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Opinion & Analysis

Ryder Cup Heroes and Villains: The Gleneagles Story

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It was September 26, 2014, and the time was 6:20 a.m. on the first tee of the PGA Centenary Course at Gleneagles. Three thousand expectant faces peered through the concoction of dark and camera lights, with at least another 20,000 lining the first fairway. Literally caught in those camera lights, the man of the moment stood trembling, anxiously waiting for the starter to call out his name. In this instance, however, it was not Ivor Robson calling the shots. The producer of BBC Radio’s 5 live Breakfast put the thumbs up and after years on various American mini tours, the hard hours in the pro shop, many a media training and a very early alarm call, Andrew Jowett, head golf professional at Gleneagles, was good to go.

Andrew Jowett

Andrew Jowett, head professional at Gleneagles.

Frivolous this may be, but talking to Andrew almost exactly two years since that day, he says he “genuinely felt a sense of what the 24 Ryder Cup players were about to experience.” As it happened, Andrew dealt beautifully with the pressure and successfully completed one of more than 20 interviews that he undertook during Ryder Cup week.

Understandably, Andrew considers that week the highlight of his working career. At the time, he was in his ninth year at the world-famous golf resort and had progressed from picking up balls on the range to become only the ninth ever head golf professional at Gleneagles.

“Standing on that first tee, with all the fans, all the expectation and after years of hard work, it was an emotional and nerve-wracking moment,” he said. He went on to pinpoint Webb Simpson’s 150-yard lob with a 3-wood as a case in point as to how the Ryder Cup can be a “leveller.”

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Tom Watson was captain of the 2014 U.S. Ryder Cup team.

“There is nothing quite like the first tee of a Ryder Cup,” he said, and he betrays a slight glee and relish about Simpson barely making the fairway. It is important to add that the USA halved that hole, with Bubba Watson sniggering to Simpson about his shot, but they would lose resoundingly to Justin Rose and Henrik Stenson.

Europe convincingly, and some might say predictably, went on to defeat the USA 16.5 to 11.5. Far from the drama of the “Miracle of Medinah,” it was a Ryder Cup to remember for the perfect staging, the immaculate golf course, the warmth of the Scottish crowd and a setting to beat all others. Plaudits included visiting Vice Captain Andy North suggesting Gleneagles should always be the host venue in Europe.

As a Scotland resident, Andrew is quick to thank the weather for playing ball. “About five minutes after that interview finished, the sun rose over the Ochils and the stage was well and truly set,” he said.

Some 250,000 spectators from 96 countries attended the event, 30,600 cars were parked, over 50,000 rail journeys were taken, more than 2,000 media were present and the Ryder Cup was mentioned in 500,000 tweets.

What pressure?

Andrew is a born-and-bred Mancunian who learned his trade from the ex-tour professional Denis Durnian. On joining Gleneagles, he never imagined having such an involvement in the sport’s biggest spectacle.

“The close proximity to the world’s best players was an absolute treat,” he said. “We were like kids in a candy shop. My team of professionals was positioned on the driving range, so the contact we had with the players and the exposure to their level of professionalism was second to none. I have always understood the different levels of player, but seeing it at such an event, at a place you know so well, having had so much involvement in the staging, it was brilliant.”

Andrew mentions that this was the same for all of the golf staff, including the 80 greenkeepers who formed a particularly strong and unique bond with the players.

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“So much rides on the matches, there is so much focus on the players, yet somehow the atmosphere is fun and friendly,” he said. “Over 500 million homes watched on TV, 250,000 on the course, yet there was still time for a group photo with a stray dog.”

I asked Andrew if he thought the absence of Tiger Woods had any impact, whether negative or positive, on the week. “Yes, of course it would have been great for him to be there, but the event is bigger than one person,” he said. “His form wasn’t good enough, so it was right that he wasn’t picked.” An interesting comment considering the seventh-ranked player in the world, Bubba Watson, was not picked this year. Along with Woods, Bubba will watch the action with an earpiece and a golf cart. As cheerleaders go, they are probably the best paid in sporting history.

“I think this year the USA is as focused on success as they have been for some time,” Andrew said. “Of course they should have won at Medinah, but that was something that will never happen in the event again. I think the event needs a close contest, in fact from a USA perspective it needs a win!”

Sky Sports had interviewed Andrew the morning after the Miracle of Medinah, when all eyes turned to Gleneagles and Scotland. “It was a little surreal,” he said. “The interview was on the very spot I was interviewed in 2014 by the BBC and there were only three of us. Having had such drama the previous night, I didn’t quite know what the future would hold for the Ryder Cup at Gleneagles. It seemed a long way off.”

Gleneagles was awarded the 2013 Ryder Cup in 2001, having originally bid for the 2009 event that Celtic Manor won. Following the terrorist attacks of September 11, 2001, the event was postponed by a year, so 2014 became Gleneagles’ year.

