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After Professional Golf: Why I Changed the Way I Test Equipment

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Even for a professional golfer, testing golf clubs can sometimes feel like a difficult task. If you keep an eye on the equipment golfers are using each week on the PGA Tour, you will notice it takes longer for certain players to switch into the newest models than others. They may put a new club in the bag for a few events, but then revert back. Think of Henrik Stenson and his seven-year-old Callaway 3 wood. New fairway woods may test better on a launch monitor, look great, and feel solid to him, but in competition it can be a different story.

I played collegiately for UCLA and then turned professional after, so I have always been lucky to have access to the latest golf equipment. Even with unlimited options, I always erred on the conservative side of switching clubs during my competitive career. Having to adjust to new courses every week, I felt like trying new equipment would overwhelm the task at hand, which was to play well. When new irons came out, I asked them to be built in the same makeup that I had before. It was the same with drivers. I would simply test the head on my gamer shaft, make sure it looked and felt great, and then I would have it built to my current specs. Years went by and I was still in the same shafts and specs even though many things had changed in the golf equipment landscape.

Most fitters and golfers agree that people can adapt to their equipment, and looking back, I can say that I did so with my clubs. I have always been a high-speed player, and I tended toward a higher ball flight with plenty of spin. As a result of that, the iron shafts I played continued to get stiffer and stiffer, and I used the stoutest driver shafts trimmed as much as 1.5 inches. I began to notice that under pressure, I struggled with two main things:

  1. Misses to the right with my driver.
  2. Partial shots with irons where I simply couldn’t feel the club load.

If I was having an off day, it was brutal to feel the club and control the face. I really had to go all out to load the club properly, and if I didn’t the club felt harsh. That harsh feeling became my norm, what I thought I liked, and what I compared things to.

golfwrx-4

Yep, I’ve hit each of these shafts on my shaft wall.

It was only after becoming a club fitter and running a club fitting and testing facility that I really started to test equipment at another level. I began personally testing all the products from golf equipment and shaft manufacturers to get a feel for what a player might sense in each product. I also want to see if the products were actually doing what the companies said they should do. That’s why when new irons are released, I will match specs across the board from all the brands so I can isolate the performance of the club heads.

In my personal testing process, I am demanding of the looks of a club, as many experienced golfers are. I really want impact to have a certain feel and for the ball flight to be precise. My miss is on the toe slightly, so when testing for myself I pay particular attention to how different heads perform on toe hits and how that changes launch, spin, and overall dispersion.

Once I start understanding how certain club heads perform, I run through a few different shaft combinations to see how things change. When I think I’ve found a winner, then I really dive into the shaft options. The variety and quality of shafts is now better than ever before, but they can by tricky to test and change because once a player finds a club that feels a certain way, they get used to it. That feel becomes the norm, and that norm is not necessarily what is best.

Since focusing on club fitting, I have also embraced modern technologies more than I did as a player. When I was competing full time, I used technology to occasionally check my ball flight metrics, but I didn’t want to overwhelm myself with numbers. I now realize how impactful and helpful technology can be in optimizing a set makeup. From Trackman to Foresight to GEARS, which I use at my facility, I believe embracing modern testing protocols and learning more about the cause and effect of ball flight can really help players. I personally saw it in my game.

There are things even the most experienced eye can sometime miss, and gathering some solid data on your game can really help you gain more confidence that your game and clubs are moving in the right direction. As a result of changing my testing protocols, I have gradually switched pretty much every specification in my set. I switched iron and wedge lofts, lie angle, and club length, as well as brand, weight and profile of all my shafts. None of it was necessarily done on purpose. It was the end result of doing more rigorous testing than ever before. I slowly started piecing together a new set makeup that not only improved my ball flight, but also improved and helped me achieve positions in my swing I always struggled to accomplish.

I also now realize that changing golf equipment is an ever-evolving process. I wouldn’t be surprised if next year I change a couple more specs in my set makeup if I am trying to achieve something different in my ball flight. Club heads and shafts are designed for different goals and made of different materials, and the launch and spin of the golf ball is ever changing. Equipment companies are constantly trying to improve performance, and I think it helps if golfers are open to the possibility of change. I never was while I was playing, and now that look back and I wish I was more open to the idea.

golfwrx-6

Gears is key to my fitting sessions, both in my personal testing and client fittings.

For golfers who like technology and equipment, it is certainly an exciting time. Gone are the club fitting days of just beating balls off mats and having someone watch the ball flight and check lie angles on a lie board. Technology should help a player understand why a certain product might produce a different ball fight. Will switching shafts change the angle of attack or loft I present at impact due to different amounts of deflection? Will changing a shaft profile alter the droop pattern and thus the lie angle and where the face points at impact? What causes certain players to experience a shaft as stout and the next player who swings slower to experience it as whippy? And does that feel make them swing a club differently?

