Equipment
Ben Hogan adds Ft. Worth “White” to iron lineup
After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-based company today announced the launch of Ben Hogan Ft. Worth White irons.
Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…
jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”
Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”
There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.
With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.
“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”
“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”
Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.
The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.
“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”
Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
MAPA
Oct 19, 2018 at 1:16 pm
Ben Hogan….. China Forged ….. {{{{shudder}}}}
Charlie
Oct 17, 2018 at 1:12 pm
I grew up learning golf with a set of Hogan Medalions switching to Hogan Apex pc in later years. With hesitation I purchased the Ftworth 15 and was not disappointed in the quality and feel. As far as someone mentioned the smallish sweet spot this has not been my experience. While not that of a game improvement club they are very playable.
William Davis
Oct 17, 2018 at 1:45 pm
I remember – the medallions fell out and of course you could not find them. Apex lovely irons and just know could play with these as look so good. Been a Mizuno man for 30 years so unlikely to change now.
larry
Oct 18, 2018 at 11:36 am
But they’re forged in China! How can you make America great if you love Chinese junk?
Bob Jones
Oct 17, 2018 at 11:50 am
“Available on the website exclusively”? Does this mean you can’t get fitted before you buy them?
ogo
Oct 17, 2018 at 12:56 am
…”forged” as in forgery…? Fully heat treated forged…. or, coin forged… surface stamped ‘forged’…? No truth in golf club advertising nowadays.
Kim
Oct 16, 2018 at 11:59 am
Designed in Ft. Worth, Texas, USA…. cast and forged in Ft. Worth, Chengdu, China!
rex235
Oct 15, 2018 at 9:54 pm
Am almost afraid to ask..
RH Only?
the dude
Oct 15, 2018 at 6:47 pm
take out the FT. Worth black or white…and it would have more appeal
Tom
Oct 15, 2018 at 5:18 pm
Looks like they finally replaced the irons loft number with convention iron numbering system…
Travis
Oct 15, 2018 at 4:52 pm
Really a shame the reinvention of the Hogan brand was with these folks… they had an opportunity to really become a major OEM and just completely flopped…
Diss Topia
Oct 15, 2018 at 4:15 pm
Sweet spot the size of a pencil eraser. Even tour pros won’t hit ’em.
Josh
Oct 15, 2018 at 9:20 pm
I’m sure their robot hits em just fine lol
jon
Oct 15, 2018 at 3:24 pm
Sooo pretty.
allan
Oct 15, 2018 at 11:58 pm
Soooo forged in Ft. Worth Chinaa…. lol