“I joined in 2006, so the planning was already five years down the line,” he said. “Fortunately for me, I was part of the PGA Centenary redesign process with Jack Nicklaus. Watching the course mature, develop and blossom was confidence-building. Gleneagles held a European Tour event each year, so with the pros’ feedback, the refinement of Jack Nicklaus and the passion of Scott Fenwick, our estate manager, the result was a massive success. We won over the doubters.”

Prior to the Ryder Cup at Gleneagles, skeptics questioned why the Ryder Cup should be played on what was called an “American layout,” allegedly turning its back on the true courses of the home of golf. One of the chief protagonists was this year’s European captain Darren Clarke, who said: “It’s beyond my comprehension they’ve chosen to have the Ryder Cup on this course.” Interestingly, Andrew is not critical of these comments, but praises the various stakeholders who agreed to soften the PGA Centenary, bringing it in line with its sister courses the King’s and Queen’s, while still appreciating that the course had to host the third most-watched sporting event in the world.

“I don’t think the scale of the organization and operation is understood,” Andrew said. “The logistics involved to get that many people in place to watch four fourball matches is mind-boggling. And, you know what, we did!”

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So what was done to specifically tailor the course in favor of the Europeans, as there is a lot of talk about how Davis Love III will set up Hazeltine?

“Scott Fenwick and head greenkeeper Steve Chappell worked closely with Paul McGinley – Europe’s 2014 captain – to present a European Tour-like course. It might have slightly favored the Europeans, as they had played events on it on more than one occasion, but professionals can adapt.”

Head greenkeeper, Chappell, said in a recent interview that Hazeltine will not benefit one team or the other, mainly due to the amount of golf the European team has played on the PGA Tour.

All Ryder Cups have a hero and a villain, so amid the perfect conditions, what was the 2014 Ryder Cup famous for? There were, of course, the Phil Mickelson vs. Tom Watson rumors, the emergence of the Task Force, no Spieth/Reed for the Friday foursomes, Spieth’s capitulation against McDowell, Patrick Reed’s shushing, the deer careering across the fairways and the post-Indy Ref fallout, but by and large Gleneagles staged one of the most successful Ryder Cups ever.

And who will be the hero and villain in 2016?

“It’s going to be close, but I think Europe will sneak it by a point or two,” Andrew said, smiling. “I was there when Sergio hit his rescue on (hole) 18 to 15 feet to halve his foursomes match on Friday afternoon. I know that shot and I know it’s impossible. I don’t think he would have hit that shot that well on any stage other than the Ryder Cup. His partner that day was Rory and I am confident that he will be the talisman. His form is back, $13 million back and despite his youthful comments he now knows what the Ryder Cup is all about. It’s under his skin.”

But it’s not all about Europe. Who will shine for the USA?

“In 2010, Jordan Spieth played the Junior Ryder Cup on the PGA Centenary at Gleneagles and won,” Andrew said. “It was great to see him back. I think he is fully focused on the win. He is saying all the right things in the media and I genuinely think he wants to be part of a USA win. Spieth vs. McIlroy down the stretch on Sunday will take some beating!”

Having been to three Ryder Cups, Andrew’s fondest memory of the tournament was watching Nick Faldo’s hole-in-one on the 14th of the Belfry in 1993. The USA would prevail at the Belfry 15 to 13, the last time they won on European soil. With a nice synergy, the winning putt and the hero that year was this year’s captain, Davis Love III.

With clear emotion and plenty of fond memories, Andrew heads off to teach one of his regulars.

“I have immense pride in what we achieved, what we all achieved,” Andrew said. “I am sure Hazeltine are up to the challenge and I wish them well. Come on Europe.”

Andrew Jowett was talking to Graham Hesketh. A big thank you to Billy Murray, Golf Marketing Manager at Gleneagles (gleneagles.com), Martin Smith and James Bledge, greenkeepers at Gleneagles and of course, Andrew himself.

Born and bred in the home of the Beatles, Liverpool, sport has always been Graham’s number one pastime. Football (soccer!) and cricket were Graham's games of choice at school, but his dad always asked him to caddy. With the reward of a half a shandy and a packet of salt and vinegar, how could he refuse? But, it was the day after winning The Amateur Championship at Formby in 1984 that Jose-Maria Olazabal really got Graham hooked. Dragged along to watch Jose-Maria hit ball after ball after ball he fell in love with the game. Graham's job as a golf tour operator for seven years and seven years at wonderful Gleneagles have confirmed his love affair with the sport. He has been lucky to play some of the best golf courses in the world, but mainly in the UK and Ireland. Graham's favourite course is Muirfield, which is just down the road from his home in Scotland. His favourite club is the putter, now putting left-handed (yips right-handed). No hole in one! Never been hit by a ball, thank God. Shot shape tends to be left to right - exaggerated from time to time! But, most of all he loves the 'chat' and the exercise. Graham realises just how fortunate he is professionally, combining his love of golf and travel. He now promotes four of the best golf resorts in Europe, if not the World. So, if want to know about golf over there, give him a shout. Cheers me dears!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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