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It takes a village: How to improve at golf

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Roy: I’m catching it on the hosel, right?
Romeo: Yeah right, right, right.
Roy: Moving my head?
Romeo: Yeah
Roy: I’m laying it off?
Romeo: Well that too.
Roy: I’m pronating.
Romeo: Well you’re not supinating.
Roy: I’m clearin too early, I’m clearin too late. My God, my swing feels like an unfoldin lawn chair!
Romeo: All right…take all your change and put it in your left-hand pocket. Go on, do it Roy.
Roy: All right
Romeo: Alright now, tie your…left shoe in a double knot.
Roy: Tie my left shoe?
Romeo: Right now Roy, do it! Turn the hat around backwards. Turn your hat around. Do it, Roy! Now take this tee and stick it …[pause] …behind your left ear.
Roy: Stick it…I look like a fool!
Romeo: Well what the hell you think you look like shootin them chili peppers up Lee Janzen’s ass? And you do it right now or I swear to God I’m gonna quit. I swear to God I’ll quit.
Roy: All right
Romeo: All Right, good. Now, Take this little ball, and hit it the hell up the fairway. You’re ready…[sigh]
[Roy hits the ball straight]
Roy: How’d I do that?
Romeo: Because you’re not thinking about shankin, you’re not thinkin about the Doctor Lady. You’re not thinking period. You’re just looking like a FOOL!, and you’re hitting the ball pure and simple…
Roy: That’s it?
Romeo: Yeah, That’s it. Your BRAIN was getting in the way.

We are all on this golfing journey together and sometimes, okay, a lot of times, we need a little help from our friends on GolfWRX. Even the great ball-striker Roy “Tin-Cup” McAvoy needs swing knowledge dropped on him, and he obviously needs cabeza training performed by his “Doctor Lady” head shrink.

Romeo does a masterful job of removing the technical jargon and gets Tin Cup to stop getting his “brain in the way”. But there’s more to golf than some on range swing band-aides. Roy didn’t almost win the U.S. Open on his own; he had help, a lot of help. We too need help to fully understand the swing like Roy does, understand psychology, train our moves, and even more importantly, take all this knowledge, simplify it, and “get the ball up the fairway”.

Where do WE, #AverageJoeGolfers and #AverageJaneGolfers, go if we don’t have Romeo as a caddy, a Doctor Lady psychologist, or a “Team” like Jordan? It Takes a Village, so we build one. Reading about golf on GolfWRX is just one very small aspect of building your Village and improving your game. We need knowledge AND we need to arm ourselves with a host of skillsets and build our own Village on the cheap, particularly since we don’t have Tour Player bankrolls?

Each part of your Village can be thought of as a cog in a machine, and if you remove a cog, or it gets rusty or doesn’t fit right…you get the picture, your Village won’t help you hit the ball straight or score well. While adding additional villagers is important, to improve, you need to have exposure to every one of the following
factors.

1. Find a Coach – My Golf Coach, Tim Overman, is my friend and has a diversified set of golf knowledge from various sources, aka a high #Golf-IQ. He’s also someone with good communication skills and has a ‘Village Philosophy’ as opposed to a “My Way” of doing things. He is a voracious researcher of the golf swing, is agnostic to one “swing theory”, and isn’t afraid of the process of creative destruction, which means he’s constantly searching for ways to get better and utilize input from a multitude of sources. [Don’t get me wrong, he isn’t wavering and doesn’t change my move each week, he is simply a knowledge sponge.] He listens more than he speaks, has a training plan that is focused on making students “do the reps”, and participates in playing lessons and situational practice routines with each of his students. Tim also explains the “why?” of what he’s teaching, and arms me with the knowledge to be my own coach when he isn’t around. Be selective because unfortunately, Tim is part of a small subset of quality instructors, so do your homework! Tim is also a huge contributor to this, and future, articles by the way.

