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Do you really need to buy new wedges?

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I’m as guilty as the rest of the golfing population when it comes to replacing my wedges too infrequently. Quite frankly, the only time I’ve changed them over the last few years is when I’ve been sent new clubs to test by my equipment sponsor.

If I was left on my own, I’m sure I would use my wedges until the paint fell off. It’s NOT the best idea, but my attitude has been like a lot of you in the golfing world: “It really doesn’t matter for as little golf as I play.”

This story was prompted by a few new wedges I was sent to try. We all hear about how often PGA Tour players change their wedges, and how much spin we’re losing by not changing our wedges more frequently. It is true?

To help you understand the real impact of worn grooves, I put it to the test. I hit four common wedge shots with three different wedges on Trackman that included:

  • A new, 58-degree wedge
  • A worn-out, 58-degree wedge (used for one season)
  • A “super” worn-out, 58-degree wedge (used for multiple seasons)

The New Wedge

Screen Shot 2015-03-30 at 1.15.18 PM

The Worn-Out Wedge

Screen Shot 2015-03-30 at 1.15.30 PM

The “Super” Worn-Out Wedge

Screen Shot 2015-03-31 at 1.27.49 PM

The Results

10-Yard Flop

  • Super Worn: 3398 rpm
  • Worn: 4262 rpm
  • New: 4226 rpm

25-Yard Stock Shot

  • Super Worn: 5249 rpm
  • Worn: 4613 rpm
  • New: 5291 rpm

40-Yard Stock Shot

  • Super Worn: 6739 rpm
  • Worn: 6195 rpm
  • New: 6710 rpm

The only thing I can tell you about the 25- and 40-yard shot is that the super worn-out wedge seemed to have a sharper leading edge, and it felt like it was digging perfectly for my motion. As you can see in the Trackman screen shots at the bottom of this story, the ball was coming out flatter than the worn-out wedge, which decreased my spin loft and added spin. 

For more information on spin loft with wedges, see “The Wedge Project” by Andrew Rice at www.andrewricegolf.com

Full Shot (80 Yards)

  • Super Worn: 9435 rpm, peak spin rate of 10,117 rpm
  • Worn: 10,260 rpm, peak spin rate of 10,400 rpm
  • New: 10,641 rpm, peak spin rate of 11,121 rpm

The numbers tell us that wedge gurus are correct in saying that new wedges work better than the old ones when it comes to creating spin. The older the wedge, the less it will likely spin at all distances. 

For that reason, I would suggest changing your wedges when you begin to see the initial effects of wear so you can keep your “grip” on the greens. The first signs include wedge shots that launch higher than normal — particularly from the rough — and don’t stop or spin back as much as they once did. 

Tom F. Stickney II, is a specialist in Biomechanics for Golf, Physiology, and 3d Motion Analysis. He has a degree in Exercise and Fitness and has been a Director of Instruction for almost 30 years at resorts and clubs such as- The Four Seasons Punta Mita, BIGHORN Golf Club, The Club at Cordillera, The Promontory Club, and the Sandestin Golf and Beach Resort. His past and present instructional awards include the following: Golf Magazine Top 100 Teacher, Golf Digest Top 50 International Instructor, Golf Tips Top 25 Instructor, Best in State (Florida, Colorado, and California,) Top 20 Teachers Under 40, Best Young Teachers and many more. Tom is a Trackman University Master/Partner, a distinction held by less than 25 people in the world. Tom is TPI Certified- Level 1, Golf Level 2, Level 2- Power, and Level 2- Fitness and believes that you cannot reach your maximum potential as a player with out some focus on your physiology. You can reach him at [email protected] and he welcomes any questions you may have.

32 Comments

32 Comments

  1. cody

    Jul 2, 2015 at 2:11 pm

    This article makes no sense. your data does not back up your conclusion.

  2. Steve Daniel

    Apr 18, 2015 at 8:24 am

    I would rather know the difference in “raw” vs “chrome” or other finishes. the golf ball I use has a bigger influence on spin than this test with new vs. old.

  3. A

    Apr 9, 2015 at 1:53 pm

    So, a super worn wedge spins just as much or up to 1000 rpm less than a brand new wedge? That’s the real take-away, right? I suppose that can be also regarded as a 0% or 10-20% reduction.

    How much spin does the ball have when it lands?

    My understanding, I can’t reproduce the trackman article as I can’t find it at the moment, is that on full shots the spin rate of a ball when it hits the green will roughly be the same (about 500 rpm) and the “lift” aspect has worn off and so it descends.

    My understanding is that the more spin that is generated at the start of the ball’s flight, the higher the launch, the shorter the distance the ball flies and the steeper the landing angle. And that it’s this last element, the landing angle, that allows the ball to land and spin back.

