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Swanson: How to choose the 14 clubs in your bag

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Meet new GolfWRX Senior Expert on Everything, Swanson. We recently spotted him playing in the AT&T Pebble Beach Pro-Am with Al Czervik, David Simms and the “Tiger Woods” from Dan Jenkins’ Golf Digest Interview. Swanson asked to write a few articles for GolfWRX’s Front Page. We told him if the readers like his stories, we’ll let him keep writing. If not, he’ll have to go back to trolling the forums. 

By far my least favorite part of playing tournament golf has always been deciding which 14 clubs to put in my bag, but I’ve learned a few tricks over the years.

During normal rounds of golf, I’ll have anywhere between 20-24 clubs in the bag; that includes drivers with different shafts, long irons (I don’t play fairway woods or hybrids), backup wedges and a few different Scotties.

Practice rounds are for testing equipment, not for playing by imaginary rules contrived by the USGA. But when it comes time to play in a USGA-sanctioned event, 14 clubs is the maximum they allow.

And this is a topic that really hits home for me.

You see, a few years back I qualified for the U.S. Senior Mid-Am Junior event in the second position after firing 71-68 (I hit 18 greens in regulation and had 44 putts in the first round), but a rules official saw I had 17 clubs in the bag after the event. I still have no idea how he saw the extra wedges hidden beneath my driver head cover, but I learned a lesson that day – the 14-club rule penalizes you two strokes for each hole played with more than 14 clubs, for a maximum of two holes. Safe to say, I didn’t qualify.

But now I’m an expert on selecting clubs for my tournament bag. And if chosen, they should be honored and thankful, and perform accordingly during the tournament. So do yourself a favor, print this out, put it in your bag and read it every time you’re deciding what clubs are going to make the cut for your next event.

Driver

Compile all of your driver heads and shafts, and head to your nearest Trackman facility. I have one in my basement, but you may need to go to a custom-fitting shop or a top teaching pro in your area. You don’t actually want a fitting or a lesson; you just want to rent the Trackman for an hour or two. Hit every driver head/shaft combination possible, and then print out a sheet of the averages.

Listen carefully, because this is the important part. You want to play the driver that has the lowest spin rate. No matter what. You can figure out how to launch it higher and make better contact (therefore increasing your ball speed) another time. I don’t hook or slice the ball, but if I did the low spin would help the ball curve less, and of course, it maximizes distance.

People say a 17-degree launch angle and 1700 rpm of spin is optimal, and I can do it every time with my forward-CG, low-MOI driver. You’re probably not good enough to play one, but maybe one day you will be. So buy the hottest low-spin driver every year on the off chance you start striping it one summer.

Editor’s Note: Swanson’s opinions on club fitting are his own, and don’t reflect the opinions of GolfWRX (at all).

Fairway Woods/Hybrids

Personally, I don’t use fairway woods or hybrids because:

  1. I don’t see the point.
  2. I don’t have yardage gaps big enough to need them.

I hit my driver 315 yards (on average), and carry my steel-shaft, hand-ground, muscleback 1-iron 275 yards. When would I hit a three wood or hybrid? From 290 yards into a par 5? And what par-5 in America would require me to hit a shot 290 yards on my approach?

None. The answer is none of the par 5s.

Irons/Driving irons

In making the decision on what long irons to carry, you’ll want to check the wind for the day, the par-3 distances and how many irons you’ll need off the tee on par-4s. I usually carry my 1, 2 and 3 irons during tournament play because it intimidates my competitors, and I can launch my 1-iron off the deck really high.

Most golfers will probably need to play irons that are more forgiving than the one-piece forgings I use, but you should test both. Blades are a huge advantage if you can play them, because they’re so much more workable and so much better in the rough.

Also, you may notice I use iron covers; you would too if your irons were hand ground from the same guy who forged Tiger’s Miura irons.

Wedges 

This is the trickiest part of the equation. In my current practice bag, I have eight wedges: 50 degrees (bent to 49.5), 54 (bent to 53.5), 54 (bent to 54.5), 56 (bent to 55.5), 56 (bent to 56.5), 60 (extra heel grind), 60 (v-grind) and a 63 (bent to 63.5).

I know how far every one of them flies to a dime, but predicting exactly what yardages I’ll need during a round used to be difficult for me. That’s why I started getting my hands on a yardage book of the tournament course, and picking my targets for each hole. Since I rarely miss my target, especially under tournament pressure, all I have to do is decide which wedges I’ll need most often. One time, through my preparation, I found out I wouldn’t need a club from 197-203 yards, so I didn’t need my 8-iron. I played with six wedges that event and won the National Ultra-Private Country Club Championship.

