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Opinion & Analysis

The art of the post-work round

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For most of us, golf is not a job. Maybe we wish it was, or dream it was, but for many of us golf will never pay the bills. This is unfortunate of course because bills need to be paid, kids need to go to school, food needs to be put on the table.

For most, the sport represents an outlet from all of that, or maybe just a way to spend time with your friends, or maybe a way to fit some competition into your life which has become difficult as you get older (you try joining a rec basketball league and avoid getting stabbed over a no-foul call). Or it’s possible golf is for you, as it is for many, simply an obsession. And that means you need to fit in as much golf as humanly possible, which of course leads us to the art of the post work round.

It’s not as easy as it sounds. You have responsibilities at home, clingy friends and coworkers who want to drink beer with you after work. The there’s traffic to fight, and of course the sun slowly rotating away and taking away precious daylight with it (stupid solar system!). So fitting in a genuine post work round can be difficult, but take it from someone pretty good at it — it’s far from impossible. Just follow a few easy guidelines.

**** note 1: this applies mostly to people who live in areas that have defined golf seasons, like the northeast, where you have a limited number of days where you can actually play golf, hence the need to fit in as much as possible. If you live in an area where you can play year round golf, please refer to note 2:

**** note 2: I hate you

OK, so where were we? Ah yes, the guidelines:

Pick an active partner

Golf partner? Ummm, no. Pick an active life partner. In fact, pick a partner in general, because if you don’t you probably ARE going to spend most of your post work time drinking beer with coworkers at popular establishments. Great for meeting women, bad for your golf game. But that’s another article. Having a wife or girlfriend with her own agenda is a great thing. They tend to do things like bikram yoga (no idea what that is) or have dinners at vegan restaurants (ditto) or go with their friends to see movies starring guys named Ryan, be it Gosling or Reynolds (sidenote, if you are going to get dragged to this Gosling is much better. Have you seen “Drive” or “The Ides of March”? Quality flicks, but I digress). Anyway, the point is this: If you want to play golf after work, you need a free night to do this on. There are only so many passes you can get from the missus, so pick one who is active too. Just ummm, don’t play golf with her. Because….

Night rounds work better solo

You’ve got maybe two and a half hours to sneak in a round after work. You know what makes that difficult? Playing partners. They gab, they lose balls, they line up putts, they are witnesses to what you shot so you can’t post a 72 even if you shot a … wait, forget I said that last thing. Anyway, you have to be on a mission to get this done, and a dilly dallying friend isn’t the way to do it. The courses are mostly empty at this hour anyway, and I don’t know about you but after a long day at work there is something peaceful about a solo round at sunset. There’s plenty of time for camaraderie on the weekend.

Plan ahead 

Every minute counts, so planning is essential. This encompasses everything about the round including travel. Know alternate routes to the course if there is traffic — there are always back roads that are less used during rush hour. Keep your golf bag on you rather then leaving it at the course. There’s nothing worse then seeing that foursome go out in front of you while your waiting at the bag drop for your gear. Keep a spare set of spikes in the trunk so you don’t need to go to your locker. Wear a pair of pants to work that you can wear on the course after (unless your work requires a full blown suit and tie, this should be possible) because it takes only a few seconds to change a shirt, but pants are more difficult. Also, nothing worse then people walking by your car while you are inside not wearing pants, because getting a round in isn’t worth a public lewdness conviction. If you plan this right you can park your car and be on the first tee in minutes.

Know your courses layout

We all know the feeling, you are rolling along through 5 or 6 holes and then, of course, the late night group of foursomes. Look, I’ve got nothing against late night foursomes, they have a right to play the course just like you do. They do seem very intent on finishing the round EXACTLY at sundown though, ensuring that no group behind them can finish theirs. Playing through will do you no good as you’ll just run into a couple more groups, and in one of those groups there is bound to be the stickler that simply will not allow anyone to play through and believes singles have no business on a golf course. Not here to debate that, only to point out that you are better off knowing where you can cut through and skip a few holes.

Getting back to seeing an open course while also not impeding their play: Every course winds and turns in some way that there are good cutoff points, alleyways and drainage pipes that you can crawl through like Andy Dufresne and woods that you can backpack through to find either the eighth tee box or possibly the Blair Witch. Simply, know your course and know where you can cut some corners. Playing 15 holes is a lot better then playing 9 holes.

Play ready golf (and ummm, you should always be ready)

This starts on the first tee, which apart from your girlfriend telling you she feels sick in the morning is the most stressful moment in your life. Nothing worse then getting ready to tee off on the first tee, maybe getting in a quick stretch and a few practice swings, and then seeing Slow-Play Mcgee walking up to the first tee. You pretend you don’t see him, you realize it’s time to get your butt in gear and get ready to tee off, only to hear:

“Hey! want to play together?”

