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20 signs you’re a victim of style-based golf instruction

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How can one explain how major championship winners like David Duval, Sandy Lyle, Seve Ballesteros, Ian Baker-Finch and Mike Weir (to name a few) all completely lost their games and were driven off the PGA Tour? The list of talented players, like these major winners, who tried to improve their games by changing their style of swing and only got worse is an unnecessary and long list.

Though I never won a major championship, I contended twice when I was 22, losing a seven-stroke lead in the third round of the British Open at Royal Troon and getting to within a stroke of the lead on the back nine on Sunday at the U.S. Open at Pebble Beach. After those losses, like so many before and after me, I blamed my style of swing. I thought my swing wasn’t good enough. I went to work to change it. I took lessons from style-based teachers, who were concerned with various body and club positions during the swing. I never contended for a major championship again and ultimately left the PGA Tour like David and Ian for a broadcasting career.

When I think back on that pivotal decision I made when I was 23 to change my style of swing, it makes me wonder now, what if? What if I had stayed with my old swing? What if I had worked with a coach who could have revealed to me how I was improving through measurable results? What if I had worked with a coach who would have let me keep my style of swing, isolated the variables of impact and focused on helping me improve those? What if I could have measured those improvements? I now know my career and countless others would have been saved and been even more successful.

Having recently retired from the PGA Champions Tour, where I played more than 200 pro-am events in my five-year career, it was evident to me that the leading cause of 4 million golfers quitting golf every year in the United States is not the cost or the time, but rather the FRUSTRATION. Like me and the before-mentioned major championship winners, so many of these 4 million golfers believed that by simply changing their style of swing they would play radically better golf. The style-changing lessons they invested in proved to be unsuccessful and their games never got better. Feeling like there’s nowhere to turn, so many of them simply put their clubs for sale on eBay and quit the game.

What exactly is “style-based” teaching? It’s a connect-the-dots approach to building your swing to achieve a certain look. One needs to have a certain grip, an exact posture at address, the club in specific positions at several check points on the backswing, a certain top of the backswing position, etc., etc., etc.

The only time “style-based” teaching can help your game is if and when it improves certain key aspects of your impact… but sadly it rarely does. Golfers can improve so much faster and more efficiently when they are able to isolate all the key variables of impact, measure them and work backward to modify elements of the swing solely for the purpose of improving their impact. Additionally, the mental or emotional state of all golfers is upgraded dramatically as a result of being inspired by the realization that their swing style is just fine. They begin to see tangible improvements both in their ball flight as well as in the key measurements occurring at impact.

Technology has now reached such heights in golf that we can zero-in on several critical measurements, offering very helpful insights regarding key performance indicators. Good teachers today know how to use this technology, how to measure impact and how to work backward from there to improve a golfer’s game by improving their impact variables.

Take a look at this picture of Dustin Johnson, Jim Furyk and Shane Lowery at the top of their backswings. Everything is different, from the right knee bends, hip rotations, spine angles, left-arm positions, right-elbow positions, left-wrist positions, club-face rotations, swing planes (both angled and shaft plane), and even where their heads are pointing.

The golf instruction faction hasn’t yet made the transition, meaning style-based teaching is still king of the teaching world. But ask yourself — how can one explain the fact golfers like Jim Furyk, Bubba Watson, Dustin Johnson and many of the great champions of yesterday such as Arnold Palmer, Gary Player, Lee Trevino, Jack Nicklaus, Fuzzy Zoeller, Hubert Green, Jim Thorpe, Miller Barber and many more had styles of swings that differed greatly from one another and were quite unorthodox, yet all worked so well? The bottom line is that each of them created great impact conditions that were virtually all the same.

