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Opinion & Analysis

Champagne Time: On the 50th anniversary of the death of Tony Lema

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One afternoon a lifetime ago, in a scraggly bit of park between a suburban New York commuter railroad station and the dire Bronx River, a skinny little young teen was working on his short game. With his trusty 9-iron, the kid hit pitches from target to target: tree, bare spot, piece of litter. And then Masters champion Doug Ford came along, asked the kid what he was aiming at — “That tree there?” — and with the kid’s club stiffed it.

I tell this story to explain, in sentimental part, why I recently tracked down a copy of Ford’s 1963 Wedge Book. (Let me also add that Doug Ford did have local connections, which makes his appearance there in a patch of southern Westchester train-station scrub less golfus ex machina than you might have thought it.) That hard-practicing kid’s once stellar short game has gotten maddeningly erratic, this near-half-century later, and in looking around for guidance I discovered Ford’s little volume, previously unknown to me. It contains advice that is still very helpful — and it also contains, in Julius Boros’s Preface, a sentence that left me nearly as open-mouthed with wonderment as Ford’s no-practice-swing bullseye left my younger self. Boros, himself a three-time major champion, mentions having worked his way up with Ford on the post-war pro circuit “amid some pretty fine company — Jackie Burke, Ted Kroll, Tommy Bolt and Jerry Barber, to name a few.” And then Boros, writing in September 1963, adds this:

“Doug Ford and I both feel that the current crop of young golfers, including Arnold Palmer, Gary Player, Jack Nicklaus, and Tony Lema, is the best to come up since that group a decade ago.”

The King, the Black Knight, the Golden Bear — of course the Big Three, all still happily with us, did go on to be “the best” of that golfing generation (and then some). But that there might have been a Big Fourth? What about the last-named member of Boros’s then-young foursome?

Smooth swing

Well, I knew that Tony Lema had a nickname, too — although “Champagne Tony” is definitely under-dressed for keeping company with the Big Three’s era-bestriding monikers. And I also knew that Lema’s nickname accurately reflected his life-of-the-party lifestyle. (As today’s parlance would have it, he owned his choices: “I have never denied myself a drink or a good dinner or a party while I am out on Tour.”) What I had not known, prior to turning from Boros to Wikipedia and beyond, was the extent to which Tony Lema’s tragically-short career had justified lofty expectations, right up to Big Four-dom.

The biographical basics I discovered are as follows. Anthony David Lema was born in Oakland in 1934, five years after Palmer, a year before Player, six before Nicklaus. Raised on the wrong side of the tracks, he learned golf at a local muni, becoming good enough to win the Oakland City championship at 18. He served overseas in the Marine Corps, then came home to work at the San Francisco Golf Club and a Nevada nine-holer. By 1957-58, Lema was out on the pro circuit, with financial backing from Eddie Lowery, otherwise known to golfing history as Francis Ouimet’s 10-year-old caddy at the 1913 U.S. Open.

With, as Peter Alliss described it, “an elegant swing of rare beauty” — so sweet and smooth “you could pour [it] on popcorn,” in another admirer’s words — Lema enjoyed some early pro success. (Video of that swing, with commentary by Hale Irwin, is available on YouTube.)

Lean years followed, but then came the breakthrough. He won three times in the fall of 1962, once in 1963, and in 1964 went on a streak that saw him win the Crosby at Pebble in January, the Thunderbird Classic and the Buick and Cleveland Opens in June, and the Open Championship (by five strokes over Nicklaus in second) at St. Andrews in July. (Lema chronicled his early tour experiences in Golfer’s Gold, which George Plimpton applauded as showing “considerable flair for the written word.”)

A couple more titles followed in 1965, and a final victory in May of 1966. Add a second-place finish at the ’63 Masters; a 9-1-1 record in two Ryder Cup appearances (’63 and ’65 — the best record of any competitor with at least two appearances); 50 percent top-10 finishes from ’63 through ’66; and a win over Palmer, Ken Venturi, and Bobby Nichols at the 1964 World Series of Golf (taking home $50K, which was then the game’s largest purse), and Lema’s career certainly seemed to be tracking toward Hall of Fame status.

