Opinion & Analysis
Why fair is the wrong adjective for golf
You’ll no doubt hear anyone within earshot of an interview this week describe Royal Birkdale as a fair test of golf, perhaps the fairest Open rota test of them all. Please dismiss the speaker as hopelessly tethered to a misconception of epic size.
Golf is not fair. You know it. We can fit our equipment, our apparel, even the courses we play, to take advantage of conditions, but we can never make it fair. In fact, nothing in life is fair, but that’s a topic for Monday’s water cooler or Friday’s happy hour.
Good breaks on the golf course are meant to be celebrated, as are bad ones. We envy the former and we commiserate with the later. We’ve enjoyed one and suffered the other. It is not different with golfing professionals, and if they want it that way, tough beans. They cannot, and should not, have “fair” ever enter the equation.
Have you ever played a farmland course during a drought? That’s links golf. When your fairways are burned to a crisp, yellow like wheat. When the soil seems parched and the dust creeps up slightly, you’ve got the perfect conditions for links golf. Take your putter from 70 yards out and give it a whack. It will bound this way, trundle that. It will hop, skip, carom, ricochet, and might even take unintentional flight. And it will be a wonderful breath of distinction from the game you normally encounter.
If golf were fair, balls would not glance off hazard and out-of-bounds stakes, back into play. Balls would not enter golf holes and spin out, sometimes into hazards. Or would they? Who determines fair? The one who was punished, or the one who was rewarded?
Friends more elegant and eloquent have commented on the nuances that keep golf interesting. They say that uneven lies, unfortunate weather, and unexpected conditions should separate the proper champion from the pretender. I agree. I empathize with tournament players on the wrong side of the draw, but them’s the breaks!
Remember this. A fellow who drains a 45-foot putt on the 72nd green some two hours before the final pairing reaches that same putting surface should not be in contention. A leader who plays a splendid iron into that surface should not be dealt a chip from beyond the green. If golf were fair, Tom Watson would have six Open championships, and Stewart Cink, none.
Now, go out and play some unfair golf. And have an unfair blast the entire round.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Ronald Montesano
Jul 20, 2017 at 10:00 am
So USA!!
Going to other countries for golf is only part of the opportunity. You get a taste of their style of course condition, but if you don’t golf with locals and imbibe their opinions and attitudes, the taste is unsatisfying.
Your observations are spot on. Keep commenting!
Matt
Jul 20, 2017 at 3:10 am
No such thing as ‘unfair’ in golf. If I want a score that has any relationship to par, or to approach/better my official handicap for that matter, then it’s fair to expect I’ll be challenged by both the course and my lack of ability to advance the ball perfectly. Isn’t that challenge the whole point?
Ronald Montesano
Jul 20, 2017 at 9:55 am
+1 #SameTeam #Shoulder2Shoulder
Double Mocha Man
Jul 19, 2017 at 10:30 pm
Wait a minute! That’s me, but I have a 2.8 handicap. So it is true of everyone… though my clubs are 7 years old. And the cart girl can never show up soon enough.
james rebey
Jul 19, 2017 at 7:28 pm
That is not what they mean by fair. They are speaking to all the field has a shot at winning by playing their game, not just the bombers .
Ronald Montesano
Jul 20, 2017 at 9:56 am
That’s an angle, for sure. If it’s what the talking heads mean, then there is certainly marrow to that bone.
Lloyd
Jul 19, 2017 at 6:25 pm
But some of what he says is true.
Double Mocha Man
Jul 19, 2017 at 5:30 pm
Ron, with respect to that drought-stricken farmland course I thought you were going to say something about the 310 yard drive you hit that rolls forever. And that would be fair. And then that wedge you hit into the extra-firm green (brown) that rolls well over the back. That would be unfair.
Ronald Montesano
Jul 20, 2017 at 9:58 am
No, because that would be taking advantage of a good result while bemoaning a bad one (unless you wanted a short drive and to be chipping from behind the putting surface.)
I do appreciate your writing, 2XMocha.
Matt-78
Jul 19, 2017 at 1:56 pm
I definitely appreciate the article Ronald and agree on the whole that golf should not be considered fair. However, I see the two uses of the word “fair” in the article to be different. For example, when I hear a pro say that a particular course is “a fair test”, what I hear is that it isn’t overly punishing for certain misses or doesn’t reward only one type of shot. However, the sentiment “golf isn’t fair” in my mind refers to the fact that sometimes good shots are punished and bad shots are rewarded. This is true even on the easiest courses. Sometimes your piped drive finds a muddy divot when you hacker buddy’s slice finds an opening, etc. Like when the tree seed fell into Phil’s putt line while he was putting. This is just my .02 though.
Ronald Montesano
Jul 20, 2017 at 10:04 am
Your pennies are well received, Matt-78.
There is much to the term, which is why its bland, banal nature is ineffective. We should strive for greater accuracy in our use of language. #NoDumbDownHere
The test of what we all take to be fair, or just, or deserved, will always be open for discussion, debate and disagreement. All athletic endeavors have similar moments, be it sweat on the hardwood, a sun’s ray in the eyes, or a loose piece of carpet on the football field.
Let’s not even bring up the impact of referees!
BlubberButt
Jul 19, 2017 at 11:22 am
Ronald doesn’t seem to know what the word “fair” means… I get the sentiment and the feeling you’re trying to evoke from the reader, but you picked the wrong word to center the article around. Everything you listed in your article are examples of how golf is actually fair. Physics doesn’t favor one person over the other. Neither does the weather or course design. Maybe the word you meant was “easy”. Like, “Why Easy is the Wrong Adjective for Golf”. The “good and bad breaks” you describe are just the results of the golfer’s actions.
BlubberButt
Jul 19, 2017 at 11:25 am
Or perhaps “predictable”. “Why predictable is the wrong adjective for golf”.
Ronald Montesano
Jul 19, 2017 at 12:50 pm
Your word choices are transparent and finite. “Fair” is neither, which is why so many commentators and tournament professionals default to it, and also why I selected it from the lexicon. The euphemism was chosen by the wizard, not the other way around. Any motion on my part to alter the terminology would have been disingenuous.
BlubberButt
Jul 20, 2017 at 12:16 pm
Apparently your vocabulary rich with polysyllabic words is not an indication of your ability to follow a line a logic. Even if you want to stick with the original terminology provided (“fair”), that doesn’t change the fact that everything about golf is, in fact, fair. The commentators, or “wizards” are correct, and your entire article is saying that somehow it is not fair. It seems like you want to distort the word “fair” to mean something else in order to make your article (although it more accurately amounts to a blog post) hold water. You say “If golf were fair, balls would not glance off hazard and out-of-bounds stakes, back into play. Balls would not enter golf holes and spin out, sometimes into hazards.” Those things don’t make golf unfair. They’re just the results of physics and a golfer’s actions. They’re completely fair.
Ronald Montesano
Jul 19, 2017 at 12:44 pm
Nope. Fair.
Ronald Montesano
Jul 19, 2017 at 7:20 am
Shank fairy strikes again! Don’t know who it is, but always drops in as a +1 in that column. Wouldn’t be the same withoutcha!!
Nick Ritacco
Jul 19, 2017 at 3:58 pm
Why are you on a golf site?
Ronald Montesano
Jul 20, 2017 at 10:08 am
Well, he did drop “viscous” and “plethora” during his tirade, so points for those.
I feel his/her/zee pain, as there is much about the business of golf that can appear to be at odds with the entry to the spiritual that rounds of golf provide.
Murphy wasn’t off when he wrote about this in Golf In The Kingdom 1 & 2. There is much to gain from our time on the golf fields.