Your heart sinks faster then it did when your girlfriend told you it was a Ryan Gosling movie and it turned out to be a Reynolds one. Getting off the first tee requires almost ninja like talent. You need to get from your car to the tee box without being spotted. Wait for the opportune moment, or simply stuff your golf bag with flash or smoke grenades. If you choose the latter, you might freak out some people, but hey at least they won’t ask you to play with them. So there’s that.

Getting off the first tee is important because at that point you are on your own and you can play fast. If you want to get in a full round I suggest taking minimal practice swings and not going all spider-man on every putt. You’ll probably notice that this won’t even affect your scores that much, and even if it does, who cares! No one is watching!

You totally made that putt on No. 7 right? Yup. And that ball wasn’t in the water on No. 12. It was like, pretty much on the fairway in a good lie. How did it end up there? Lucky bounce I suppose! Oh well that is golf, try and tell me that that isn’t golf.

Be a post-9 detective

An underrated part of maximizing your ability to play night golf? When you finish 9 holes, where do you go? Did people tee off after you? Are people ahead of you? Better size up the situation bub, because time’s a wasting big guy. It’s always nice to play a variety of holes so my philosophy is always to continue playing the course in order if you haven’t seen too many people out there. But if you’ve always seen that group in the distance, it may be worth it to head back to the first tee. If it’s about  7 or 8 p.m. by now, chances are people haven’t teed off on the first in a while.  More unimpeded golf is in your future.

You know how to get to Carnegie Hall don’t you? Practice, Practice, Practice

Sometimes things just don’t work out for you. The course is packed, there was traffic and you are waiting on every tee box. Sometimes it’s just best to throw in the towel and realize you are not going to get a full 18 holes in. That doesn’t mean though that you can’t get something out of this, and once you’ve realized that 18 is out of the question, suddenly being on the back of the bus is pretty key. In fact now it’s actually better to be the last group on the course and might even be worth letting that twosome behind you play through. That way while you are waiting there is a huge practice facility at your disposal: bunkers, greens, actual rough to chip out of, etc. Don’t go to 100 yds and start taking divots you fool! But practicing around the green doesn’t hurt the course and gives you the chance to work on your short game. Then when you get home at least you can feel like you accomplished something.

Lastly, don’t quit your day job

I understand you’d rather be playing golf then working. But you know what isn’t great? Having all day every day to play golf because you don’t have a job. Always remember to respect the workplace, don’t duck out early unless you have very understanding coworkers and you are going to make up the time, or at least have all your work done. Pick days to play where you don’t have meetings or assignments due. Don’t let golf affect your day job, because when it’s all said and done, you gotta remember what is important. And of course, if you have any option what-so-ever, try and work for a boss who is also a golfer. We call that the jackpot.

Now that you know this, go out and play 90 rounds this year my friends! See you at the course. Actually, you won’t see me. Because I am a ninja.

Click here for more discussion in the “Golf Talk” forum. 

Jeff Singer was born and still resides in Montreal, Canada. Though it is a passion for him today, he wasn't a golfer until fairly recently in life. In his younger years Jeff played collegiate basketball and football and grew up hoping to play the latter professionally. Upon joining the workforce, Jeff picked up golf and currently plays at a private course in the Montreal area while working in marketing. He has been a member of GolfWRX since 2008

4 Comments

4 Comments

  1. blopar

    Dec 4, 2012 at 1:58 pm

    I belong to a private club in Cleveland, OH. Best nite to play after work: Monday. Course is closed, maintenance, private outings and caddie golf pretty much over well before 5-6 PM——and then the course is yours!!

    And really, 2 or even 3 guys walking, playing ready golf, can get around almost as fast as one.

    When I play alone: white ball vs.yellow ball compete for the current US Open title!

  2. Courtoni20

    Dec 4, 2012 at 10:25 am

    Freaking hilarious, very entertaining article!

  3. Will

    Dec 3, 2012 at 10:17 pm

    Great article and I fall under note #2. Such is life but wanted to say that I enjoyed the article and the fact that you bring up the point about using the course as the practice grounds. We have a Troon course with 3 nines right across the street from work and some days it is packed. For those, I drop a couple of balls, play them both, and take the lower score. It keeps it both fun and challenging. Ryan Reynolds was pretty good in The Proposal and Van Wilder.

  4. luke keefner

    Dec 3, 2012 at 5:19 pm

    I have about given up on golf after work, golf leagues are populated with some of the worst golfslugs I have ever witnessed. I live in upstate NY so I lose about 3 months to old man winter. I actually enjoy playing in crappy weather because the courses are much less crowded. I much prefer getting to the course by 6am in the summer and getting in 9 holes in an hour and 15 minutes, then going to work. Evenings on weekends are a good bet too. You can get in some great on course practice at that time because there is rarely anyone behind you.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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