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What It Takes To Set Up a Golf Course for a Tour Event

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The Irish Open has always been one of the premier tour events on the European Tour. Winners of the event include Seve Ballesteros, Bernard Langer, Ben Crenshaw, Sergio Garcia, Nick Faldo and last year’s winner, Rory McIlroy. McIlroy will be defending his title in July this year on the links of Portstewart’s Strand Course, located on the North Coast of Northern Ireland, and it will be the first time that this stunning course has hosted a European Tour event.

The Dubai Duty Free  Irish Open 2017

Portstewart is where I play my golf on a weekly basis and less than a 10-minute walk from my house. So to say that I am super excited at the prospect of watching some of the best golfers in the world playing in my backyard in a few months time is a bit of an understatement.

This year’s event is being sponsored by Dubai Duty Free along with the Rory Foundation July 6-9, bumping the tournament closer to The Open than in previous years. It will begin three weeks of top-class links golf in Europe, being followed by the Scottish Open at Dundonald and The Open at Royal Birkdale. In recent years, there’s been a growing trend of overseas players using these tournaments to familiarize themselves with links golf and the trend is expected to continue this year.

I recently caught up with Tournament Director Michael Moss and Head Greenkeeper at Portswewart Bernard Findlay. Moss has been General Manager of Portstewart Golf Club for 40 years, so he was an obvious choice to run this year’s tournament. Findlay has been keeper of the links for 31 years and knows the ground like the back of his hand.

Here’s what they had to say about this year’s Irish Open.

What is the pedigree of the course?

MM: The Club was founded in 1894 and the original holes on The Strand were laid out in 1907. Since then The Strand Course has had several makeovers, one by the famous course architect Willie Park in the 1920’s. In 1986, further land was acquired and one of our own members, Des Giffin, designed the present 18-hole layout, including seven new holes carved through dunes. Over the last few years further enhancements have been made including several new tees and green complexes.

Green complex at the par 5 fourth hole.

The green complex at the par-5 fourth hole.

It is a true championship links course and over the years has hosted several major amateur tournaments including co-hosting the British Amateur in 2014 and the Ladies British Amateur in 2015.

What changes were needed to the course accommodate this event?

MM: When we were first approached to host the event, we took a lot of advice from both the R&A and the European Tour. We knew we had a great course but we wanted to make some general changes including adding length to accommodate the modern game. We had already put in new tees and we decided to strengthen some of the holes on the back nice by putting in new green complexes of the 10th hole and 13th hole and changing the layout of one of the 14th hole. We have also spent a lot of time removing Sea Buckthorn/gorse that had grown extensively over the course during the last 20 years. Replacing the buckthorn with Marram grass has given the course a more traditional links look and feel to it.

BF: Over the last few months we have carried out extensive work to the 10th and 14th holes, including reshaping the 10th green and redefining the 14th hole making it into a dog-leg by moving the entire teeing complex. We have also put in several new strategically placed bunkers and invested a lot of time rebuilding the bunkers throughout the course. Over the past few years we have put in seven new championship tees, all to R&A specified guidelines.

Work on the new 14th Tee at Portstewart GC

Work on the new 14th tee.

We have also had to put in a new practice facility including a driving range, short game area and a putting green. Luckily we have been able to use part of the Riverside course (the second of Portstewart’s three courses) for this, which is on the same land. And we have also been working on putting in spectator pathways to accommodate the anticipated volume of spectators.

How will the golf course be set up for the week?

MM: We have already taken advice from the European Tour and been briefed about the set-up requirements such as length of rough, semi-rough and fairways as well as green speeds. From the tips the course will measure 7,150 yards and will play as a par-72. But obviously it will depend on weather conditions each day of that week. So we have plenty of options to play around with. We want to set up the course to deliver a good test to the players. A good brisk links breeze (10-20 mph) will tighten things up and the rough will be somewhat dependent on Mother Nature, but we expect it will be gnarly in places.

Bernard Findlay (right) working on the new 10th green complex

Bernard Findlay (right) working on the new 10th green complex.

There are a lot of elevated tees and greens and some big putting surfaces on the Strand Course. We will of course provide advice on pin positions, but that will be up to the European tour to decide on precise pin placements for each day. There could be some very awkward pins, indeed!

The greens have been in super condition over the past few years and should be running smoothly at tournament speed. Altogether, I’m very confident that we will have something that will truly test the players but will be at the same time very fair.
When the British Amateur was co-hosted here in 2014, the feedback was excellent. The players absolutely loved the course, so hopefully we will get similar comments and feedback from the professionals and organizers.

BF: The main focus will be on the speed of the greens. We will be rolling and cutting the greens over the preceding weeks to ensure that they meet the speed requirements. We intend to cut to around 4-4.5 millimeters, but if the wind picks up there is a chance that it will cause balls to blow off greens so we will be keep an eye on the weather in advance and cut accordingly each day.