For beginners, I suggest letting your long iron/fairway wood/hybrid setups dictate the wedges you choose, and simply fill in the yardage gaps appropriately.

Putter 

I sleep with both of my Tour-Only Scotties the night before any event; one on my left side and one on my right. Whichever putter I wake up facing is the one that goes in the bag.

Choosing a golf ball 

Just kidding. They make other balls than a Pro V1x?

Swanson doesn't exist, except in his writing. He doesn't play for score any more, as he's too busy working on his spin rates. For tournament purposes, he has a 2 handicap on file from high school golf, registered at his home club, which is only reachable by private watercraft.

53 Comments

53 Comments

  1. Tyler

    Apr 20, 2016 at 1:25 am

    Hilarious! Best part was the trackman in the basement. I guarantee someone on here convinced the wife to spend $20k on a trackman for the basement.

  2. Timbleking

    Apr 16, 2016 at 3:44 am

    Jiiiiiiiiiizzzzz ! Swanson, the 8 iron comment made my day! ROTFL!!!

  3. Jason

    Apr 15, 2016 at 11:42 am

    Coming out of the gates strong…I love it.

  4. Boomshaboom

    Apr 15, 2016 at 11:00 am

    Wow, God wrote an article about how to select your 14. Suprised he needs a putter.

  5. Cyd2293

    Mar 30, 2016 at 8:53 pm

    Great Article.

    Loved it.

    A little humor goes a long way.

  6. Martin

    Mar 28, 2016 at 2:15 pm

    Hi Swanson!
    I always support anyone who wants to be funny, and I think you did ok for the first time. BUT you have to train harder and score better if you wanna make the cut!!! 😉
    Good Luck!

  7. Mike Honcho

    Mar 21, 2016 at 1:37 pm

    So bad Spaulding Smails gave it a shank and two nose picks.

  8. Junior

    Mar 21, 2016 at 12:49 pm

    where can I get a set of those iron covers?

  9. northgolf

    Mar 21, 2016 at 11:11 am

    Effective satire requires actually being humorous. This is just old, tired, and worn out. Iron covers in the top photo was the highlight and it went downhill from there.

  10. insider

    Mar 21, 2016 at 9:45 am

    is this a stab at early ian poulter when he was a club pro?????????????

    • Mike Honcho

      Mar 21, 2016 at 1:38 pm

      Go easy or IJP will tweet (whine) about it to your employer and get you fired.

  11. nath

    Mar 21, 2016 at 7:33 am

    Back to the forums buddy, cmon, you have had your fun!
    The front page is no place for you.
    I’m glad I just wasted 15mins

  12. Jim

    Mar 21, 2016 at 5:19 am

    I learned nothing, finally.

  13. Steve

    Mar 19, 2016 at 3:39 pm

    What a dumb article, what was the point? To fill space? Sometimes less is more. Definately less of this guy

  14. Double Mocha Man

    Mar 19, 2016 at 12:00 pm

    Relax! The guy actually has a 17 handicap and is trying to be funny. Though I did appreciate the part about all his wedges… I carry 5 of ’em in a 14 club bag. Inevitably, the one I want to use is hidden from sight under the other wedges. This a Murphey’s Law, even if the wedge is the longest of the bunch.

    The red booties for his irons in the photograph should have been a dead giveaway.

  15. Mill Fickelson

    Mar 19, 2016 at 6:13 am

    Wow “Dufner” do you even know how to read? You must be from the south if you don’t understand satire!

    Ps- nothing funnier than internet outrage, relax everyone it’s just an article and it accurately depicts 99.9% of you

  16. ryan

    Mar 19, 2016 at 3:14 am

    those who are butt-hurt from this article probably just realized that it’s about people like them and how ridiculous they can be. A+

  17. Jim

    Mar 19, 2016 at 1:29 am

    This could have been a funny article if it had been done correctly. The manner in which it was written and came out, was lacking and wasn’t funny at all. The only slightly amusing part was the wedges bent by like .3 degrees. Other than that, a waste of what could have been a really funny article.

    • Cptdot

      Mar 19, 2016 at 2:31 pm

      10000% agree.. Beat it Swanson

      • paul

        Mar 19, 2016 at 11:20 pm

        i have to admit i laughed out loud when i read this article. all parts of it are funny even the disclaimer from Golfwrx . made my day

  18. DB

    Mar 19, 2016 at 12:03 am

    I haven’t read such a good laugh in a while. I would swear I know this guy in real life. hahahaha, Keep the articles coming!!!

  19. Marc

    Mar 18, 2016 at 8:41 pm

    Loved the wedge lofts .

