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The Frost Delay: Building a fitness routine

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So I’d better start this out with an admission: I’m a pre-Tiger golfer. While he’s only one year my junior, anyone who learned the game before the aforementioned Mr. Woods took over understands just how different of a game golf used to be.

When I played the majority of my competitive rounds, Nike was a company that made basketball shoes. More than $25 was a lot to pay for a round, and most importantly, golfers didn’t workout.

This came from the top down. The tour was full of a bunch of skinny dudes (Paul Azinger, Payne Stewart, Corey Pavin), the occasional fat dude (Craig Stadler) and one dude who looked like he could beat them all up (Fred Couples). These were not “athletes” in the traditional sense. These were “golfers,” and until Tiger came into prominence, other “golfers” seemed totally cool with it.

In fact, after following a terribly unsuccessful freshman football season with a reasonably accomplished freshman golf season, my high school coach sat me down and had a heart to heart.

“Danny,” he said, “I talked to your football coach. We both agree that you’re never going to be Mike Singletary, and you’d probably be better served to spend your falls pounding range balls than getting slaughtered on his football field.”

Looking back, the man had a point.

However, the second I dropped football, I also dropped any sort of formal strength training — coach’s orders. As far as we knew back then, weight training was bad for a “golfer.” The logic was that the reduced flexibility and added strength would make it harder to maintain a consistent swing. The only strong dude I had ever played golf with was the late Derrick Thomas (who was a member at my country club), and to be honest, his muscles really did get in the way of his golf swing.

Obviously, the game has changed tremendously since then. My attitude toward fitness, however, has not. Don’t get me wrong, I love athletic activities  — I used to ski 40 to 50 days a year when I lived in Denver. And I’ll happily play the Stockton to your Malone in a pick up game of hoops and, if it’s below 90 degrees outside I’d rather walk than ride. But I’d never spent an minute in the gym until last year.

I’m not sure if it was the realization that I was about to go from “a little doughy” to fat, or maybe it was in an effort to keep myself alive for a couple more years, but I the notion of getting my self in a bit better shape became non-negotiable. And to be honest, for the first three months of the year last year, I was really enjoying it. I felt stronger, slept better, tended to eat healthier and had a ton more energy — all good things for a father of three. But alas, life and work got in the way, and after a couple horrible weeks I fell off the wagon.

Getting back on the wagon

As I’ll be working out toward something this year (a better golf game versus general health), I’m going to separate my exercise into two separate types this go round: The first type is pretty obvious—it’s the kind of general health and fitness we should all seek and it will be the focus of this column. There are, however, some things we should look for as golfers when we design even a general workout. While this isn’t universal, I believe golfers should workout for strength and tone rather than to “bulk up.” This means lifting less weight and doing more reps. I’m sure that there’s an exception for every rule, but I’ve never played with a giant muscle head dude who could

  1. Break 80, or
  2. Hit the ball further than me at my skinniest

In my honest opinion, I don’t believe that giant pecs and arms that are so big that they can no longer lay static next to your body are conducive to a “proper” golf swing. I made a couple call to some instructors I know, and I didn’t hear anything that changed that assertion.

Now, back to the matter at hand. I consulted with a trainer last year and we settled into a circuit-based workout. This provides a couple of advantages for me: First, I have limited time, and I can generally get one of these workouts in over a lunch break. Second, I have the attention span of a gnat, so long cardio sessions are out for me. By combining strength training with my cardio I tend to keep more engaged and am less inclined to spend my hour at the gym staring at random shiny things.

Here’s my general strength/fitness program:

I start with a 5-to-10 minute warmup. I had a back surgery 15 years ago, so the treadmill tends to tear me up a bit. I’ll generally run one of the “programs” on the bike — usually something that has to do with a heartrate.

I move to the bench machine. I do three quick reps of 10 at 75 percent weight, monitoring my heart rate. The whole point of the circuit idea is to keep your heart pumping like you’re doing cardio.

The next step is the bicep machine. Again, I do three quick reps of 10 at 75 percent. Then I move to the shoulder press machine. Again, three reps of 10 at 75 percent.

My final upper body station is the lat bar. I tend to alternate between lat pulls and tricep push downs, each 10 at 75 percent.

Abs are next. I hate sit ups and crunches — I mean I seriously hate them. I find them both boring and miserable, so I tend to do less of the more difficult inverted situps. If it’s a day where I’m doing legs as well, I’ll generally do them to burnout (which is generally less than 50 if the bench is steep enough). Afterward, I do my leg excercises, and then do my abs to burnout again. If I’m not doing legs, I do them to burnout, give myself a minute, and do it again.

As I mentioned before, sometimes my schedule works out better to do a full workout three days a week, and sometimes it works out better to do six shorter workouts (alternating between upper and lower body with abs being the only constant). In the case of the latter, I’d hop back on the bike, ride it 5-10 more minutes, stretch and hit the shower. If it’s the former, we move on to legs.