2. Read & Listen – A good place to start your Village is in the absorption category. Tim and I both try to read any books we can get our hands on relating to psychology, course management, swing theory, teaching, and the game of golf. You may want to throw in some entertaining books in the mix as well; start with Dead Solid Perfect, Golf in the Kingdom, and A Course Called Ireland. We like to listen to podcasts of world-class instructors to get their perspective on instruction. Start with Earn Your Edge by Cameron McCormick and Corey Lundberg of Altus Performance. Caution: Don’t head out to the range or worse your local muni with all your newfound knowledge looking for the secret; the Read & Listen suggestion is primarily to arm yourself with knowledge. We’ll get to the ‘How to get better?’ in a bit.

3. Prepare Psychologically – The easiest way for #AverageJoeGolfers to prepare mentally is to work on the head game. For starters there are some online affordable games you can sign up for that will help you concentrate, check out THINQ. Another option is to work with your buddies. Play rounds where you mess with each other by coughing, jingling keys, or allow other sensible distractions while playing. The key here is to have fun with distractions as opposed to being annoyed by them. It’s hard, a lot of people struggle here, but the effort will pay off hugely as you improve as a golfer. See #2 (Read & Listen).

4. Train your Move – It doesn’t take a country club membership to get better at golf, all you need is a little space in your garage, living room, or backyard. You need to put in the work, start slow, and do reps without that little white devil staring you in the face. The ball tends to make us make funky moves that don’t resemble what we need to do to have success striking a golf ball. So we want to train your body to move properly before we introduce a club or ball. We strongly believe you can make massive improvements in the comfort of your own home in front of a mirror or camera.

5. Ingrain your Move – When you transition from moving your body to moving your body with a club in your hand and then moving your body with a club in your hand and a ball in front of you, you need to add complexity slowly. You also need to do a lot of chunky practice to make sure you are moving properly. Think about learning to drive…You didn’t jump into the seat and enter the Indy 500 a week after you first got your permit; you learned in a classroom, got in a simulator before live action in a parking lot, then put around backcountry roads, and finally you took your mom’s Thunderbird to the dragstrip to see what it could do.

6. Situational Practice (with a Purpose) – Once you feel your move is properly ingrained into your muscle memory, you’ll want to practice under stress (golf isn’t played on a driving range). This is the opposite of heading to the range and raking ball after ball in front of you, mindlessly hitting at air targets. Go to a muni at night, find a tree, put a few balls behind it and try to work the ball around it, and then switch to different situations that are progressively more difficult. If you can’t find a muni or course where you can hop on to practice shots, use your imagination at the range.

7. Get Fit for your Clubs using real data (Launch Monitor) – For regular GolfWRXers this isn’t new, but for anyone stumbling on this article, make sure your clubs fit you, Full STOP!

8. Get a Routine and Warm Up before rounds – You can time PGA Tour players with a stopwatch, and they’d all have similar times it takes them to pull a club and then hit their shot. This is a simple adjustment that you need to train into your game, and it takes zero skills and pays huge dividends. You should also warm-up prior to rounds if your muni has a range, and even if it doesn’t, hit some chips and get your green speed nailed down before your round. Scoring will greatly improve.

9. Join a Community – I play in the Harding Park Men’s club for less and $200 a year and train virtually with Tim, my partner, coach, and good buddy. Tim and I also challenge each other on how to train, what to do to improve, how to dissect new swing theories and what we can do to help others like you in a simple and effective way.

We train, we read, we research, we listen and absorb the teachings and coaching of some well-known, and some less well known, instructors. This makes us feel like we have built a pretty good VILLAGE. To “Make the Big Dog Eat”, and ensure that that “Tuning Fork Rings in Your Loins” more often than not, make sure you Build Your Village.

Matt Strube is a certified golf geek who started playing golf later in life. He quickly developed a passion for the game, and in 1997, Matt and his partner wrote atheir honors thesis, ‘The Golf University’, that focused on bringing golf to the masses through specialized golf training programs. In 2012, Matt began working with Tim Overman at Golf in Motion Chicago to train his move and lower his handicap from 24 to 7 in just two-years. Matt has now partnered with Tim to bring simple and effective golf instruction to #AverageGolfers through an online workout style home training program. Matt currently works a day job in the corporate world. Tim Overman is the technical contributor to instruction articles, Co-Founder, and Director of Golf Instruction for True Motion Sports. Tim coaches golfers of all abilities out of his Chicago studio.

