Connect with us

Opinion & Analysis

What putter designers focus on… and you should, too

Published

on

david edel

Most of us have our own ideas about what we do and don’t like about putters. Maybe you’re a blade-style player who would never imagine putting a mallet putter in the bag, or maybe you’re constantly switching putters with no real allegiance to any particular design or brand.

I’ve had my own journey with putters and with no conclusive evidence I wanted to know what the engineers and designers focus on when creating putters. Maybe it would illuminate some new concepts to make that ever so difficult decision of picking a putter a little easier.

I sat down and talked with Austie Rollinson, Principal Designer for Odyssey, and David Edel, founder of Edel Golf, and talked about what they focus on during the design process.

You can listen in below, or read through the top-3 things I learned further down.

Alignment

The number one focus you’ll hear these world-class designers talk about is alignment.

“Three percent the golfing population can aim their putter correctly, in terms of lateral and vertical aim,” Edel says.

Of all factors, alignment has the biggest impact on where the ball ends up, and even a single degree of misalignment can result in a shot that is far removed from its target. Even more than MOI (we’ll talk about that next), improved alignment when setting up to a putt should be your main focus.

The reason you see so many different styles of putters — with their different lines, hosels, head shapes, lie angles and lofts — is because we all see things differently, and what works for you on the putting green might not work for me. Each of these variables has an impact on if you see a putter as open, closed when setting up to a shot.

“I believe in the basic premise that my job as a fitter or a putter maker is to make what a person sees is real and what they feel to be real.,” Edel says.

For example, by moving attention backward on a putter, it tends to look open. When you do a laser test you can see it’s square to the target, but to the mind it looks wide open. On the other hand, when you move the attention forward, the putter tends to look closed.

Moment of Inertia

A club’s moment of inertia (MOI) basically tells you how forgiving it will be if you fail to hit the ball on the center of the putter’s face. A high MOI means that the head of the putter is less likely to twist around on impact and potentially affect the distance of the shot.

“Where that face is pointing is going to be more important than if you hit it off center a little bit and you lose a little ball speed because of that,” Rollinson says.

Designers focus on building putters with high MOI so that you can maintain a consistent ball speed even when you hit the ball a little off the toe or heel. How do they do it? By moving the weight away from the center of gravity (CG).

The CG on most putters will be the center of the face of the club and slightly lower on the face.

Austie Rollinson

Austie Rollinson, Principal Designer for Odyssey Golf.

“If you have [the CG] low, you tend to hit the ball above the center of gravity,” Rollinson said. “The putter will twist in a way that will help promote forward roll.”

To get the weight as far away as possible from the center of gravity, designers create large mallet putters to maximize MOI and create putters that twist less and maintain ball speeds on off-center hits for better distance control.

Feel

What is feel? Most would say feel is how hard or soft the ball feels coming off the putter… which we also learn has a lot to do with sound.

“Feel is the sound of it (the ball) off the face… also the ball speed,” Rollinson says. “Making sure that the sound and speed match up in their mind to what they want to see.”

They way to change feel is often with inserts. Odyssey has most notably done this with its legendary White Hot insert, which was made with a urethane material that was originally used in Callaway golf balls. Not only can you get a soft feel and maintain high ball speeds with a good insert, but it also allows engineers to move weight around in a putter design.

“That’s another aspect of the insert, as it enables us to move weight around and make the putter roll better and more forgiving,” Rollinson says.

Should you focus on MOI when making a putter choice? Rollinson says most golfers are better off finding a putter that looks good to them, and one they can align to their target consistently.

What Works for You

There’s no magic putter that will work for every golfer. We all see things differently, and everything from what’s going on with our eyes to how we set up over the ball has a massive impact on quality of a putt.

Don’t ever settle with a putter. Focus on finding one that helps your alignment and gets you in the best possible place to hit consistent putts.

Cordie has spent the last four years working with golf instructors, helping inform thousands on business and teaching best practices (if you're a coach or instructor check out http://golfinthelifeof.com/). Through that he's realized that it's time for the way golf is taught to be changed. When looking at research and talking with coaches and academics, he's launched the Golf Science Golf Science Lab , a website and audio documentary-style podcast focused on documenting what's really going on in learning and playing better golf.

24 Comments

24 Comments

  1. Scientific Golfer

    Jan 7, 2017 at 6:58 pm

    So…. if you can putt the ball off the sweet spot, or within +/- 1/4″ …. you don’t need a putter with MOI, impact ‘feel’ inserts or face treatment, or even alignment marks if you can control your stroke direction. Static putter face alignment does not guarantee dynamic putter direction… and in fact may hinder stroking.

    Think: Bullseye, Cashin, 8802, Ping A1, others of that ilk ……

  2. Deadeye

    Dec 15, 2016 at 2:19 pm

    Picking a putter is such an individual thing. Myself I prefer mallet styles. They have room for a long alignment line and that really helps. The grip is critical to me as well. After trying the most popular and expensive styles I have gone back to narrower and lighter grips. That returns the weight to the head and restored the balance and feel it originally had. My favorites are any older Bobby Grace design. Get them off eBay under the old Macgregor name. They are a work of art and marvelous function.

  3. Bob Pegram

    Dec 14, 2016 at 6:18 am

    I have watched numerous Edel putter fittings. It is amazing how adding or removing alignment stripes on a putter will change the direction a golfer aims the putter. It is how a person processes (interprets) the information that matters. A laser shows where the putter is actually aiming. It is often different than at the target the golfer thinks he has aligned the putter to.
    As mentioned in the article, the putter head shape will also affect aim.

