Tour News
PGA Tour targets a younger audience with Skratch TV
The PGA Tour wants to broaden its appeal to a more youthful, social-media-centric generation — one that is more likely to use online platforms such as YouTube, Facebook, Twitter, SnapChat and Vine. To do so, the PGA Tour has created Skratch TV, an internet golf network that will focus on engaging golf’s younger audience.
[quote_box_center]”As younger fans find new ways to follow their favorite sports, it’s important to deliver great golf content to platforms that they use and in a voice that resonates with them,” PGA Tour Commissioner Tim Finchem said. “We believe Skratch TV will provide a tremendous new platform to effectively speak to this audience.”[/quote_box_center]
At the Waste Management Phoenix Open, Skratch TV gave viewers a first-person look at what it’s like to play TPC Scottsdale’s famed 16th hole in front of a huge crowd.
See the loudest hole in golf through the eyes of @preedgolf with @callawaygolf and @GoPro. #WMPhoenixOpen https://t.co/nXUxSDjC8N
— SkratchTV (@skratch_tv) January 30, 2015
To produce Skratch TV, the PGA Tour partnered with Bedrocket Media Ventures, a digital entertainment company that brands media networks on multi-platforms.
Taking the reigns is Skratch TV General Manager Lee Bushkell, who was previously the vice president/general manager of PGA Tour Digital and vice president of digital media sales. Also leading the team is Stefan Van Engen, who previously oversaw the launch of Bedrocket’s Kick TV and Network A and Director of Programming Aaron Spielberg, who previously worked in production at ESPN Radio and Major League Baseball’s website, MLB.com.
A recent video from the Farmers Insurance Open shows the dichotomy between traditional golf coverage and Skratch TV. In the video below, an ex-Navy Seal strapped with a GoPro is shown dropping in from the sky to present Jason Day with the tournament’s trophy.
At the Farmers Insurance Open, Skratch TV brought viewers a glass-shattering competition between Ben Crane, Rickie Fowler, Billy Horschel and Keegan Bradley.
The all-star game of alumni golf between @RickieFowlerPGA, @Keegan_bradley, @BillyHo_Golf & @BenCraneGolfhttps://t.co/IWZg9z7uja
— SkratchTV (@skratch_tv) February 7, 2015
Skratch TV is probably not your father’s golf network, but it passes two important journalism credos: Take people where they’ve never gone before, show them things they might otherwise never see.
GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.
In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.
Check out links to all our photos below.
General Albums
WITB Albums
- Jason Day – WITB – 2026 The Memorial
- Chris Gotterup – WITB – 2026 The Memorial
- SungJae Im – WITB – 2026 The Memorial
Pullout Albums
- Jason Day’s 1off Payntr golf shoes – 2026 The Memorial
- JT Poston’s TaylorMade Spider – 2026 The Memorial
- Cameron putter – 2026 The Memorial
- Tommy Fleetwood’s TM Spider putters – 2026 The Memorial
- New Mitsubishi Chemical 1K Pro Orange shaft – 2026 The Memorial
GolfWRX Tour Photographer Greg Moore was on site in Galloway, New Jersey, ahead of the ShopRite LPGA powered by Wakefern to snap some WITB photos and more.
Check out links to all the photos below!
General Albums
WITB Albums
- Mimi Rhodes – WITB – 2026 ShopRite
- Aline Krauter – WITB – 2026 ShopRite(LPGA)
- Olivia Cowan – WITB – 2026 ShopRite
- Leah John – WITB – 2026 ShopRite(LPGA)
- Melanie Green – WITB – 2026 ShopRite
- Nastasia Nadaud – WITB – 2026 ShopRite(LPGA)
- Maria Torres – WITB – 2026 ShopRite(LPGA)
- Ana Belac – WITB – 2026 ShopRite(LPGA)
- Carolina Melgrati – WITB – 2026 ShopRite(LPGA)
- Sofia Garcia – WITB – 2026 ShopRite(LPGA)
Pullout Albums
The famed Colonial Country Club in Fort Worth, Texas, is the scene this week for the Charles Schwab Challenge, where Ludvig Aberg enters the week as the tournament favorite.
Tour Photographer Greg Moore and our traveling equipment insider, Alistair Cameron, are both on site this week in the Lone Star State. Thus far, we’ve been treated to an in-hand look at TaylorMade’s new ZT Max putter, as well as a bounty of WITBs.
Check out links to all our photos below.
