Opinion & Analysis
Jonas Blixt Case Study: From Back Pain to PGA Tour Win
This is a case study on professional golfer Jonas Blixt and his eight-month journey from severe and persistent back pain to a PGA Tour win. It was written to offer insight into the work that a dedicated professional put into his body and his game after a setback due to a significant injury. The case study also serves to highlight the importance of training for posture, spinal strength, and shoulder girdle stability: three areas of training that are often misunderstood and under-appreciated.
The majority of Jonas’ rehab and progression forward was performed using GravityFit exercise techniques and products. GravityFit is an Australian-based company that specializes in a science-based approach to training the body for spinal strength, injury prevention, posture, and golf movement patterns.
Background: Jonas, 32, and is in his sixth season on the PGA Tour. He’s won three times in his career (2012 Frys.com Open, 2013 Greenbrier Classic, 2017 Zurich Classic), and his best finish in a major came in 2012 when he finished T2 at the Masters.
Strengths: Putting, Around the Green. Career-average rank of 33rd in Strokes Gained Putting. Career-average rank of 36th in Strokes Gained Around the Green.
Weaknesses: Off the Tee, Iron Play. Career-average rank of 143rd Strokes Gained Off the Tee. Career-average rank of 158th in Strokes Gained Approach the Green.
Physical Training History: College program at Florida State University. Exposure to various different methods of training stability, mobility, strength, and power since turning professional.
First Contact
Jonas came to see me with after having received two cortisone shots for back pain resulting from herniated discs leading to nerve compression in his lower back. He also received another shot for pain referring into his left glute/hip, suspected at the time to be caused by facet joint inflammation. His desire was initially to return to a pain-free state, and then to improve his long game by hitting more fairways and greens, thereby gaining strokes on the field in the Strokes Gained Off the Tee and Strokes Gained Approach the Green categories. If that outcome could be accompanied by an increase in distance, then that would be a bonus.
After conducting the initial screening and assessment, I highlighted the following areas as priorities for improvement:
- Lumbar and cervical spine posture (lower back and neck).
- Core awareness, stability, and control.
- Arm and body connection movement pattern in rotation.
- Quality of rotation movement pattern from thoracic spine (mid and upper back).
- Mobility in right shoulder (external rotation), thoracic spine (rotation and extension), ankle (dorsi flexion), and quad tightness.
I believed that improving these areas would not only help Jonas move better in his golf swing, but more importantly at that stage, help take strain away from his lower back.
Of particular interest was how Jonas performed in a series of tests for awareness control and stability of the lumbar core (think core muscles and lower back). This seven-stage series of tests is called the Core Body Benchmark. It was developed by GravityFit to provide a more objective measure of core control that could be easily administered in any setting.
Jonas failed the last four tests in the series:
- Hinge Forward
- Hinge Forward with Rotation
- Single Leg Hinge Forward
- Single Leg Rotation
Despite a history of core training, Jonas was unable to use his core muscles effectively in the movements that he repeated up to a thousand times per week: hinging forward, balancing, and rotating (the key components of the golf swing). Click through for more info on the Core Body Benchmark testing protocol.
Initial Program: These assessment findings, combined with the recent back injury, immediately lead me to write Jonas’ first program using predominantly GravityFit tools and techniques, which are specifically designed for strengthening the spine and improving posture. Luckily, we had a few weeks before the first tournament of the 2017 season, so it was time to go work. Below is a snapshot of the initial program, including a few photos of Jonas and myself demonstrating the exercises.
Program 1
A very basic daily program that focused on establishing good posture, as well as training basic spinal stability and quality of rotation. This program also included a 20-minute walk in the soft sand (Jonas lives near the beach) and a range of self-massage and stretching exercises. The exercises are below and were performed using the Gravity Cap and GravityFit TPro.
Movement Patterns
- 1A: Gravity Cap Walk
- 1B: Gravity Cap Knee Lifts
- 1C: Stomp and Pulse
- 1D: Split-Stance Backswing
- 1E: Split-Stance Follow Through
Conditioning
- 1: Beach Walk
Gravity Cap Knee Lifts (Figure 1): This exercise establishes a solid upright posture, stretching tall against the resistance provided by the Gravity Cap.
Stomp and Pulse (Figure 2): Here I’m training golf posture using the TPro for postural feedback and scapula/shoulder stability and control.
Split-Stance Backswing (Figure 3): Training dynamic rotation using the TPro while working on balance and control with the split stance.
Program 2
After two weeks of the initial program, we progressed into more traditional exercises (squat, lunge, push, pull) with the addition of the GravityFit TPro and Core Awareness Belt (CAB) to give audio and kinaesthetic feedback on quality of movement and postural control. We also advanced the specific posture and rotation exercises to add some more complexity and challenge. As you can see in the video below, at this stage even a simple bodyweight squat was a challenge for Jonas.
