Opinion & Analysis
From idea to reality: Golf club design at major OEMs
Like nearly every modern project of sophisticated design, the club creation process begins with computer-aided design (CAD) software. Ping, an Arizona-based equipment company, primarily drafts using a product design suite called Creo, according to VP of Engineering Paul Wood, although there are several software options that do essentially the same thing.
The ultimate objective in the early design stages, according to Wood? “Essentially using the tools as a sketchbook.”
Everyone on the Ping team is adept using Creo, so moving to another platform would “be like starting over again.” Cleveland golf, for its part, uses Altair’s suite of design applications.
So that G30 in you hand? It began as a digital sketch on Wood’s team’s computer screens.
Wood, who holds a PhD in Applied Mathematics from the University of St. Andrews, said Ping uses different software for different aspects of the design process. Alternatively, specialists have particular preferences, which may not speak to the inherent merits of one software over another, but rather to what a particular person doing a particular job is comfortable with.
[quote_box_center]”We use some Altair stuff to do our finite element analysis: taking a model … a driver head or whatever, simulating impact, looking at where the stress and strains are … predictions of performance … We have a guy that’s full time,” Wood said. “He’ll work with the design team and pull the design from CREO. We also have aerodynamics packages that will simulate airflow, which is another specialist role.”[/quote_box_center]
I asked Dustin Brekke, Engineering Manager, Research and Development for Cleveland, how the company uses the same Altair software. He said the ultimate objective with the software use is “to evaluate, eliminate, and improve designs prior to spending the time and money to make samples.” The process of evaluating design concepts is different for each club. For woods, the company is assessing the strength of materials and face thickness and simulating impact conditions.
So, regardless of the particular software and its specific applications, the objective is the same: model initial concepts in CAD software and test them prior to production.
How CAD software was a game changer
Todd Beach, VP Product Development, TaylorMade Golf Company, laid out the differences between the pre-1990s method of club design and CAD-based design.
Before the 1990s, Beach said, clubmakers hand-shaped master designs “based on external cosmetics.” Companies would then use the masters to make the tools for the casting process. Adjustments and improvements would then be made.
[quote_box_center]
“Now clubs are designed with high powered CAD systems, which model all of the complex internal features and adjustability features,” Beach said. “The mass properties can be optimized on the computer before ever launching a prototype.
“The sound/feel, durability, aerodynamics and launch performance can also be simulated using sophisticated finite element methods [virtual prototyping]. Using these tools, it is possible to iterate multiple times to optimize performance before launching the first test prototype.”
[/quote_box_center]
Cleveland’s Brekke highlighted the speed of the CAD-based design process. In the case of creating a “master” design prior to CAD software, not only was the process significantly more time consuming, a company was left with just one design to test, rather than multiple variations.
[quote_box_center]”That is how the industry has changed so much in the last few decades,” Brekke said. “With all the advances in modeling, simulation, and rapid prototyping exponentially more design concepts can be evaluated and therefore new discoveries are constantly within reach.”[/quote_box_center]
So from process, innovation, and speed-to-market standpoints, CAD suites like Creo and Altair have changed the game.
Working outside the product cycle
There are two modes of operation in the engineering world of major OEMs: inside and outside the product cycle. The companies try to do as much as they can outside of the product cycle, which isn’t surprising, given the innovation imperative in golf equipment and the need to produce game-improving, marketable products.
Rather than thinking about next year’s driver or specific clubs, outside the product cycle, the engineers are more concerned with concepts and technologies. As Wood says, outside the product cycle, “we try to do things generally,” saying, “this would apply to any driver,” rather than worrying about specific constraints or what was on the shelf last year.
However, at Ping at least, there’s a team that is perpetually working outside of specific product cycles whose only imperative is innovation.
[quote_box_center]”We have a dedicated innovation team that is much more outside of the specific product cycle, aiming at technology development, knowledge development, things that the design team can kind of plug into the next club they have.”[/quote_box_center]
The end goal, of course, is a market-beating offering. However, to deliver, say, the next great driver, said driver needs to be loaded with innovative components. It’s to this end that Wood says, “we want to know as much as we can about technology and materials and the specifics of what’s going on and what the customer needs.”
TaylorMade’s Todd Beach echoed Wood’s sentiments about the market and customer needs as well as the ongoing pursuit of innovation.
[quote_box_center]“We have several teams working on … concepts, which are more breakthrough, next-generation stuff. Stuff where you don’t know if it’s going to work, so you don’t have a specific time frame on it. And our product marketing group is constantly looking at the marketplace and seeing what products are resonating in the marketplace.”[/quote_box_center]
Interestingly, Beach added, R&D may continue to work on a concept for a long time, even in excess of 10 years if the marketing team feels a technology is truly groundbreaking.
Within the product cycle
Inside the product cycle, as you’d expect, things are more systematized, coordinated and deadline driven.
How long is the product cycle? Anywhere from one year to three years.
And rather than seeking to reinvent the wheel, companies often begin with the most recent design for, say a driver, and seek to improve upon it/implement technologies they’ve been working on.