Here are the top 20 ways to know if you are currently a victim of style-based teaching:

  1. Your golf instructor asked you which PGA Tour player you think has the best swing. You may have even taken a golf lesson where the instructor placed your swing on a screen side-by-side your favorite player’s swing and revealed to you the style differences.
  2. Your golf instructor explains the many key check points of the swing and the proper position of the hands, body and club at each checkpoint. Some instructors even give these checkpoints numbers.
  3. Your golf instructor explains that proper posture at address is key to a bio-mechanically sound swing. A strong movement exists today of “style-based” instructors using the new buzzword “biomechanics” to suggest the perfect swing style.
  4. Your golf instructor explains one correct backswing plane. Many instructors lead their students to create the perfect backswing plane, but it’s interesting how many differing opinions exist about what is the perfect backswing plane. Some suggest the shaft points above the plane at the three-quarter backswing position, while others suggest that the shaft should point at or even inside the plane. How much the vertical plane should shift in the backswing is another point of discussion among style-based teachers.
  5. Your golf instructor suggests the best top of the backswing position of the arms, wrists, club shaft and/or face angle. Many instructors prioritize how the club should look at the top of the backswing, that is, the club face is square and the shaft is parallel to the ground and parallel to the target.
  6. Your golf instructor suggests the proper degrees that the hips should turn on the backswing. Or they talk about “The X Factor,” which advises golfers to limit their hip turn on their backswing.
  7. Your golf instructor suggests the Vardon Grip. Meanwhile, PGA Tour winners and major champions have use various grips: interlock, 10-finger and even reverse overlap.
  8. Your golf instructor suggests you “keep your head down.”
  9. Your golf instructor suggests you “keep your eye on the ball.”
  10. Your golf instructor suggests you “keep your left arm straight.”
  11. Your golf instructor suggests you “finish high.”
  12. Your golf instructor suggests your swing is “too fast.”
  13. Your golf instructor discusses your “face angle rotation” on your backswing.
  14. Your golf instructor wants you to swing the “Stack and Tilt” swing.
  15. Your golf instructor wants you to swing the “A Swing.”
  16. Your golf instructor wants you to swing the “Square-to-Square” swing.
  17. Your golf instructor wants you to swing the “Natural Golf” swing.
  18. Your golf instructor wants you to swing the “Gravity Golf” swing.
  19. Your golf instructor wants you to swing the “One-Plane or Two-Plane” swing.
  20. Your golf instructor never discusses how swing changes are going to affect your impact.

My adversaries suggest I am writing these articles for self-promotion. Those who know me know I write these articles because I want to help the game I love and that has given me so much. Style-based teaching is nebulous, arbitrary, subjective, opinion-based, un-factual, unfounded and unproven. Impact-Based teaching is fundamentally the opposite. It is precise, fact-based, measurable, objective and results driven. That is why I retired from the PGA Champions Tour and chose to pursue my passion of helping golfers and instructors understand that golf is not an enigma nor a mystery that style-based methods leave one to believe, but rather a game of impact that can be measured and improved.

Here’s to better impact!

For students wanting to experience how improving their impact will improve their games, Bobby suggests coming to his next Signature Golf School, creating your own private school for your own group, and/or signing up for a private lesson. Simply go to: www.impactzonegolf.com or call 239-236-5536. For those instructors who want to learn "Impact-Based®" instruction, Bobby Clampett now has a fully developed Advanced Level One online training fully supported by the PGA and LPGA with continuing education credits. For those who complete, Bobby and Impact Zone Golf are developing a Certification Program and ultimately a masters Program. Impact Zone Golf is ready to build an army of good golf instructors and rid the epidemic of frustrated golfers victimized by "style-based" instruction methods. Bobby Clampett is a well-known PGA Tour Winner and Longtime CBS Golf Broadcaster, but perhaps he will be best known for his discovery of Impact-Based® Instruction. His two golf academies are in Naples, Florida: Indoor Performance Studio (1040 Collier Center Way, Unit 14, Naples, FL 34110) and at the Tiburon Golf Club at the Ritz-Carlton Golf Resort. Bobby is the first golf instructor in history to be a PGA Tour winner and earn PGA Master Professional in Teaching and Coaching. He and his team of Impact-Based® Academy Trained instructors offer year-round Golf Schools, Private Lessons, Women’s Programs, Annual and Seasonal Coaching Programs, Competitive Junior Training and much more. He now offers Instructor Training and Certification approved by the PGA and LPGA. Visit: https://impactzonegolf.com or call: 239-236-5536.

80 Comments

80 Comments

  1. Jim

    May 15, 2018 at 8:39 pm

    Clampett is a disciple of Homer Kelley’s yellow TGM book…. the nuttiest book on the golf swing ever. He doesn’t want to publicly admit it but his instruction reeks with TGM.

