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Opinion & Analysis

Bubba releases “Bubbaclaus” music video… and it’s terrible

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Social media is going ballistic about “The Single,” a music video release by Bubba Watson (aka Bubbaclaus), but I’m seeing right through this whole schtick.

Let’s be serious. How can Bubba Watson, the guy who rained on everyone’s parade during the long-drive contest at the 2014 PGA Championship, possibly be our best candidate to spread Christmas cheer to all the boys and girls? How can a guy who has no problem throwing his caddy under the bus objectively determine who goes on the naughty and nice list? Isn’t Bubba golf’s No. 1 choice for the naughty list after his 2014 showing?

At least he was wearing Bubbaclaus Christmas colors, right?

Bubba was more of a Bubbascrooge all summer. He was so bitter, yelling and cussing at everyone, protesting long-drive contests — then claims to be Merry Ol’ Saint Nick come holiday season?

If you want to tell me Christmas Gumby with the “HoHoHo!” chain dunking a basketball while wearing a Kevin Durant jersey was awesome, go ahead — because you’d be right. The hovercraft replacing the Christmas sleigh was ridiculously clever, and the beat is… actually good. But if you’re going to tell me the lyrical content is brilliant or that the whole “Bubbaclaus” persona is anything but hypocritical, then I have a tee-time to sell you in the North Pole.

He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

48 Comments

48 Comments

  1. enrique

    Jan 4, 2015 at 6:40 pm

    See, I thought Bubba was ADD/ADHD. Turns out he’s bipolar.

  2. Heyo

    Dec 23, 2014 at 12:22 pm

    Doesn’t mean he should get a pass on being a fool in ‘this life’.

  3. Greg

    Dec 22, 2014 at 11:53 pm

    not any worse than all the other rap stuff out there. since James “Bubba” Stewart was in it, I expected to see Fowler riding along with him?

  4. TS

    Dec 19, 2014 at 6:26 pm

    So equating this to the typical working adult…

    You want me to be my goofy self when my job and paycheck are on the line but would like for me to remain serious when on vacation?

    Seems like odd logic to me. In season the guy flat out performs. Sure he yells at his caddy and doesn’t always participate in all the “fun” stuff…big deal. You have never had or heard of a boss who yells at employees and has a lame excuse for not going to a company function because he doesn’t feel like it that day?

    We have had a lot of good articles here lately, this seems to be more of an opinion about a player you don’t care for…trying to convince others they too should not like him. Not saying you cannot have the opinion or express it, just doesn’t seem like the platform for it.

  5. golfiend

    Dec 19, 2014 at 4:00 pm

    Why is it cool to act like a white wanna be rap gangster?

    • Joe Golfnerd

      Jan 1, 2015 at 12:17 pm

      not everyone can be jeff maggert…thank god

  6. Rich

    Dec 18, 2014 at 3:34 am

    How many of you lot they are laying into Bubba are Tiger Woods fans? I bet there’s plenty of you. Stop being so hypocritical. Ok, the video is lame, gives his caddie a hard time and is a bit of a tool but who cares. He’s not doing anything illegal or immoral. He’s just being a goose. So what. Those of you getting all judgemental on him could perhaps give it a rest and focus on what’s really important. If you hate Bubba, you’ve got to hate Tiger but I bet you don’t.

    • Huh?

      Dec 19, 2014 at 12:32 pm

      I’ve read and re-read your first sentence and I still don’t get it…

      • Rich

        Dec 21, 2014 at 6:32 am

        Yeah, typo. Should be “that are laying into Bubba” not “they are laying into Bubba”. Was just trying to establish what type of behaviour people find acceptable. Cheating on your wife with a 100 ho’s would seem to be more acceptable than doing a stupid music video according to most of the people on this website. The guy below actually said he is the worst person on any golf tour in the world. Just because he’s a goose? Really?

  7. Tyler

    Dec 17, 2014 at 4:54 pm

    Worst person on any golf tour in the world. Only the casual fans like him because they only see 10% of his actions.

  8. Bill

    Dec 17, 2014 at 3:20 pm

    You can take Bubba out Bagdad, but you can’t take the Bagdad out of Bubba. He is like the Eminem of the south.

  9. Slim

    Dec 17, 2014 at 2:30 pm

    C’mon. It’s a guy with money and time on his hands doing something fun. Wouldn’t we all like to be in that position? It’s not the worst thing I’ve ever seen. Not everyone’s going to like it, and that’s OK.

    • Awedge333

      Dec 20, 2014 at 6:48 am

      Slim, Couldn’t agree more! Not a big Bubba fan, but in the scheme of all things important, this doesn’t earn a mention. Successful guy goofing off. Good for him.

      Merry Christmas!

