News
PGA Tour Embraces 3D TV

Before he addressed the many Tiger Woods questions (and there were many, as always) at his annual year and media press conference yesterday, PGA Tour Commissioner Tim Finchem had a few surprises of his own to reveal. Finchem outlined a very rosy business profile for the tour heading into 2010.
Among the new agreements he referred to in his remarks was an exploratory partnership with the Sony Corporation to bring golf viewing into a new dimension, a third one at that. Sony, already a 12 year partner with the PGA Tour, will be exploring the broadcast of tournament golf in 3-D. The company revealed their extensive commitment to 3-D television back in September and also recently stated that they would be filming up to 25 matches at the 2010 FIFA World Cup South Africa in 3-D.
They predict that by the year 2012, 30 to 50% of the televisions that they sell will have 3-D capability. For the PGA Tour project, filming work will begin next month at the 2010 Sony Open in Hawaii. There they will film various events, possibly the Pro-Am and some tournament footage, as a test. They will continue to gather footage throughout the 2010 PGA Tour season. The goal will be to have a full broadcast of the 2011 Sony Open in Hawaii available in 3-D. The program would still be viewable in regular 2-D format. The partners say they will also explore the development of 3-D golf for other potential applications. Sir Howard Stringer, Chairman, CEO, and President of Sony Corp. says that Sony is driving the transition to 3-D television. "Just as video of sports and nature were key to the adoption of high definition television, we expect the same to be true for 3-D. The sport of golf and the natural beauty of Hawaii are an ideal combination to showcase the distinct advantages of 3-D and bring the full, 3-D experience to life for consumers." Commissioner Finchem reiterated Stringer's stand on golf's role with television. "High definition television is already driving increased golf viewing. We are excited about working with Sony to showcase the potential of 3-D technology at the 2011 Sony Open in Hawaii. We believe that 3-D has the potential to put a fan right in the center of the action and make our telecasts even more exciting and engaging. The beauty of the Sony Open in Hawaii makes this the perfect setting to debut this technology." The Sony Open in Hawaii certainly makes sense as a worldwide showcase for this technology. The tournament is already broadcast in 200 countries and reaches more than 450 million homes. The big question will be just how many of those homes, and the viewers within them, will be ready for 3-D television by 2011? Obviously this is an emerging technology, just as high definition television was before it, but just how useful it will be for golf broadcasts is a question that has yet to be answered. But it certainly shows some potential.
Tour Photo Galleries
Photos from the 2026 Memorial Tournament
GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.
In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.
Check out links to all our photos below.
General Albums
WITB Albums
- Jason Day – WITB – 2026 The Memorial
- Chris Gotterup – WITB – 2026 The Memorial
- SungJae Im – WITB – 2026 The Memorial
Pullout Albums
- Jason Day’s 1off Payntr golf shoes – 2026 The Memorial
- JT Poston’s TaylorMade Spider – 2026 The Memorial
- Cameron putter – 2026 The Memorial
- Tommy Fleetwood’s TM Spider putters – 2026 The Memorial
- New Mitsubishi Chemical 1K Pro Orange shaft – 2026 The Memorial
News
Tour Tech Rundown: Heroic Henley
Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.
Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.
PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole
Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.
Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.
Henley’s Suitcase
- Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
- Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
- Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
- Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
- Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
- Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
- Putter: Titleist Scotty Cameron T5 Tour Prototype
LPGA @ Shoprite LPGA: Welcome back, Celine!
Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.
Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.
Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.
Celine’s Suitcase
- Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
- Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
- Hybrid: PXG 0311 Gen5.
- Iron: PXG 0311 P Gen 4 5-9 irons
- Wedge: PXG 0311 T Gen 4 PW
- Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
- Putter: Bettinardi Studio Stock 3 DASS
DP World Tour @ Austrian Alpine: KK? KK!
Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.
Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.
Kaneko’s Suitcase
- Driver: Ping Max G440
- Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
- Irons: TaylorMade P760 5 and 6 irons
- Irons: TaylorMade P7TW 7-9 irons
- Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
- Putter: Odyssey Ai-One Cruiser Arm Lock #7
Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro
Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.
The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.
Alvaro’s Suitcase
- Driver: Ping G430 MAX driver at 9 degrees loft
- Metal: Ping G430 MAX 3W
- Iron: Ping iDi Driving Iron
- Irons: Ping Blueprint S irons
- Wedges
- Putter: Scottsdale TR Piper C
A party on the green!
Alvaro’s time comes in Raleigh with his first win @UNCHealthChamp ? pic.twitter.com/2dmtZdbSzk
— Korn Ferry Tour (@KornFerryTour) May 31, 2026
LIV @ Korea: Me llamo Joaquin
Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.
Niemann’s Suitcase
- Driver: Ping 440 LST
- Metal: Ping G440 Max at 15 degrees
- Metal: Ping G425 Max at 21 degrees
- Hybrid: Ping G430 at 25 degrees
- Irons: Ping Blueprint S 5 through PW
- Wedges: Ping S159 at 52, 56, and 60 degrees
- Putter: Ping PLD Anser
News
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX
Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x


Dave
Jan 13, 2010 at 10:25 am
Can you imagine the Masters tournament broadcast in 3d?????