7 Comments

7 Comments

  1. DS

    Jul 6, 2019 at 1:57 am

    Thoughtful column. Other than 1-2 minor differences (like, it’s hard to keep someone new to the game interested enough to groove a repeatable swing without actually hitting a ball), I agree completely with the Village concept. The typical approach of lessons on the range simply doesn’t work. Add in that getting most pros to take the time to do playing lessons is typically pretty difficult, and throw in the cost-prohibitive nature of them, and is it any wonder most good players were either top high school or college players? Access to consistent coaching tailored to your individual needs and ingrained with playing lessons and competitive reinforcement. Perfect, right? But not doable for the vast majority of recreational players.

    So how do you improve? I’ve done it via a combination of short bursts of intense instruction from different teachers (golf schools; part of my own Village), absorbing what works for me and quickly discarding what doesn’t, and Hogan’s dirt approach by making time to practice at least 5 hours a week. I was a 17 index 15 months ago, am a 10.1 currently, and this week was able to shoot 84, 83, and 76. My trend is 9.1 and I’ll get 2-3 more rounds in before the next revision. My goal is to be a 7.x by November and my stretch goal is to get to 5.x. Part of my practice involves simulated play and I’m also incorporating a Par 3 course to get more granular with my wedge game. I love the practice element and using an objective analytical approach for where to focus my practice time helps and fits my personality. I’m also reading golf books like Every Shot Must Have A Purpose, Every Shot Counts, and How To Make Every Putt. Lastly, I spend 2-3 hours a week reviewing YouTube instructional videos on the things I’m focusing on that week(s). It gets as granular as ‘what should the left shoulder be doing during the downswing’ and the focus + the amount of time spent understanding these details has been immensely beneficial. It has changed me from a swayer to a turner, and from a guy who lost 15 balls in 18 holes 3 summers ago to a guy who went 2 rounds in a row without losing one (practically a miracle to a former sprayer like me).

    Thanks for the column. Looking forward to subsequent ones.

    • Matt Strube

      Aug 20, 2019 at 11:37 am

      DS, thank you so much for your comments; we really appreciate the kind words. Keep at it, and let me know if you have any questions. M

  2. Radim Pavlicek

    Jul 3, 2019 at 7:52 am

    Take notes during practice. Write performance notebook.

  3. MattStrube

    Jul 2, 2019 at 5:05 pm

    Frank, Thank you for the comment. It sounds like you’re a ‘get on the bike and ride it’ kinda guy, which is great. 🙂 The point of the article was to illustrate that to shoot lower scores and improve your game, golfers need help from a number of different sources.

    To be clear, we aren’t preaching “perfect” swing mechanics, and the article does not mention that at all, however, I want to answer your comment. While your suggestion of working on hitting the sweet spot is a great one, I wish it was as easy as just focusing there.
    In our experience, we know golfers can improve much faster if they learn to properly move their body first, then train those moves without a ball, over-and-over before they even think about hitting a ball. We’ve had much more success with all levels of golfers when we take this approach and then slowly transition to hitting the little devil of a golf ball. I hope this helps.

  4. Frank

    Jul 2, 2019 at 3:16 pm

    The PGA Tour TrackMan averages chart show that their launch direction and spin axis are positive, meaning they hit a push-fade. How about instead of focusing on your “perfect” swing mechanics, you just focus on hitting the sweet spot and creating a push-fade (not with a leftward club path, the path needs to be just right of target with the club face angle just a bit more right than the path) and making sure the body movement doesn’t cause injury? If it doesn’t hurt then keep doing it, no matter how strange it may look. It is a lot more simple to focus on one ball than multiple different body movements.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

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