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Opinion & Analysis

Move over, Augusta National: Pine Valley tops Golf Digest’s Top 100

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Golf Digest’s Ron Whitten writes that, since its inception, the biennial ranking of America’s 100 Greatest Golf Courses has illustrated the fact that polarized opinions are “a reminder that variety is the essence of the game.”

The poles of opinion regarding course design may best be illustrated by widely different attributes of the No. 1 and No. 2 courses in the ranking.

pine valley

The aesthetic at Pine Valley.

George Crump-founded Pine Valley Golf Club in New Jersey reassumes the top spot in GD’s rundown this year, with Augusta National falling to No. 2. Whitten notes that Pine Valley was a mainstay in the top spot for decades, but has been tops only once in the past five surveys. ANGC was No. 1 in 2009, 2011, and 2015.

“The tussle between these two titans will undoubtedly continue, not because of indecision on the part of our panelists, but because golf architecture in America will never become homogenized,” Whitten writes presciently.

Newcomers to the biennial ranking include, Spring Hill, No. 91 Essex County Club in Massachusetts, No. 98 Sahalee Country Club near Seattle, and No. 99 Mayacama in Northern California. Whitten notes this is the fewest number of new inclusions since 1985.

Another interesting note, for what it’s worth, Digest names Tiger Woods’ Bluejack National in Montgomery, Texas, as the top new private course of 2016.

The bottom line: Few would argue that Pine Valley and Augusta National are the best of their relative breeds, that is “penal” and “heroic” courses, to use Golf Digest’s terminology, respectively. But when it comes to deciding which of the two deserves the top spot (and don’t forget Cypress Point!), there’s plenty of room for debate.

What say you, WRXers?

*Featured photo: 11th hole at Pine Valley. Credit to Golf Digest.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

31 Comments

31 Comments

  1. Jamie

    Jan 26, 2017 at 12:00 pm

    a lot of these courses that have tour events get these events because of infrastructure, not so much because they’re superior to others. I have a place in Hilton Head and I’ve always liked heron point better than harbor town, it could easily host a tour event, just doesn’t have the same infrastructure to hold crowds as harbor town.

  2. Jay

    Jan 9, 2017 at 1:01 pm

    Just like how Bushwood CC opened it’s pool from 1-1:15 for the caddies in Caddyshack, all of these top exclusive clubs should open up their courses to the public to play a few days every year. Make it a lottery, charge to enter the lottery, charge to play the course, and all the proceeds go to the currently farcical “growing the game” initiatives that the governing bodies claim to take seriously. How easy would it be to get 100k golfers to pony up $20 for the lottery at Augusta, Pine Valley, Cypress Point or Shinnecock? Multiply that by 10 for the top 10 private courses, and that’s an easy $20 million – and that’s probably an underestimate. You could probably fund every initiative that the governing bodies ever wanted. In addition to providing FREE USGA memberships for everyone. That’s how you “grow the game”.

  3. ButchT

    Jan 7, 2017 at 8:09 am

    Hesitant to bring this course up while discussing these great exclusive clubs, but that comment abt island fairway to target green reminds me of Tobacco Road – usually a really fun course to play. I have played a few times when the greens were terrible.

  4. Dave R

    Jan 6, 2017 at 9:18 pm

    Gee what a condurmen what course I will play today . Oh I think I will play on my muni.

  5. WarrenPeacae

    Jan 6, 2017 at 10:31 am

    I have played Pebble, Spyglass, Del Monte, and Spanish Bay and I will always recommend Spyglass above the rest. It’s fairer yet tougher. It is a far better test of golf skills and much less than $$ than PB. I think you need to play PB once just to say you did, but then go play the others. Del Monte is a great course for the $$ also.

  6. Bob P

    Jan 6, 2017 at 9:54 am

    Here’s every hole with description and pictures.
    Pictures do not do it justice.
    The course is heaven on earth
    Have had the incredible good fortune to have played it 8 times.

  7. John

    Jan 6, 2017 at 12:23 am

    Have played PB, Cypress and Spyglass. PB is a fine course, but isn’t in the class of the other two. I got a lucky break and got to play Cypress and most won’t get that opportunity, so if you go to Monterey and can play one course, make it Spyglass, a superior golf experience and cheaper than PB to boot.

  8. ThatGuy

    Jan 5, 2017 at 6:21 pm

    Played PV, both the 18 and the short course, and it lives up to the hype. The whole experience is incredible.

  9. The Dude

    Jan 5, 2017 at 2:39 pm

    Given a choice….which would you play?

    …discussion over…

    • Bob P

      Jan 13, 2017 at 8:47 am

      I have played Pine Valley, and not Augusta, so I would choose Augusta once.
      After playing Augusta, my answer would always be Pine Valley

  10. Justwellsy

    Jan 5, 2017 at 1:26 pm

    Cypress Point is the most beautiful piece of property in golf. It “cheats” because it’s on the ocean, but I still think it’s the best. But, that’s the great thing about golf, it’s all opinion and what you personally like. These 3 courses are so dissimilar and that is what makes the decision tough. Pebble and Cypress are both on the ocean and in the same area of the world. Pebble is longer but Cypress is better, there’s no doubt there. If Augusta and PV were on the coast, there’d be an easier comparison.

