Opinion & Analysis
The Numbers Behind Rickie Fowler’s Improvement
Two years ago, fan favorite Rickie Fowler took what many felt was a leap into superstardom with his win at The Players Championship. Since then, Fowler has continued his success and was in contention at the Masters this April. Many analysts and fans feel that Fowler is on pace to have the best season of his career and perhaps secure his first championship victory.
The notion that this could be Fowler’s best season has some merit, as he is currently No. 1 in Adjusted Scoring Average on the PGA Tour. Many (including Fowler himself) have credited his shorter-length driver shaft as a key part of his success. In this article, I’m going to examine the data and see what Fowler’s strengths have been this year compared to his previous seasons on the PGA Tour.
Scoring
There are two big factors that are immediately noticeable in Fowler’s game in 2017:
- Fowler is playing the par-4’s the best he has ever played them.
- His Bogey Rate is the lowest it has ever been.
When it comes to scoring metrics, Par-4 Scoring Average and Bogey Rates strongly correlate to success on the PGA Tour. Par-4’s are critical because the average Tour player plays roughly eleven par-4’s per round. I also believe that a player’s performance on par-4’s gives a better indication of their all around game, as it requires a driver (which par-3’s do not). In par-5 performance, sheer power off the tee plays a major role. Par-4’s, on the other hand, require distance and accuracy off the tee, quality approach shots and strong putting — along with being able to get up and down when the player misses the green.
In terms of Bogey Rate, it correlates to success on the PGA Tour more than birdie rate. My conclusion is that bogey rate also includes double bogeys, which are killers to good rounds. Furthermore, not only does avoiding bogey mean being able to get up and down when you miss a green, but one of the best ways to avoid bogeys is to hit an approach shot so close to the hole that three putts are unlikely. If putts are not falling, at least the golfer is coming away with a par.
From a scoring perspective, these are two improvements that Fowler needed to make in order to jump into a discussion about the top-3 golfers in the world.
Driving

While much of the discussion about Fowler’s improvement revolves around his driving and shortening the length of the driver shaft to 43.5 inches, he was actually a better driver of the ball last season than he is so far this year. The reality is that Fowler has been a good driver of the ball in his career and any improvement is likely to be minute.
- Related: Rickie Fowler WITB 2017
Putting
On the putting green is where we see some marked improvement from Fowler in 2017. He has been an underrated putter over the years, but this season he has taken hit putting to the next level. He ranks 6th in Stroke-Gained Putting, 59 spots better than last year and 18 spots better than any of his previous four seasons
Short Game
Short-game performance used to be a major weakness for Fowler in his early years on Tour. He’s been excellent around the green for the previous three seasons, however, and he continues to be one of the best short game performers on the PGA Tour.
Approach Shots
Approach shots are the part Fowler’s game that has improved the most. In particular, his play from the Yellow Zone (125-175 yards) and the Red Zone (175-225 yards) has improved. Those shots typically “count more” than shots from the Green Zone (75-125 yards), where he’s been excellent over the years. He’s also having the best season of his career on shots from the fairway.
All of these metrics bode very well for Fowler. His success this season is not smoke and mirrors; it has been supported by sustaining his strengths (driving, short game, Green Zone play) and making significant improvements in the weakest parts of his game (Yellow Zone play). Fowler’s game is right in line with shooting low scores and I like his chances at The Players Championship and for the rest of the season as he seeks the first major championship of his career. It wouldn’t surprise me if he gets it.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.





Zapatoszx750.us
Oct 25, 2019 at 2:54 pm
I was recommended by one of my friends on facebook to watch out your article.
Great job bro… looking for more from yours.
However good luck with your channel…
google pixel 3a amazon
Oct 6, 2019 at 2:07 am
The real highlight of the Pixel 3A XL is its digicam.
where to eat
Sep 18, 2019 at 12:55 am
Real fantastic visual appeal on this site, I’d value it 10.
country inn and suites near me
Jun 28, 2019 at 5:59 pm
I think that is among the most significant info for
me. And i am happy reading your article. But should remark on some common things, The
web site style is ideal, the articles is actually
nice :D. Excellent job, cheers.
Sam
May 15, 2017 at 4:16 pm
Can’t win them all, it’s hard to win on the tour
MRC
May 10, 2017 at 6:00 pm
Well done Richie.
Stats like these are worth reading.