  2. Sean Lee

    Apr 30, 2018 at 10:07 pm

    Do not try to make you look special by telling non sense like this. PGA guys have more things in common when compared among themselves than to club golfers. World of golf instruction already has too much bs in it and it’s not even funny.

  3. Jack

    Apr 28, 2018 at 7:33 pm

    Bobby, I loved your book, and this article is spot on! I believe that most average golfers really have no idea how the club moves through the ball in a really good golf swing. Most golfers are trying to hit the back of the ball square on, instead of the inside of the ball while release ing the clubhead. That is why almost every club level golfer is steep, over the top, and hits a slice.

  4. Dan

    Apr 27, 2018 at 10:40 am

    I think this article is biased towards a better player. When you are talking about a player that already hits it pretty well and finds the center of the face most of the time I agree with most of what is said here. But when you are teaching older people, beginners, or some not as talented, posture and body positions play a huge role in finding the center of the club face or good impact position. I do not believe that there is any one template or style for all players but if their posture is bad and they can not maintain their posture while swinging, they need a style or template to follow. The key is choosing the correct one for the player.

  5. Sherwin

    Apr 26, 2018 at 9:29 am

    My game improved 100% when I met my current instructor whom help me focus solely on what I want the ball to do. Which, in turn, forces the club into different positions to produce the desired results. Who cares how your swing looks, it is the results that matter.

    Bobby is right!

  6. ochowie

    Apr 23, 2018 at 3:32 pm

    If players can consistently achieve the optimal impact point regardless of the remainder of their swing they probably don’t need lessons from you.

  7. Kess

    Apr 16, 2018 at 1:59 pm

    I like the point of the article but not necessarily the article itself. I have never taken a lesson but I was struggling to break 90 and read Impact Zone and that changed my game to where I’m breaking 80 and rarely see the 90’s. My main take aways were knowing my lead wrist position at impact and bottoming my swing in front of the ball. I also read Hogan’s book and it was OK but didn’t help much. Read Nicklaus’s book and had to put it down because my swing was getting wrecked. Knock Clampett all you want but the truth is mileage may vary with any instruction so it’s just about finding what works for you.

    • Orin

      Apr 16, 2018 at 2:28 pm

      Thank you Bobby Clampett PR department for that enlightening bit of propaganda. By chance, is there any discount offered to Golf WRX members?

      • Bobby Clampett

        Apr 16, 2018 at 4:55 pm

        Yes, there is a discount for Golf WRX members as long as their name isn’t Orin.

  8. Dale Owens

    Apr 16, 2018 at 1:46 pm

    Hal Sutton calls it chasing perfect. It has ruined many a talented golfer.

    • Orin

      Apr 16, 2018 at 2:32 pm

      But if you are ranked 125th on the tour your game and your swing need first aid… or it’s back to the mini-tours.

      • Adkskibum

        Apr 16, 2018 at 5:44 pm

        Yeah, well then maybe you just aren’t good enough. You’re good, but maybe it isn’t your swing. It’s your head, your heart, your guts, your nerve. There are lots of golfers with “pretty” swings who are also rans. Can you get the ball in the hole in crunch time? That’s the measure

      • RS

        Apr 28, 2018 at 1:56 pm

        If you’ve made it to 125th on tour then you have a fine swing. At that point it’s a split between subtle putting work and the mental game. The rest HAS to be good to get anywhere near 125th on tour.

  9. Jack Nash

    Apr 16, 2018 at 1:23 pm

    I don’t worry about Clampett’s impact zone. I just worry about, “do I have enough cigars, and beers in the cooler”, then go out and have fun. Thinking too much out there causes brain cramps. If you can’t have a bit of fun out there try another game.

  10. joro

    Apr 16, 2018 at 1:05 pm

    A great Golf Instructor, AKA Butch Harmon, take what you have and makes it work. These “Gurus” are great because they had the opportunity to work with great players who made the Instructors “great”. not the other way around. How many times have players won a Major and then gone to a “Guru” not to be heard of again. As Si Ri Pak said after going to Leadbetter, “it took him a couple of Months to set me back 2 years”, she was smart enough to get out. As Haney once said about what he did with Tiger, “I would watch him hit a ball and say nice shot all day” These guys and many others like them teach what they know, not what the student needs, and that applies to a lot of PGA Teachers also.