Golf equipment innovation and our ability to more accurately measure performance will continue to improve, and this technology will only help coaches and fitters while helping golfers find more answers and improve. That’s why I believe one of the best things a golfer can do to improve their game is go put their equipment to the test. Measure your current set and its performance, and then try a few new options out there, ideally with the help of a knowledgeable and experienced fitter. It will give you a better understanding of what your patterns and tendencies are, and the end result will be more confidence. You’ll know if you have the best clubs for your game, and if you don’t, you’ll learn what your weaknesses are and what you can do to get the absolute best performance.

Peter Campbell is a professional golfer and the head club fitter at the Gears Performance Center at Aviara Golf Club in Carlsbad, California. He competed collegiately at UCLA, and since then has played events on the PGA and Web.com tour, PGA Tour Canada, PGA Tour Latinoamerica, as well as various mini tours. He currently works with players of all levels on their game as well as helping to understand their equipment better.

23 Comments

23 Comments

  1. Deadeye

    Jul 27, 2017 at 11:15 am

    The ultimate tinkerer, Arnold Palmer. I wonder if he ever got fitted? Did well though.

  2. Bob Pegram

    Jul 27, 2017 at 1:33 am

    The ability to play well even when playing infrequently is a good indicator of how well your clubs fit. There shouldn’t be a need to practice uncomfortable or unnatural swing mechanics to play well.
    I experimented a lot with different specs in my own clubs. Working for a clubfitter and doing some of the fittings myself helped a lot. I became a good fitter. I still fit clubs and often see immediate improvement in my students.
    For my own use I finally ended up with a set WAY out of the norm – all very long and stiff. Now I play well without a lot of practice. I became more accurate and consistent. I don’t have to alter my basic swing at all to use the clubs. A little warm up and I am ready to play. They even eliminated my big miss.

  3. Bobalu

    Jul 26, 2017 at 8:26 pm

    Great article- you nailed it. Keep up the good work!

  4. Golfandpuff

    Jul 26, 2017 at 11:15 am

    I would certainly enjoy the chance to delve into a club fitting world. If only there were a way for me to make it affordable! I also look at guys like Langer who don’t change much year after year vs. other big names that are always looking, testing, playing, new equipment. Is Freddie still hitting that r9?

    I did email a fancy place near me in Atlanta for a fitting and a few upfront questions. I never received a reply. I certainly appreciate articles like these as well as golf wrx for keeping me informed.

  5. Peter Campbell

    Jul 26, 2017 at 10:48 am

    Cant’t lie…Ive been on the site quite a few times. Great content on it!

  6. Tommy

    Jul 26, 2017 at 10:47 am

    Exactly…..time and money is the commodity in question here, not the endless options. Most barely have time to even play much less to spend that precious time in a fitting bay with someone who might not even know what they’re doing. If we could fly to Carlsbad, now that we know of SOMEONE who knows, and spend a couple grand for your time and upgrades, that would be great. What happens when we get home and find that we don’t feel comfortable with our new $$$$ setup? Very few swing as consistently as a former touring pro. It’s a real conundrum.

    • Peter Campbell

      Jul 26, 2017 at 11:48 am

      Thanks for the comment Tommy. It is tricky, equipment costs keep increasing every year it seems like. One company ups their price, then the rest follow suit. And there is no denying certain fitting and build shops have had a tendency to always push people into expensive aftermarket products even when not much gain is realized. Nobody wants to get fit for clubs then get a huge bill One comment i will make that you mentioned and we see almost daily is that the thought the average player isn’t consistent. We see quite the opposite a lot of the time. Even high handicap players, who have really inconsistent start lines and ball flights, have more consistent swings than they realize some of the time. Their path, aoa, impact locations, speed, while maybe not the best or desirable motion, is actually pretty consistent for many high handicap players. The one thing that isn’t, and is unfortunately the most important piece of the puzzle, is where the club face is in relation to the path. So there are many ways fitting wise to help a player achieve a more consistent face angle at impact, or at least help bias one direction. Hope that makes sense. Appreciate the read!

    • birdie

      Jul 26, 2017 at 1:20 pm

      i think a major misconception is how many amateurs think just because they don’t have a perfect repeatable swing that they don’t have repeatable features of their swing that would allow a fitter to best find equipment that suits them.

      whether its tempo, transition, release, or one of the many many aspects of the swing, even if you are high handicap and not hitting center of face consistently you are in fact making a similar swing. And even as you improve, your changes are probably less drastic than you might imagine.

  7. BigBoy

    Jul 25, 2017 at 9:16 pm

    It’s why i still play my 10yr old Orlimar 3 wood.

    • Lloyd

      Jul 25, 2017 at 9:52 pm

      … and I still play with my 20+ y.o. Powerbilt TPS 180cc 15º 3 wood… with a bore-thru steel shaft too.

