Opinion & Analysis
The Case Against a World Golf Tour
In late 1994, the No. 2-ranked player in the world, Greg Norman, dropped a bombshell on the golf world. In partnership with Fox, Norman announced that beginning in 1995 there would be a new tour on the block. The eight-event schedule, boasting a total purse of $25 million plus a $50,000 travel stipend and a $1 million bonus to the player of the year, was Norman’s attempt to globalize the game; he called it the World Golf Tour (WGT). At least that was the claim.
Criticism of the WGT was almost instant for several reasons, namely that Norman was trying to steal the top-30 players in the world (plus another 10 who would be offered sponsor’s exemptions) and his proposed event schedules were going to be in direct conflict with the PGA Tour. The other major criticism was that Norman was greedy because of the large purses he was claiming, as well as the shared TV revenue the players on the WGT would get. Remember, the largest first-place prize for a tournament in 1994 was $540,000 at the Tour Championship. The WGT, as it was going to be set up, would guarantee any player a minimum of $290,000 per year based on the last place earnings of $30,000 guaranteed (first-place prize for all eight events would be $600,000), plus the travel expenses and the TV revenue sharing. In 1994, that was a nice prospect. In a November 17th, 1994 article for the Washington Post, Thomas Boswell, wrote the following:
The WGT’s For-Stars-Only format would strip bare the fields of established events such as the Kemper Open and detract from major events such as the U.S. Open. It’s no accident the WGT plans events for the weeks before the four majors.
Potentially, the World Golf Tour — if it ever really comes into existence — could throw golf into an ugly Balkanized era of tennis-like chaos. Think of the strikes in baseball and hockey; then think of golf, ripped by litigation and bad blood between rival groups of players. Think of the Federal Trade Commission, jumping all over the PGA Tour on restraint of trade issues. Thanks, Greg. You’re a buddy.
The news of the WGT didn’t settle well with many players either. In another article for the Los Angeles Times from 1997, Ron Sirak quoted Norman: “’Everybody I’ve spoken to — Nick Price, Fred Couples, Jose Maria Olazabal — all the responses have been extremely positive,” Norman said. Within days, however, it was clear than no one was rushing to jump on the Norman bandwagon. Finchem had made it clear that anyone playing on the World Tour would be walking away from the PGA Tour. It will likely always remain unclear what Norman’s exact intentions were, but was it clear is that his attempt was poorly timed and Tim Finchem wasn’t having it. The tour never kicked off thanks to various legal battles and threats from the PGA Tour to suspend any player who teed it up in a WGT event. By 1997, Finchem had announced the birth of the World Golf Championship series sporting a $4 million prize pool, a full $1 million more than Norman promised with his WGT.
The question is, 23 years removed from Norman’s attempt at globalizing golf, where do we stand? Have the WGC events made men’s golf a more global game? We have two major golf tours competing week after week for eyeballs and rapidly increasing prize pools. The 2017 U.S. Open boasted a $12 million pot with more than $2 million going to brandishing bomber Brooks Koepka (his winnings alone were more than the entire prize pool for the 1994 Masters) after he made Erin Hills look like a municipal par-3. The European Tour has bolstered its prize money, revitalized tournaments like the Irish Open, Spanish Open and Italian Open, and yet the total Race to Dubai prize purse is only half of the first place bonus for the winner of the PGA Tour’s FedEx Cup. It’s also $2.5 million less than it was in 2009, when the Race to Dubai replaced Order of Merit.
Rumblings of the need for a World Golf Tour have been circulating for a few years. Recently, it was brought up on the No Laying Up podcast in an interview with Rory McIlroy. Soly asked Rory a series of questions and they came to the topic of new storylines in the game. The following exchange happened:
Rory: You’ve got storylines from everywhere, ‘This young Spanish kid’, ‘This young Japanese kid’, you’re always going to have the strength in America because of just the numbers that play here and the system and it’s always going to be great, but it’s such a global game now. You know, even the PGA Tour now expanding to Asia, going to these places, you know it’s … World Tour. It’s happening one day I think.
Soly: Well, you walked right into that one. What do you think of the possibilities of that? How would that look? Are you in support of it?
Rory: I think it has to happen. You know, as time goes on, just to have all these tours competing against each other. Having to change dates and this and that, it’s counterproductive. I think everyone has to come together and say, ‘Alright, this is what we have to do’….I mean, jeez, I don’t know what the solution is.
Right, the problem is that we don’t really know what the solution would be or what it might look like, or at least nothing has been proposed. But part of the reason we don’t know the solution is because we don’t know the problem. So, what’s the actual problem?
