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Report: Jason Day signs shoe, apparel and hat deal with Nike

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ESPN’s Darren Rovell is reporting that Nike has signed World No. 1 Jason Day to an endorsement deal that will have him wearing the company’s shoes, apparel and hat. The deal is worth approximately $10 million per year, according to Rovell.

This year (2016) was the final year of Day’s endorsement contract with TaylorMade-Adidas, which had the golfer wearing Adidas golf shoes and apparel and using TaylorMade’s golf balls and clubs.

According to Rovell, Day re-signed with TaylorMade to use its clubs and balls, but was able to negotiate an outside apparel/shoe deal with Nike because of two factors:

  1. Adidas’ decision to sell its TaylorMade golf brand (read more).
  2. Nike’s decision to exit its golf ball and club business (learn more).

We’ll update this story as more information becomes available. See what GolfWRX Members are saying about the Day/Nike signing in our forum

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41 Comments

41 Comments

  1. Pingback: ????????????f2??????????? – ???????????????????

  2. Dave r

    Sep 14, 2016 at 3:23 pm

    money talks

  3. Lef

    Sep 14, 2016 at 9:58 am

    What a dumb move. Chasing the $$$ and switching equipment when you’re at the top. I’ve worn those Nike hats and shoes. No feel whatsoever. And Lunarlon, are you kidding me! Give me Climacool any day. It’s worth at least 3 strokes a round.

    • Grizz01

      Sep 14, 2016 at 11:25 am

      You didn’t read the article. Day is not changing equipment. He is changing apparel. Adidas’ decision to sell its TaylorMade golf brand (the equipment), so they are no longer connected. He is just moving from Adidas clothing and footwear to Nike clothing and footwear. Getting 10million in the process.

      As to the shoes. They will custom fit his shoes to his liking.

    • Phil Knight

      Sep 14, 2016 at 12:09 pm

      I think maybe you didn’t read his post, he was being facetious, lol

      • Lef

        Sep 14, 2016 at 12:35 pm

        I was 1) making fun of the high-end $200 a pair tour issue golf shoe racket with all it’s underwhelming tech, and 2) poking at all the 20 hdcp duffers who come out of the woodwork to chastise a pro when they switch equipment. Because, you know, these duffers can totally tell the difference in feel between Nikes and Titliest forged blades.

        • Poh's law is alive and well

          Sep 15, 2016 at 1:16 am

          It’s always a sad day when a good dose of sarcasm has to be explained. Oh dear me.

          • JThunder

            Sep 15, 2016 at 4:00 am

            No anonymous internet poster left behind.

  4. Leftienige

    Sep 14, 2016 at 9:21 am

    If you believe that donations to “charities” ever get to the people in need , I’m afraid you’re sadly deluded . In most cases 99% goes to the administrators , the directors on HUGE salaries , and filters down through people working in charity shops , 1/2 of whom take all the best stuff home for next-to- nothing .
    Sad but true , folks , 50 years experience speaking .

    • Al Czervik

      Sep 14, 2016 at 3:52 pm

      This is an absolutely true statement. Goodwill in Seattle has a headquarters on the waterfront in downtown Seattle- some of the highest priced real estate in the country. How would a non-profit be able to manage that?

      • Lift, Clean and Cheat

        Sep 14, 2016 at 6:05 pm

        Goodwill a non-profit? Better check that again. Best that can be said is that they do employ a lot of people with disabilities. You may also find salary structure and worker compensation another interesting topic.

        • JThunder

          Sep 15, 2016 at 3:41 am

          Greed isn’t limited to capitalism only – it’s just most widely encouraged there.

  5. Mike Honcho

    Sep 14, 2016 at 9:13 am

    How will this effect his other endorsement deals, CONCUR, RBC and Lexis? Nike only allows the Swoosh head to toe in apparel deals.

  6. Nath

    Sep 14, 2016 at 3:00 am

    TW has certainly got the world number 1 beat now ehehehehe

  7. JThunder

    Sep 14, 2016 at 12:25 am

    Nike’s got to sell a LOT of hats to recoup $10 million. Tiger (supposedly) brought the big money to golf, but it didn’t do a lot of good for Nike’s clubs. I would think, all things considered, companies would start to scale way back their sponsorship money – if people are buying less stuff (since the middle class is flat broke with no hope of improvement) – then those contracts are worth less and less.

    If all the companies dropped from $10 mil down to $1 mil, do you think tour players would turn it down and go logoless?

    Maybe then they could pay the kids who make this crap $1 a day instead of 25¢.

    • Grizz01

      Sep 14, 2016 at 11:27 am

      10 million to Nike is just a drop in the bucket.

      • JThunder

        Sep 15, 2016 at 3:56 am

        Brilliant reply – so you’re saying Nike is a successful company by making investments that aren’t profitable, because $10mil is “just a drop in the bucket” to them? Right. So why did they continually cut their sales reps for golf equipment over recent years – surely those salaries were far smaller drops in your bucket, and every single one of them needed the income FAR more than Jason Day needs another $10 f-ing million. (For doing more work than wearing a hat.)

