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GolfWRX Morning 9: Tiger’s Firestone swan song | Golf Digest for sale | Who is Bryson DeChambeau really?

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By Ben Alberstadt ([email protected])

 

August 2, 2018

Good Thursday morning, golf fans.

 

1. Golf Digest for sale?

 

Geoff Shackelford writes…”The New York Times’ Edmund Lee and Sapna Maheshwarireport on $120 million in losses for Conde Nast in 2017 and say in an effort to bring in more revenue, the company will be trying to sell three magazines, including Golf Digest.”
  • Quoting the NYT piece…”The $120 million loss in 2017 was the result of a sharp decline in the ad revenue generated by the print magazines. Gains in the digital arena have offset the loss, but not enough to make the company profitable”.
  • “Based in part on the recommendation of Boston Consulting Group, the three magazines that the company will try to sell are Brides, Golf Digest and W, the three executives said.”
  • “John Wagner, who oversees ad spending at the media agency PHD, questioned the company’s strategy, saying that Condé Nast can be “quick to close things, versus trying to find a solution.” He added, “I’d like to see them continue to invest – keep the brands alive, even if you have to change their rate base or publishing frequency.”
2. Woods vs. Mickelson nearer to becoming a reality

 

Per Bob Harig…”Woods’ agent, Mark Steinberg, said that “we are closer than we have been” to working out the details and that he expected it to occur “this year,” with the location and date still to be determined.”
 
ESPN’s Mike Greenberg says November 23 or 24 will be the date.

 

3. Woods’ Firestone swan song 

 

Quothe the Tiger...”It was brought up to me in Tampa … I need to get in the top 50, or somewhere around there, to be able to make this event. That was certainly a goal of mine,” Woods said Wednesday. “I was just hoping to, one, play the Tour long enough to be able to get an opportunity, but I also had to play well to do it and I was ranked pretty far in the world there. Starting last December, I was about 1,200 in the world and within a year to get down to 50, I think is a pretty good accomplishment, but it also got me into this event.”
It’s a bittersweet return of sorts. The tournament moves to Memphis next year. Firestone, which has held a professional tournament every year since 1954, will instead host the Senior Players Championship on the PGA Tour Champions.
“This event has been very special to me over the years, and it’s sad to see it leave Firestone,” he said. “We certainly understand it. But for me, I’ve always had such great memories of this golf course.”
4. The curious Mr. DeChambeau

 

Shane Ryan discusses the duality of Bryson DeChambeau in his latest piece
  • “Is he some crazy novelty act? Should we judge him by his artistic temperament and his penchant for gadgetry (see: augmented reality helmet, green-reading protractor that forced a USGA to decide its illegality, irons of the same exact length? Is he actually a wild eccentric, a mere cosplayer (dig the old school Hogan-esque flat cap) or something in between?”
  • “The definitive profile on DeChambeau so far was written by Alan Shipnuck, and it’s a story that’s equally about golf science as it is about the subject himself. In that piece, we’re introduced to DeChambeau through two of golf’s iconoclastic nonconformists, David Edel and Mike Schy. The former is a renegade club maker with some outrageous ideas, the latter is a technophile instructor with some complicated notions about the swing. That made them a perfect match for a young DeChambeau”
  • “Try as we might, it’s very difficult this early in his career for any of us to put a label on Bryson DeChambeau the way we might on Jordan Spieth. He is worse at the branding game, but that’s because it’s hard for someone like him to walk a single path. There is too much conflicting information, and it’s this trait-more than the science, more than the art, more than the uncontained emotion-that transcends the fantasy, and evokes a fascination of someone very real. And very human.”

Full piece

5.  7 ways courses can be more welcoming to women

 

Keely Levins (who is emerging as a strong voice at Digest) tallies a number of ways golf courses can be more welcoming to women.
  • A dress code that doesn’t limit you to pants or knee-length shorts.
  • A pro shop that has shirts other than pink or wild prints.
  • Decently sized tee boxes.
  • A stocked locker room.
  • A reasonable yardage.
  • Long par 3’s that remain par 3’s.
  • Bathrooms on the course
6. “Intimidating” amateur golfer (allegedly) forced to withdraw from WMGA event

 

23-year-old Yonkers native Marianna Monaco alleges the WMGA forced her to withdraw from a tournament last week.

 

While stories differ, Monaco says WMGA president, Cheryl Brayman, told her she had to withdraw ahead of the final round of the July 24 Stroke Play Championship. Brayman instructed her she had to write a letter saying she’d WD
  • After a back and forth about what she did wrong that, according to Monaco, didn’t yield any substantive accusations, Brayman reportedly said…”Well, the reason is we feel intimidated by you.”
  • A Mike Zacchio and Mike Dougherty report for the Rockland/Westchester Journal News, indicates Monaco was hitting range balls more than the maximum allowed 180 yards at North Shore Country Club. Monaco disputes this, saying she only hit one such ball before stopping at an employee’s request.
  • She took to Facebook following the withdrawal to voice her grievances.
  • The WMGA released a statement in response
  • “When conducting our tournaments, we require tournament participants to abide by the rules of those host clubs,” it read. “When, as was the case with Ms. Monaco at a recent event, a tournament participant flagrantly violates the rules of a host club, the WMGA takes action to prevent additional violations.
  • “At the event, Ms. Monaco intentionally hit golf balls at the driving range beyond the yardage limits set by the club (beyond those limits is an inhabited public area). Ms. Monaco was requested by the host club to stop her conduct and to conform to their rules. The WMGA reiterated the host club’s request, yet for reasons we cannot comprehend, Ms. Monaco continued to violate the rules and hit balls into the public area.
  • “It was not the first time the WMGA has had issues with Ms. Monaco violating host club policies. Based on her history of inappropriate conduct, the WMGA asked Ms. Monaco to withdraw from the tournament and the WMGA.”
  • Monaco told the Journal News she’s considering taking legal action.
7. Rose beleaguered by back

 

Hoping to be fit for next week’s PGA Championship, Justin Rose, a chronic sufferer of back issues, is experience spasms ahead of the WGC-Bridgestone and has elected to withdraw.
8. Molinari’s key

 

Rex Hoggard writes Molinari doesn’t see great import in his results.
  • The Italian no longer has any of those worries, following his victory at the Quicken Loans with a runner-up showing the next week at the John Deere Classic and his major breakthrough at Carnoustie.
  • “No, I couldn’t, and I don’t think anyone could, to be honest,” Molinari said on Wednesday when asked if he could have seen this run coming. “Golf is a tough sport and you need to be good at not reading too much into results.”
  • “I think I did a really good job of not reading too much into results earlier in the season, when results weren’t coming,” he said. “The goal going forward is just to keep getting better and see where that takes me.”
  • Also, FWIW, the Italian reportedly hasn’t imbibed from the Claret Jug.
9. Place your bets
  • Dustin Johnson +700
  • Rory McIlroy +1200
  • Justin Rose +1200
  • Tiger Woods +1200
  • Jordan Spieth +1800
  • Rickie Fowler +2000
  • Justin Thomas +2000
  • Jason Day +2200
  • Jon Rahm +2500
  • Francesco Molinari +2500
  • Tommy Fleetwood +2500

 

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

 

 

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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