Opinion & Analysis
How power helps your golf game (and it’s not how you think)
Editor’s Note: This is an excerpt from Rich Hunt’s 2018 Pro Golf Synopsis, which can be purchased here for $10.99. Stylistic changes were made to the story for online publication.
As a statistical analyst and researcher for Tour pros, caddies and instructors, the most common question I receive is with regards to the importance of power in the game. There is still a strong contingent of golfers that believe that driving distance is the least important metric in the game of golf. I am emphatic when I say that is incorrect.
Research conducted by myself and others has shown that driving distance is one of the more important metrics in the game. Not only have I found this to be the case when studying Tour players, but it applies to the average amateur as well.
In 2013, some friends of mine and I did a study using Trackman and the USGA GHIN to see if there was a correlation between a golfer’s club head speed and their handicap index. There were 137 subjects, ages 15-57 years old that had to have a USGA handicap and have recorded at least 20 scores in the GHIN within the last 12 months. The subjects ranged from PGA Tour players to 25 handicaps.
The findings were than the correlation very strong at +0.91 with a standard deviation of 4.5 mph. Correlation is the a mathematical methodology to determine the strength of a relationship between two variables. The closer the correlation is to 1.0, the stronger the relationship. Therefore, a correlation of +0.91 shows a very strong correlation and it is strong enough to project club head speed based on the golfer’s handicap.
Here is the regression formula that projects the club head speed based on the golfer’s USGA handicap
(Handicap *-1.38899923605806) + 106.486783804431 = Projected Club Head Speed
Here is a table showing the projected club speed based on USGA handicap (note that + handicaps are better-than-scratch golfers)

There has been some confusion from readers in interpreting the data. Understand that this is projecting the club speed and it is not definitive. The projected club speed numbers do not represent the entire population.
The data projects that 68 percent of the population will fall within 1-standard deviation from the projected values. That means that the data projects that 68 percent of the population will fall within +/- 4.5 mph from the projected numbers listed above. 95 percent of the population will fall within 2-standard deviations (+/- 9 mph) of the projected numbers listed above. And 99.7 percent of the population will fall within 3 standard deviations (+/- 13.5 mph) of the projected numbers listed above.
When I posted this table on Twitter, many readers would proclaim that they ‘underachieved’ because their club speed was much higher than the projected numbers based on their handicap. For example, a player that is a -3 handicap is projected to generate 102.3 mph club speed, but generates (or at least claims to) generate 113 mph club speed.
That player has not ‘underachieved’ nor does it mean that the regression analysis is invalid based on their anecdotal evidence. It just means that that they fall outside 95 percent of the projected population of -3 handicaps.
The key to understanding the table and regression analysis is that the study shows that there is a relationship between the two variables, not a perfect 1:1 relationship. And thus, we can use that relationship not only for more accurate projections, but to examine why that relationship exists and what can be done for golfers to use that to their advantage to improve their scores.
For example, a friend of mine is roughly a 20 handicap, but I have clocked him at 124 mph club speed. He never had much in the way of formal instruction and plays about once a month. But he is a 6’6” former college basketball player and competitive softball player. He knows how to do one thing incredibly well in golf; generate speed. It does not mean that speed (power) is any less important. It just means that he is outside 99.7% percent of the population and is an extreme anomaly.
***
One issue with the regression analysis that I posted is that it does not determine why the relationship exists. Do lower handicaps tend to have higher club head speeds because they are utilizing better technique that allows them to generate more speed or does the distance gained actually help the golfer shoot a lower score?
A few years ago, my friend Mark Sweeney from AimPoint Golf found another strong correlation involving distance. This time the correlation was with the length of the average birdie putt for Tour players. The chart looks something like this:

Essentially, the further the player hits the ball off the tee, the more likely their average birdie putt will be shorter in length. Thus, a player that is a lesser skilled putter can sink more putts than superior skilled putters if they are longer off the tee because they are having easier putts to make. I call this The Power to Putting Principle.
For example, Rory McIlroy is one of the longest hitters on Tour and has struggled with the putter in recent years. Brian Gay is one of the shortest hitters on Tour and one of the better putters. Rory may sink more putts in a round because he may have an average birdie putt length of 15-feet while Gay’s average birdie putt length may be at 25-feet. On birdie putts, McIlroy is giving himself putts that have a 22 percent make probability on average compared to Gay having putts with a 10 percent make probability on average. Thus, while Gay is a far superior putter he will not likely make as many putts as McIlroy because Gay’s putts are much more difficult to make.
