shafting your wedges, let us all know how the experiment works out.

  13. brian

    Sep 17, 2019 at 10:28 am

    “It is generally accepted that full swings are harder to master than the partial swings those short-range shots require.”

    I don’t know where this is “generally accepted”. Not a single golfer I play with would rather be 50-70 yards out over 100. Half-swings with wedges are the most uncomfortable shots in golf, if you ask me.

    • Drew

      Sep 17, 2019 at 12:08 pm

      I for one am in the boat described. I carry 4 wedges and I don’t trust anything below the pitching wedge to go the distance it should on full swings (pop them up). I’d rather have a partial wedge shot anyday.

      I also didn’t carry a wedge until I was 17, so I learned to do a lot with a 9-iron. That may play a part with my comfort in partial swings and creativity in manipulating the club to get the results I want.

    • Terry Koehler

      Sep 18, 2019 at 5:19 pm

      Oops, that was meant to read “easier”. My bad, didn’t catch that in proofing. Thanks for pointing that out, Brian.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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