    Not every player wants or needs that. Did this “study” compare the deviation in spin rates shot to shot? Did the new wedge spin the ball more consistently at the same rate vs the super old wedge, or was there more variance shot to shot? I’d rather know my shot will react similarly on each shot than be concerned solely with the quantity of spin. It’s rather frustrating when you hit the middle of the green and it spins back off the front, or you expect it to spin with your brand new wedge so you hit it 10 yards past and it just stays there. At least in the process of wearing down a wedge, you’ve become familiar with how it reacts. But if you have access to a tour van and you’re familiar with how a brand new wedge reacts, than by all means, swap ’em out every round.

  4. Gary Gutful

    Apr 7, 2015 at 3:41 am

    There are some super smug gits that comment on these articles.

    Personally, I am glad that there are contributors that bother with these experiments (even if the methods aren’t accredited by the Society of Data Crunching Golf Noobs).

    Loving the rusty look of my Mack Daddys but would happily replace if/when they stop cutting the pistachios in the spin department.

  5. marcus

    Apr 6, 2015 at 9:49 am

    This study is scientifically un-measurable. Thanks for trying though.

    • TheCityGame

      Apr 7, 2015 at 10:31 am

      I love it when a guy thinks he’s sounding smart but ends up saying something completely stupid.

      “This study is scientifically unmeasurable”.

      What the hell does that even mean, dude? Are you trying to measure the study? The STUDY is scientifically unmeasurable?

      Is there a way that it is measurable but just not in a scientific way?

      Do you mean the spin rate on the clubs is not measurable?

      If you’re going to be that smug about it (“thanks for trying though”), you better be able to come up with better reasoning than “this study is unscientifically unmeasurable”. Nonsense.

      • Bob Pegram

        Jun 15, 2015 at 6:36 pm

        Maybe he means that there are so many variables in how each player’s swing, angle of attack, etc. reacts with the club and ball, that it is impossible to make general conclusions. Even the author of the article mentioned that he was used to the sharper front edge of his most worn wedge which may explain the high spin from that wedge. It works for his swing – or he has gotten used to it and made his swing work with it> – who knows?

  6. MRC

    Apr 4, 2015 at 12:20 am

    Love my Mizuno wedges even after two years.
    The grooves look a bit tired but they come alive on the course.
    Thanks for the article Tom.

  7. Dave

    Apr 2, 2015 at 7:28 pm

    So in order to prevent hitting shots that don’t spin, we need to change our wedges when we notice that they’re not spinning? What a waste of a read.

  8. Ken N

    Apr 2, 2015 at 4:52 pm

    I just wrote to Barney Adams about this very topic a couple of weeks ago, so I was pleased to see it addressed here today. Part of my question that was left unanswered, though, was: aren’t today’s wedges made of tougher stuff, to last longer, than previous generations of wedges? If the limit was, say, 5,000 strikes per wedge five years ago, shouldn’t I expect to get 25% more out of today’s space-age-materials club? The Big Names are marketing them that way, and they’re certainly priced that way.

  9. Scott

    Apr 2, 2015 at 2:55 pm

    Tom,
    Tom,
    Were you surprised that the differences were not more pronounced? Maybe I just can not comprehend the difference in 400 to 600 rpm, it does not seem like a lot. Although 1000 rpm on the full shot seems substantial, it would be nice to see was this means on the green in various conditions. I guess that is something that I can play with on my own.

    A side question. I have used a grove sharpening tool. Are there tests at a USGA event to see if the wedges comply? If not, do you know of anyone getting call out for illegal grooves?
    Thanks

  10. other paul

    Apr 2, 2015 at 2:33 pm

    I like that the clubs are different but all the same loft. Because not everyone buys a new set of vokeys every year or two. Lots of people buy different brands each time. I played Cleveland two years ago, now vokeys, thinking of Mack daddy’s next time. This is probably more realistic for the majority of golfers.

  11. other paul

    Apr 2, 2015 at 2:07 pm

    Well Tom, I look forward to the same article in 5 years when you have had time to spend $450 on 3 identical wedges. I hope you enjoy storing one, hitting one 10,000 times to wear it out, and hitting one 30,000 times to really wear it out. And then rewriting this article for all the angry people.

  12. AndyP

    Apr 2, 2015 at 1:22 pm

    What I got from the article is go source some really old worm wedges from the bargain bin. Cheers

    • petie3_2

      Aug 23, 2015 at 7:40 am

      My wedges of choice are 30 year old pre-Vokey Titleists; they’re almost identical to Vokeys but slightly heavier and better in the wet, long grass and sand. I had to pay $9 for one. (sob, outrageous).

  13. mark

    Apr 2, 2015 at 1:00 pm

    All the statements are correct. The article is correct in that a new wedge will give you more backspin. If it doesn’t interest, you then don’t buy a new wedge. Sandblasting the face is a cheaper alternative and makes the old wedge spin like new and you keep the same feel of the familiar wedge.

  14. Philip

    Apr 1, 2015 at 11:56 pm

    I wonder if this is why we see so many PGA players with rusty wedges. Maybe the rough surface gives them a consistent spin that doesn’t tend to change as they replace wedges.