  20. RHJazz

    Mar 18, 2016 at 8:40 pm

    Serious or satire? It’s a fine, line to get right. Problem I had with this is, for some it’s kind of true – over thinking one’s needs and ability and the elitist attitude of some narcissistic players we may actually encounter. For others, it’s just rubbish and so fantastical it almost makes no sense. Good try with high level of difficulty, but failed to stick the landing. I’d judge it “m’eh.”

  21. Kevin Hawkins

    Mar 18, 2016 at 7:41 pm

    Waste of time reading this. It wasn’t even funny.

  22. Kyle

    Mar 18, 2016 at 6:53 pm

    This is probably the best article I have ever read on this site.

    The funny part is that I opened it actually looking for some good advice.

  23. JustTrying2BAwesome

    Mar 18, 2016 at 6:38 pm

    Hahaha this was great. Thank you.

  24. EO

    Mar 18, 2016 at 5:32 pm

    The article made me chuckle, the replies gave me a nice belly laugh. Funny article. Of course it’s pointless.

  25. JustPlainCarpe

    Mar 18, 2016 at 4:57 pm

    Hilarious!

  26. Nolanski

    Mar 18, 2016 at 4:44 pm

    Lol! I about lost it after the muscleback 1 iron part. You shoulda said something like “I have my putter shafts pured weekly”. Keep em coming.

  27. Tom

    Mar 18, 2016 at 4:39 pm

    “I sleep with both of my Tour-Only Scotties the night before any event; one on my left side and one on my right. Whichever putter I wake up facing is the one that goes in the bag.” Some golfwrxer’s should try this with their Scotties.

  28. Tom

    Mar 18, 2016 at 4:34 pm

    6 wedges..ROFLMAO….ya got me.

  29. Scooter McGavin

    Mar 18, 2016 at 3:55 pm

    Wow, this was dumb. I’m sad I wasted my time reading it. If you’re going to post something meant to be funny and satirical, at least make sure it’s actually funny.

  30. Bishop

    Mar 18, 2016 at 3:17 pm

    If you didn’t realize this was a satire by the second paragraph “During normal rounds of golf, I’ll have anywhere between 20-24 clubs in the bag; that includes drivers with different shafts…” you may want to lighten up a bit. If you have 20-24 clubs in your bag at one time, you deserve to have to carry your bag 18 holes once per year…. This was funny, albeit a waste of 10 minutes…

  31. Birdie?

    Mar 18, 2016 at 2:14 pm

    April 1st isn’t for another 2 weeks or so. WTactualF

  32. RG

    Mar 18, 2016 at 2:12 pm

    What a loser! 8 wedges? I don’t carry a wedge because I never miss a green and I can reach any par 5 with a 2 iron or less. I haven’t been in a bunker since Clinton was in office. Heck 50% of the time I don’t need a putter, I just tap in with whatever club is in my hand. I know your thinking “Why isn’t this guy on tour?” My answer is to much travel, not enough prize money.

  33. Random Reader

    Mar 18, 2016 at 1:51 pm

    Ha! Good for a smile.

  34. Marc G

    Mar 18, 2016 at 1:45 pm

    Worst article I’ve read here

  35. Philip

    Mar 18, 2016 at 1:42 pm

    Too funny! However, can you now write a proper version of the article that gives up a nugget or two? Or are you hoarding those for yourself?

  36. ca1879

    Mar 18, 2016 at 1:40 pm

    Oh my… some of the comments. I am now certain that it’s impossible to write a satire that’s too obvious.

  37. Wow123

    Mar 18, 2016 at 1:34 pm

    Funny! But that is because I speak sarcasm.

  38. Clowone

    Mar 18, 2016 at 1:29 pm

    1st of April is soon this year..

  39. Weekend Duffer

    Mar 18, 2016 at 1:16 pm

    GolfWRX – The article

  40. michael johnson

    Mar 18, 2016 at 12:46 pm

    this is the most pointless article ever. it is not a good troll, it is not funny and it is uniformative. booh!

  41. mvandy

    Mar 18, 2016 at 12:34 pm

    This is a joke right? wtf is this

  42. duffer

    Mar 18, 2016 at 12:27 pm

    Wow. Send this guy back to trolling. This article was just a forum for him to brag about how he can hit a 1-iron unlike us mere mortals. Completely useless article if you are a normal human being who hits their driver 230 like 95% of us. Get off your high horse buddy! Write an article this isn’t all about how great you are.

    • Mike

      Mar 18, 2016 at 1:49 pm

      You do realize it was a tongue-in-cheek article, right?

      • mhendon

        Mar 18, 2016 at 8:24 pm

        Lol and someone thought this was serious

  43. Greg V

    Mar 18, 2016 at 12:12 pm

    I can’t believe I read the whole thing.

  44. Satire

    Mar 18, 2016 at 12:02 pm

    Enjoyable

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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