This is where power provides the greatest advantage to golfers; on the putting greens.
Is there any advantage to being short, but accurate off the tee?
Well, note that the Sweeney study is about the length of the average birdie putt. When a long ball hitter misses the green in regulation, they are more likely to have a longer and more difficult scrambling opportunity. This is because of the times that the bomber misses the fairway by a wide margin and ends up in the trees and has to punch out or they end up in a penalty area.
This is why I advise Tour players that analytics if golf is not a rigid ‘one size fits all’ system. Not only should a golfer accurately determine their strengths and weaknesses and figure out how to utilize them to play the best golf possible, but distance plays a major role in what areas of the game a player needs to focus on. Brian Gay should not try to play Bubba Watson’s game and Bubba Watson should not try to play Jordan Spieth’s game all because their differing lengths off the tee creates different advantages they must exploit and different weaknesses that they must account for.
Applying this to your game
As I mentioned earlier, the Power to Putting Principle states that longer hitters have an advantage on the greens because they are more likely to have short length birdie putts on average than shorter hitters. But shorter hitters have an advantage when the green in regulation is missed.
Thus, shorter hitters need to be more skilled putters to compete with the longer hitters. And longer hitters need to be more skilled with their abilities around the greens in order to convert those up-and-downs like the shorter, but more accurate golfer.
Therefore the best short hitting golfers in the world over the years (Zach Johnson, Brian Gay, Jim Furyk, etc.) have been very good putters. They must be great putters to make up for them having more difficult putts on average than the longer hitters. That is how some of the best long hitters in the world tend to still play great golf despite putting poorly (i.e. Dustin Johnson, Rory McIlroy, Bubba Watson).
But we do see that the long hitters tend to play their best golf when their short game around the green and/or their putting improves.
The misconception from the press and fans becomes that because a bomber improved so much in their putting and/or short game around the green that is what really matters most in golf. The reality is completely different from perception though. They are great players and better than the rest of the world because of their ballstriking and their power. It’s just that when they improve their putting and short game around the green, now they become the very best of the best.
Bubba Watson isn’t ranked #17 in the world due to his short game around the green (ranked 174th last season) and putting (ranked 108th last season). However, if he starts to dominate the Tour and get into the top-10 it is very likely that he will have improved upon those areas and essentially have little in the way of flaws in his game.
How does this apply to the 10-handicap golfer?
The projected club speed of a 10-handicap golfer using my regression analysis is 92.6 mph. If a golfer is a legitimate 10-handicap golfer and generates 85 mph they are likely more accurate off the tee and a better putter than the other 10-handicap golfer that generates 93 mph of speed.
With any golfer, an increase in club speed is likely to improve their handicap. However, if the golfer just wants to compete with other 10-handicaps without working on their golf swing, it is very important that he hit the ball more accurately than his competitors and that he will need to be more skilled with the putter.
If the golfer is a 10-handicap and generates 100 mph of club speed with the driver, they most likely are less accurate off the tee and worse putters than their fellow 10-handicap golfers. However, the key here is that the 100-mph golfer has more options than the 85-mph golfer. The 100-mph golfer can beat out his fellow 10-handicappers by hitting the ball more accurately or by improving their short game around the green to make up for having more difficult scramble opportunities or they can improve their putting.
In a previous example, I showed why Brian Gay has to be more skilled of a putter to sink more putts than Bubba Watson. Gay hits it shorter and has longer (and thus more difficult) putts to make than Watson. But, what if Bubba was equally as skilled or more skilled than Gay with the putter?
You would have an equally skilled or more skilled putter that is putting from more makeable distances. This is why long hitters are so dangerous. If they can keep the ball out of trouble and get four good days with the putter, they are going to contend. And the same applies with amateurs.
Developing young golfers
I am frequently asked by coaches of junior golfers and colleges that have Professional Golf Management programs about what their golfers should focus on developing in their golf game.
My answer is ‘Power and Putting.’
It may sound like a cliché with all the discussion with regards to how the Tour is becoming about who can hit it the longest, but my opinion is based on the math and the historical data with regards to the subject.