    • Peter Campbell

      Jul 26, 2017 at 3:51 pm

      too funny you mention that. I occasionally bring in old school products to test against that brands newest release and see how they stack up. I brought in my old orlimar strong 3 wood to see how it does and will be testing it this week. I loved that thing. I personally still game a burner 2.0 driving iron i had built up years ago. A 3 iron bent really strong basically…I simply cant find anything that beats its numbers, let alone the confidence i have with it having relied on so many times in tournaments on tight tee shots.

  8. Anthony

    Jul 25, 2017 at 6:26 pm

    This is exactly what I have done for the past 17 years and have constantly worked with the tech (not when I was playing, like you) and found that my entire bag make up is completely different to when I was at the top of my game!!! This is a great article and many should take note and improve their game with all the tech possible to get the greater understanding of what actually works, not what they think works….
    Well done Peter.

  9. AJ

    Jul 25, 2017 at 10:34 am

    New equipment is fun and I know thats what WRX is all about, but I think people take their tinkering way too far. The difference between 1 product and 1000 others is so small it is actually more about how you we swinging during the test than what the clubs did. Golf is about consistency to shoot lower scores… so regularly changing variables will not improve consistentcy. Manufacturers want you to think their new products are game changers but really the only game changer is hard practice every day. You can shoot lower scores with the equipment in your bag now if you put the time into your game and take the doubt out of your “specs”. Adapt and evolve.

    • Someone

      Jul 25, 2017 at 10:47 am

      i think it’s a mix of the two. at some point you need to get fitted. and then play that equipment long enough, say at least 2-4 years before getting fitted for anything new.

    • Noob

      Jul 25, 2017 at 11:24 am

      AJ, did you not read any of the article? He said, he would build sets to the same specs all across the board (shaft, weight, flex, etc) so that the only variables would be the design-look of the head and materials used in it. Then, you know how each one performs according to how you swing, and can eliminate the head you didn’t like, etc. Yeah we can all adapt, but you can’t be adapting to every club in the club all the time and every shot, if every club in the bag were all different from each other and expecting great results. You should get dialed in to what works for your swing the best and have a whole set matched and built to that

      • The_Sad_Reality

        Jul 25, 2017 at 6:31 pm

        But the sad reality is that most of these fitters are NOT using science to fit golfers and are not truly building clubs to the same specs (as stated in the article). That’s because they are not using MOI measurements and they are not taking into account the weight distribution of the components across the build. They use trial-and-error and the resulting measurements in their fitting approach rather than hard science that eliminates the many variables that are introduced by the variation in golfers’ inconsistent swings. Today’s fitters can never be sure that they have actually fit a golfer with the most optimal setup. All they might be able to say is, of the equipment tested, that it was the build that produced the best numbers on that day. Be wary of fitters who are not versed in MOI (and MBI) and preach swingweight and use lie boards for lie angle adjustments.

      • Peter Campbell

        Jul 25, 2017 at 8:03 pm

        Hey Noob, appreciate the comment. It never hurts to test and see whats out there. So many different looks and feels, and of course Lots of marketing and hype, but it helps to truly do solid testing or fitting to see what is helping our game or not worth the time or money. Many times it may be the current set, then at least we now that!

    • AJ

      Jul 25, 2017 at 9:10 pm

      Not discounting a good fitting, He certainly does his dillegence to make testing fair. I posed the question why spend so much effort regularly testing everything when what you have can produce lower scores if you practice vs tinker. There is no holy grail of equipment and no one makes the same swing twice so what works slightly better today doesn’t tomorrow. Swings evolve so eliminate the variable of rapidly changing equipment. You are not gonna get another 50 yards or double your accuracy with a new stick. Familiarity develops feel. Same reason why gaming the same putter for a decade makes sense, the more you practice with it the more in tune you are with it.

      • Peter Campbell

        Jul 25, 2017 at 9:39 pm

        Completely agree with your point AJ. Once we know what setup works best, whether it is their current set or something different, putting time in to practice and play is crucial. Its tough to say it in an article, but i guess my point was to not be afraid to try to new things when the landscape changes. Such as just going and buying a new driver with your same specs. As the materials and golf balls change, simply staying in the same shaft or setup simply because it feels comfortable and good might not be the best idea. But i totally agree with what your saying, most players don’t need to be over thinking or over tinkering. There will always be certain players that love that aspect of the game, and thats fine, but for most players quality practice time cant be beaten to improve your scores. Thanks for the read and comments, much appreciated!

        • Noob

          Jul 25, 2017 at 11:39 pm

          But here we are, on WRX! A tinkerer’s paradise of tinkering information! So why not tinker? Tinker with it all till death. It’s never ending with so much stuff out there.

  10. Josh

    Jul 25, 2017 at 8:16 am

    $5000/yr in new golf equipment. Easy enough.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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