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Morning 9: Match Play format perspectives aplenty | The best swing in golf? | McIlroy: I don’t “need” to win the Masters

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By Ben Alberstadt ([email protected])

March 27, 2019

Good Wednesday morning, golf fans.
1. There’s a reason match play is played only once per year on the PGA Tour…
…so says the AP’s longtime scribe, Doug Ferguson in a meditation of this week’s deviation from medal play.
  • A morsel…”But even with the change, it still doesn’t solve one problem that exists in just about any format – the longer the tournament goes, the less interesting it gets because there are fewer possibilities.”
  • “Think back to The Players Championship two weeks ago when eight players had a share of the lead on the final day. In the Match Play, it comes down to two players over the final four hours, and that’s assuming it lasts that long. Watson only had to play 12 holes to win.”
  • “There are 12 matches involving 24 players on Saturday. There are four matches involving the same four players on Sunday, and that includes the consolation match, which is for world ranking points, FedEx Cup points, the difference of $138,000 and mostly something to fill dead time on television.”
  • And this side of the coin...”Imagine having a corporate hospitality tent on the 18th hole. Last year, only three of the 16 matches on the weekend even reached the 18th hole.”
2. Don’t worry about the format!
Geoff Shackelford reads between the lines of some of the match play tournament in general, format in particular, hand wringing (and offers something of a rebuttal to the sentiments above”
  • “With 64 of the world’s top 66 showing up two weeks before the Masters, this should be a time to celebrate a welcome format change from stroke play.”
  • “Turns out, the new and compressed schedule dynamics had no effect on the WGC-Dell Technologies Match Play. Gone are the days of top players dreading “the vagaries” of match play.”
  • “Yet we’re back to the same old, same old match play chatter: the sponsor isn’t happy with the format. After years of everyone hating to see top players headed to the airport on Wednesday night, the WGC consists of three guaranteed matches via pool play followed by single elimination over the weekend, leaving only four players to entertain the galleries.”
  • “Translation: not enough golfers are passing by the corporate tents on weekends even though attention on the golf is fleeting at best, non-existent when the shrimp cocktails come out.”
3. Tiger looking forward to new format
Continuing with the theme…
ESPN’s Bob Harig… “…Tiger Woods will face Patrick Cantlay, Brandt Snedeker and Aaron Wise this week during the WGC-Dell Technologies Match Play Championship, his first experience in the new format.”
  • “I really haven’t played a whole lot of match play since 2013 and I’m looking forward to it,” said Woods, who played in the Presidents Cup that year and in the 2018 Ryder Cup — his only match play opportunities since.
  • “I’m looking forward to the fact that I just get to focus on one guy. Each and every shot is different, and you don’t really care what the rest of the field is doing. I just have to beat the guy standing in front of me.”
4. McIlroy: I want to win the Masters, but I don’t need to
Bill Speros at Golfweek…”McIlroy spoke about the upcoming Masters and the desire to win at Augusta National to complete his career Grand Slam Tuesday during his pre-tournament press conference.”
  • “There’s a difference between a personal desire and a need,” he said of getting that elusive major victory in April. “I would have said a couple of years ago, ‘I need a to win a Masters. I need a green jacket.’ Where now it’s: ‘I want to. I want win it. I’d love to win it. But if I don’t, I’m OK.’ And I think that is the difference.”

 

