Connect with us

Opinion & Analysis

How I Went Undercover to Recover My Stolen Golf Clubs

Published

on

Imagine the following scene: I’m walking on 23rd street toward my car. There’s glass everywhere, and I carefully plot each step around it. I look up. My rear passenger side window is busted. Really. I try to stay calm and assess the scene. Ok, my phone charger is gone. A bag of coins I use for parking is as well, and my car’s insurance and owner’s manual are torn up on the sidewalk.

A woman with her dog hurries by. Does she think I’m breaking into my own car?

Shoot, shoot, shoot. Clubs! Where are my clubs? I pop open the trunk. Oh. My. God. My prized Texas Mid-Amateur participant headcover; that new HZRDUS shaft I’ve been trying to work myself into; the set I shot my career-best 70 with. Everything is gone.

Here’s the thing about stealing gear from someone who’s worked in the golf industry – you can run with my clubs, but you can’t really hide them. I know my equipment very, very well, and I am determined to track it all down. I call every golf store in the area, and I obsessively check – and recheck – ads on eBay and Craigslist. Three weeks later, just when I think I’m the victim of an elaborate, underground, golf-club-stealing crime ring, there they are – listed for $2,000 and mere blocks from the scene of the crime. As panicked as I am, there’s no chance that my jumbo grip, 1-inch over, and 3-degree upright sticks will command $2,000 on the open market. Still though, I need to work fast!

I immediately call the local police precinct to explain the situation. Even with a filed police report in hand, I sense there isn’t much they can do. After a day without hearing back, I catch a break. Through a friend, I am put in touch with another police officer. He’s a golfer and a member at a course I know well, so there’s instant rapport between us. He essentially tells me where to go, who to talk to, and what to say.

Meanwhile, I start a dialogue with the person who has my clubs. At this point, all I know is that they’re still available, he wants two grand, and he can meet up at 7pm.

Following the golfing officer’s advice, I head down to the police station. After an hour or so of waiting, form filling, and transfers, two officers come out. Unfortunately, they aren’t golfers. “We’d love to help,” they say. “There’s just one problem; we don’t have any plain clothes officers working right now. So, if you want to do this, you need to meet the seller yourself. Confirm it’s your property, and then we’ll move in.”

I’m not one to be confrontational. Unless you tee up in front of the box – which for some reason really bothers me – I tend to mind my own business. In golf and in life. Not once did I consider having to face this person, so it was a major snag in my plan. I also don’t live in the best part of town, and masterminding an undercover sting operation a few blocks from my apartment wasn’t a great look.

The officers do what they can to quell my uneasiness, and I ultimately decide to play along.

I suit up. Baggy jeans, a hoodie, and the most nondescript hat I can find – ironically, a Fisher’s Island Club hat I borrowed/stole from a buddy who played there. 20 minutes later, I’m on a street corner waiting for someone to surface from a run-down San Francisco Victorian. The cops are nearby, and we’re in communication over text. A few moments later, a guy wheels a fully-loaded travel case towards me. We shake hands and he introduces himself. He starts telling me a story about how he got the clubs a few months before. For two of the most drawn-out minutes of my life, I stand there quietly. Listening. Trying to understand what would possess anyone to break into a car and take something from someone they know nothing about. And then, just when I think the cops found something better to do, two police cars rush in. Handcuffs clip together, and that’s that.

All my stuff is there. Even a bag-tag with my name on it hangs in plain sight. I walk the officers through every detail (the burden is on me to prove ownership). “There’s a dent on the 60-degree wedge half way up the grip; my left shoe is missing a spike; there are golf balls from my bachelor party, but the personalized logo is a bit crude, so maybe don’t include that in your report!” They loved the detail.

I ride with the officers to the precinct to give a full statement. A few days later, I’m called by the District Attorney’s office; they’re prosecuting for possession of stolen property and need me to testify. The city wins, and my clubs are returned from evidence a few weeks later.

Believe me, a lot of effort was expended here. When I’m standing over that 6-foot putt for 69 and my first ever round in the sixties, hopefully I’ll say it was worth all the trouble and drain the putt.