    If you want a good lesson go to someone who teaches what you need, not just changing your swing to clone someone else.

    • Orin

      Apr 16, 2018 at 2:30 pm

      But I love Tiger and I want his swing, his clothes, his clubs, his balls, his teeth, etc..

      • joro

        Apr 18, 2018 at 10:06 am

        That’s great but he would probably dump you in time for a Blond Waffle House waitress. : )

  11. GetRichOrTyTryon

    Apr 16, 2018 at 12:45 pm

    Age, athleticism, body type and coordination also being major contributing factors. Golf Tech can get you so left brain(or is it right) that it’s difficult to pull the trigger out on the course. If I can save anyone time and strokes don’t play golf swing on the course, play golf.

    • Orin

      Apr 16, 2018 at 2:34 pm

      Play play play play …. how about ‘perform’…. 😮

  12. Bob Jones

    Apr 16, 2018 at 11:58 am

    I have figured out how to make a golf swing work which takes into account my size, body shape, flexibility, and habitus. There are “flawed” movements in my swing that I do because that’s just what happens when I swing a golf club. I tried to take them out, and that made things worse, so I learned how to make them work FOR me. The result is that I hit the ball very straight and get reasonable distance for a guy in his late 60s. I don’t analyze any more. I just play.

    • Boyo

      Apr 16, 2018 at 12:58 pm

      You are Bob Jones. What would anyone expect?

  13. Dennis

    Apr 15, 2018 at 2:39 pm

    Great article! I see the collage players at the range all looking like clones of each other. There is evidence that today’s golf instruction is one cause of so many golf injuries.

  14. Steve Wozeniak

    Apr 15, 2018 at 11:25 am

    HILARIOUS coming from the MOST “style” based instructor in the game……my god……

    99 percent of people that come away from this guys “schools” are more confused then when they came in…….

    Hey nice try though Bob……

    • ogo

      Apr 15, 2018 at 7:24 pm

      Haven’t you figured it out yet?!! All the duffers just want to brag to their golfing buddies that they were at somebody’s golf school and the “feeel a lot better now about their golf swing” (if only they could think about everything they “learned”). 😀

    • Andrew Wood

      Apr 16, 2018 at 7:36 am

      I have taken lessons from a dozen of the top 50 instructors and the Impact zone golf school I took last month made more sense than any of them. In am striking the ball far better than I did a decade ago when I was off scratch and have the clearest undestanding ever of how to improve and get back there. When the student is ready then Master will appear!

    • farmer

      Apr 25, 2018 at 1:26 pm

      A TGM guy from the jump, who criticizes “numbered positions” in the swing? Considering good posture and a proper grip to be a bad thing? You have to have some fundamentals to achieve good impact. Good impact position is a result of good mechanics, however they may be defined.

  15. ogo

    Apr 15, 2018 at 10:22 am

    WOW!!!!! This article has topped the WRX website for 2 days!!! I bet the desperate gearheads are flocking to Clampett’s Impact-Based® Academy to find out how to make their WITB fancy clubs work on the golf course. 😛

  16. Tom Duckworth

    Apr 15, 2018 at 10:11 am

    He makes some good points but overall I don’t agree. Getting to a good position at impact is important and some people can have any kind of back swing and they make the corrections on the way down and have great impact. Having clean mechanics can make that easier. I do think some swing styles have hurt people the X Factor swing can be very hard on your back.
    Simple is better and safety and ease on the body should always be considered.
    I also very strongly disagree with SteveK I’m 62 and getting better week by week I still take lessons and still work on my game and I’m a pretty good golfer. I didn’t pick up a club until I was 25. I was also told at the time by a crusty old instructor that tall people can never be good at golf. That was right after he asked me if I could make the ball curve left and right and I did both on my first try.
    If you think you can’t get any better after a certain age you may as well hang up your clubs.