Strength
- 1A: Body-Weight Squat
- 1B: Push Up
- 1C: BW Backward Lunge
- 1D: Cable 1-Arm Row
- 1E: Mini Mountain Climber
- 1F: Pallof Press
Movement Patterns
- 1A: Gravity Cap Hurdle Walk
- 1B: Split-Squat Rotate
- 1C: Jonas Backswing Drill
Jonas Backswing Drill (Figure 4): Jonas is using the TPro and the Core Awareness Belt (CAB). Notice the hand position: right palm up, left palm down. This was a custom feel for Jonas that he wanted to train in his backswing.
Video 1
Body-Weight Squat (Video 1): Jonas initially struggled to squat while maintaining his posture. A combination of ankle mobility restriction and lack of core control made it very difficult for him.
About 5 weeks after our initial session, the fall series events came around Jonas decided to play. We continued to gradually increase the complexity of the exercises, each program requiring a little more from the perspective of stability and postural control. The majority was still only using bodyweight and some light band resistance.
Programs 3 and 4
At this point, Jonas was really starting to improve his movement quality and balance.
Split-Hand, One-Foot Push Up (Figure 5): An advanced version of a push up, again using the TPro and CAB to provide feedback on the quality of posture and movement. This is a fairly typical example of advancing an exercise’s difficulty without adding external load.
Program 3
Strength
- 1A: Overhead Squat
- 1B: Split-Hand, One-Foot Push Up
- 1C: Lateral Lunge with Knee Lift
- 1D: Single-Arm, Split-Stance Pulldown
- 1E: Prone Turn Under
- 1F: Split-Stance Pallof Press
- 1G: Lying Glute Bridge, Foot Up
Movement Patterns
- 1A: Gravity Cap Hurdle Walk
- 1B: Jonas Backswing Drill
- 1C: Follow Through
Program 4
Stability
- 1A: Knee Band Crab Walks
- 1B: Crawling
Strength
- 1A: Goblet Squat
- 1B: Resistance Band Push Up
- 2A: Bulgarian Split Squat
- 2B: Cable 1-Arm Row
- 3A: 1-Leg Band Push Out
- 3B: Pallof Hold
Video 2
Lateral Lunge with Knee Lift (Video 2): This exercise is really quite challenging to perform with balance and control while avoiding the audio feedback that the CAB provides when the core isn’t working properly.
Video 3
Single-Arm, Split-Stance Pulldown (Video 3): Again, a variation on a simple exercise with the aim of introducing a balance and co-ordination challenge.
Return to Playing
Jonas’ transition back to golf wasn’t exactly smooth. Despite showing significant signs of improvements in his movement quality and overall back pain, he was still struggling with occasional flashes of pain into his left glute during play and when getting up and down from a low, seated position. His results and Strokes Gained statistics tell the story of on-course performance.
- Results: Four events, three missed cuts and a T48
- Strokes Gained Off The Tee: -1.441
- Strokes Gained Approach the Green: -0.464
Over the six-week Christmas break, it was decided that a complete rest from golf was a good idea. This would allow Jonas’ back more time to heal and also offered him the opportunity to receive some treatment and advice for the occasional flashes of pain that seemed to be hanging around. Dr. Craig Davies and the Swedish Spine Institute had very effective input into helping resolve the issue, which was eventually identified as a glute med/min tendonitis. Meanwhile, we continued to progress the difficulty of the training programs and added some more significant load.
Program 5
We moved into more traditional strength movements and methods of loading. These were all done still using the GravityFit equipment to provide postural feedback.
Stability
- 1A: Fall to Wall – 2 Arms
- 1B: Single Arm Turn Under
Strength
- 1A: BB Front Squat
- 1B: DB Bent Over Row
- 2A: DB Step Up
- 2B: Torsonator Shoulder Press
- 3A: Suspended Leg Lift – Bent Knee
- 3B: Prone Hold 2 Limb Switch
Barbell Front Squat (Figure 6): This is a classic strength exercise that requires excellent squat mechanics and postural control to be performed safely.
Torsonator Shoulder Press (Figure 7): Using a uni-lateral (one-sided) external loading technique requires more from the core and postural stabilizers. It was a big step forward when Jonas was able to comfortably perform these exercises.
2017
With the New Year came a return to practice and first start in the Sony Open. All traces of pain by this time had been eliminated, and Jonas’ elusive long game seemed to be showing significant signs improvement through his first few events of the year.
- Strokes Gained Approach Green: -0.217 (his career average was -0.44)
- Strokes Gained Off the Tee: +0.242 (his career average was -0.24)
- Club Head Speed: Increased to 112.5 mph from (108.5 mph at first event of 2017 fall season)
Building to a Win
As we moved forward into the spring tournaments, I progressed Jonas on to much more traditional strength-and-conditioning training sessions while still using the GravityFit equipment to provide feedback on posture and technique. We also continued to retain the daily exercises that focus on postural control with spinal strength and stability.
