Equipment
Soft, Medium or Firm? Sentio’s floating-face putters give golfers a choice in feel
Sentio Golf, which made its debut at the 2016 PGA Merchandise Show, announced today that its Sierra 101 line of putters are available for purchase on the company’s website, as well as in select retail shops.
The Acton, Massachusetts-based company’s patented floating face technology offers golfers a stainless steel putter face, which is separate from the rest of the head with a vibration-dampening thermoplastic elastomer (TPE) core, constructed through a process called insert molding.
Jim Varney, President of Sentio Golf, says the insert-molding process demands extremely tight manufacturing tolerances. Thus, Sentio’s putters are constructed at some of the highest dimensional standards in the industry. Varney also says that the TPE formulation process bonds the metal components while keeping them separate (thanks to the insert), softening the feel at impact.
The Sierra line includes three models, each with a color-coded translucent core. The cores each have a different durometer—or relative hardness—to the elastomer, affecting energy transfer, and thus feel.

- 101-Soft (green core): For players who usually prefer inserts or who regularly play on fast greens.
- 101-Medium (red core): For all-around conditions.
- 101-Firm (blue core): For fans of all-milled putters or those who play on slower greens.
Specs
- Price: $299
- Length: 33, 34 and 35 inches
- Loft: 2 degrees
- Lie: 72 degrees
- Head Weight: 350 grams
- Toe Hang: 4 o’clock
- Offset: Full plumber hosel
- Construction: 304 stainless steel face and body, TPE core
- Finish: Satin Silver PVD
- Stock grip: PURE midsize
Also of interest for WRXers: Sentio will be releasing a limited run of 100 Tour prototype putters on September 27. Called the Century Edition, these flatsticks will feature a unique black bronze PVD finish.
Equipment
Neal Shipley, AKA, the “Big Fridge’s,” custom stamping
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
Equipment
From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Whats in the Bag
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet


tlmck
Sep 26, 2016 at 4:52 am
It would have been more interesting to offer one putter with interchangeable faces/inserts. That way you could adjust the putter for changing weather/temps, faster/slower greens, or just for a change of feel if desired.
richard patten
Oct 1, 2016 at 1:36 am
There are putters with interchangeable inserts, e.g., Fisher, and less costly putters with soft to hard inserts. Straightaim insert putters have putters with several degrees of impact reduction for fast or slower greens. Callaway has one Odyssey model with a ‘floating’ face that will reduce impact. There is an added property of impact-reducing inserts that these companies are not aware of. It is better for putt control than softer feel. Softer feel, itself, does not increase accuracy.
rymail00
Sep 22, 2016 at 5:19 pm
Personally I think the idea is pretty cool. Everybody has a different perception of what they like to feel at impact and this is a way to give people those options.
And man, the unbelievable negative comments in all these articles is ridiculous (all articles). If you don’t like something fine, but why sh!t on the authors or whatever equipment, training aids etc.? Constructive criticism is one thing, but why the rest? It sucks to see this site heading down this road. Hell the guy was even nice enough to respond to people’s questions. Doubt most people would say this stuff some in a store, shop, merchandise show etc.
RP Jacobs II
Sep 21, 2016 at 7:15 pm
Seems a bit gimicky though I am sure that they are very nice putters. For the price point, they’d better be, lol. “Independently Verified to provide positive strokes gained???” Bro, last I looked it was the Player’s name next to a stroke gained number, not a putter model or brand, lmao.
Be that as it may, they look sharp and I wish you the very Best!! Nice article Ben. Nicely Played Bro 🙂
Fairways & Greens 4ever My Friends,
RP
Sentio Golf
Sep 25, 2016 at 9:20 am
RP Jacobs II, thanks for the thoughtful comment! I’m sure people probably thought insert-faced putters were gimmicky when they came out. From a technical standpoint, molding the polymer in the middle as we have done allows us to do things with COR, basically how much energy is transferred to the ball, that you can’t do with an insert face or a solid body putter. Inserts have been trying to add more “pop” and better sound response (look at the proliferation of metal sheets over polymer inserts), and companies that make solid milled putters use “softer” metals like carbon steel, GSS, and copper to take the edge off the feel at impact. What golfers want is that middle ground between the two extremes, and that is exactly what our technology does. AND we provide multiple options within this range to give people a choice.
Our putters were part of a test that used Strokes Gained as a measure of relative accuracy. Yes, it is the SG of each tester using each putter that is measured. Read about it here: http://bit.ly/2cTrGUD
richard patten
Oct 1, 2016 at 2:09 am
I found that damping inserts can increase accuracy, but I used a putting machine, rather than human putters. It is not the feel (a putting machine has no feel) that does it. It is a surprising principle of physics tyhat does it. I have used ‘floating’ inserts , for slow to fast greens, in my straightaim putters for over 10 yrs. You have a good looking product. Put it in a mallet, too. With good technically sound advertising you will succeed in this tight market.
Mark
Sep 21, 2016 at 8:13 am
2
BSGolf
Sep 20, 2016 at 12:05 pm
More junk…stop with the junk
Sentio Golf
Sep 20, 2016 at 8:57 pm
I understand that it seems unusual, but I assure you that it is not junk. Our tech produces a great feel and has been independently verified to provide positive strokes gained. I suggest you try it and see for yourself.
foo
Sep 21, 2016 at 12:36 pm
Where do you suggest we try this?
Sentio Golf
Sep 25, 2016 at 9:27 am
Foo – We have a list of current retail partner locations on our website: http://www.sentiogolf.com/retailers/ I realize this is very limited now, but we are a start-up company so things are just getting started. Ask the pro-shop at your home course to contact us about becoming part of our Fit By Feel program – we will get them set up and in a week you will have all three to try for yourself.
JOEL GOODMAN
Sep 21, 2016 at 7:57 pm
If I want great feel I’ll take a woman . In golf I want to score low.
richard patten
Oct 7, 2016 at 3:38 pm
Sentio, I suggest you confirm the accuracy-improving function of your floating inserts objectively by using a putting machine. This will work; I have done this. Good luck.
JOEL GOODMAN
Sep 21, 2016 at 7:56 pm
barnum was right then and still is.. more suckers now than ever. any putter more than $125 is a joke and a rip off.
Charlie
Sep 20, 2016 at 9:13 am
Very Nike-esque. The insert, the lines, the font, everything. Not too shabby.
Rob
Sep 20, 2016 at 12:36 pm
Not too shabby? Nike-esque? Oh you mean that company that just stopped making clubs? I’m sure club makers are modeling their product of the nike swoosh!