    • ogo

      Apr 15, 2018 at 10:30 am

      Congratulations, Tom… your inspiring story just confirms that commitment to golf will overcome inherent physical problems such as being too tall and too slim. Do you have an athletic background before taking up golf at age 25? Obviously you don’t carry a pot belly like most older rec golfers.

  17. Carlos Danger

    Apr 14, 2018 at 7:54 pm

    I must disagree. Golftec has fixed so many flaws I had in my swing (over the top, casting, balance) and my instructor encourages my own move, not a copy if a tour player. Sure, we look at things they all do, but not to copy exactly…
    Also, the 20 point list is garbage. Overall, just a poorly written article.

    • Devyn Ensign

      Apr 14, 2018 at 11:54 pm

      Absolutely agreed. That 20 point list is hilarious… clearly trying to discredit others methods. Just a terrible article

      • Kyle johnson

        Apr 21, 2018 at 1:33 am

        Devyn ensign, your comment should not be taken seriously considering you can’t even spell Devin correctly.

    • Caroline

      Apr 15, 2018 at 12:05 am

      So funny, Golftec gave you just what Mr. Clampett is talking about, everything they were fixing in your swing was what YOU needed to get proper impact…you had years of doing the wrong things built up trying to get to impact…..amazing now you know how? (Maybe) think about it had you started by working on impact you may have saved a lot of money because you would have known which faults you had were not getting you to impact correctly….

    • OG

      Apr 15, 2018 at 1:18 am

      You should have had an MRI in addition to the Golftec experience… just to cover all bases … 😀

    • OG

      Apr 15, 2018 at 1:19 am

      Golftec plus an MRI would have likely cured your many flaws … 😎

    • Jonathan

      Apr 17, 2018 at 9:22 am

      My experience with Golftec was totally different. Conceptually, it seemed to make sense. However, in practice the Golftec method is only as good as the instructors. Over several years i worked with at least 5 Golftec instructors, including two site managers. Only one of those was an actual PGA pro (he didn’t stay long with Golftec). These guys were all slaves to the numbers. When they got away from the numbers, their comments were often contradictory from lesson to lesson, between each other and to the sacred numbers.

      Look, I am not defending or supporting everything that is in the Clampett article. Find an actual teaching pro that will take the time to work with your swing characteristics, your body type, your athletic ability and them work with you to develop a repeating swing that fits you, not some ideal.

  18. Rich

    Apr 14, 2018 at 5:07 pm

    It’s just a way to hook a weak mind into a robotic method intending to make a “perfect”mechanical like swing which there is no such swing..Swing the stick,hit the ball ! What ever works, doesn’t have to be a picture “pretty”thing.
    Learn what control is and how to use it. Strong of mind,sound body, confidence, DO IT!!!

    • OG

      Apr 15, 2018 at 1:05 am

      The Clampett Robotic Method is founded by that great book “The Golfing Machine” by that equally great swing guru “Homer (Duh) Kelley”. If you haven’t attempted to read this yellow book, don’t, because it’s total rubbish.

      • Dave Tutelman

        Apr 16, 2018 at 7:12 am

        I have read Clampett’s book. I have read Kelley’s book. They have nothing whatsoever to do with each other.

        • ViagrGolfer

          May 3, 2018 at 12:37 pm

          But Clampett was pimping TGM as the best thing since slicing balls.

  19. larry

    Apr 14, 2018 at 4:02 pm

    terrible article. proper impact happens due to a good swing you can’t try and force a good impact position.

    • Caroline

      Apr 15, 2018 at 12:07 am

      Good thing you never told Moe Norman that….

      • OG

        Apr 15, 2018 at 1:13 am

        Moe (r.i.p.) was an obsessive-compulsive ball beater.

  20. Todd Dugan

    Apr 14, 2018 at 2:29 pm

    We can have our cake and eat it too. Teachers should continue to enjoy the freedom to teach whatever they want. The measure of success is simple; Is the student striking the ball better, yes or no? Measuring impact conditions is the best way to tell. When you measure impact, you measure performance. Is the impact location closer to center? Are the path and face closer to what is required for the desired ball flight? Don’t tell a student they’re going to get worse before they get better. Teach a student to strike the ball better…NOW!