    Of the 3, I would say I’ve got the best chance to play Cypress Point and that’s only because a buddy of mine has actually played there before as a guest. Still a long shot, but a chance. Augusta is tops on the want to play list simply because of the mystique of the Masters. I don’t understand why they won’t bring a US Open to Pine Valley… other than the membership might be a bunch of pompous jerks. I’d love to see Cypress Point back in the rotation as well, but it’s a course that can’t really be lengthened at all. Maybe they could play a senior major there!

    • Jack

      Jan 6, 2017 at 10:09 am

      Cypress Point doesn’t allow stroke play events because they don’t want anyone breaking Ben Hogan’s course record. Match play is a possibility though.

    • Fran

      Jan 6, 2017 at 12:44 pm

      I would love to see a US Open at Pine Valley. Pine Valley opens to the public once a year on the last Sunday in September for “The Crump Cup, a national Amateur championship tournament. The public is allowed in on Sunday to watch the competition and walk the course. You can walk anywhere but on the greens. The problem is that like a lot of eastern US courses the properties are hemmed in by other property owners. There’s just nowhere to put the fans, the corporate tents and all that comes with a major championship. That said, seeing this course up close and walking it is a privilege, I live in Philly a half hour ride from the course and have been to two of the tournaments . You have to be aware of New Jersey topography to appreciate what a special piece of ground PV occupies. Most of NJ is as flat as billiard table but PV has lot’s of elevation and even at only 7000 yards it offers plenty of bite. Like others have said if you like the sheer beauty of courses then you probably lean toward Cypress Point, and Augusta and if you like brawn and sheer terror, Pine Valley is your pick. I would give my eye teeth to play any one of them thank my lucky stars to have done so.

  11. Ron

    Jan 5, 2017 at 1:20 pm

    Pebble, Spyglass, Bethpage, Pinehurst, Whistling Straits.

    Best courses any of us will ever play in the US. Naming Augusta or PV as tops is just GD mocking you – “we get to play these courses, and you don’t, and that’s why they’re awesome.”

    • Scott

      Jan 10, 2017 at 11:05 am

      Unfortunately Ron, I think that you are right. Like a lot of people, I have played a number of the top 100 courses. Lots of great and comparable courses to the “top” tracks, that never get mentioned, but how could they be great if I can call and make a tee time. The top courses are great because they are “supposed” to be.

      Ever been disappointed or feel like you have over paid at a “top ranked” restaurant? Yep, me too. That being said, I would like to play either of the courses, but I could say that about a lot of things.

  12. Blake

    Jan 5, 2017 at 11:58 am

    No mention of why PV is good??

    • Ron

      Jan 5, 2017 at 1:14 pm

      Because 99.9999% of the country can’t get in. Exclusivity makes everything better. That’s why people play golf.

      • Wever

        Jan 6, 2017 at 9:22 am

        You play golf for the wrong reasons… You are missing so much with this attitude, but if that makes you happy.. Oh well!

    • Fran

      Jan 6, 2017 at 12:52 pm

      It’s horrifically hard, having to play from island of fairway to island of fairway to an island of green all separated by sand with grasses and shrubbery growing in it. There is every kind of bunker there. There’s acres of waste areas and the normal every day bunker except they are left un-raked. One bunker is about eight feet deep and shaped like a cone, straight down. It’s called “The Devils Asshole” and I bet it really stinks to be in it. There also bunkers so small that you want to laugh unless your in one and realize you have no back swing. The fairways are big but the punishment for missing it is unforgiving.

  13. Johnny

    Jan 5, 2017 at 9:52 am

    Have obviously never played Pine Valley so my opinion might change if I did. But from the pictures I’ve seen and from what I’ve read about it, I’ve never understood what it is that makes it so great.

    • Bob P

      Jan 6, 2017 at 9:42 am

      I have had the incredible good fortune to play Pine Valley 8 times.
      I have played Pebble, St Andrew’s Old, Carnoustie, Turnberry, Congressional.
      Pine Valley remains the greatest golf course I have ever played, my favorite of all.
      Every hole is wonderful, you rarely see another group on the course because the way the holes are designed.
      I have been to Augusta, walked the entire course, hope to play it one day.
      When I do, I sincerely doubt it will replace Pine Valley as my favorite.

  14. SV

    Jan 5, 2017 at 8:57 am

    I have not played either and there is no chance that I will. From what I have seen in pictures and videos, Pine Valley might appeal to some because of the name, but it does not appear to be very playable for most people. It looks like it would be about as much fun as going out to garage and hitting yourself in the head and hands with a hammer. Tee to green, Augusta at least looks playable. The greens might be another case, but again I have nothing to be concerned about.

  15. Jim T

    Jan 5, 2017 at 7:40 am

    ******That is #2 not #11

  16. Steve

    Jan 5, 2017 at 7:25 am

    If I recall, Pebble Beach is the only course in the top 20 that is public.

    • C

      Jan 5, 2017 at 7:36 am

      I have played there. Worth the money once and only once. Spyglass is better.

  17. Jeff

    Jan 4, 2017 at 4:27 pm

    I second C’s statement but obviously include Cypress as well. I’d love to really photograph any of those three courses though. All three have a great artistry to them.

  18. C

    Jan 4, 2017 at 3:28 pm

    Since I’ll never be able to play either, I abstain from a review.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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