  15. Mike

    Apr 1, 2015 at 7:30 pm

    According to Andrew Rice in The Wedge Project, it’s actually the surface area on the clubface between the grooves that through friction impart the majority of the spin on the golf ball. Andrew recommends to find a local business that does sandblasting and have them sandblast the face of your wedge a few time per year with aluminum oxide. I found a place that does it for $5 a club after which it spins like day it came off the rack.

    • Philip

      Apr 1, 2015 at 11:53 pm

      Same reason why some PGA players do not clean the sand out of their wedge grooves after coming out of the bunker – extra spin. I could put some water on my wedges and do a few practice shots in the sand before play to get them ready. I guess I could always empty the sand out of my bag after a few weeks or so.

  16. Tom Stickney

    Apr 1, 2015 at 5:04 pm

    RG– I take umbrage that you feel this way; I do articles based on facts. I don’t sell clubs nor do I get paid to do these articles. Thus I have no bias other than the facts.

    • RG

      Apr 1, 2015 at 10:53 pm

      OR
      The other thing is you can over spin a wedge. Sam Snead said,” I never made any money with my ball coming back at me.”
      Jackie Burke still plays the same wedge he used to win Augusta in the 50’s.
      The”facts” that you represent in your article are based on a data set from a machine, and from the photos you attached three dissimilar clubs. .Empirically speaking your data sets are flawed. In addition here are more “facts” that go into visualizing and creating good wedge shots. other than new grooves and more spin. Touch and feel have a lot to do with it and new wedges can be counter productive to this end.
      Thank you for sharing and I do not mean any rudeness toward you and your findings, but your experiment is flawed,

    • Steve Daniel

      Apr 18, 2015 at 9:10 am

      Tom, don’t take offence.
      as a retired engineer I like data, but there are too many things left unsaid in this review. for this to be a valid test you would need several sets of documented clubs with several samples of balls, people, and etc. that doesn’t mean that I didn’t enjoy the article. I do the same types of things myself.

  17. Nathan

    Apr 1, 2015 at 5:04 pm

    Brand New Pro V1 Ball makes my wedges feel new again

  18. Perry

    Apr 1, 2015 at 12:58 pm

    The only way I’d buy this is that if all 3 clubs were the exact same model with the exact same shaft. It’s an awesome idea, but I don’t think you’re comparing apples to apples. You’d get similar results if you had three different head/shaft combinations of new clubs.

    • Dave S

      Apr 1, 2015 at 2:42 pm

      Took the words right out of my mouth. From the pics, it’s pretty clear they are not the same brand.

    • RG

      Apr 1, 2015 at 4:54 pm

      You are 100% correct. This “article” is another in a long line of “you need to go buy new clubs” articles.
      OR
      The other thing is you can over spin a wedge. Sam Snead said,” I never made any money with my ball coming back at me.”
      Jackie Burke still plays the same wedge he used to win Augusta in the 50’s.

  19. Brody

    Apr 1, 2015 at 12:15 pm

    Tom,

    Nice article, I enjoyed it. Would you foresee those Groove Sharpener tools making any difference on spin rates? Replacing wedges every season can certainly get expensive; I’d be interested in seeing if those tools make any difference on Trackman.

    • Steve

      Apr 1, 2015 at 1:00 pm

      +1

    • Jon

      Apr 1, 2015 at 1:56 pm

      The only problem with groove sharpeners is if you cut the grooves too deep that club becomes non-conforming. Since I don’t play in any USGA sanctioned tournaments and no longer maintain GHIN, I use the groove sharpener at the beginning of every season (Golf Works part no. GW1111) and it does a pretty good job. It saves me $120/year which buys me about 3 rounds of golf.

  20. Mikko U

    Apr 1, 2015 at 11:56 am

    Interesting to read that there wouldn’t be much difference on partial swings. For me there was a huge difference going from three years old wedges to new ones even on 40-yard chip/pitch shots. They turned into hop and stop rather than hop and roll out.

    Also, isn’t there quite a lot of slippage from any 58* wedge? So wouldn’t some 50-52 degree wedges have worked better as there’s less slipping due to the loft and the grooves would have probably made a bigger difference (or showed more precisely that there isn’t a difference)?

  21. Chuck

    Apr 1, 2015 at 11:42 am

    I don’t doubt the data; but almost as important to spin, is the feel I have developed with older wedges. Weight, balance, bounce, etc. Before the groove rule went into effect, I bought a handful of the kind of gap wedge (Vokey 452.08) and sand wedge (Vokey 258.08) that I love, and I nurse them as much as possible. So while the grooves do get worn, at least they are pre-rule grooves. Legal for me until 2024.

    This all gives real meaning to the short-lived (why???) TaylorMade solution, which was to supply exchangeable faces for its XFT series wedges.

    http://www.taylormadegolf.asia/bn/xft-wedge-specifications.php

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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