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Dick’s relaunches Tommy Armour golf

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Dick’s Sporting Goods is relaunching the Tommy Armour golf brand. That’s right, the proprietors of the 845s irons are returning to the marketplace. According to the company, new Tommy Armour products featured a “renewed focus on innovative golf club technology that promotes both forgiveness and distance.”

The in-house brand features men’s, women’s, and senior drivers, fairway woods, hybrids, irons, wedges, and putters.

Dick’s enlisted the help of Designworks, a subsidiary of BMW Group, to develop a premium set of game improvement woods and irons for mid-to-high-handicap at a lower price point than competitors.

“We set out to honor the history of the Tommy Armour brand and build a product that golfers at any level would want to use,” said Scott Hudler, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the early feedback we’ve received, these clubs are ones that you’re just going to have to try to really experience the difference they deliver in both distance and feel. We think this brand will be a game-changer for any player looking to improve their game.”

The company points to the new TA1 Driver, which features a DAT 55G titanium face, is a highlight of the new product line/collaboration.

Further product details, on the TA1 driver, irons, and GXT wedges, per Tommy Armour, below.

The full Tommy Armour line is available in-store and online at Dick’s.

 

 

 

 

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

3 Comments

3 Comments

  1. walt

    Mar 19, 2018 at 11:45 pm

    Fantastic designs on the back of the irons… and too bad only the face hits the ball and only feels the location of the clubhead CofG… and that’s it.
    The graphics and inserts are only for the gearheads who adore their club designs… aka ‘toys’.

  2. Brett Weir

    Mar 19, 2018 at 9:13 pm

    Bring back the original 845s.

  3. Thomas A

    Mar 19, 2018 at 11:44 am

    Just have to try it to believe it? So, I hope they are offering demo clubs.

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Equipment

Neal Shipley, AKA, the “Big Fridge’s,” custom stamping

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Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.

That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.

On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”

On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”

“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.

Check out Shipley’s full what’s in the bag and the rest of his wedge stampings here on “Inside the Ropes” from Colonial.

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Equipment

From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover

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At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear.  All prices include shipping. 
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

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Whats in the Bag

Maria Torres WITB 2026 (June)

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Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet

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