Former professional golfer, Danny Wax, wants to turn “booking a tee time into an experience.”

For him, the concept is simple. Many golfers use the game as part recreational outlet and part opportunity to network. Wax’s endeavor is aimed at making this a more seamless process whereby any player can find the group to play with — and ultimately making lasting connections.

Expect member courses to be moderate in price — not the city muni, but not the $200 daily fee course either.

Wax graduated from the University of Denver in 2009 with a degree in Business Administration. From there, he competed on the Nationwide Tour (currently Web.com tour) for three years before returning home to Santa Monica, Calif., and putting his undergraduate degree to work.

While on tour, Wax had the experience with which many of us empathize. You meet some great people, make some promising contacts, but struggle to ever really make and keep a lasting connection. Maybe you exchange business cards or contact information and promise to “be in touch,” but we all know what typically happens. Danny and Forelinx.com are looking to change all of that.

Forelinx.com is a hybrid — social platform meets online tee-time service — which as Wax defines it is, “a modern platform for golfers to connect.” At this time, there is no subscription fee and in four clicks you can login with your LinkedIn account, find a group, make a tee time and be on your way. It’s really that simple.

Forelinx.com is not like other online booking sites. It is not a coupon or discount site, so expect to pay full boat. Wax sees this as a win-win-win. Courses get third party help filling up tee sheets, golfers get to play a round with people who share common professions or have similar handicaps and Wax receives a cut of the green fees. 

The service went live on Jan. 1 of this year, and currently has 450 members and 1,500 courses. The hope is to have 5,000 members by the end of the first year, with the target client, millennial males, in their 20s and 30s. What Forelinx.com ultimately morphs into is entirely dependent on who uses the service and how they interact with it.

Each registered member creates a profile with basic personal and professional information.

Because of its infancy and the malleable nature of the product, it’s hard to say exactly what this might look like in a year, but Wax says in the next 3-to-4 months to expect some partnerships and platforms that have the potential to really shake up the online tee time booking market.

Finding your next regular foursome or business deal might be a lot easier than you thought.