Alex is a mechanical engineer who has spent the past six years in golf equipment R&D. Always focused on metal woods, he has extensive experience in club design, manufacturing processes and testing methodologies from his time at Adams and Callaway Golf. Now that the golf industry gig is over, he’s done playing favorites. The GolfWRX chapter is all about finding the best 14 sticks to take his game to the next level. Alex is also an avid golfer. He's often referred to as “The Launch Monitor Hero" and is always up for 36. He’s the co-founder of an addicting game called Office Golf, and he was once six shots from qualifying for the U.S. Mid-Am.

36 Comments

36 Comments

  1. Carl

    Jul 21, 2025 at 11:23 am

    He fails to mention that he was subsequently prosecuted for theft of an exclusive Fishers Island hat!

  2. chip

    Mar 14, 2017 at 9:51 am

    the best part are the details you had to explain to the cops. I know my clubs like the back of my hand, and non golfers would be quite impressed with the minute details i could spew out.

    • setter02

      Mar 20, 2017 at 4:38 pm

      Had the same thing last year when my clubs were stolen from my car. I started listing out everything (they got quite a bit as I had extra’s in the car) and on the 3rd club I could hear her just kind of getting uneasy that the level of detail. Told her I’d just email her a complete list and she was relieved.

  3. Kelly

    Mar 12, 2017 at 2:23 pm

    Someone broke into my car. They ransacked my car and rifled through the trunk. I had about 25 cds in the cab and all my golf equipment in the trunk. All the guy took was a Tim Horton’s card. I thought, “Obviously I have terrible taste in music and I need to get better golf clubs.”

  4. Jazzy

    Mar 12, 2017 at 11:38 am

    Everyone should take this story to heart and inventory all your equipment based on S/N. It makes for a much easier process identifying the items if they do go missing. This could of course be a week-long job for some of us gearheads 🙂

  5. Bruce Ferguson

    Mar 11, 2017 at 9:24 pm

    Being a Sanctuary City isn’t a plus . . .

  6. Nick Prafke

    Mar 11, 2017 at 4:48 pm

    My rental car was broken into in San Fran a couple weeks ago. They took all my luggage but not my golf clubs, luckily. I would have burnt the city to the ground to find them had they taken my clubs.

  7. Louie

    Mar 11, 2017 at 9:49 am

    I actually had my clubs stolen from my garage (thanks to my older son forgetting to close it and to me for leaving them there), never recovered, but, as I filed the police report, they said that I should contact my home owners insurance (USAA), I did and a few weeks later (had to show proof of the stolen equipment was actually mine, luckily I had photos of the clubs and where they were in the garage, don’t ask me why) I received a very substantial check to cover the equipment…

  8. HUH?

    Mar 11, 2017 at 8:12 am

    Bubba – Please just stay wherever you are in whatever paradise you think you live in. Because I’d truly hate for you to become disillusioned about your life should you ever have the unfortunate opportunity to visit The City. Hashtag IgnoranceIsBlissDude

    • Mike

      Mar 11, 2017 at 12:51 pm

      Wow. Those who have never left “The City” have no place lecturing others on ignorance. And leave the superiority complex behind if you have the courage to because otherwise you won’t last 2 seconds here in the better half of America. We don’t call the cops when we catch thieves. They become forgotten. We take responsibility for our carelessness and then take care of our problems ourselves.

  9. SlapHappy

    Mar 11, 2017 at 8:11 am

    We’re not going to find another story about you with your throat cut, after the guy gets out of jail, tracks you down and kills in revenge? lmao

  10. Dan

    Mar 10, 2017 at 10:58 pm

    This was a wakeup call for me. I live in rural Alabama where there is very little crime but, I’ll never keep my clubs in the trunk again, because I play golf all over the state and visit family in MD. I’m glad you got your clubs back without getting hurt.

  11. Tim

    Mar 10, 2017 at 10:37 pm

    Real brilliant comments here! You should be proud. Lol

    Almost as eloquent as your idol, Mango Mussolini.

  12. Keith

    Mar 10, 2017 at 4:45 pm

    Man, he didn’t even take the bag tag off….real mensa student.

  13. Brian

    Mar 10, 2017 at 3:14 pm

    Libtard…you must be an intellectual giant.