  10. Golfraven

    Dec 17, 2014 at 2:29 pm

    Wow, this is p… poor. Guess this is how you spend your off season time when you just made couple of Mil $. Very generous if him covering his sponsors, God bless. We want see more, not. Just hope the YouTube $ go straight to a charity.

  11. chris

    Dec 17, 2014 at 12:02 pm

    wow is that bad

    • Joe Golfnerd

      Jan 1, 2015 at 12:16 pm

      and it’s better than i thought it’d be…

  12. GodSpeed

    Dec 17, 2014 at 9:31 am

    Yawn.

  13. Bubba Watson

    Dec 17, 2014 at 9:15 am

    Haters gonna hate!

  14. Dr Troy

    Dec 17, 2014 at 8:49 am

    1 minute was all I could stomach and I stopped the video… I have a great sense of humor, but this is utter garbage and isn’t funny.

  15. Robert Carlson

    Dec 17, 2014 at 8:27 am

    Ten year old kid in the body of a 30 year old guy, not really liked on Tour by others, grow up punk.

  16. Dpavs

    Dec 17, 2014 at 8:15 am

    Of course! … Wrx just stacks replies like this when they are to a common post.

  17. Beacher50

    Dec 16, 2014 at 11:45 pm

    They actually spent money doing this? Pretty dumb.

  18. The dude

    Dec 16, 2014 at 9:03 pm

    ………well….let’s not forget he has the mentality of an 8 year old….kinda sad really

  19. Cwolf

    Dec 16, 2014 at 7:34 pm

    How can something be so awful and amazing at the same time! Brilliant!

  20. Ken

    Dec 16, 2014 at 7:34 pm

    Aside from being kinda ‘Gomeresque,’ I think this guy suffers from illusory superiority. Just sayin’.

  21. other paul

    Dec 16, 2014 at 5:55 pm

    I stopped watching after one minute. So bad.

  22. Ronald Montesano

    Dec 16, 2014 at 5:17 pm

    I watched it once, just as I watched the golf boys videos. I won’t watch it again. Just not interested. Won’t buy it on iTunes, either.

    If social media is blowing up over this, a lot of people have time on their hands and little inspiration to contribute to the world.

    I liked the video cuts, the colorization, but I didn’t understand Gumby or the elf. Was that Rickie riding his motorbike?

  23. bhhahah

    Dec 16, 2014 at 5:15 pm

    sooooooooooooo stupid……….soooooooooo dumb…………..embarrassing for everyone w the nickname bubba

  24. jeff

    Dec 16, 2014 at 5:14 pm

    and did not Bubba address and apologize for every incident. I would put a serious wager on who gave more time and financial to support to charities Bubba vs the haters and especially Tursky. Where was the hate from Tursky when Tiger was beating his wife and sleeping with hookers.

    • FatRick

      Dec 16, 2014 at 5:36 pm

      Giving money to charities says nothing about who you are as a person, so spare with that nonsense. Your buddy Tiger does a bunch of charity work but you obviously aren’t too fond of him.

      Bubba is no doubt an amazing talent, but he is a tool plain and simple.

    • Jeff

      Dec 16, 2014 at 8:24 pm

      Where did you hear Tiger beat his wife? Come on. Its for charity lighten up. As for Tursky, hes a writer. Calling him a hater in the comment section is expected, its just a misinterpretation of whats going on in the story.

    • Slimeone

      Dec 17, 2014 at 7:35 am

      Actually Tiger was the one who got beaten by his wife, and he’s been a broken man ever since.

  25. Boner

    Dec 16, 2014 at 4:58 pm

    Did Bubba not get enough attention when he was a kid? Jesus that was pathetic, he reminds me of a 17 year old girl on Instagram.

    Also with his money he could have got someone to write a better song for him, I was embarrassed just watching this thing.

  26. marcel

    Dec 16, 2014 at 4:56 pm

    Bubba qualifies for wacko of the year every year

  27. MartyMoose

    Dec 16, 2014 at 4:49 pm

    Bubba is the definition of hypocrite. He is a self absorbed punk. An impromptu long drive competition during a practice round is hokey, but this isn’t?

  28. Ben

    Dec 16, 2014 at 4:38 pm

    That video is funny!

    Cut him some slack. We can all be a little grumpy when things don’t go our way on the golf course.

    • Pat

      Dec 16, 2014 at 7:08 pm

      LOL, you’ve never seen him in person have you? He berates his own fans, cusses them out and blames his caddy for all his bad shots. He is the definition of tool. You wouldn’t know that because all you see is what they allow on tv.

  29. dr bloor

    Dec 16, 2014 at 4:34 pm

    Perhaps he was visited by the ghosts of Endorsements Past, Endorsements Present and Endorsements Future, and had a change of heart.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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