General Albums
- 2026 Charles Schwab Challenge – Monday #1
- 2026 Charles Schwab Challenge – Monday #2
- 2026 Charles Schwab Challenge – Monday #3
- 2026 Charles Schwab Challenge – Tuesday #1
- 2026 Charles Schwab Challenge – Tuesday #2
- 2026 Charles Schwab Challenge – Tuesday #3
- 2026 Charles Schwab Challenge – Tuesday #4
- 2026 Charles Schwab Challenge – Tuesday #5
WITB Albums
- Preston Stout – OSU Men’s golf – WITB – 2026 Charles Schwab Challenge
- Marcelo Rozo – WITB – 2026 Charles Schwab Challenge
- Charley Hoffman – WITB – 2026 Charles Schwab Challenge
- Ben Kohles – WITB – 2026 Charles Schwab Challenge
- Davis Chatfield – WITB – 2026 Charles Schwab Challenge
- Albert Hansson – WITB – 2026 Charles Schwab Challenge
- Jackson Koivun – WITB – 2026 Charles Schwab Challenge
- Cam Davis – WITB – 2026 Charles Schwab Challenge
- Keith Mitchell – WITB – 2026 Charles Schwab Challenge
- Rasmus Neergaard-Petersen – WITB – 2026 Charles Schwab Challenge
- Kensei Hirata – WITB – 2026 Charles Schwab Challenge
- Eric Cole – WITB – 2026 Charles Schwab Challenge
- Zecheng “Marty” Dou – WITB – 2026 Charles Schwab Challenge
- Robert MacIntyre – WITB – 2026 Charles Schwab Challenge
- Matt Kuchar – WITB – 2026 Charles Schwab Challenge
- Joe Highsmith – WITB – 2026 Charles Schwab Challenge
Pullout Albums
- New Bettinardi covers – 2026 Charles Schwab Challenge
- New Project X Titan Yellow shafts – 2026 Charles Schwab Challenge
- Doug Ghim’s custom Cameron putter – 2026 Charles Schwab Challenge
- Matt Kuchar’s HitsGolf training clubs – 2026 Charles Schwab Challenge
- Erik Van Rooyen’s Callaway Apex TD Ti Fusion 3 iron(updated with additional photos) – 2026 CJ Cup Byron Nelson
- Robert MacIntyre’s putters – 2026 Charles Schwab Challenge
- JJ Spaun’s newest L.A.B. Golf putter – 2026 Charles Schwab Challenge
- Odyssey Damascus Milled Jailbird Mini broomstick – 2026 Charles Schwab Challenge
- Chris Kirk’s putters – 2026 Charles Schwab Challenge
- Rico Hoey’s Custom Odyssey S2S Tri-Hot Jailbird broomstick putter – 2026 Charles Schwab Challenge
- TaylorMade Spider ZT Max putters – 2026 Charles Schwab Challenge
See what GolfWRXers are saying in the forums.
Aaron Rai’s winning WITB: 2026 PGA Championship
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Photos from the 2026 CJ Cup Byron Nelson
CJ Cup Byron Nelson Tour Report: Koepka and Kim’s newest putters finally get hot
Charles Schwab Challenge Tour Report: MacIntyre, Åberg and Spaun all switch putters, TaylorMade launches new Spider
Details on J.J. Spaun’s surprise putter switch
GolfWRX Launch Report: 2026 Titleist GTS drivers
Photos from the 2026 Charles Schwab Challenge
PGA Championship Tour Report: Fitzpatrick, Koepka among big-name putter switches for Aronimink
Photos from the ShopRite LPGA
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
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Frank McChrystal
Feb 13, 2015 at 5:07 pm
Best of luck engaging a generation whose minds are hardwired for speed. Short attention span theatre comes to mind.
kess
Feb 13, 2015 at 12:56 pm
The misspelling is unnecessary, I don’t think they necessarily had go to with “golf. But louder”. I don’t think we are going to fool anyone into thinking that golf is an extreme sport. But I do like the general direction. I think the presentation of the game has needed to change for a while. I like hearing the banter between players and caddies and think tech can be worked into the presentation, tracer on every shot please? I also like cut aways to instructional snippets that explain what the player was doing to achieve a certain shot type. And, finally, let the guys loosen up out there and have a good time. Then it can just be “Golf. But more interesting.”
Jeff Smith
Feb 13, 2015 at 12:13 pm
I hate golf channel and the doosh bag announcers on NBC or CBS. Anything has to be better. Thank god in this day and age there is mute and fast forward.
Alex
Feb 13, 2015 at 10:42 am
As a millennial, I’m extremely averse to the letter ‘c’. I’ll konsider watkhing this if they khange ‘Skratch’ to ‘Skratkh’. Til then, no dike PGA tour.
lars
Feb 12, 2015 at 4:30 pm
Nothing speaks to the youth more than incorrectly spelling things….
Peter Kratsios
Feb 12, 2015 at 1:28 pm
First and foremost, I am a huge fan of Skratch and the type of content they are putting out there. As a 25 year old avid golfer I think it really hits home with my demographic, but furthermore, I think it is appealing to all types of entertainment junkies. Golf is such a visual sport!
alan
Feb 11, 2015 at 6:41 pm
pga needs to offer a channel or subscription method for those of us that have ditched cable and satellite.
B-Man
Feb 12, 2015 at 10:15 am
Tell me about it. When the NBC coverage cut off for 60 Minutes, I didn’t have the Golf Channel so I didn’t bother even finding out until I watched some highlights the next day. Too bad.