Product: Swag Golf proto putter

Pitch: From Swag “Swag is the brand that isn’t scared to push the limits in a conservative sport that isn’t evolving to meet changing styles. We like to listen to music on the course, we want to be bold, we love having fun, we love golf, and we’re going to express that both on and off the course. We aren’t going to try to sell you on how great our proprietary materials are and we don’t need to rely on clever marketing to sell more. We’re a no BS company. What matters is that our putters feel good and in turn make you feel good when putting. We have some crazy ideas, we love to tinker, and we experiment on how to perfect everything we do. ”

Our Take on the Swag Golf Proto putter

Though relatively new, Swag Golf has been making a big splash in the industry for their high-end and striking headcovers and accessories. Perhaps less talked about when it comes to the company is their putters – something which I feel is likely to change after testing out their prototype rainbow finish flat-stick.

The putter is beautiful from whatever angle you look at – but especially at address. Extremely smooth lines, and with full-shaft offset, the blade’s shoulders and bumpers are flawlessly balanced to frame the ball and let the putter sit perfectly square. The single line alignment aid enhances the look and is positioned right in the center of the blade’s sweet spot, while the CNC milled flat-stick delivers perfectly smooth edges – noticeably on the neck for a sublime and soft profile.

With a head weight of 354g, the putter from Swag feels exceptional in your hands over the ball. Every detail matters when investing in a premium putter, and the sensation of the stable and firm feel of the flat-stick as well as there being no wavering of the head, makes the putter feel like an extension of your body when standing over a putt.

The sound and feel of the putter is an area where Swag has knocked it out of the park. With a fly milled face from 303 Stainless Steel, the flat-stick delivers an incredibly soft feel at impact.

No vibration is felt on impact, even on long-distance putts. It never feels like your hitting the ball but more caressing it, which is a pleasant sensation when putting from downtown. What you get in terms of sound at impact is a low, deep pitched note from a putter which rolls beautifully on its axis and produces no vibration on slight mis-hits.

To nitpick, the company’s “black mid pistol tackified kangaroo leather grip” took some getting used to. Initially, it took a little away from how impressive the flat-stick feels in your hands, but it gradually becomes more comfortable.

Overall performance-wise though, the putter from Swag provides everything you could hope for from a high-end putter. Exceptional feel at address, painfully attractive profile and precision at impact.

As of now, the company boasts self-confessed “putting nerd” Kevin Streelman as their PGA Tour ambassador. Streelman is currently gaming the brand’s Handsome Too proto, and after experiencing the Swag rainbow proto for myself, the highest compliment I can give is that I would be surprised if he (and PGA Tour newcomer Rhein Gibson) are still the only Tour pros to game one of the brand’s flat-sticks in 12 to 24 months time.

In terms of an Anser-style putter, Swag packs a hefty punch with their numerous offerings. While I personally love the eye-catching rainbow finish (which has been blasted to remove some of the boldness), I realize it’s not for everyone. However, the company has plenty more traditional finishes on their array of flat-sticks, which you can find on their website here.

Whatever finish you prefer your putters to come in though, it’s unlikely that any department of Swag’s flat-sticks will leave you disappointed.