Equipment
Will golfers find their happy place with the Happy Putter?
The more putts golfers miss, the more frustrated they generally become. And the more frustrated they become, the more putts they miss. Vikash Sanyal, CEO of Brainstorm Golf and creator of the gadget-laden, multi-colored “Happy Putter,” wants to bring a more positive vibe to the putting green.
[quote_box_center]”We want to change people’s mindset on the greens,” Sanyal says. “People always play better when they’re happy, right? There’s a positive message behind the name.”[/quote_box_center]
Of course, Sanyal recognizes that any putter that looks the way his does is just as likely to be mocked as it is praised. But the golf equipment industry veteran not only anticipated the polarizing response. He wanted it.
As part of the original marketing team at Odyssey, Sanyal developed an understanding of the industry that helped him to start the once enormously popular putter company Never Compromise. He learned early that words such as “normal” and “average” are no way to make a name in the industry.
And there’s more to the Happy Putter than its light-hearted appearance first indicates. It has a serious amount of adjustability, allowing golfers to quickly and easily tweak the putter’s loft, lie angle, offset and head weight — specifications that are regularly adjusted by professional golfers, but often left untouched by average golfers.
Adjustable weights in the club head allow golfers to adjust head weight and swing weight.
If a PGA Tour player needs to adjust the loft or lie of his putter because of the green speeds or problems with his stroke, he goes to the on-site equipment vans and has someone adjust it. While it’s possible for the average Joe to make the same changes, the process is often time consuming and can be expensive. With a Happy Putter, however, golfers can make those changes on the spot, with 484 possible configurations. The putter can even be swapped from right-handed to left-handed.
Offset is adjustable, as well as loft, lie angle and dexterity.
Happy Putters come in both blade and mallet-style heads, each of which features a CNC milled aluminum face and body, with adjustable components that are CNC milled from stainless steel, aluminum and tungsten.
The Options
- Offset: Zero, Half-shaft, Full-shaft
- Loft: Low (1 degree), Standard (3.5 degrees), High (6 degrees)
- Lie Angle: Flat (68 degrees), Standard (71 degrees), Upright (74 degrees)
- Weights: Heel and toe weight come in light (3 grams), standard (9 grams), and heavy (15 grams). The blade model has a stock head weight of 360 grams, while the mallet model has a stock head weight of 390 grams.
- Dexterity: Putters can change from right- to left-handed.
- Lengths: Stock lengths of 34 and 35 inches with custom lengths available (31-33 inches, 36-38 inches)
The Happy Putter sells for $279.99 in stock lengths, and $299.99 in custom lengths. Each putter comes with a wrench, a head cover and all of the adjustable components.
See Happy Putter’s website for more info.
Here’s how it works
To aid in the custom-fitting process, the “Happy Putter – The Adjustable Putter” app, is available for iPhone and Android devices. It gives golfers feedback on suggested loft, lie and offset based on their stroke and common misses. Download it for iOS here.
Select retailers will also carry a Bluetooth-enabled Smart Putter in conjunction with a Stroke Analysis app that provides suggested settings.
Here’s how the Stroke Analysis app works.
More Photos of the Happy Putter
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
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Pingback: Stacy Lewis switches to Happy Putter prototype with adjustable alignment – LPGA Gameday
Carlos Danger
Jun 15, 2015 at 12:09 pm
I love the idea of this putter but not so sure I like the putter itself. Pretty ugly…but I also thought white driver heads were ugly and that sure didnt work out for Taylor Made.
I have just had putters in my hand that felt great if only they were a little less upright, heavier, etc…kind of a cool idea to be able to adjust putters in the same manner we can now adjust our drivers.
Golf Pro
Jun 14, 2015 at 10:08 pm
The Toys R Us color scheme is a deal killer.
Bobby
Jun 13, 2015 at 6:49 pm
I am surprised that adjustable length is not a feature of this putter, given that almost everything else is adjustable.
How about different material face plates, it would be nice to have a copper milled plate on this.
Carlos Danger
Jun 15, 2015 at 12:06 pm
Ya! And it should also play music and squirt out beer. Why doesnt this putter have literally anything I can think of!!!!!
J
Jun 13, 2015 at 2:30 pm
The problem with this is simple….
Yet another NEW PRODUCT trying to charge top of the market price.
I hope they fail due to sheer greed alone.
Make a name, gain acceptance, prove your product, then, AND ONLY THEN, should you charge 300.00 for your product.
Carlos Danger
Jun 15, 2015 at 12:16 pm
well…yes and no.
look at some of these boutique iron and wedge companies (Edel, Scratch, etc…) that charge an arm and a leg for their clubs. People perceive them to be of high quality because they are expensive. Forget for a moment that they are actually high quality, and just understand that most golfers are more confident in knowing that they are holding a $400 driver than they are holding a $75 driver they found at Wal Mart.
take a look at some of the companies that popped up and made really good stuff for a lower price (Nickent comes to mind) . They were one of the only companies I know of that was able to get people (not many but a good amount) to not be as wrapped up in the cost of clubs and just worry about how they felt, looked, and performed. Now, Nickent is virtually obsolete…you can maybe find a small rack of whatever new hybrids they make at a Golf Galaxy…
Basically, the aura of an expensive club…particularly a putter can attract a niche market. Scotty Cameron is doing just fine charging a monthly house payment for a hunk of metal. So i think if this company wants any street cred…the high sticker price is actually a good move
Andy
Jun 13, 2015 at 9:08 am
Is this Happy putter USGA approved?
Kryssa Cooper
Jun 22, 2015 at 5:38 pm
Yes! The Happy Putter is 100% USGA approved!
JuNiOR
Jun 13, 2015 at 12:58 am
How much time before Scotty Cameron makes one and calls it an original idea.
ETA 10 months or Orlando Golf Show.
Ken
Jun 12, 2015 at 8:01 pm
That’s got a whole lot more options than my car!