    • Orin

      Apr 16, 2018 at 2:39 pm

      Yup… because if you told your student the truth, like lose about 50+lbs. off your belly, you would starve as a teacher. So just give the duffers astrological hope and send them home to try to figure out what they learned in their HEAD…!!!!

  21. EismanGolfAcademy

    Apr 14, 2018 at 10:26 am

    Well I got a full schedule of “victims” today on the lesson tee, can’t wait to go out there and just say nothing to them but measure impact. So let’s not discuss your face in the takeaway or wrist conditions and hopefully that -12.6 path cleans up on its on. Let’s not discuss how the body moves and tilts and see if that vert plane angle of 66 degrees with a driver just miraculously fixes itself. Mr. Clampett with all due respect closing the door on open discussion of the swing and calling people victims is what’s wrong with golf instruction. Telling some brilliant minds of the game that their “style” is wrong… is saying that they are uneducated in their profession. Maybe it’s not right for some and maybe some instructors don’t communicate it well, but keeping things simple in a complex movement is robbing students of knowledge on how to improve. Best of luck for those believers. Will always appreciate your opinion but a better understanding and “proof” of why these styles are wrong would have been a better article.

    • OG

      Apr 15, 2018 at 1:16 am

      The game of golf and instruction is a shrinking market… unless somebody wants to know why their WITB set of PXGs just don’t perform as advertised … 😮

  22. Andrew Cooper

    Apr 14, 2018 at 9:48 am

    Knowing where you want to be at impact is important, but there also has to be some understanding of how to get there. In many ways what shows up at impact, good or bad, is the result of what’s gone before. Impact is just one split second moment within the whole motion, and the club will be travelling at +100mph. You can’t consciously place your club and body in a correct impact position. Also, fixating over impact can lead to hitting at the ball, rather than through and past the ball-a big difference between pros and ams.

  23. DJ Morris

    Apr 14, 2018 at 5:43 am

    Forget all these positions and what makes a golfer successful, it all comes down to 3 things that the best players in the world all have in common: 1) They take one side of the course out of play. 2) Their swings repeat 3) They have an undeniable belief in themselves.

    I roomed with Jim Furyk on the AJGA Tour and have known him since I was 15 and he was made fun of when he first came on tour, but the one thing Jim never stopped doing was believing in himself. Now he has the 4th most earnings ever in professional golf, so who is laughing now:

    Jim Furyk
    Earnings: $67,977,577
    Major championships: 2003 U.S. Open
    PGA Tour wins: 17
    Lowest score on the PGA Tour: 58

    BTW, he is a great guy and is as humble today as he was 35 years ago. I actually roomed with him the year he broke through with his game and won on the AJGA Tour.

    • SteveK

      Apr 14, 2018 at 12:34 pm

      … and 4) Their neuro-muscular system is hard-wired, from childhood, resulting in a generally repeating swing. If you start golf in your pre-teens, your brain is engrammed with golfswing circuitry. If you attempt to learn as a mature adult it’s unlikely you will succeed.

    • SteveK

      Apr 14, 2018 at 12:46 pm

      4) Their neuro-muscular system is hard-wired from childhood resulting in a repeating swing. Starting golf in your pre-teens, your brain is engrammed with golfswing circuitry. If you attempt to learn as a mature adult success is unlikely.

      • steve s

        Apr 16, 2018 at 12:09 pm

        “Their neuro-muscular system is hard-wired from childhood resulting in a repeating swing. Starting golf in your pre-teens, your brain is engrammed with golfswing circuitry. If you attempt to learn as a mature adult success is unlikely.”

        Nonsense. If you have any athletic ability at all you can learn to play the game. One of my playing partners is an ex-college tennis player. He started golf at 44. He now plays to a 12 handicap and occasionally breaks 80. He loves the game and practices often. A little athletic ability and desire is all you need.

  24. Way

    Apr 14, 2018 at 3:06 am

    It’s true that getting the impact correct is an important factor in hitting the ball well; but the fact is, there are ways to get to that delivery mechanism to work, as people are all different with different anatomies and such – and the styles of movement might actually be even more important to get the body to get to the impact using each unique delivery mechanism for the strike, and therefore you cannot just dismiss any of this list at all in any way, shape or form, because it might be that, just one of those is enough to make it work for that one particular person.
    So Mr Clampett, with all due respect, don’t be so dismissive. You have to have an open mind.