I start out on the leg press. Back to the three reps of 10 at 75 percent.

I move on to the quad machine. Three of 10 at 75 percent.

I move to the inner thigh machine. Three of 10 at 75 percent

I then move to the hip flexor machine (this one beats me up for some reason). Three of 10  at 75 percent.

I finish with leg curls. Three of 10 at 75 percent.

I then cool down with 5-10 minutes on the bike, and finish with a five-minute general stretching session.

A couple additional notes on this workout:

I’m certain you could do a full circuit workout with free weights, and I’d be very surprised if you couldn’t do it all kinetically. I personally don’t like free weights (I’m always nervous some chic next to me is going to be lifting more) and don’t understand enough about the kinetic thing to have any advice on it, so this is what works best for me. Your milage my vary.

Sometimes I mix it up — I’ll do more weight with less reps, or less weight and more reps. I can’t tell you this is for any important reason other than sometimes I have a little less/more time and sometimes I just get bored.

Finally, it’s critical to let your muscles rest, as strength is essentially built by tearing up your muscles and letting them heal stronger. If you want to workout every day, you’ll need to either alternate from upper to lower body or one day of full-body and one day of cardio.

With all this being said, an exercise routine is a lot like a golf swing. Sometimes it’s cool to learn stuff on the Internet, but often it’s better to enlist the help of a professional (or in this case a trainer). I’d highly suggest at least a fitness consultation before starting a new workout program.

Click here for more discussion in the “Instruction & Academy” forum. 

Next column: Golf specific flexibility and using training aids to increase “golf” strength.

Dan Gedman was born in Chicago and grew up in Kansas City, which makes sense as he currently splits his time between those two cities. A director by trade (commercials, long-form and the occasional rap video), Gedman is one of the owners of Liquid 9 -- a Chicago-based production company. He is the father of 3 (8, 5 and >1) and the husband of one. He's also a proud Jayhawk, which is much cooler during the winter and spring than it is during the fall. His current home course was designed by Donald Ross in his experimental phase, and starts with a 240-plus yard par 3. Therefore he's generally (at least) one over before he hits the second fairway.

4 Comments

4 Comments

  1. Cris

    Feb 19, 2014 at 1:54 pm

    This is one of the most ill-informed articles I’ve ever read. We should start asking for specific credentials before we allow nonsense like this to be posted. It can really hurt people. The comment below from Ryan is substantially more accurate.

  2. kcslonghitter

    Jan 30, 2013 at 5:12 pm

    Great Article it helped me understand that some of me problems may not be another swing lesson, but an increase in Body mobility

  3. Ryan

    Nov 30, 2012 at 12:32 pm

    I think a lot of people are misinformed on this subject. I agree that bulky muscles are not ideal for golf but in order to get stronger you should be working with more weight and less reps, and not circuit training. Strength training will not give you bulky muscles. Strength is largely due to training your nervous system to send stronger signal to your muscles and muscle size is largely down to hypertrophy, the breaking down and regrowth of muscle you mentioned.

    I believe anyone serious about improving their athletic ability should fragment their training. Strength training separately in order to get the most return for your time invested. Proper stretching routines to stay flexible and then separate cardio if they feel fitness is an issue.

    It’s a myth that the above cannot be achieved without a large amount of time invested. The focus should be on quality not quantity; proper warm-ups and one or two intense working sets. This approach will get you in and out of the gym faster, stop you getting bored and keep you coming back, improving.

    Circuit training is fine if you just want a generic workout but it won’t allow you to focus enough on each component (strength, power, cardio, flexibility) or let you have the energy to commit to each component 100% and progress as quickly as you should be in each separate area.

    I would also avoid ‘golf-specific’ training if you’re trying to hit the ball further. I guarantee you ‘ll hit the ball further if you increase your deadlift or squat by 50 lbs than if you can do 100 press ups on a Bosu ball and pull a cable to mimick your golf swing. Lower body strength is the key.

    Everyone needs to find what works for them based on their personal preference, goals and limitations, but I submit that circuit training is second to a number of other methods in the pursuit of athletic improvement.

    Having said all that, improving your physique is 90% diet, exercising is the easy part!

  4. fitnessforever

    Nov 29, 2012 at 9:51 pm

    While I commend you on working out, your workouts are as pretty old school and don’t do much service to your body. Routines like you posted become tiresome, repetitive, and will NOT provide the results your are looking for after your body gets used to the workouts. There’s plenty of research out there that shows after repeating the same workout a few times, it becomes ineffective. This type of training will undoubtably lead to plateauing.

    To be more effective, look for workouts that use plenty of energy within a short timespan, require more explosive movements (pushups, burpees, squat jumps, etc), use body weight and weighted movements, and utilize aerobics during and in-between sets. Otherwise, you’ll end up where you started if you continue to do the old school “circuit training.”

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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