Opinion & Analysis
Golfers most likely to catch fire at the end of 2014
We’ve had glimpses of meteoric play on the PGA Tour this season—namely Jimmy Walker, Bubba Watson and Martin Kaymer—but nothing that’s struck as sustainably brilliant.
In that sense, there’s some disappointment with how the golfing year has transpired. Henrik Stenson’s run over the last five months of the 2013 season easily reigns as the best stretch of golf in the past calendar year.
Two majors and a few months of golf still remain. Are we in for another Stenson-like performance (or greater) from the golfing professionals?
Here are the five most likely players (with two wildcards) to replicate, or at least approach such a performance.
Wildcards
Brendan Steele
Steele won in his maiden PGA Tour season and would have been a prime candidate for Rookie of the Year if not for Keegan Bradley’s insanely successful maiden campaign. Steele maintains more than thrives on Tour, steadying his diet with a few top-10s and a half-dozen top-25s per year without really threatening to do more. But he has a lot more game than the average viewer gives him credit for. At times in 2014, he’s appeared on the verge of a career year—basically reaching his season averages in top-10 and top-25s before April—and rekindling the fire with back-to-back top-fives in the final weeks of June.
Maybe he’s not quite seasoned enough yet for a rapid jump, but he’s an under the radar candidate for a breakout in the near future.
Thorbjorn Olesen
Objective measures are the name of the game here, but golf is downright sociopathic when it comes to removing logic from the experience. So going with one player purely on gut is appropriate then, right?
Olesen, who goes by his middle name because it’s cooler than Jacob, has struggled in 2014. Seven made cuts in 16 starts isn’t pretty. He currently wouldn’t qualify for the FedEx Cup Playoffs or the DP World Tour Championship. He also tends to produce his best stuff—at this point one win and a number of high finishes—early in the season rather than late.
Nothing points to an end-of-2014 run for Olesen, except for his perceived superstar-level ability. It’s a guessing game when this monster will be unleashed; here’s a blind toss that it is quite soon.
Five to Watch
Keegan Bradley
When he isn’t pouring ice water on his head—and doing so poorly, apparently—Bradley produces at a steady rate on the golf course. The 28-year-old’s 2014 campaign has been rather dull to the moment, with a solid, but unspectacular five top-10s and 10 top-25s in 20 PGA Tour starts. And Bradley only really threatened to win on two occasions, at Bay Hill and the Zurich Classic.
Nothing appears amiss in Bradley’s game, but there’s no doubt a certain spark is absent. Expect that to change in the coming months. For one, the native of New England feels he plays his best golf in the summer. His results moderately back him up too, as two of his three wins came in the summer months.
This is also a Ryder Cup year and Bradley currently sits 18th in the standings. Nobody is more motivated to qualify for the team than Bradley, whose bounce-off-the-walls energy married perfectly with the high-intensity atmosphere of the event in his 2012 debut.
Above all though, Bradley is extremely overdue for another win, and likely multiple ones. Victories have more to do with luck and circumstance than anyone will admit. Looking solely off win totals, Bradley was at his best in his 2011 rookie season, when he scored two titles, and has regressed since with one victory in 2012 and none thereafter. Yet the reality is the direct opposite, with Bradley demonstrably improving each year. He contends more consistently as time goes on, and there are no signs the lack of wins is attributable to a growing aversion to Sunday pressure—luck and circumstance intervene. (This putt likely kept Bradley out of the winners’ circle in 2013. It was well struck, and probably deserved to go in. It didn’t, and Bradley’s chances at victory significantly dropped after a good stroke.)
The putter is an issue, as the 28-year-old switched to a shorter non-anchored flatstick for the Memorial Tournament and has admitted that the impending ban on the anchored stroke constantly weighs on his mind. But Bradley made it clear his change at the Memorial was only a trial period, and he appears to be committed to staying with the belly through the rest of this season. Don’t be surprised if he anchors down a couple of victories before 2014 is finished.
Charley Hoffman
This has to happen at some point, right?
The Hoffman paradox continues to roll on, as the formerly mulleted fellow remains one of the most consistent yet frustrating players in the game. Hoffman has reached $1 million in earnings every season of his PGA Tour career (except for 2008, when he grossed $945,702) and refuses to fall victim to a blow up campaign.
But he’s always been capable of so much more.
The Hoffman hype originates back to his incredibly productive first thirteen months on the PGA Tour and regained steam following the stomping he laid on the field at the 2010 Deutsche Bank Championship. A star is yet to emerge.
The potential is there, but why will this chained-down pattern break in the remainder of 2014?
Well, it’s been quiet, but Hoffman’s played the best golf of his career the past several months. With a T3 at the Quicken Loans National, the 37-year-old garnered his fifth top-10 of the season, tying his single-season high for top-10s already. With 10 top-25s, he’s one off his career high there.
Of course, Hoffman has long been dogged as a guy who lights up the course on Thursday and Friday and fades on the weekend. There is some truth here, as he’s alternated between poor and adequate in this aspect.
But he’s become a great weekend player in the 2014, as he ranks 53rd in third round scoring average and 37th on the final day.
Hoffman is a great ball-striker who literally hates putters. When functional though, the flatstick works for him from time to time, as he’s placed 81st or better in strokes gained putting three of the last five seasons and currently sits at 39th in 2014.
Hoffman can’t wait much longer to breakout before age starts to erode his high upside. Now, under no outside pressure and with fantastic form coupled by a more robust weekend output, this is Hoffman’s best chance to pounce.
