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Wishon: What lofts should your clubs be?

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Proper loft fitting involves more than just the loft of the driver. Since loft is the main factor of shot distance, trajectory and backspin for each club in the bag, the clubfitter has to consider several factors for each golfer when making the recommendation for the best lofts for each club.

Factors for determining loft

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Key to this is the right set makeup for each golfer. As such the most important golfer inputs that are used to help determine the best initial lofts prior to hit testing are shown above.

The following is an overview of the key points in loft determination for the driver, woods, hybrids and irons.

[quote_box_center]The higher the clubhead speed and the more upward the angle of attack, the lower the driver loft should be for optimal tee shot performance.

The lower the clubhead speed and the more downward the angle of attack, the higher the driver loft should be for optimal tee shot performance.[/quote_box_center]

Launch angle is the No. 1 most important launch monitor parameter to observe and react to in determining the golfer’s best driver loft. Spin outputs come a distant second behind visual observation of the ball flight and the golfer’s clubhead speed. The higher the clubhead speed, the more possibility there may be for a spin issue to be considered in the fitting of the loft. But never should the spin output of the launch monitor trump the importance of the observation of the ball flight shape.

Too many golfers focus too much on the backspin measurement for the driver on a launch monitor –  ball flight shape tells you more about driver backspin fitting than a launch monitor.

Learn what a driver shot hit with too much backspin looks like. Achieving the best launch angle and ball flight shape is more important than achieving the best backspin measurement.

Loft is the No. 1 way to change backspin and launch angle. The shaft will change spin and launch angle for golfers with later-to-releases, but only SLIGHTLY. The only way the shaft can reduce backspin for a golfer with an actual high spin problem is if the new shaft is stiffer overall and or stiffer in the tip section than the golfer’s current shaft. It is NEVER wise to increase stiffness in a shaft beyond what is the golfer’s proper flex and bend profile as the way to try to reduce the spin.

When the golfer does actually have a problem of too much backspin with the driver — one that is verified with a visual analysis of the ball flight shape — 98 percent of the time it is a problem that has to be resolved by a swing change and not from an equipment change.

Knowing the lowest fairway wood loft and lowest iron loft that the golfer can hit consistently well up in the air to achieve proper carry distance is the key for choosing:

  1. The golfer’s first fairway wood after the driver.
  2. The number of hybrids or high-lofted fairway woods a golfer needs.
  3. The first iron in a golfer’s set.

This is why proper loft fitting also involves deciding what the golfer’s best set makeup will be at the same time.

If you doubt the golfer’s own evaluation of the lowest loft wood and iron they hit consistently well, always recommend more loft for the first fairway wood after the driver and one more hybrid or high-lofted fairway wood before starting the iron set makeup.

The current lofts of the golfer’s irons play a role in iron loft fitting because no golfer wants a new set of irons that he hits shorter in distance per each number. There is nothing wrong with very low lofts in an iron set as long as the correct judgment is made for the golfer’s set makeup recommendation. For example, the stronger the lofts in the irons, the more hybrids or high-lofted woods there would be and the higher the number of the first iron.

Much lower-lofted iron sets may require a change in the set makeup such that the golfer’s first iron may need to be a 6 iron or even a 7 iron. Never fit a golfer with a loft that he/she cannot hit well up in the air to fly with reasonable consistency.

Loft gaps between clubs should be greater as the golfer’s clubhead speed is slower

  • 4-degree gaps: 5 iron swing speed of 80 mph or more
  • 5-degree gaps: 5 iron swing speed of 65-to-75 mph
  • 6-degree gaps: 5 iron swing speed under 65 mph

Nine times out of 10, when a golfer hits the ball VERY high the reason is a swing error in which the golfer is releasing the club in a way that allows the clubhead to pass the hands before impact and thus adds dynamic loft to the clubhead to result in the very high flight. In such cases, lower loft(s) will only help a little. The remedy to bring the ball down to a reasonable height will almost always be lessons to correct the impact position error.

Clubhead center of gravity (CG) can help more with loft fitting to achieve a little bit better trajectory for proper carry distance in the fairway woods first, hybrids second and irons last. But the effect of CG on shot height is ALWAYS proportional to the golfer’s club head speed and angle of attack.

[quote_box_center]The higher the clubhead speed, the more the CG can visibly affect the trajectory of a given loft angle and vice versa.

The more downward the angle of attack, the less the CG can visibly assist the trajectory from a given loft angle.[/quote_box_center]

In other words, the slower the clubhead speed and more downward the angle of attack, the less the CG has any effect on shot height and the more that loft becomes the only factor to improve shot height and with it, proper carry distance for optimizing distance.

Related

Tom Wishon

  1. What length should your clubs be?
  2. What lofts should your clubs be?
  3. Face angle is crucial for a proper fitting
  4. The best way to fit lie angle
  5. How to choose the right club head design
  6. Tom Wishon’s keys to set makeup
  7. Getting the right size grip, time after time
  8. What shaft weight should you play?
  9. What swing weight should your clubs be?
  10. What shaft flex should I use?

This story is part of a 10-part series from Tom Wishon on professional club fitting.

Tom Wishon is a 40-year veteran of the golf equipment industry specializing in club head design, shaft performance analysis and club fitting research and development. He has been responsible for more than 50 different club head design firsts in his design career, including the first adjustable hosel device, as well as the first 0.830 COR fairway woods, hybrids and irons. GolfWRX Writer of the Month: February 2014 Tom served as a member of the Golf Digest Technical Advisory Panel, and has written several books on golf equipment including "The Search for the Perfect Golf Club" and "The Search for the Perfect Driver," which were selected as back-to-back winners of the 2006 and 2007 Golf Book of the Year by the International Network of Golf (ING), the largest organization of golf industry media professionals in the USA. He continues to teach and share his wealth of knowledge in custom club fitting through his latest book, "Common Sense Clubfitting: The Wishon Method," written for golf professionals and club makers to learn the latest techniques in accurate custom club fitting. Tom currently heads his own company, Tom Wishon Golf Technology, which specializes in the design of original, high-end custom golf equipment designs and club fitting research for independent custom club makers worldwide Click here to visit his site, wishongolf.com

8 Comments

8 Comments

  1. John

    Jul 4, 2017 at 11:31 am

    Tom, i think your sort of wrong with your slowing down part of the arms and the speed of the club head? what actually is happening is central-fugal force. if you (agree) keep the angle between writs and club head to late. the weight of the club head increases (G Force) as its released. actually if there is no tension in the hands you should not be forcefully releasing the club? this should happen naturally. again due to swing plain and G force (the whip effect) as the club head move toward the ball the length of the arc is increasing and there for gravity take over and the actually speed of the head slows the hands down as the club and arm angle increases. more golfers do not understand this effect as there body / arms are to busy fighting to try to get or keep the club on plain… the out to in wing path is a result of allowing the hand to actually swing down on the incorrect path (out of control) allowing central fugal force to throw the hand away from the body. But the brain work much after than the eye and somehow with good eye and hand coordination the club get to the ball in a slight out to in path. the club head could be actually square but pulling across the ball that causing the slice. fundamentally to belief? the draw is actually an open club face delivers from the inside going out (not a closed club face) it may be closing but not actually closed at impact

  2. Kourt

    Nov 21, 2015 at 2:10 pm

    Hi Tom I was wondering if you’ve ever seen a benefit in a high swing speed player to having only 3 degree loft gap in the higher lofted irons? Say for example switching from 48, 52,56,60 to 48,51,54,57,60.
    I currently have 4 degree gap covering 24-60 in irons. I feel like having more options inside 160 yards (which is where I find im hitting the majority of my approach shots on almost all courses I play) would be more effective then having another long iron or hybrid in the bag.
    I have about 15 yard gap between wedges currently and only about a 10yard gap in the longer irons.
    Since the majority of scoring opportunities come from inside 160 yards for me, and outside 200 yards even on my best swings its rare to be inside 15 ft, do you think decreasing the gap to 3 degrees would shrink the yardage gaps or is it too small of a change to even notice much improvement?

  3. Justin

    Jan 15, 2015 at 9:55 am

    Do you feel that club length has any impact on swing path and not vice versa? (i.e. longer club lengths promoting a more in to out path whether due to swing weight, feel, etc…?)

    • Tom Wishon

      Jan 15, 2015 at 7:23 pm

      Justin
      Absolutely the length of the driver has an extremely important relationship to the swing path and to the release. From our extensive work in this area, the longer the length of the driver, the more tendency there is to release the club earlier AND to swing over the top and more outside in. Of course, the more athletically inclined the golfer, the more the golfer can “fight off” these effects to still retain his path and release. But no question for the average to less skilled player, longer driver lengths really make it difficult for them to ever learn how to swing with an inside out to square path and to be able to hold the release longer on the downswing.

      The reason this happens is because the longer the driver length, the higher the MOI of the fully assembled driver (not talking MOI of the head here, talking MOI of the whole club). And the higher the MOI of the full driver, the more load it puts on the golfer and the weak parts of his swing. hence with avg to less skilled players, the longer length in essence “attacks” their weak points which typically are their path and release.

  4. Ken

    Jan 14, 2015 at 11:48 am

    I’m a low-launch low-swing-speed senior, and I sort of agree with you. But I think the confusion comes from the fact that Tom appears to be talking about trying to get high-launch, high-spin players to come down by giving them a stiffer shaft with a high bend.

    In your case, I’ll bet that the low-bend shafts are also softer than the high bend ones, and that combination should help bring the ball flight up.

    There’s also the fact that going the direction you did often gives players like us a much better feel for the action of the shaft, allowing us to better time the release, which improves the ball flight.

    K

  5. Eugene Marchetti

    Jan 14, 2015 at 11:29 am

    Your articles are always full of very useful information. Do you ever reccomend matching your set to the course you play the most. I played 73 rounds last year with 62 on the same course built in 1927 of only 6100 yards. Extremely small greens and tree lined fairways put the emphasis on accuracy not distance. There are five holes were a driver and even a three wood gets you in trouble and our two par fives are really long par fours. Therefore I don’t carry a three wood but hit a 16 degree four wood as my first wood, after my driver. Also, i found my 3 hybrid 18 degrees goes too far on a couple of holes which land in a hazard or sand trap so my set, after the woods, starts with a 21 degree four wood. I think matching your set to the course is extremely important. Again, thanks for your informative articles.

  6. myron miller

    Jan 14, 2015 at 10:41 am

    I like the article overall and got some good information out of it. One point I’m confused about. You said the shaft can change launch angle only slightly and then only for later-releases. My confusion comes about in my own personal experience. Being a tad on the old side, my distance has obviously decreased significantly. In the typical golfer desire for more distance, I’ve tried a lot of different shafts in my driver. What was really interesting is that those with the bend point near the tip produced significantly higher launch angles than those with the bend towards the grip with mid-average bend shafts still being lower than the low bend shafts.

    And by significantly different, I’m talking launch angles running from 6-8 degrees on high bend to 13-17 degrees for the tip flexible, with the obvious reductions in distance from the lower launch angle. To the best of my knowledge and the fitters I worked with, nothing on my swing changed, just the shaft bend profile. We tried to keep the same overall flex as much as possible.

    And of course, I realize that this is a specific case and not generally true, but?

    Do you understand my confusion and help explain what I am not understanding here?

    • Tom Wishon

      Jan 15, 2015 at 11:06 am

      If the shafts with a softer tip section bend profile did bring about a higher flight, then you must have a later to late-ish release to allow this effect to happen. Let me explain how this works so it can be a little more clear.

      As we start the downswing, as long as we keep the wrist hinge angle between the arms and the shaft, the club and the arms are both moving at the same speed. Once we start to unhinge that angle, the arms begin to slow down while the club begins to accelerate. This happens because upon the start of the release, the energy in the arms is being sent to the club. So with the arms giving up their energy to the club, they have to start slowing down, while the club with its increased energy from the arms begins to speed up.

      With the arms slowing down and the club speeding up, the accelerating clubhead now starts to push forward against the slowed arms. Because @2/3’s of the mass of the club is in the head, the head now starts to push the shaft into a forward bend shape. And as the shaft bends forward, the loft on the head increases dynamically. So if you have a more flexible shaft or more flexible tip section in the shaft, the amount of forward bend is greater, which means the dynamic loft increase is greater too. And that’s what causes the higher flight from the softer shaft.

      BUT. . . this all depends on how much the shaft is still in its forward bending position when the clubhead gets to the ball. If the release of the wrist hinge angle is early in the downswing, the forward bend of the shaft happens well before the head gets to the ball. As such the shaft then can have time to bend forward from the effect of the release, but because the early release causes this too soon in the downswing, the shaft can bend back to straight by the time of impact, which means the shaft’s stiffness design can’t have any effect on the height of the shot.

      This is all a PROGRESSIVE ACTION. Meaning, the very latest release causes the shaft to bend forward the most, a sort of late release causes the shaft to be bent forward but not as much as with the very late release, a midway release causes the shaft to be bent forward a tiny bit but not as much with the later or very late release. But then the early to early/midway release causes the forward bending too soon so the shaft can rebound back to have no effect on trajectory. So this is all progressive in its effect on shot height as the release becomes a little later and a little later and a little later.

      Hence for you to see a height change from the softer tip shaft, you do have to have somewhat of a late-ish release but definitely not an early release. Hope this helps.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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