Keep up the good work.
Happyday_J
May 10, 2017 at 12:42 pm
Rich, your analysis has always been very eye opening and informative and for myself has definitely opened my eyes to a different way of play, so thank you for taking your time to write the articles. Question, when you state:
“Furthermore, not only does avoiding bogey mean being able to get up and down when you miss a green, but one of the best ways to avoid bogeys is to hit an approach shot so close to the hole that three putts are unlikely. If putts are not falling, at least the golfer is coming away with a par.”
Have you found that statistically it is often more advantageous to fire at the pin to have a closer next shot even if it results in more greens than leaving yourself a longer putt by playing safely to the wider side of the green? Is there a breakeven point?
Richie Hunt
May 10, 2017 at 4:46 pm
Generally, the best golf strategy is more offensive than defensive in nature and that includes firing at pins. Of course, it depends on the situation. I have to do more research on the subject, but I tend to determine 3 different likely positions I will end up if I miss the green and then label them as:
A = good % of getting up-and-down
B = moderate % of getting up-and-down
C = poor % of getting up-and-down
I plan to avoid ‘C’ at all costs and if there’s a decent chance that aiming at the flag can result in landing in that ‘C’ zone, I avoid doing so. A lot of the time the ‘C Zone’ is a front bunker since there is a higher likelihood of the front bunker plugging.
If you’re planning a round (practice round), I would take a handful of golf balls and hit chips from those areas and see how close you hit to the hole and you determine if they are a ‘A’, ‘B’ or ‘C’ Zone. I really believe that effective practice rounds are more about understanding what’s going on around the green more than anything else.
Hope this helps.
Happyday_J
May 10, 2017 at 6:26 pm
It does. Thanks again.
larrybud
May 10, 2017 at 7:20 am
Rich, what does “driver effectiveness” mean? What’s the metric?
Richie Hunt
May 10, 2017 at 4:34 pm
Driving Effectiveness is an algorithm that I use based off the following metrics:
1. Driving Distance on All Drives
2. Hit Fairway %
3. Avg. Distance to Edge of Fwy (on tee shots that miss the fairway)
4. Hit Fairway Bunker %
5. Missed Fairway – Other %
The algorithm runs the data thru the courses that the player has played and then ‘normalizes’ the data thru 35 of the courses played on Tour (this prevents players from masking their effectiveness off the tee by only scheduling events that fits their style of driving).
It’s basically a very advanced way of calculating ‘Total Driving’, but is far more accurate in determining actual driving skill as it relates to shooting lower scores.
Matty
May 9, 2017 at 8:56 pm
I know this is unrelated to the topic.
This is your first article since the Masters, and I would like to say well-played, sir. The top-3 in this year’s Masters were on your list of 20 players.
I’ll be looking forward to reading your Masters article every year.
Richie Hunt
May 10, 2017 at 4:25 pm
Thanks for the kind words.
The Dude
May 9, 2017 at 8:43 pm
great article!!
Patricknorm
May 9, 2017 at 12:24 pm
In the final round of this year’s Masters, Fowler shot 76. In the first three rounds Rickie was a putting machine, continually making those testy clean up putts for par. That magic deserted him in round 4 which lead to his poor finish relative to his fine play in the first three rounds.
The other issue is one of confidence and I’m wondering if Fowler lost that feeling during his fourth round. I’m not disputing his putting stat, the numbers don’t lie, but under pressure, if Fowler wants to win a major he needs to putt like a 6 th ranked putter in strokes gained.
I wonder what distance in the putting metric Fowler needs to improve upon. Over to you Rich.
Richie Hunt
May 9, 2017 at 3:44 pm
The golden number at ANGC is 50.
That’s 50 GIR.
Almost all of the winners at the Masters have hit at least 50 GIR in the event. IIRC, Rickie only hit 30 GIR after the 3rd round and just wasn’t hitting the ball that well and was likely to flame out come Sunday.
God Shamgod
May 10, 2017 at 9:09 am
I’ve not seen that before, but it is very interesting. Augusta does punish you badly if you are constantly trying to get up and down. Rickie was doing a great job of getting up and down the first three days, but that means he was sinking some 5-10ft pars which is hard to sustain.
Leon
May 9, 2017 at 9:14 am
All I know is that he could not close the deal on Sunday under the heat.
Dill Pickelson
May 10, 2017 at 2:25 am
you don’t know much, then