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Callaway Golf acquires Toulon Design

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Since launching last year, Vista, California-based Toulon Design has rocketed ahead on a highway strewn with the wreckage of minor equipment manufacturers.

Sean Toulon and company’s work hasn’t gone unnoticed in major OEM circles. Callaway Golf announced today that it has entered into an agreement to acquire Toulon Design. And Toulon, a 30-year-industry veteran, will join Callaway as Senior Vice President, Callaway Golf and General Manager, Odyssey Brand.

For Callaway, the acquisition complements its Odyssey brand, which stands as the No. 1 putter brand across all major tours.

“Sean is one of the most experienced and knowledgeable leaders in the golf equipment industry, and we are excited to have him come aboard to help us continue to lead the putter category with great designs and the highest performing innovations,” said Chip Brewer, President and Chief Executive Officer at Callaway Golf Company. “With today’s announcement we fortify our position as the number one equipment company in golf and add valuable experience to our leadership team.”

Regarding the acquisition, Sean Toulon said:

“We are so excited to be joining forces with Callaway and Odyssey. We have been inspired by the innovation of these two great brands over a long period of time. But what might be even more impressive is the engagement these great brands have with golfers,” he continued. “We have always believed that a deep connection to the game and to those that love it is the key to creating world class products and experiences that golfers love. We feel like we have found the perfect home and look forward to creating incredible products for passionate golfers for many years to come.”

Toulon offered an initial slate of putters last year (Madison, San Diego, Rochester, San Francisco, and Memphis). The former 16-year TaylorMade company man started the putter-making effort with his sons Tony and Joe with the lofty goal of making the best performing and looking putters in the world.

It’s unclear at this point whether the Toulon brand will now exist under the Callaway umbrella. But given Mr. Toulon’s title as General Manager, Odyssey brand, it seems more likely he’ll be working to craft premium offerings under the Odyssey label, likely in an effort to cut into Scotty Cameron’s share of the premium putter space.

Check out some of Toulon’s work below, as well as our review of Toulon Design putters.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

18 Comments

18 Comments

  1. Mike

    Sep 18, 2016 at 7:54 pm

    Still looks like a ping…

  2. JThunder

    Sep 9, 2016 at 10:58 pm

    Why is the only way to be “successful” to “take down Scotty”? Does it occur to anyone that being the #2 or #5 name in putters might still be a profitable way to make a living? It’s amazing anyone has a free hand to type, you’re all so busy drinking the corporate culture Kool Aid.

  3. Charles

    Sep 2, 2016 at 7:41 pm

    The word is Toulon was funding the whole venture on his own. Hard to pass up the opportunity presented when just about your entire family is involved. Plus, Arnett used to work for TM and with Sean. I’m sure he lobbied hard for this.

  4. C

    Sep 1, 2016 at 9:28 pm

    I’ve never understood why someone would want a scored face on a putter?

  5. Dave R

    Aug 31, 2016 at 4:19 pm

    As long as golfers will pay $400.00 for putters the company’s will keep making them. Remember being seen with high priced putters makes you a better golfer .

  6. Bigboy

    Aug 31, 2016 at 7:46 am

    All putters over $50 are overpriced, but if it makes you feel good as they say…..

    • JOEL GOODMAN

      Aug 31, 2016 at 7:36 pm

      1 MILLION % CORRECT.. AS THE OLD SAYING “IT AINT THE ARROW, IT’S THE INDIAN”

      PAYING BIG BUCKS FOR A PUTTER IS GREAT —ONLY FOR YOUR EGO AND THE ENVY VALUE OF YOUR HACKER PALS.

      • JThunder

        Sep 9, 2016 at 10:55 pm

        I feel exactly the same about anyone who feels the need for more than a cardboard box to live in. Waste!

  7. BSGolf

    Aug 30, 2016 at 4:38 pm

    So the #1 putter company right now goes out and purchases another person to run the show for Odyssey? I only see this going down hill from here…Weird move

  8. Mat

    Aug 30, 2016 at 4:29 pm

    Someone on Callaway’s board got caught with a Scotty, and retorted, “Well, it’s not like Callaway has these.”

    At least, I imagine that.

  9. Brian

    Aug 30, 2016 at 10:36 am

    Must have really loved working with his sons’?

  10. RG

    Aug 30, 2016 at 1:43 am

    Wow. So you clone some Ping designs, make them real shiny, add some kooky stamped on graphics and you’re considered cutting edge?!? It seems that every OEM comes out and copies the Anser and jacks the price. Crazy.

  11. Golfer1

    Aug 29, 2016 at 2:48 pm

    Yay! More 400$ putters!

  12. Michael

    Aug 29, 2016 at 1:55 pm

    Holy cow. Didn’t see that coming. So did Austie Rollinson leave Odyssey?

  13. Charlie

    Aug 29, 2016 at 1:24 pm

    Good for Toulon.

    However, I don’t see how they were hurting Callaway’s bottom line, nor do I see any noteworthy tech being bought out. Maybe Toulon got their hands on some patents?

    • rymail00

      Aug 29, 2016 at 4:17 pm

      Charlie,

      I agree. I never saw anything special in their designs, or tech. Not saying they are bad putters at all, but I don’t think SC is to worried. I thought Odyssey’s milled putters looked way better than what I’ve seen so far from Toulon’s designs.

      But interested to see what they come up with.

    • Gt

      Aug 29, 2016 at 10:16 pm

      Charlie

      This is Callaway’s plan to take down Scotty, is all

  14. Michael

    Aug 29, 2016 at 1:10 pm

    It’s a shame they didn’t think they could make a go of the company and make inroads in the ‘premium putter’ market as an independent company. Would be a shame if they just fall under the Odyssey umbrella.

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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

 

 

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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