Cutting the 3rd green at Portstewart

Cutting the 3rd green at Portstewart.

We will also be keeping the various cuts of grass to the stipulated lengths as best as possible and our program of rebuilding the bunkers over the winter months should have them in great shape come July.

How will you cope with all the operational demands?

MM: We have been working on this for some time and there are committees set up to look after every aspect of hosting a tournament of this caliber. From transport, marshaling, player liaison, etc., we have plenty of volunteers already and will look to neighboring clubs for support. The European Tour and the R&A have also given us plenty of advice, and Royal Portrush (only 4 miles away) hosted the Irish Open in 2012 and we have learned a lot of lessons from that experience.

BF: On the course we have a greens staff of about 20 who have been working steadily over the last several months in preparation for the event. We will also call in help closer to the time from neighboring courses and their greens staff. We will set the course up as required and try and carer for every weather eventuality. The first players tee off at 7 a.m. so the course will need to be ready before then, which will mean an early start for the crew.

How will you accommodate traffic?

MM: Northern Ireland has a good roads and rail system. The two main airports are just over an hour away. We plan to use park-and-ride facilities in the neighboring towns and the local university, and we are working with the local council and transport companies to facilitate that. We are also working very closely with the police and roads service to ensure things run as smoothly as possible.

Portstewart Golf Club - founded in 1894

Portstewart was founded in 1894.

How are things looking so far?

MM: Progress has been excellent. We have made a number of successful changes to the course during the autumn and winter months and have been very lucky to date with the weather. We expect the course to be in great shape for July. We are still working on the logistical preparations with input from a number of bodies including the local council, police and ambulance, the Tourist Board, as well as the European Tour, but we are well on track and confident that we will deliver an excellent tournament.

Who has entered to play?

MM: It’s still too early to get final confirmations, but with Rory (McIlroy) hosting the event and with it being so close to The Open we are hopeful that some of the higher-ranked players will submit entries and use the tournament to refine their game for links-style golf. The Irish Open is also now part of the new Rolex Series, one of eight tournaments offering higher prize money and 1.5 times the Ryder Cup points, so it is envisaged that most of the top European professionals will be playing as well as overseas players. The purse for this year’s event is £7 million.

How has it gone down with club members?

MM: The members have been super supportive of the prospect of hosting this prestigious event for the first time. It means some sacrifices, including the closure of the links for a few weeks prior to the event and playing off mats during the winter, but the excitement has overridden any downsides. A lot of the members have already volunteered to help out.

What will this mean for Portstewart?

MM: It’s going to be very exciting both for Portstewart and for the North Coast in general. Going by previous Irish Opens, we can expect in excess of 130,000 visitors over the week. In fact ticket sales have been excellent so far, so it will be a great opportunity to showcase the course and the town to an international audience. We are already a very popular golfing destination so this will help build on that. With that amount of traffic, we think the town will do very well. Restaurants, hotels guest houses will all benefit. All in it will really ramp up the North coast as a world class golfing destination.

Mark Donaghy is a writer and author from Northern Ireland, living in the picturesque seaside town of Portstewart. He is married to Christine and they have three boys. Mark is a "golf nut," and is lucky to be a member of a classic links, Portstewart Golf Club. At college he played for the Irish Universities golf team, and today he still deludes himself that he can play to that standard. He recently released Caddy Attitudes: 'Looping' for the Rich and Famous in New York. It recounts the life experiences of two young Irish lads working as caddies at the prestigious Shinnecock Hills course in the Hamptons. Mark has a unique writing style, with humorous observations of golfers and their caddies, navigating both the golf course and their respective attitudes. Toss in the personal experiences of a virtually broke couple of young men trying to make a few bucks and their adventures in a culture and society somewhat unknown to them... and you have Caddy Attitudes. From scintillating sex in a sand trap to the comparison of societal status with caddy shack status, the book will grab the attention of anyone who plays the game. Caddy Attitudes is available on Amazon/Kindle and to date it has had excellent reviews.

5 Comments

5 Comments

  1. Andrew

    Apr 3, 2017 at 9:30 am

    Interesting read mark. I’ve played Portstewart many times, a very underrated course imo.

  2. Tom

    Apr 1, 2017 at 1:43 pm

    this shou8ld be an enlightening read for many wrxer’s.

  3. Richard

    Apr 1, 2017 at 6:39 am

    Of course you did! You also probably cured cancer and invented water!

  4. Double Mocha Bragger

    Mar 31, 2017 at 11:46 am

    I’ve played all the tour courses on the west coast. Shot scored better than than most pros would.

    • Andrew

      Apr 3, 2017 at 7:56 am

      Portstewart is on the north coast and there aren’t any tour courses on the west coast!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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