    • OG

      Apr 15, 2018 at 1:23 am

      The “delivery mechanism” starts at the feet and then progresses upwards to the shoulders which fling the arms, hands and club towards the ball. Of course starting at the clubhead is a lot simpler for feeble minded golfers in distress.

  25. Ray McNamee

    Apr 14, 2018 at 2:56 am

    The entire 20 points trashed Leadbetter and a few others. I took lessons 25 years ago from the #1 teacher in golf and was told to let the “ball get in the way” of the swing. It took a year to learn and it was over in 3-4 years. I lost 25 yards off the tee and at least a full club in the irons. My experience is that the best ideas are from Joe Dante and Ben Hogan. The hands must set/hinge in a consistent manner in order to be square at impact, the weight must shift to the right on the backswing with a full shoulder turn and begin to move forward before the backswing is complete. The club should return to the address plane as close as possible at impact and the right side should continue through to a finish. Sounds like any athletic movement. Take it back with the left, shift and crush it with the right. It’s only worked for about 500 years… so far. And it doesn’t matter what it looks like.

  26. SteveK

    Apr 14, 2018 at 12:42 am

    All forces and torques generated in the golfswing are ultimately felt between your feet and the ground via the shoe soles. Your swing mechanics style is dependent on your body physique. If you are weak and inconsistent at your feet your golfswing right into impact will suffer immeasurably…. believe it.

  27. Rod Clarke

    Apr 13, 2018 at 10:35 pm

    Last year at Arnold Palmer Inivitational, there was a ceremonial drive by all the players in deference to the King. Players all lined up and drove a ball on the driving range. The tv coverage showed the players, were of all sizes, had different swing speeds and swings but had one thing in common and that was their setup at ball impact. It was amazing to see the consistency at impact. Get a video of your swing at impact and match it against those of scratch golfers and you’ll have something worthwhile to work on.

    • Way

      Apr 14, 2018 at 3:25 am

      You’re being deluded by what’s called “geometrical-optical illusions” that they all appear to be the same of some form and our psychology wanting to make them all collectively the same, because you are stopping the image at only the moment of impact and disregarding the rest of the motion of swing:
      https://en.wikipedia.org/wiki/Geometrical-optical_illusions#Examples_of_geometrical-optical_Illusions
      Besides, if you take away the rest of the other aspects of the swing, then all you do see if the shaft with a clubhead at impact hitting a ball. That’s all golf is, a stick with a metal slab or block of some shape hitting a round ball and moving it forward. But the fact that the swings, the delivery mechanisms, are all different, are as profound as how every human’s personality is as different as his anatomy. That’s more important than realizing that the impacts are all the same, because the person has to figure out a way to get to that impact with force and speed

      • Dave Tutelman

        Apr 16, 2018 at 7:18 am

        Exactly, Way! And the drills in Clampett’s book are about impact, not about where you are at P4 or P6 or whether you “crossed the line” at transition. There are lots of ways to get there, and he recognizes that.

  28. Matt

    Apr 13, 2018 at 8:20 pm

    Says the guy selling golf instruction and books. The idea that impact can be isolated and worked on while ignoring the prior contributing motions is nonsense.

    • Way

      Apr 14, 2018 at 3:26 am

      Bingo

    • SteveK

      Apr 14, 2018 at 12:42 pm

      Bobby and all the PGA-certified teachers would go out of business if they told all the decrepit rec golfers seeking an instant cure for their many golfswing problems that their bodies are uncoordinated and intensive gym work is necessary.

  29. ogo

    Apr 13, 2018 at 6:09 pm

    Read: The LAWs of the Golf Swing: Body-Type Your Swing and Master Your Game by Jim Suttie, Mike Adams, and T.J. Tomasi

  30. ogo

    Apr 13, 2018 at 6:00 pm

    Bobby forgot to mention that his downfall began after reading Homer Kelley’s TGM (The Golfing Machine) and believing it! 😮

  31. David Aceto

    Apr 13, 2018 at 5:43 pm

    i have tried every swing type ledbetter ballard chuck hogan eddie merrins and i still struggle except when i do the feet together drill i really compress the ball and actually hit it the same yardages go figure

    • ogo

      Apr 13, 2018 at 6:06 pm

      Have you tried: “The LAWs of the Golf Swing: Body-Type Your Swing and Master Your Game
      Book by Jim Suttie, Mike Adams, and T.J. Tomasi” ?
      Google it.

