Equipment
Ben Hogan is back again, this time as a factory-direct seller
Following early 2017 Chapter 11 bankruptcy and massive uncertainty over the company’s future, Ben Hogan is back again. And the latest incarnation, BH Golf Equipment, LLC, will sell its golf clubs clubs factory direct.
This move will allow new CEO Scott White’s company to avoid retail markups and offer consumers premium clubs at discount prices. For example, the company’s flagship Ft. Worth irons will sell for $665 for a seven-piece set. Wedges will sell for $95.
ExWorks Capital of Chicago has linked up with the newly formed company as an investment and ownership partner, although the new company is still a licensee of Perry Ellis International.
The company will continue to be based in Ft. Worth, Texas, with assemblers and operations personnel on site. Many other functions will be outsourced.
Ben Hogan golf Equipment will distribute its wares only via benhogangolf.com, and believes this end-around offering of premium equipment will give consumers the opportunity to buy top-tier clubs at substantially lower prices than retail, and they’ll only be able to do it through the Ben Hogan site
White is candid about the flaws in the original business model of a grand rebirth with massive capital outlay ahead of established demand. The long-term viability of the factory-direct concept remains to be seen. We’ve seen similar efforts from companies like Hopkins Golf ultimately fail.
However, the relative lack of overhead and greater scalability than the company that shuttered in 2016 better positions the new Ben Hogan to offer product to Hogan loyalists and slowly grow a small share of a crowded, contracting industry.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