Instead, too-soon his time ran out: on July 24, 1966, after his final round in the PGA Championship at Firestone Country Club in Akron, Lema headed with his pregnant wife for Chicago to play the next day in an exhibition in Crete, Illinois. Less than a mile from arrival, the twin-engine charter crashed … on a golf course, just short of the green of a par three.

As veteran N.Y. Times journalist Dave Anderson was to note, Tony Lema’s death “saddened even casual followers of golf because of his appeal.”

And his appeal was considerable

Tall, handsome, and personable, Champagne Tony lived extra-large — with “effervescence,” was Anderson’s memorable choice of adjective, although he could well have simply chosen “extravagance.” Lema boasted that although he finished second in tournament earnings in 1965, he finished “first in spendings.” (He took home just over a hundred thousand in prize money that year.)

With an outgoing style “that let others in on the enjoyment of his victories,” Lema became almost as popular as his good friend, the game’s charismatic King, achieving the type of crossover celebrity not previously enjoyed by professional golfers in the pre-Palmer era. So the nickname Champagne Tony was made to order for such a “colorful and endearing character.” He had been christened with it after his first big win at the Orange County Open in the fall of 1962. An excited Lema, hungering for a validating title at long last, promised the press corps after 54 holes that “if I win this thing, guys, it’ll be champagne all around, not beers, tomorrow.” And next day, sure enough, the playoff victory was Lema’s and the bubbly went to the writers — although, as he later admitted, “all the sportswriters there couldn’t have drunk as much as I did that night.”

(But at least that time he waited: an earlier, unofficial win had come after a playoff for which he’d prepared with three quick post-round highballs, thinking his workday already done. On the other hand, he would later go ahead and tempt fate by serving up the bubbly at the halfway point of his victorious ’64 Open Championship, when he held a two-stroke lead over the field.)

In short, whether taking driver out a 12th-floor hotel window during a late-night party, or exchanging club for baton during a TV appearance at the helm of Lawrence Welk’s “Champagne Music Makers,” Champagne Tony, off the course and away from the game, was always the life of the party.

Memorials

Lema’s friends and fellow pros kept that party going in his honor for many years. Beginning a year or two after his death, and continuing until 1980, the Tony Lema Memorial attracted top names in the worlds of sports and entertainment, as well as many of golf’s greats — 50 celebs, 50 pros, 100 amateurs. The one-day invitational, with gala dinner the night before, was held on Marco Island, Florida, at what was then the Marco Island Country Club, where Lema had been the first, albeit unofficial, club pro. According to local reporter Tom Rife, writing in 2006 in memory of the Memorial, “Not before, and not since has Southwest Florida known anything like it.”

Nor, as it turned out, had that golf-crazy youngster mentioned earlier known anything like the Marco Island course, when he and his father came to tee it up there in the spring of 1969. My scorecards from their two rounds are, I suppose, my most-prized golf mementoes. As the scores themselves attest (125 and 126, 118 and 121), neither I nor my father, whose own recent introduction to the game had opened the door to my taking it up, had ever played such an overwhelmingly challenging course. Indeed, handling the cards, a memory annotates the rounds: so many balls lost in the seemingly-ever-present water we had to suspend play to ride in to get more!

So that, anyway, is why one golfer, on this July 24th, celebrated the half-century anniversary of Tony Lema’s death with thoughts not only about what might have been, in Champagne Tony’s case, but also with reflections on what has been, in the lifetime of that kid who, amazingly now almost 50 years a golfer, is still trying to better his short game.

Thomas Meagher is a Pushcart Prize-winning writer who learned the game on the East Coast and now plays the desert courses of the West. He writes on golf and books and whatever else at MeglerOnTee.com.

2 Comments

2 Comments

  1. RAT

    Jul 28, 2016 at 11:08 am

    Impressive ! Where’s the movie?

  2. Korean Slum Lord

    Jul 27, 2016 at 10:25 pm

    My family in the states live in Hayward, just minutes from Tony Lema’s course. He is well-regarded in Northern California. Everybody’s favorite Portuguese.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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