[quote_box_center]“You’re taking ideas you might want to incorporate into the next model,” Wood said. “So for some of that, you can take an existing prototype … For example, we can take the G30 iron and mess around with it.”[/quote_box_center]
After the club in question has been sufficiently “messed around with” to create something worth investigating further, the company will produce a few prototypes for initial testing.
Alternatively, as Wood indicated, designers may want to build a few prototypes merely to test a new technology to arrive at a point called “concept validation,” which determines the viability of a technology for inclusion in a future club offering.
Beach said TaylorMade often begins a product cycle with the question: “What’s the best fit given the technologies the Phase I group has been working on?”
Beyond messing around to see what works and prototype creation, the rubber meets the road once a company enters into product development and firmer decisions must be made.
[quote_box_center]“Once you start to get into product development … we’ll start to make decisions like ‘this is going to be a cast iron,’” Wood says. “You start worrying about every little detail and that’s when maybe you’d start working with a supplier.”[/quote_box_center]
And an interesting note about product development, particularly iron development. Ping will often start with a 7-iron then build backward (6, 5, 4) and forward (8, 9) until they have a whole set, tweaking the initial 7-iron design. Likewise, driver design often begins with the 9-degree, right-handed model.
A component of club production, of course, is tool creation. For example, producing the metal blocks used in the iron casting process. And a big part of scaling up production is getting overseas manufacturers the appropriate tools with the appropriate tolerances to create quality products.
During this time, TaylorMade moves between durability, player and consumer testing as a lead-up to mass production.
Following these preliminaries, a company will usually initiate a pilot run to work out the details of production, costs (including scrap rates) and tolerances. At this point, a U.S.-based club company can authorize its overseas production facility to manufacture a run of five of 10,000 units.
Assuming the above goes off without a hitch, “ownership” of the project transfers from the design team to what Wood referred to as the “quality group.”
“Once you’ve gone through the pilot and have done all the tweaking and adjusting specs, it’s now a quality function … On our supplier’s end, it’s gone from product development to factory floor production … What they’re doing is developing these very detailed work instructions, which we help with … But it’s now a factory procedure … it’s the same thing if you’re Intel making chips.”
Likewise, Beach said that at this point in production, “It’s probably not that much different than other technical products.”
So that, in a nutshell, is how a team of designers in Carlsbad or Phoenix created the M1 or G30 that’s in your bag.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Sean
Oct 26, 2015 at 8:25 pm
Enjoyed the article. Constantly tweaking current model for the next model. That makes sense, however, I would think they need some kind of “out of the box” ideas as well. 🙂
TR1PTIK
Oct 26, 2015 at 3:45 pm
Though I have no experience with it (or even a real desire to learn it), I’ve always been fascinated with CAD. It’s amazing how much can be done with a computer these days. Tom, aside from the time spent on the design and production of new clubs you have to also consider all of the costs associated with CAD software, tooling, and R&D among many other things. I’m not thrilled with the current prices for a new set of clubs, but I fully understand the reasoning for those prices as someone who works in manufacturing and technology.
Really good read Ben.
Tom
Oct 26, 2015 at 3:30 pm
“Interestingly, Beach added, R&D may continue to work on a concept for a long time, even in excess of 10 years if the marketing team feels a technology is truly groundbreaking.” Well that blows my criticism of this technology saving time and money for companies and yet cost to consumers remains at an all time high.
Tom Wishon
Oct 29, 2015 at 1:52 pm
LOL!!! How well you pointed that out. I guess in a sense it is a different type of oxymoron to say that they use CAD to instantly create different iterations for analysis yet they take pride in saying that they spend several years before it goes to market.
Having started in clubhead design in 1986 when it was only done by machining master models from which the dies and molds were cut by EDM off the master, it’s really been interesting for me to evolve my own head design methods from all “dinosaur” to a combination of dinosaur and modern so I can still be comfortable with it. I still love to hand make my own master models of new designs and couple that with 2D old school drawings – call it a sense of pride in the hand skills and the fact that I have always designed a lot with my eyes for the look of a head in various ways.
But then of course these days I then have a CAD operator take my models and drawings and create 3d models for me to approve plus the CAD file so the die/mold production can be done more easily. And depending the model, FEA is very nice as a means to predict performance. But in the end nothing passes for me until people hit it and a robot offers what it can offer to help verify performance.
At the same time, not saying this to blow any horn whatsoever, but in any of the many technology firsts I was privileged to contribute to head design in my career, not one of them took longer than 8 months from start to finish to do and to get right. So when I read this 2-3 yrs in development, I see that as a big company with too many people having some part of the say so over what the company brings to market such that it just slows things down.
other paul
Oct 26, 2015 at 1:56 pm
I thought that was interesting.
redneckrooster
Oct 26, 2015 at 10:13 am
SOOO THERE IS NOTHING BETTER TO DO WITH OUR TIME ?
Michael
Oct 26, 2015 at 12:29 pm
Well you clearly have better things to do.
Easy on the caps lock, bro.
MARCUS
Oct 26, 2015 at 1:43 pm
Helped pass my time here at work. 10 hr work days seem to draq without something good to read.
Trab
Oct 27, 2015 at 2:39 am
How about actually doing work? You Eejit, Marcus