  14. Joey5Picks

    Mar 10, 2017 at 2:39 pm

    Linking politics with this crime is ludicrous.

  15. Tom

    Mar 10, 2017 at 12:49 pm

    The Haight district?

  16. Big Wally

    Mar 10, 2017 at 12:16 pm

    Great story. I appreciate how disturbing it is to lose a big of sticks that you finally had the way you want them. Happened to me once and it messed me up for a couple years. What wasn’t clear was the guy that was selling the clubs the same as the one who stole them. What was he convicted of?

    • Alex Berger

      Mar 10, 2017 at 4:01 pm

      Thanks, BW. My understanding is that the prosecution/conviction was on felony possession. No one tried to claim that this guy actually broke into the car. Maybe he did, maybe he didn’t.

      • Mower

        Mar 10, 2017 at 6:06 pm

        Just saw a movie like this (I Don’t Feel at Home in This World Anymore) with Elijah Wood & Melanie Lynskey. “When a depressed woman is burglarized, she finds a new sense of purpose by tracking down the thieves alongside her obnoxious neighbor.”

  17. TR1PTIK

    Mar 10, 2017 at 12:13 pm

    My wife’s car was broken into in January of last year. It’s a mess to deal with and none of it plays out like all those movies and TV shows would have you believe. For starters, if you want your stuff back and the criminal to be punished you’d better be prepared to do some of your own leg work. It’s not that the police department doesn’t care, they just really do have more pressing matters. Unless, you were robbed at gunpoint or assaulted in the process or it’s part of some bigger more pressing criminal act they will only do so much beyond filing the necessary paperwork. We were fortunate in that at least one of the people had repeat violations and jail time to help speed things along. Still, I was the one who pulled our bank records and determined where they’d been spending money, then drove there to see if the store clerks recalled anything suspicious and could provide photographic or video evidence. Ultimately, they nabbed 2 out of 4 possibly 5 people that we know of involved with the crimes that were committed against us following that – identity theft, forgery, grand theft auto, and vandalism to name a few. It’s no fun at all. Glad you got your clubs back!

  18. SF

    Mar 10, 2017 at 11:52 am

    Great story. But leaving your clubs in the car in the Mission? Big nono 🙂

  19. Dat

    Mar 10, 2017 at 11:37 am

    Great story!

  20. James

    Mar 10, 2017 at 11:31 am

    I’ve stopped carrying my clubs in my car due to this reason. I work in the golf industry, so I hear all the horror stories and cannot fathom losing all the personal items. Clubs can be replaced, but my Fitter of the Year headcover and Scotty Cameron 3wd cover from the gallery after touring Scotty Cameron’s work facility can’t be replaced.

  21. P. Edmondson

    Mar 10, 2017 at 11:20 am

    I wonder what punishment the court gave the thief, probably a coupla days community service. Give me 1870’s Deadwood justice any day. Stealing a mans clubs is as bad as stealing his horse!

    • Double Mocha Man

      Mar 10, 2017 at 11:25 am

      Good one! Yes, i say hang the guy… 14 times!

      • Double Mocha Man

        Mar 10, 2017 at 12:06 pm

        … from the most prominent tree on your favorite golf course.

      • Mike

        Mar 11, 2017 at 1:15 pm

        Yes. Bring back real penalties for committing crimes against others. There’s a big difference between this and the 1000’s of worthless victimless crime laws we have now.

  22. Double Mocha Man

    Mar 10, 2017 at 11:11 am

    Alex, how did the guy know to break into YOUR car??? Any indication there were clubs in the trunk? This is my worst nightmare… I never open my trunk if someone is in the parking lot or driving by. Nobody gets to see into my trunk! Although when I’m loading groceries around my Titleist bag some onlooker might be curious…

    • Alex Berger

      Mar 10, 2017 at 3:56 pm

      There wasn’t anything visible in my car. It was completely random! I think you know my advice…

  23. Nicole

    Mar 10, 2017 at 11:01 am

    Great story! Love the dedication to getting your sticks back.

  24. mitch

    Mar 10, 2017 at 11:01 am

    That is a golfer’s nightmare! Glad you got them back!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending