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Opinion & Analysis

Three ways to hit longer drives

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Those of you who have read my article “How Far Should You Hit Your Golf Clubs” may remember this success story:

“With a 2-degree change in driver loft and some minor adjustments made to his swing path, angle of attack, etc., one of my amateur students went from being an already above-average efficient driver at 2.61 yards/mph to an extremely efficient one at 2.75 yards/mph. So with no change to his 102 mph swing speed, he increased his driving distance average from 266 to 280. Then after some swing speed training, he got up to 112 mph and can now hit drives around 307 yards with that same efficiency of 2.75 yards/mph. That’s 41 more yards!”

Let’s talk about the three reasons this student was able to achieve the extra 41 yards, because they can help every golfer add distance to their drives.

No. 1: Solid Contact

Hitting the ball in the center of the clubface is an important component to hitting the ball farther (and straighter, too). In his article “Impact Location by Handicap,” fellow GolfWRX Featured Writer Tom Stickney II included some great photos of typical impact dispersions broken down by a range of handicaps.

30
30 Handicap

25
25 Handicap

20
20 Handicap

15
15 Handicap

10
10 Handicap

7
7 Handicap

5
5 Handicap

0
0 Handicap

According to research data from Trackman, the typical 14-to-15 handicapper has an average club head speed of 93.4 mph and hits drives that go about 214 yards. A typical PGA Tour player swings at about 113 mph and hit his drives about 290 yards. That means the average driving distance efficiency for an amateur is 2.29 yards/mph and a tour player gets about 2.57 yards/mph.

Interestingly, PGA Tour players aren’t even the most efficient players. Although they are good ball strikers, they tend to hit the ball too low and with too much spin for maximum driving distance efficiency. LPGA players, on the other hand, get about 2.64 yards/mph. That means that the average golfer gives up in the neighborhood of 35 yards to an LPGA player, despite both of them swinging the driver at approximately the same speed of 93-to-94 mph. Part of this comes down to making better contact as already mentioned, so definitely work on your ball striking.

A cheap and easy way to check your impact location is with Dr. Scholl’s X Foot Powder Spray. Spray it on the face of your clubs so you can quickly see your impact pattern. It wipes off easily and causes no damage to your clubs.

No. 2: Optimal Launch Conditions

In the example above, my student was already a very efficient driver at 2.61 yards/mph. He has aspirations of playing on the Senior Tour in a few years, though, so he flew me to Texas to see if we could eek a few more yards out of him.

We went over to his local range and started hitting balls on the local pro’s Trackman. After a few drives, we determined that he was averaging 102 mph of club head speed, had an 8.9-degree launch angle and was generating 3382 rpm of spin using his 9-degree driver. I felt that we could get more distance out of him without even increasing his club head speed. Ideally, I wanted to increase his launch angle to about 13.8 degrees and decrease his spin rate to around 2508 rpm.

The easiest way to change spin rate if you make consistent contact is to change head loft. Using a bit of algebra, I estimated that we could bring his spin down and accomplish the first goal if we went from his 9-degree driver down to a 6.7-degree driver. We went over to Sellinger’s Power Golf, which carries low-lofted drivers, and we asked for a driver that measured 6.7-degrees (it was actually stamped 6). The nice thing about Sellinger’s is that they carry a good selection of low-lofted drivers and they can often get you a specific head loft. Some top-tier custom club fitters such as Tom Wishon can do this as well.

With the lower-lofted driver, the student and I went back over to the range and started measuring his drives with the new head. His average spin came down to the desired range, so our first goal was complete. Next, we faced the second part of the challenge. He was already hitting the ball low with the 9-degree driver, but now with the 6.7-degree driver he was hitting it even lower. To get him to launch it higher, we had him tee the ball higher and position it slightly more forward in his stance. Due to the D-Plane, we also had him swing slightly more in-to-out. After some practice, we arrived at the precise teeing location and swing direction that we needed for him to swing freely and achieve our desired launch angle of close to 14 degrees.

From a simple 2.3-degree change in driver loft and some slight technical adjustments, we got him up from 266 yards per drive to 280 yards per drive, which is about the maximum amount of distance he could expect under normal average conditions from a club head speed of 103 mph.

Here are 5 steps for how to apply this to your own game.

  1. Find a Doppler Radar launch monitor such as FlightScope or Trackman in your area and get some basic averages for yourself for club head speed, launch angle and spin rate.
  2. Visit a club fitter who can find out the exact loft of your driver (remember, it’s not always what’s stamped on the head).
  3. Use the table below and some algebra to estimate the precise head loft you need to achieve your ideal spin rate. All else being equal, going up in loft will add spin. Going down in loft will take off spin.
  4. Get the precise driver loft that you need.
  5. Using a Trackman or other launch monitor, play with your tee height, ball position and swing direction until you achieve your goal launch angle from the next table below.

Screen Shot 2014-12-26 at 12.40.42 PM

Teeing the ball higher, farther forward in your stance and swinging a bit more in-to-out can help you hit higher drives. Teeing up lower, farther back in your stance and swinging a little less in-to-out can help you bring the launch down.

Screen Shot 2014-12-26 at 12.42.42 PM

No. 3: Faster Swing Speed

Once you are hitting the ball solid and have optimized your launch conditions as described above, you can gain additional distance through swing speed training programs such as mine, Swing Man Golf. That’s how my student added another 27 yards to his 280-yard drives, getting him up to an average of 307 yards per drive. With his excellent driving efficiency and now above average clubhead speed, this student won’t be losing anything to the field and he is well on his way to achieving his goal.

Have fun launching the ball farther!

Jaacob Bowden, PGA, is a professional golfer and explorer on a journey to play his best game. He loves contemplating peak performance and testing innovative ways to improve through deep practice, training, and on course validation. Learn more: Official Website | YouTube | Swing Man Golf

10 Comments

10 Comments

  1. Pingback: How Much Distance is Lost With Age? - Dan Hansen Golf Instruction

  2. Bob Gom

    Jan 5, 2015 at 11:52 am

    Some great stuff….would love to hear your thoughts on the pic of the two lowest handicaps.

    Notice (mainly on the zero cap) how the marks go from lower on the face (heel) to the center to higher (toe)

    One can pretty much draw a line at 45 degrees (approximate) threw the center of the ball marks from heel to toe.
    This head is a TM SLDR it seems and like many of the past TM offerings, I feel are to up right in lie angle. Does this example not prove this?

    It’s obvious that the person who used this club strikes it very well, but as he misses slightly towards the toe, the shots climb up the face and the opposite when they strike it off the heel. Looks to be two face lines (grooves) different in height or about 1/2″ difference. If the head was flatter, you might see one groove difference between all these shots and on a straighter line horizontally and I bet slightly better numbers.

    I hear and read about Toe Droop, but to me this is a clear case of a lie being to upright…thoughts?

  3. other paul

    Jan 3, 2015 at 11:09 am

    I decided to buy into Jaacob’s swing speed program. And then tried to hard and hurt my left shoulder. Oops. But I gained yards after doing the exercises one time (6yardd past my previous record, measured on the same launch monitor, old record was 280, beat it 4 times up to 286). Going to take a week off golf to let my shoulder repair, then back at it again. I like the program so far.

  4. TR1PTIK

    Dec 29, 2014 at 7:30 am

    No doubt from reading this that ball contact and spin rates are keeping me from hitting the ball farther. The few times that I’ve been able to get in front of a launch monitor I was launching on average between 13-15 degrees with somewhere around 105mph club head speed. My spin rates are usually somewhere in the upper 2000-lower 3000 RPM range which I would expect is largely due to gear effect. According to the Zepp Golf sensor I’ve been toying with I can now swing the club somewhere around 110mph quite comfortably – though I’m not sure I trust that number – and some of my longest drives would indicate that I’m very capable of breaking the 300yrd barrier with some regularity if I can strike it more consistently. My longest drive last season was 324 yards that I tracked using the GolfShot app on my phone. I had at least one other tracked drive over 300 yards and several that were just under, plus a few more that weren’t tracked, but were at least very close to the 300 yard mark. Looks like some Dr. Scholl’s foot spray and range time are in my immediate future.

  5. other paul

    Dec 28, 2014 at 10:03 pm

    I would love to see some more articles on over speed and long drive training. I swing just over 100mph and would love another 10-15mph. I jumped in a hot tub recently and then hit balls. I was hitting it over 300 yards immediately. I got a taste of effortless power and I want more.

  6. alan

    Dec 28, 2014 at 8:31 pm

    i did a couple weeks of overspeed training after reading a thread here and picked up substantial gains. really surprised it isnt talked about more often.

    caution-i wouldnt recommend overspeed training to a high capper, there are other things(center face contact) that imo a higher capper should worry about.

  7. DaveMac

    Dec 28, 2014 at 8:07 pm

    Thanks for the article, I liked the launch conditions vs swing speed tables. I have to say the solution to get your student into his optimum launch window, seemed extreme. It required a dangerously low driver loft ( I can’t see many amateurs hitting a 6.7 degree driver straight, unless straight OB counts). It also required a complete change in driver setup and AoA.
    There must be a more straight forward way of hitting the magic numbers!

  8. The dude

    Dec 28, 2014 at 3:43 pm

    Speed training…..most under appreciated technique for hitting the ball longer…period

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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