If hitting it further is likely to leave you with more makeable birdie putts and the golfer is a great putter, then it is a scenario where a great putter has easier putts to make and that equates to the lowest scores.
Yes, every shot does count. Long approach shots are certainly important and the same with mid-length approach shots. The same goes for having a respectable amount of accuracy and precision. And you do lose strokes if your short game around the green stinks to high heaven. But most players that hit it long have a high level of competence as a golfer. And those that can putt well along with it are at an enormous advantage.
And if I were to just name players that hit the ball long (175+ mph ball speed) and putted great for a significant length of time with no regards to the rest of the game, the players I come up with are:
- Tiger Woods
- Phil Mickelson
- Brooks Koepka
- Jason Day
- Rickie Fowler
- Paul Casey
- Jimmy Walker
And those are the players that I could measure with ShotLink. While it is speculation, players off the top of my head that were both very long and great putters pre-ShotLink were:
- Bobby Jones
- Arnold Palmer
- Jack Nicklaus
- Tom Watson
- Seve Ballesteros
There was more to their games than hitting it long and putting well. But, the math behind hitting it long and putting well is why it was not a coincidence that they were also some of the greatest players to have ever played the game.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Pingback: Hit It Longer – Make More Putts! - Game Improvement Golf
Tom54
Jan 30, 2019 at 5:18 pm
I get the point about power is definitely an advantage over those who do not. I’ve always argued with a buddy of mine that power is not the end all when it comes to advantages. For example,if he pushes a tee ball off line in the same vicinity as mine,his will stay in the rough. Since I’m much longer,mine will be deep in the trees. I just think accuracy should weigh in more when just assuming the power hitter will always have shorter birdie putts.
Tee-Bone
Jan 30, 2019 at 1:27 pm
No mention of Strokes Gained Driving? This is the best metric for what Tour players actually gain or lose from driving.
dlygrisse
Jan 30, 2019 at 12:41 pm
Thank you for validating what I suspected. I’m the 8-9 capper that doesnt hit it long, I putt pretty well and I have a good short game. I keep the ball in play but don’t make a ton of birdies. Buddies of mine look like they might dominate me during a round, but at the end of the day I often have a lower score. My handicap used to be about 3 shots lower before I injured my back, biggest difference is a loss of speed. While I make a lot of pars and bogeys, they make more birdies, about the same amount of pars and a lot more “others”
now if I could just get my bad back in order, I might regain some of my speed…..
Scott
Jan 29, 2019 at 10:53 am
Interesting. I would have thought a +6 would have a higher club head speed than 115. I thought that the average PGA Tour speed was just south of 120.
Richie Hunt
Jan 29, 2019 at 1:41 pm
Avg. Tour club speed is 113.8 mph.
James
Jan 29, 2019 at 9:38 am
Simplest example for this article is Tiger when he debuted on Tour – pounded past most everyone, putted very well, and, well, we all know the rest about 1997-2003 😉
Keith Reynolds
Jan 31, 2019 at 7:29 am
But Tiger’s best shot was the second shot to the green. As Richie indicated, having a shorter putt is a great advantage. The advantage of a longer drive is that you’re using a shorter club for your shot to the green.
St
Jan 29, 2019 at 9:12 am
It just means that golf is a stupid game. You hit the ball as far as you can and try to avoid trouble. If you can do that, the game becomes really silly
JP
Jan 29, 2019 at 12:00 am
I must suck. My club head speed is much higher than my suggested handicap. I’ve got some work to do this year. Haha
Patricknorm
Jan 28, 2019 at 7:47 pm
Another great article Rich. With you being a statistician there’s nothing you say or do that cannot be disputed. That’s why I don’t understand why anyone would “ shank” any of your articles. They are pure analytical gold. I think many people cannot understand the pure logic that statistics bring. Or took the time and energy to read it. Like I said, pure gold.
Richie Hunt
Jan 30, 2019 at 10:43 am
Thanks for the kind words. I will say that with most statistical analysis and research the data is compiled and then there is an interpretation of the data. The interpretation of the data can be more up for debate.
The problem is that most non-statisticians are arguing their own opinion that is based on their own, long held belief system instead of actually debating the interpretation of the data.