        To put that in perspective, family man Jason’s $10 mil hat-wearing deal is the equivalent of 200 median family incomes in the USA. Nike factory workers make well under $100 per month.

        If $10 mil is “just a drop in the bucket”, maybe someone should punch some holes in it, so we finally get the “trickle-down” the world’s been promised for so long.

  8. Jason

    Sep 14, 2016 at 12:05 am

    Breaking news! Ellie Day was just taken to the emergency room. Apparently she just got a nasty paper cut from the check from Nike.

    • RedX

      Sep 14, 2016 at 4:02 am

      Jason do you think it is Day who pushes these happenings or the press hungry for a story (or non story in many cases). The guy just comes across as being honest in responding to questions put to him but the press over reporting every trivial occurrence is painting a picture other than the nature of the man.

      Ps – Very much doubt a paper cheque is involved so Ellie should be fine. Maybe RSI logging onto an internet banking platform to check the bank balance incessantly?

  9. Jengus

    Sep 13, 2016 at 10:32 pm

    Haha!

  10. Tina

    Sep 13, 2016 at 4:48 pm

    Onto the next conspiracy theory … Nike buys TM!

    • Judge mental

      Sep 14, 2016 at 10:49 am

      Nike not making golf clubs any more,
      Taylormade selling a golf club company .
      If you can’t beat the competition,just buy it.

      Simple ????????

    • Grizz01

      Sep 14, 2016 at 11:28 am

      It is believed that Nike really doesn’t make thier clubs anyway. They were a different manufacturer that ‘stamped’ Nike on to the clubs.

      • JThunder

        Sep 15, 2016 at 4:04 am

        None of these companies “makes their own clubs”. They’re run by folks in suits in the US, built by kids in factories in Asia. I doubt the CEO of any of them could re-grip a 7 iron. And they sure wouldn’t do it for the wages they’re paying!

        If we wish really hard, maybe these buyouts can leave us with just one giant OEM. Then they can jack the prices up 3000% like the drug companies!

  11. Pingback: Jason Day Reportedly Signs Shoe And Apparel Deal With Nike Golf, Brings adidas Yeezys With Him | Sneaker Kat

  12. Sam

    Sep 13, 2016 at 10:57 am

    WOW!! This is going to be exciting to see how many players Nike will be signing to wear their apparel.

    • Jimmy Banks

      Sep 13, 2016 at 12:15 pm

      Confusing with Nike clothes and TM clubs…don’t like it.

      • Sam

        Sep 13, 2016 at 1:15 pm

        Agree. But TM players have always been a bit confusing, as they probably play the most mixed bags on tour. They play whatever they want essentially, but they just have to use the bag (mostly) and put on a few head covers. So this will just only add more to the confusion.

        • $80shirts are now $90

          Sep 13, 2016 at 4:25 pm

          what on earth are you talking about? seriously

        • JD

          Sep 13, 2016 at 6:29 pm

          I think you meant to say they have the most flexibility in their contracts unlike a Ping or some of the others. The one stipulation in all TM contracts is the Driver. but a lot of players use SC putters or the ProV1 for example. The more TM gear the more money you can potentially earn.

        • Teaj

          Sep 14, 2016 at 8:43 am

          So you do realize that there are different types of sponsorship’s in golf, I hope. The amount of money paid out to the contractor (PGA Pro) is based on what they are putting in their bags, how they perform. There are basic hat and bag deals all the way to full sponsorship’s such as Jason Days current deal. You will find that some players such as DJ and others have a 13 club deal which allows him to game a Scotty Cameron along with the clothing, hat, bag and balls. Also with what was mentioned in the write up was that Adidas is selling Taylormade which leaves Taylormade players available for apparel deals once their contracts are up with Adidas. Anyways I hope Days back is not a series issue and if it is that he take the time to take care of it as we do not need another great golfer leave the game to soon.

  13. rich tran

    Sep 13, 2016 at 10:49 am

    awesome deal, great clubs to play with and nice swagger clothes to wear

  14. BoomCannon

    Sep 13, 2016 at 10:49 am

    The rumors…were true. A win for the WRX conspiracy theorists!

  15. desmond

    Sep 13, 2016 at 10:47 am

    I’m certain his charitable foundation will do great things… with a lot of that money. Although it will look odd at first with Nike Apparel and TM Equipment. We’ll get accustomed to it. Rory and Tiger are next….

    • fc

      Sep 13, 2016 at 11:27 am

      Not when he’s getting $10 million just to wear clothing. Why not just give like $9 million of that to charity. It’s not like he needs that much money. Faak the charities if they let players make this much money

      • leon

        Sep 13, 2016 at 1:33 pm

        The charity is just a “format” of avoiding the tax. The charities across the states are more like investment companies that only 3% of the money donated will pass to the people who really needs it. All the remaining are used for making investments in all sorts of forms.

  16. Jafar

    Sep 13, 2016 at 10:29 am

    First to comment….

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