Is the problem that there are too many options for players? That’s going to be a hard sell. Is the problem that it’s too hard for players to schedule the “best” events because so many great events conflict with others or fall in the sixth or seventh week of a playing stretch? Again, that’s a hard sell. Maybe the problem is that there are two really strong tours that the fans don’t get to see the top-30 or top-50 players more than eight times in a season? Or a little further, that the top-30 or top-50 or top-100 don’t get to compete against the other 29, 49, or 99 guys as often as they’d like. If that’s the problem, and it’s the only problem I can see that might need attention, then I think there is another solution, or multiple parts to a solution that could make a whole.
Rory goes on to say that he thinks the PGA Tour will eventually have to buy the European Tour. That’s an option, but before we do that, let’s take a look at the schedules of the PGA and European Tour by the numbers, because when you place the schedules next to one another, you realize that, yes, the PGA Tour trumps the European Tour in many ways, but I don’t know if that’s such a bad thing.
PGA Tour 2016-17 Schedule: By the Numbers
- Tournaments: 51
- Total purse of all tournaments: $358,800,000.00
- Total purse without Majors: $315,550,000.00
- Total purse without WGC Events and Majors: $276,800,000
- FedEx Cup Prize Pool: $25,000,000
- Weekends with dual events (events opposite WGC or Major): 4
European Tour 2017 Schedule: By the Numbers
- Tournaments: 48
- Total purse of all tournaments: $188,000,000.00*
- Total purse without Majors: $145,000,000.00
- Total purse without WGC Events and Majors: $105,000,000.00
- Race to Dubai Prize Pool: $5,800,000.00
- Weekends with dual events (one of those is the Australian Open/Alfred Dunhill): 3
*Currency converted to USD for easy comparison
It’s not surprising to see the prize pool for the PGA Tour nearly triple the European Tour without the dual events. But does that mean the tours should be combined? I understand where someone like Rory feels that it’s bound to happen or that it needs to happen, but such a solution as a World Tour will come at the expense of established tours. It’s like building a pyramid. If you create a new layer on top, all you’re doing is making it more difficult to grind out and make a living at the lower level because the money will rise to the top and the climb to the top is a little bit higher. The developmental tours, such as the Web.com Tour, PGA Tour Latin America, Sunshine Tour, Challenge Tour, and Japan Golf Tour will all suffer. The players on those tours already struggle to make a living if they aren’t rattling off top-10s week after week, and stacking another layer on top of that will only make it more difficult for those tours to survive. Let’s take a look at those developmental tours by the numbers.
Japan Golf Tour (2017)
- Tournaments: 27
- Total Purse of All Tournaments (converted from Japanese Yen): $76,000,000
- Total Purse of All Tournaments NOT Including the Majors: $32,300,000
Web.com Tour (2017)
- Tournaments: 26
- Total Purse of All Tournaments (not including Q-School): $17,800,000
- Winner’s Share: ~$100,000-120,000
PGA Tour Australasia Schedule By The Numbers (2017)
- Tournaments: 18
- Total Purse of All Tournaments: $16,800,000
- Total Purse of All Tournaments NOT Including the World Cup of Golf: $8,800,000
Mackenzie Tour (2017)
- Tournaments: 13
- Total Purse of All Tournaments: $2,245,000
- Winner’s Share: ~$31,000
PGA Tour Latin America (2017)
- Tournaments: 20
- Total Purse of All Tournaments: $3,365,000
- Winner’s Share: ~$31,000
The combined prize pool for all of those developmental tours above (factoring in the majors on Japan Golf Tour) is less than the prize pool available on the European Tour without counting the majors ($116,000,000 for all of them).
I’m not saying there aren’t some broken cogs in the current model, but a World Tour would only exacerbate those issues. And what’s to be gained? That 40 percent of the players who try and play a global schedule get a few extra weeks off here and there? That they can earn more money over fewer events? In a world where golf is growing in fewer countries than it’s declining, it’s a slippery slope.
As it stands now in men’s golf, the European Tour is strong enough to not be considered a developmental tour. They are even experimenting with format, which seems such an obvious thing to do I can’t imagine why it isn’t happening more often. The prize pools are large enough and the course rotation is exotic enough that many players solely play the European Tour. The PGA Tour isn’t necessarily the only option to earn a superstar-living in the game. The more logical solution seems to be to simply expand the WGC series. These events are always a joy to watch and produce great drama (unless D.J. wins by four shots). Instead of playing four (as they did in 2017), expand to seven or eight. With eight WGC events plus the four majors, that’s 12 events one could consider “global” events. They already play one WGC in China and one in Mexico. Give us two more in Europe and another in Australia at Royal Melbourne and we’re set. In fact, why can’t the Australian Open be converted to a WGC?
The PGA Tour could swap three or four of their smaller tournaments like TPC Deere Run, Montreux, and Puerto Rico, and the European Tour would only have to cut two or three and they could run dual events. Or, instead of scrapping any, just play dual events. I get it, that’s a lot of work for tournament and tour officials, but creating a new tour is going to be no small feat either.