5. The best swing in golf?
…according to Brandel Chamblee, this could be it.
Golf Digest’s Keely Levins…”Brandel Chamblee fired off a hot take on Twitter, saying LPGA rookie Anne Van Dam might have the best swing in golf. GolfWeek’s Beth Ann Nichols tweeted about Dam’s impressive length off the tee, (she’s No. 1 in driving distance, averaging 292 yards) and Chamblee responded with…”She may well have the best swing in golf right now.”
6. Tiger talks equipment
Excellent work by Andrew Tursky at PGATour.com snagging a few minutes with TW at the TaylorMade tour truck/travelling warehouse event ahead of the Match Play, including Woods talking openly about Mike Taylor’s involvement in his irons and wedges.
  • TURSKY: With the switch to TaylorMade wedges from Nike, it seems like you’re changing out wedges more often. I saw you with a new wedge at THE PLAYERS, and then you had one in bubble wrap today [at the WGC-Dell Technologies Match Play practice round]. It seems like you’re able to change wedges more often. Can you speak to that?
  • WOODS:…But after use, at home practicing, bunker work, the grooves started getting worn down so I would send one in, have that re-blasted. That [wedge] would move into the back of the order. Then I had the fresh ones, and I’d wear that one out. Then that would get re-blasted, and eventually they’d come around and I used all 8 sets twice. Then once those were done – so 16 go-arounds – now we have to start it all over again, because they can’t get anymore spin on them. It’s a lot easier now, going through what we had to go through; those long testing sessions, a lot of work with Mike Taylor, a lot of work in the grind room. But when I had them right, I didn’t have to think about it, all I had to do was go hit. But once I wore them out 16 times, we had to restart the process.
  • TURSKY: You mentioned Mike [Taylor]. He was such a big part of building your golf clubs. Is he still involved at all with these new irons?
  • WOODS: Yeah, he worked on all these irons. He worked on all my wedges. I talk to him probably every few weeks, giving updates on how I feel, things that I think could be better. He’ll bounce a few ideas off me, what I think, what direction we need to go down the road, how can we make them any better than what they are. And this is the same process I went through all those years when I was working with him at Nike. But now working with him at TaylorMade, it’s a lot more seamless.
7. Rory could be No. 1 again
Who doesn’t love OWGR No. 1 scenarios? The man who could become No. 1 this week, it seems…
  • James Corrigan at The Telegraph… “….And the prospect of jumping from fourth to the top of the rankings, a previously stated aim he will achieve if he emulates his 2015 success in this event and Dustin Johnson fails to reach the semi-finals and Justin Rose the final?”
  • No, not really,” he said, when asked if it was a big thing. “The big thing is winning my match tomorrow.”
8. A visit to Lamb Crafted; details on expansion plans
Our Johnny Newbern paid a visit to Tyson Lamb’s shop for a look at how the putter-building phenom works. Lamb shared details about the company’s plans for expansion as well.
  • And right now, it’s not enough to meet demand. Today, accessory sales (ball markers, divot tools, headcovers) are keeping the company moving forward. But Lamb wants to be able to focus on putters. With growth, that should be possible soon. The company is moving headquarters to a new facility in Plano, Texas, with much more space. And more importantly, more machines.
  • “If we were only making putters, we wouldn’t be in business,” Lamb said. “Revenue and customer based growth is strictly through accessories. We can make 15,000 products in a year and maybe make three to five hundred putters in a year. And that is going to increase astronomically when we move. Right now, we have two machines and if both are making accessories, we have nothing to make putters on. By the end of next year, we will more than likely have 5 machines. Plus, more people and more storage.”

Full piece.

9. High praise for Haotong’s hat
Golf Digest’s Coleman Bentley commented on the European Tour’s Instagram video of Phil Mickelson admiring Haotong Li’s accessorizing ahead of the Dell Match Play.
  • “…When Phil tells you he’s feeling your drip, you say and please and thank you, sir. Just ask Haotong Li, who could hardly believe his luck when Phil sauntered over at the Dell Match Play on Tuesday to say what’s up and compliment Haotong on his bold new headwear direction.
  • “The best part of this video is obviously Haotong’s reaction-a mixture of terror and elation that Phil even remembered his name, let alone noticed his new Powder-on-Safari lid. “It saves on sunscreen,” Li quips, barely containing his glee as Phil shouts “It’s hard to pull off but you’re doing it!”

 

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

4 Comments

4 Comments

  1. n

    Mar 27, 2019 at 2:20 pm

    Im not sure you can have ‘the best swing in golf’ if you’re 135th in driving accuracy. The best swing is the one that’s the most effective, not the best looking. But im sure others will disagree

    • Mower

      Mar 27, 2019 at 4:23 pm

      “But I’m sure others will disagree.” Well yes!

      The best swing is the one that is most aesthetically pleasing to the eye. Accuracy be damned!

  2. Thomas A

    Mar 27, 2019 at 10:10 am

    We should all wear buckets hate more.

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Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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