Justin Rose
Not going out on much of a limb here considering Rose’s recent victory at the Quicken Loans National. Even if it was more of a “I stumbled into the trophy and they let me keep it” sort of deal than a flourishing triumph.
Still, the result is the latest in a flurry of great showings. Since missing the cut at Bay Hill in March, the Englishman committed to his best impression of 2011 Luke Donald, racking up six top-15s in seven starts, half of which are top-fives.
To complete the gag, Rose not only needs to continue that string, he needs to add a few more wins to his slate before 2014 is out. Despite winning at least once every year since 2010, Rose and his game are too polished and all-around great to be satisfied with six victories in five years.
Praise for his ball-striking prowess is incessant, but correct—especially with his irons. Rose’s short game has a kick to it too, as the Englishman tends to be an above-average putter and chipper. The last two years, his flatstick let him down with finishes of 129th and 133rd in strokes gained, but he appears to have remedied the problem in vaulting to 72nd so far in 2014.
Rose has no consistent weaknesses and a few quite potent strengths. How that hasn’t translated into many multiple-win seasons or any three-plus victory campaigns is somewhat perplexing.
Rose made a good decision resting at the beginning of the season because of shoulder tendinitis. In his return, his game hasn’t skipped a beat. His driving and approach play have regressed some, but it appears those are starting to trend back toward his normal elite level. Add the confidence of a major champion to the mix, and maybe we’re finally in for a dominant Justin Rose campaign.
Paul Casey
The story with Casey is that it’s never been enough. Even as his game coalesced into elite form in the later 2000s—from 2006-2010 he averaged nine top-10s a season, won seven times combined on the European and PGA tours and ranked as high as No. 3 in the world—his much-hyped skill was supposed to net him major championships, which he acquired none of.
As has been documented in no short order, Casey then took a nose dive. He actually won early in 2011, but rarely contended the next two years—with just six top-10s between 2011 and 2012—and plummeted to No. 169 in the world at one point.
There’s no doubt his form is returning though. His 2013 was lackluster, but he did return to the winners’ circle at the Irish Open. This year, his name has really re-familiarized itself with the first page of the leaderboard, as he’s gotten out well in the earlier and middle stages of a few tournaments. His issues revolve around carrying over his good playing through Sunday.
Really, Casey’s results from 2006-2013 are remarkably similar to Henrik Stenson’s production from 2005-2012. We know what happened next with Stenson.
That’s not to say Casey will be your FedEx Cup and Race to Dubai champion in 2014. But his talent probably outshines Stenson’s and his pitfalls are a little more understandable considering they were mostly attributable to an extraordinarily unfortunate series of ailments, including rib, shoulder and toe injuries (seriously, since when do golfers get turf toe??) and a difficult divorce.
There’s only one top-10 to his name in 2014, but that really doesn’t do justice to what Casey has flashed this season. It appears there’s a learning curve with sustaining hot bursts of golf when you’ve been out of the spotlight for years, exactly the growing pains Casey experienced these past several months.
He’s prone to snap out of it soon, and as we learned with Stenson, when an immense talent can’t be held down any longer, he’s subject to a crazy good run.
We saw what Casey still had over 36 holes at Muirfield Village, expect to witness much more of that over 72.
Sergio Garcia
This man has been burning it up on the golf course this season, only most people haven’t noticed. Following a productive, but stormy 2013, Garcia’s hardly wasted a round this year. The according results are subtly spectacular. In addition to a victory in Qatar back in January, Garcia’s record includes seven more top-10s, with five of them top-fives and three of them top-threes.
In all honesty, the Spaniard caught fire at the beginning of the year and the flame has gained progressively throughout the season, to the point it might be a danger to the citizenry if it wasn’t metaphorical. And there’s further room to grow.
While fantastic, Garcia’s play is highly inefficient in producing victories. When couching Garcia’s golf in terms of himself versus the field in 2014, few do better. In his events the 34-year-old bested 83.83 percent of his opponents, a defeat rate that ranks third best in the entire game.
It’s surprising then that Garcia hasn’t fallen into more than one victory this season. And it’s not based on any deep-seated inability to close, as Garcia holds 19 career wins between the European and PGA tours.
If inefficiency is bothersome, recent history shows El Nino will soon alleviate the concern. Late in 2011, Garcia concocted two immaculate weeks of golf and won events in consecutive weeks, the first by 11 strokes. He almost duplicated the feat in 2012, capturing the Wyndham Championship and holding the 54-hole lead at the Barclays the next week.
If Garcia continues this form, I don’t see how he can’t at least triple his current season victory total. He leads the PGA Tour in Adjusted Scoring Average, and that’s not even the circuit he won on in 2014! So the only way to stem the tide is for his play to drop off, but his immediate past implies that as the season comes to a close, Garcia will perform at the same or a higher level.
At the very least this is the safest bet on the list. Garcia is both the most likely to come through and the least likely to implode. Whatever his emotional vagaries, the Spaniard’s scores don’t drastically fluctuate. Unless you pick him to win the Masters, he almost unilaterally refuses to miss cuts.
Total lost weekends since the beginning of 2011: four. Yes, four. In nearly four years.
Garcia is no novice at making people look dumb, but this a smart investment for a player who has somehow slipped into an underrated gem.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.








Mike
Jul 14, 2014 at 8:41 am
I might keep one eye on Tiger Woods, too…
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