  4. Ran

    Dec 13, 2016 at 8:04 pm

    My money is on the putter you Want to putt with as being the best one for you…same with irons and woods…best part of golf (besides making the tee time) is using the equipment you want to use…for a lot of us older guys getting to a point in life we can buy the clubs and balls we really want to use is Golfs biggest reward.

  5. Grizz01

    Dec 12, 2016 at 7:50 pm

    Everytime you say MOI in an article it should be followed with, (all hail Ralph Maltby).

  6. Jo Mil

    Dec 12, 2016 at 6:19 pm

    Keep in mind there are 3 rotation axes in a putter and therefore 3 measurements of MOI to consider. Companies only talk about one of those (the vertical axis) because that is the only one that is regulated by the USGA. Greater the MOI on the vertical, greater the reluctance of an object to change its rotation due to a force applied.

    What is often over looked is the rotation axis of the shaft and that measurement of MOI. This is what causes putters to have toe hang or “face balanced”. What is overlooked and quite frankly not discussed by the majority of putter companies( with the exception of 2 of them, one of which was featured in this article) is the deleterious effect of a high vertical axes moi has on the ability to square the putter face at impact. And since upwards of 83% of a putts direction will be dictated by face angle at impact, I would think that increasing the potential to square the face at impact is more important than improving the impact ratio.

  7. Daniel

    Dec 12, 2016 at 4:24 pm

    So, get a mallet?

  8. Tom

    Dec 12, 2016 at 3:08 pm

    The Ping ANSER was introduced 50 years ago and is still the benchmark design. Why hasn’t anything come along in 50 years to replace the ANSER in terms of design impact in the putter market?

  9. Ron

    Dec 12, 2016 at 2:49 pm

    I recently found the putter I used in high school. I couldn’t believe I used something like that. But, I can still put with it. I originally bought it from Sears for $5.00. I won’t say how long ago. It’s the putter, not the putter.

  10. Eddy

    Dec 12, 2016 at 2:18 pm

    Struggling with all types of putters big,small mallet blade just gets in your head.

  11. SV

    Dec 12, 2016 at 2:18 pm

    Mallet putters, I love them. Blade putters, I love them. It’s the actual putting I hate.

  12. TexasSnowman

    Dec 12, 2016 at 1:50 pm

    Alignment is definitely number one, just as it in the full swing. I’d like to see more designs without alignment lines… I prefer to aim the face.

  13. Gary

    Dec 12, 2016 at 1:44 pm

    No one ever talks about counterweighting the putter. I found that using either a 60 gram counterweight for lighter putter heads (340 grams to 350 grams) or an 80 gram counterweight on heavier heads (360 + grams) produces a smoother putting stroke especially for those players who lack the muscle skills in the hands and forearms when using a shorter / slower back and thru putting motion.

  14. Dave R

    Dec 12, 2016 at 1:42 pm

    Yes agree with Roger best putter ever made . I have tried every putter out there all kinds of scottys all the rest always go back to my 30 year old Anser 2 still squares up the best . Kirsten had it right the first time .

    • Stavros

      Dec 12, 2016 at 6:26 pm

      She was great in Bring It On, wasn’t she?

    • Bert

      Dec 12, 2016 at 7:56 pm

      Nothing compares to my nickel Anser 2. The feel is incredible, no where near the same as the stainless Anser 2. Sad they only made them one year.

  15. Tom

    Dec 12, 2016 at 1:30 pm

    What about how putter feels in the stroke? Some putters I have tried fought my stroke and others are too easy to rotate both cases made it hard to get club square at impact. Sure MOI can be a factor there but it’s not the only one. Also add in putter weight as a big factor.

  16. Darrin

    Dec 12, 2016 at 1:17 pm

    In my opinion, the farther you are from the hole the more MOI matters and the less alignment matters.

    I putt best on short putts with a bullseye style putter and a dot on the top. Long putters were always my issue with this putter. I finally went to a Odyssey Anser style with a line on the top rail, seems to work well on all putts for me. Big MOI putters with lots of lines and circles just screw me up.

    The greatest putters in history, Jack, Tiger, Crenshaw, Faxon etc. all used pretty simple putters. The guys that struggle with putting always seem to gravitate to but fugly designs.

  17. Roger

    Dec 12, 2016 at 1:16 pm

    All these guys try to complicate it for you ! Buy an Anser 2 !One of the simplest designs that has truly stood the test of time.
    Karsten didn’t have any Laser, MOI tester…..

  18. LaBraeGolfer

    Dec 12, 2016 at 1:14 pm

    I just went back to a mallet from playing flow neck blades. My instructor commented on my setup that I set up with the face closed and he wanted me to work on that. Since I switched to the Spider OS I have regained confidence on the greens, I wonder if the alignment being so large forces me to think the putter is more open like the article says, however I am looking at the ball when I putt. Anyway I am making more putts so I don’t care what my putter looks like I enjoy the sound of the putter as well.

  19. Double Mocha Man

    Dec 12, 2016 at 12:32 pm

    The best putter is the person swinging the club. I used some putters in my youth on my high school and college teams that were literally clunky pieces of ugly metal… and I was a wizard at putting. Now, several years later, I can afford the most expensive putters and I can barely keep it under 36 putts per round.

  20. Will Skeat

    Dec 12, 2016 at 11:35 am

    The forces involved in putting are so low (due to the low club head speed) that all the talk of “high-MOI to prevent club head twisting” is nonsense.

    • Double Mocha Man

      Dec 12, 2016 at 12:34 pm

      Obviously you’ve never rolled in a 50 footer…

    • kevin

      Dec 12, 2016 at 2:04 pm

      That is so very true!!! Torque, Twist… it is just marketing. The player controls the club face of the putter at 1 mph. Good putting is pretty simple , unless allowed to be overcomplicated.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending