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Opinion & Analysis

Why I can’t stop thinking about Augusta and the Masters

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As the PGA Tour continues on from the Florida Swing to the match play in Texas, it’s just a few short weeks until it rumbles into Georgia for the 80th Masters at Augusta National. And I already have goose bumps just thinking about it.

It got me thinking. Why is this tournament so special? Why is it so emotionally impactful on golfers, like myself? I can hardly concentrate on the current golf events with Augusta looming less than a month away. Why is this?

It’s probably because I have so many moments, highlights and memories from the Masters over the years; ones I share with many golf fans, and ones I’d like to share with you, the readers. I have to confess I’ve seen my fair share of this golf tournament, over 35 I can remember. But then again it’s my favorite major championship by far — I’m a Masters-holic!

The Annual Augusta National Invitational Tournament is all about tradition: the simple invite posted out to the players, the Par-3 Contest, Magnolia Lane and the Champion’s Dinner (what’s on the menu this year Jordan?). From the opening tee shot hit by a former Master to the Amateurs staying in the Crow’s Nest and the “Augusta” theme music welcoming the millions of golf fans tuning in from all over the world. Yes, I’m already humming it!

The drama when the leaders go through Amen Corner on the back nine on Sunday with Rae’s Creek meandering quietly, while simultaneously causing havoc. I’ll be sitting on the edge of my seat at around 9 p.m. in Ireland (+5 hours) screaming at my TV!

And that famous walk up the last hole, named Holly, on Sunday to the 18th green. We sit and watch the presentation of the Green Jacket to the winner by the previous year’s winner in the Butler Cabin. It’s all wonderful history stemming from Jones’ vision in creating the tournament, the one that all the Pros want to play in. I can’t imagine anyone turning down an invite unless injured. It’s always got the best field of the year.

I can’t truly recall my earliest Master’s memory, but I do remember Seve winning his first Green Jacket in 1980. I was only 13 then, but that was an amazing moment for me. He really shook up the golfing world the same way Palmer did in the 60s and Tiger did in the 90s. I remember Faldo winning back-to-back, and Crenshaw’s amazingly emotional week, the week after he carried Penick’s coffin in 1995. I remember Jack’s amazing back-nine surge with that massive, bloody MacGregor putter; I think everyone went out and bought one the following day. How about Freddie winning in 1992, where his tee shot at No. 12 came up short and started rolling down into Rae’s Creek, only for the golfing Gods to stop it miraculously on a few extra blades of grass. Freddie has been a favorite at Augusta ever since then.

Sandy Lyle’s outrageous 7-iron picked off clean as a whistle from the bunker on No. 18 to set up a winning birdie in 1988. And it was the Welshman Ian Woosnam’s in 1991 blasting it over the very same bunker with his driver, taking it out of play and going on to hole that putt iconically captured on film wearing those red plaid trousers!

My favorite year was 1985 when my golfing idol Bernhard Langer won. It was a great night, with my two brothers and I huddled round the TV late in Ireland. Seve, Ray Floyd and Langer were all in the hunt, and while my brothers were rooting for their men I was cheering on the German. So there was extra satisfaction when Bernhard pulled it off. His 8-iron on No. 17 to 10 feet and the subsequent birdie effectively sealed the deal.

And what about Woods’ total domination at his inaugural Masters after a shaky front nine? He changed the way course designers had to think from that week on to cater for the modern day “bomb and gouge” game. He owned this tournament for over a decade.

How about one of the most famous shots in golf, Nike’s marketing dream of him holing that crucial chip on the 16th with the Nike Swoosh logo hovering on the edge of the hole before it toppled in? Amazing stuff. It’s a pity he probably won’t be around this year.

But there have been plenty of other standout moments. O’Meara sliding in a putt on No. 18 to win. Lefty getting his reward for knocking on the door so many times. He should have won more — no one has hit as many spectacular shots as him. Remember that 6-iron he thundered out of the pine straw from the trees on No. 13? He stuck it to 3 feet and then missed the damn putt!

Who can forget the Jason Day/Charl Schwartzel duel, with the South African making birdies the last four holes to win. And what about Bubba’s ridiculous slingshot wedge from the trees? No one will ever know how good that shot was, probably not even Bubba himself.

Let’s not forget the disasters? Norman’s back-nine collapse to hand it to Faldo. Or how about local boy Larry Mize’s impossible chip in on No. 11 to snatch it from Norman yet again. The White Shark probably holds the title of Closest, but no cigar to getting a Green Jacket. And what about McIlroy’s implosion in 2011, starting with that snap hook off No. 10? At least he appears to have learned from that “harshest of lessons” when it would have destroyed many others careers.

I’ll always remember Curtis Strange standing over his second shot on No. 13 on Sunday in 1985. He spent ages deciding what to do and eventually decided to take the second shot on with a fairway wood. The commentators were screaming at him to put it away and lay up. And of course the ball got wet, along with his chances of victory. I clearly remember his shocked look as the ball came back into the water, hands on hips hips shaking his head. It must have looked good to him, but as we know even the slightest degree offline on the National is punished mercilessly. I guess that was a lesson in risk taking at Augusta that many more have graduated in.

Other disasters? Remember Seve’s duck hook into the pond on No. 15 in 1986 on what sadly turned out to be his last realistic attempt at winning. And how about all those who had one arm already into a Green Jacket only for it to be removed. Arnie taking a six at the last to lose it. “Ahhgghhh!” Kenny Perry bogeying the last two holes and then losing a playoff to Angel in 2009. Scott Hoch missing a tiddler? Car Crash TV!

AugustaNational

But let’s not forget the perennial winner each year, the course itself. It always looks spectacular in bloom and blemish-free, made to look even better on our HD televisions. Regular watchers know the course pretty well, so everyone wants to know what changes have been made for this year. A new tee, a relaid green, how’s the rough, what the greens will be running on the stimp… And I wonder how hard they are going to set it up this year? It always draws criticism with impossible pin placements, shaved greens and slopes down to the creeks to catch an over-hit or under-hit shot, punishing the 95-percent-or-less shot. Yes, we’ll hear from a bunch of pros who will complain that the course is tricked up. But the members don’t want to see the course being ripped apart. They want to see some pain and tears. It’s kinda like the masses baying for blood at the Colosseum to see a top pro running up a snowman.

So for me it doesn’t really matter who wins this year. As long as it’s an exciting tournament. And this year it is promising to be a great one. So many top players are hitting form at the right time, and everyone is out to stop Rory from winning his own personal Grand Slam of Majors. Yes, I am unashamedly biased to see the wee Irishman win; he’s one of our finest and will have all of Ireland cheering him on. But it’s going to be tough with Spieth, Day, Dustin, Scott, Bubba and a host of others featuring. Will Stenson become the first Swede to don a Green Jacket. Or how about the inform and former jacket-winner, Schwartzel?

One things for sure, there will be celebrations and tears. Fist pumps and curses under one’s breath. Skill and nerve under an intense cauldron of pressure. So who will prevail?

So let’s be having you, 2016 Masters. Let’s see what spectacle you will unfold for us. Let the sun shine, the flowers bloom and the birdies commence. My beers are already chilling in the fridge!

Mark Donaghy is a writer and author from Northern Ireland, living in the picturesque seaside town of Portstewart. He is married to Christine and they have three boys. Mark is a "golf nut," and is lucky to be a member of a classic links, Portstewart Golf Club. At college he played for the Irish Universities golf team, and today he still deludes himself that he can play to that standard. He recently released Caddy Attitudes: 'Looping' for the Rich and Famous in New York. It recounts the life experiences of two young Irish lads working as caddies at the prestigious Shinnecock Hills course in the Hamptons. Mark has a unique writing style, with humorous observations of golfers and their caddies, navigating both the golf course and their respective attitudes. Toss in the personal experiences of a virtually broke couple of young men trying to make a few bucks and their adventures in a culture and society somewhat unknown to them... and you have Caddy Attitudes. From scintillating sex in a sand trap to the comparison of societal status with caddy shack status, the book will grab the attention of anyone who plays the game. Caddy Attitudes is available on Amazon/Kindle and to date it has had excellent reviews.

16 Comments

16 Comments

  1. Cyd

    Mar 25, 2016 at 9:31 am

    After researching facts about Augusta, Smizzle is right

  2. Mason Storm

    Mar 23, 2016 at 10:37 am

    For the people who talk about how much harder the US Open is. The US Open is typically played as a par 70 they are taking 2 par 5s and turning them into par 4s. If they turned 13 and 15 into par 4s at Augusta the scores would be similar to the US Open on most years. Just look at the guys who have won the masters and guys who have won us opens and you will see what course produces better champions. You don’t see names like Michael Campbell’s, Webb Simpsons or Lucus Glovers winning the Masters in the courses long history.

  3. Cyd

    Mar 23, 2016 at 7:23 am

    m fizzle

    It is better to be thought a fool by keeping your trap shut then to open said trap, insert both feet and remove all doubt you are a fool of epic proportions.

    Of course you do that on a regular basis around here.

    • Double Mocha Man

      Mar 23, 2016 at 11:47 am

      Nice paraphrasing.

    • MarkB A

      Mar 23, 2016 at 11:28 pm

      LOL! M. Smizzle sounds like a hater and religious bigot. Nice job.

    • Charlie

      Mar 24, 2016 at 8:09 am

      Christian? I must’ve missed a post somewhere.

  4. prime21

    Mar 23, 2016 at 6:29 am

    Golf League Tracker, did you not read about Jack’s back 9 surge with his MacGregor putter? Exclusionary? Certainly. But the same could be said of any private club, by definition. Boring? Never! Even when someone is running away with it, there are records to be broken and next years invitation to be earned. Who cares who’s field is stronger? What place has a stronger influence on the field? Not one. Like Fenway, Daytona, The Kentucky Derby, Wimbledon, there is only one Augusta. It is the most iconic venue in golf & has produced more memorable moments than any other event.

  5. Weekend Duffer

    Mar 22, 2016 at 11:01 pm

    US Open is still the best. Love seeing these guys get eaten up by real difficult courses.

    • Ricky Hoffman

      Mar 23, 2016 at 9:02 am

      The Masters poos all over the US Open

  6. Double Mocha Man

    Mar 22, 2016 at 7:45 pm

    Sheesh! I had no idea the Masters had a theme song. Just called my local public track to see if they have a theme song. Ah, the humiliation of laughter over the phone. I won’t be playing there again until they do.

  7. Charlie

    Mar 22, 2016 at 3:28 pm

    Every tournament is limited field.

    50 of the 86 players are top 50 in the world. Yep, amateurs and 60 year olds…

    • Double Mocha Man

      Mar 22, 2016 at 7:47 pm

      But their greens are bikini waxed.

    • MarkB A

      Mar 22, 2016 at 10:15 pm

      Haters gonna hate. Just muzzle Jim Nantz fawning and obsequiousness.
      Roll on Bubba, Phil, Adam, Stenson or even Zack Johnson. It should be a good show.

  8. Henrik

    Mar 22, 2016 at 2:46 pm

    I love The Masters but PGA Champ has the best field every year of the Majors.

    • MarkB A

      Mar 22, 2016 at 10:16 pm

      No The Open is better.

    • Jam

      Mar 22, 2016 at 11:12 pm

      I don’t understand how the PGA claims that. There are club professionals in the field that wouldn’t beat mini tour players.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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