Program 6
Strength
- 1: Barbell Squat to Box
- 2: Dumbell Reverse Lunge
- 3: Barbell Hip Thrust
- 4A: Underhand Pull Up
- 4B: Plate-Weighted Push Up
- 4C: Dumbell High Row
Core
- 1A: V Sit
- 1B: Split-Stance Pallof Press
- 1C: Back Hyperextensions – Arms Up
Plate-Weighted Push Up (Figure 8): We moved to standard variations of exercises like this and adding more external load with the aim of eliciting a strength and muscle growth response (as opposed to stability before).
Video 4
Barbell Squat to Box (Video 4): We used the box to avoid the lower-back strain that is most acute at the bottom of a squat. This is a natural progression toward full squats.
Jonas should be applauded for his tenacity, conviction, and work ethic during this tough time. He has used a potentially career-threatening injury as an opportunity to improve his body to new levels. He’s also become more resistant to injury using the GravityFit techniques and equipment to develop superior postural awareness and control, plus strength and stability around his spine, shoulders, and hips. These improvements, combined with better rotational movement patterns, have improved his body for golf and seem to be having a positive transfer to his ball striking.
This all went along way to helping Jonas collect his third PGA Tour win at the Zurich Classic of New Orleans with partner Cameron Smith. Cameron is also a client of mine, and he has been using GravityFit equipment and techniques for years to train his posture and movement patterns.
For more information on the GravityFit exercise tools and techniques I used with Jonas, as well as Cameron Smith, click through to GravityFit’s website. For more information on my online training, service check out my Golf Fit Pro website.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.









rosey
Aug 30, 2017 at 7:25 pm
great article!
And in case anyone cares, I’d definitely buy the “swing kit” off gravityfit if were half price. But $111 is crazy expensive!
Gnam
Aug 30, 2017 at 12:22 pm
Was Tiger right about his glutes not activating? 🙂
EngineerBob
Aug 30, 2017 at 3:40 pm
Vertically or horizontally? Now that he’s on all those prescription and recreational drugs he must be totally limpid …. if you know what I mean.
BH
Aug 30, 2017 at 8:54 am
Overall, this is an informative article. I appreciate this because I am someone who has back pain and is constantly working to make sure I keep it in control.
What I don’t appreciate is that the article implies that using GravityFit is THE way to do all of this. I incorporate most of these exercises into my workouts even without your product. So it’s frustrating for me to read this and get the impression that he had to use this product to get back to game shape. Any good fitness instructor could have worked with him and got him back all without that product.
Scott
Aug 30, 2017 at 8:26 am
Yes, proper rest after hitting a thousand balls is overlooked, especially by the young. There are always exceptions to the rule, but most will not escape the inevitable physical breakdown
Oppai
Aug 30, 2017 at 1:55 am
Geez, with all these exercises he had to do get fit and pain free, you would have thought he was a lazy fat slob of a weekend warrior trying to cut it on tour. Unbelievable that a player has to do all this just to stay with it on tour now.
Chris
Aug 30, 2017 at 7:46 am
It’s only in this particular case. Not every tour player need to go through all this.
SH
Aug 29, 2017 at 3:04 pm
Great article.. we hear that these guys train, but rarely get a glimpse into their regiment. Very cool!
Brad
Aug 29, 2017 at 3:36 pm
Visualize the training regimen and you too will be great in your mind.
SH
Aug 29, 2017 at 4:07 pm
I don’t think being great in our mind is an issue for any of us
Brad M.
Aug 29, 2017 at 1:57 pm
I’ve been a fan of bodyweight work for a long time. Adding resistance bands and the occasional extra load of weight (like in the standard pushup) is great after strength/stamina and fixing general fitness deficiencies have been accomplished. For the non-pro who may play/practice 2-10 times a month, are free weights and intensive weight training advised? Especially if we can’t afford (or simply won’t use) an expert for ongoing technical assistance?
Brad
Aug 29, 2017 at 3:34 pm
The average recreational play will never make a commitment to conditioning and training because they ‘don’t have the time’. They simply play for fun with their equally decrepit buddies and yukking their way painfully slowly down the course.
Of course a new set of SGI clubs ($1395), latest driver and fairways ($795) and a studio putter ($395) should make a significant improvement in their game. Oh, and ProV1s($50) for total tour quality WITB weapons. It’s a shame the clubs will get scratched up.
Instructors. trainers? Forget it, better to buy a rangefinder and great shoes and nifty clothes.
Boss
Aug 29, 2017 at 10:56 am
So, what you’re saying is, he wasn’t very fit before. LOL
Now he’s a bit more fitter, stronger.
But why not also change his swing and have him lift his left heel and swing with a more classic swing and let go of the finish and not strike a pose with feet down and torque twist that caused his problem like all modern swingers with the same problem?
Brad
Aug 29, 2017 at 10:53 am
Pro golfers injure their spine because they practice in an insane obsessive-compulsive manner. It’s all due to overuse, overstress and breakdown injury which is not given enough time to heal. IOW, they are oblivious to their injurious mental state and just continue on a downward spiral. These guys just fail and fade away. Blixt is an exception, but his chronic injury will haunt him forever.