***
While we’re at it, is there any reason why the PGA Championship can’t be played in Europe every three years? I know, I know, it’s run by the PGA of America, but come on, let’s not get hung up on titles. In 2017, the PGA Championship drew a 3.6 Nielsen rating for the final round, the lowest since the final round of the PGA Championship since 2008. It’s not a dead event — it’s still a major — but it doesn’t always feel like one.
Think about the possibility of having the PGA Championship in Europe. It could basically be played on the same rotation as the Open Championship. The PGA has been swapping venues with the U.S. Open for decades. Why can’t we have a PGA Championship at the home of golf? Troon? Or even better, let’s have one at in South Korea. Korean golf has been on the rise for a couple of decades now. Imagine you’re a 10-year-old kid from South Korea and Si Woo Kim is playing in the first PGA Championship ever held outside the United States at Nine Bridges on Jeju Island. You’re that kid and you get to witness Si Woo Kim become not only the first player to win a PGA Championship outside the U.S., but the first Korean player to win a major championship. Korean children would grow up wanting to win the PGA Championship, not The Masters. The PGA Championship needs a spark, take it overseas.
The other piece to this puzzle, and likely the root of the issue with many of the European players, is membership. The current requirements for membership to the PGA Tour are as follows: must play a minimum of 15 events on the PGA Tour (majors and WGC events count toward that number) and if you play less than 25 events on the PGA Tour then you must add an event you have never played to the schedule next year.
The European Tour, on the other hand, only requires you to play in five events to be eligible for the Race to Dubai. The requirements for the PGA Tour are more rigid than the European Tour, which isn’t surprising. But this has caused some problems for a few players in terms of the Ryder Cup eligibility, namely Paul Casey. Casey hasn’t played a Ryder Cup since 2008 despite likely being eligible for at least two of the last three because he wasn’t a member of the European Tour. In Rory’s conversation with the guys from No Laying Up, he hinted that membership and schedule were the biggest concerns. Paul Casey talked about similar things on a podcast with Alan Shipnuck back in the summer. A World Tour might help the membership squabble, but so would adding a few more WGC events and hosting them around the world, you know, actually making them “World” Golf Championships.
Golf is already a global game. As it stands now, we have two great tours that provide amazing playing opportunities for players, a developmental system that provides multiple tours on multiple continents. I’m normally one to say “out with the old and in with the new” as quick as anybody. It’s all too easy to get hung up on tradition and handicap your problem solving, but before we run wild with the idea of this shiny new World Tour concept, let’s make sure we’re not trying to solve vanity problems at the expense of the developmental tours.
I agree with what Thomas Boswell wrote 23 years ago and think it still applies today, “Potentially, the World Golf Tour — if it ever really comes into existence — could throw golf into an ugly Balkanized era of tennis-like chaos.” Rory mentioned that he thought golf could mimic the tennis model, maybe for the top-10 in the world, but we want players to become more recognized, not play in obscurity.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Ueven Golfbro
Jun 15, 2024 at 7:40 am
You write about World Golf Tour and even call it WGT without mentioning the game (WGT.com)? We’ve been playing for like ten years.
jim bob
Jun 6, 2022 at 9:44 pm
PGA of America has no reason to play in another country. 99% of it’s members are in the US. Will the Open Championship leave the UK and play in Germany or in Spain?
It’s idiotic to think moving the PGA Championship to Europe would be allowed.
Gregory Tosi
Nov 28, 2017 at 11:12 am
Nice article but you completely forgot to mention Africa, don’t you think the continent that produced Gary Player deserves a WGC event?
Adam Crawford
Nov 28, 2017 at 12:06 pm
That’s fair, no reason they can’t rotate.
DB
Nov 27, 2017 at 9:53 am
Let’s hope Rory is wrong (he is). I’m tired of people assuming everything needs to be bigger, more integrated, and global. Why do some people think it’s inherently good to scale everything up? It usually just makes things worse. More bureaucracy, more corruption, less personalized to local interests, etc.
CB
Nov 26, 2017 at 3:48 pm
Everything in the 90’s in Europe became the “Premier” league. That’s where this concept came from.
It would be the Premier league of golf. So it’s actually not a big deal, that the best of the best players in the world get to make the most amount of money playing at the highest levels for the highest stakes. And the 90’s was all about the globalization, so it went hand in hand that the wealthiest, most successful of the world would think of these things.
JW
Nov 27, 2017 at 5:41 pm
Good article. Agree that extending WGC would be a good option but only if most of tournaments were outside the US. 4 majors plus WGC means one per month which is ideal. Australian Open currently contracted to Sydney but making it A WGC event at Royal Melbourne would be brilliant. A number of sports have introduced National opens as part of a World Tour. Why not golf?