  32. george

    Apr 13, 2018 at 4:44 pm

    “golfers are paying very dearly to learn useless check lists but they are not learning how to play the game of golf. Proof of the true fundamentals of motion will forever eliminate the check lists..
    …… There is a place and a need for check lists but not in golf! Hope this helps some.” Gerry Hogan Copyright © all rights reserved October 2009

    http://forums.iseekgolf.com/topic/31955-ask-gerry-hogan/page-3

    • george

      Apr 13, 2018 at 4:47 pm

      so no check lists, whether about positions or impact
      are of any value, without the understanding of the true fundamentals of motion.

  33. Henkedejk

    Apr 13, 2018 at 4:23 pm

    Interesting article. I practice without a coach and thus I tend to focus on impact and ballflight rather than angles, look and such.

    Can you suggest where ro read more on impact focused training, perhaps also find good drills.

    Thanks,

  34. Luke Demaree

    Apr 13, 2018 at 3:03 pm

    I couldn’t agree with this article more. used to do the adam scott/rory mcilroy finish and it looked fantastic! Too bad my shot would slice so far right i scrambled every hole. it wasn’t until i was told about impact that i started playing good golf shots. my swing (and my scores) will never be compared to a PGA pro but the shots i hit are significantly better now that they were when i cared about swing style.

  35. Jim Donegan

    Apr 13, 2018 at 3:01 pm

    I see points in the article that are relatable from lessons I received at Golftec. I always felt they tried too hard to teach me a singular correct way to swing, not using my natural swing at all. Wish I could afford attending his golf school!

  36. Sean Foster-Nolan

    Apr 13, 2018 at 2:46 pm

    I like the article. I always thought the swing was about impact…it doesn’t matter how you get there, as long as you do, as opposed obsessing over all that other “stuff”. I also think it was Arnold Palmer who said you don’t hit the ball with your back swing.

  37. Rob Pfeil

    Apr 13, 2018 at 1:43 pm

    I remember being taught that my club face at the top of the swing needed to be inline with the target and not shut (as I have always done). It single handedly ruined my golf game and led me to getting burnout when I was in high school.

    I have yet to see a swing on the PGA Tour that has the face square to the target. It has absolutely no bearing on what you do the rest of the swing. In fact, to get to that position, you have to completely change how your wrists are from the beginning of your swing and then get back to that point at impact. It’s wasted energy. Since then, I’ve tried to go to a few different teachers and each time they start off with one of the things in this list of 20 and I immediately check out and never go back.

    The source of this problem (in regards to the elite pro’s/amateur’s) is that everyone thinks they don’t hit it good enough. But watch a pro play 18 holes and tell me how many shots they hit perfect with the expectations you give yourself in a round? I see pro’s hit a wedge to 20 feet and move on like it’s nothing. I see guys at my course do the same and they are slamming clubs and pissed they didn’t hit it to 2 feet.

    The problem isn’t how people hit the ball, it’s what you do inside 100 yards, putting, and mental game.

    • Bill

      Jan 28, 2020 at 5:52 pm

      Dear Rob – this is probably the greatest comment I have ever read on any golf board. period. and I have probably read thousands and thousands. thank you for this.

  38. TigerMom

    Apr 13, 2018 at 12:10 pm

    The 20 point list is a little unfair. It depends on what the player is currently doing that is leading to a problematic swing. If you are correcting that issue, fine. It’s another thing to try to remold the swing into some preconceived package — this I disagree with.

  39. Michael

    Apr 13, 2018 at 12:07 pm

    I wish I’d been taught this 30 years ago. I’ve been wasting time working on finding the right body mechanics and tempo (when I found it I called it ‘mojo’ because it was unexplainable and fleeting) instead of focusing on impacting the middle of the clubface and the ground correctly. I’m hitting so much better now, finally, after spending some time with impact tape and watching divot patterns.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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