Opinion & Analysis
Not making the college golf cut
Golf participation for the Millennial demographic (ages 18-to-34), has decreased 30 percent in the past 20 years, and the remedy to bring the game back to us remains largely unsolved.
I relish the hot summer days when I’d bang range balls for a few hours, play nine holes and caddy during the afternoon. Life was good, life was golf. My circle of friends lived a similar lifestyle, played junior tournaments and some of us moved onto the college ranks. And then something funny happened. The game tied to our personal being somehow separated as we started careers in different cities. My golfing buddies and I aren’t alone.
The problem begins in the transition between high school and college. In 2012, 152,725 students played competitively in high school, yet only 12,147 students played varsity college golf that year, according to scholarshipstats.com. If you are part of the lucky 8 percent playing golf for a college team, you play for free and get handed school-logoed Pro V1’s. But what happens to those not on varsity who are forced to pay for their own golf, find transportation and courses that actually welcome their business? Some students attend one of the 100 or so universities that have courses on campus, but for many, the clubs don’t make it to the dorm room and students drop the game temporarily.
On the bright side, there has been a significant uptick in number of collegiate club golf teams from 50 to over 200 in the past year alone. Many of these club golf teams now compete in student-led weekend tournaments in the National Collegiate Club Golf Association (NCCGA). The organization takes a proactive role—a grassroots effort of sorts—in recruiting and working with students to start school-recognized and funded club golf programs off the ground. While the NCCGA has carved out a niche for competitive non-varsity golfers, it struggles to assist more recreational players or students brand new to the game.
At Michigan State’s club golf fair in the fall of 2011, nearly 500 students signed up with an interest in joining the club, but only a few dozen ultimately remain on the competitive club team roster. The gap could be filled by finding a solution to keep more of these fringe college golfers in the game by getting PGA professionals to teach lessons on campus, helping them improve and stay interested.
The problem—specifically with Millennial golfer participation—begins in college but exacerbates as a young professional.
“Consistently keeping up a golf game has been very difficult since moving to Manhattan,” says Ryan Down, a 26 year-old former Yale varsity golfer. “Transportation is the main issue: most people don’t have cars in the city, which sometimes means two trains and a cab to get to a course. The other difficulty is the lack of availability of decent courses that aren’t constantly packed with weekend golfers. All in all, it can easily be an 8 hour commitment including the ride to and from the course.”
With often 60+ hour workweeks and a lack of transportation options, golf is just not feasible on weekends like it was back in high school. Young professional golfers in cities such as New York, Boston, DC, San Francisco and Chicago face serious barriers in making it out the links on any regular basis.
I live in Boston where I can’t afford to own a parking spot, so I’m left stranded if I haven’t secured one of the few public spaces before 7 p.m., thereby making playing golf after work a serious challenge. Improving or sharpening my game is a thing of the past. For the modern young professional, playing golf requires planning, commitment from friends and some serious dollars if you’re looking to play a decent track with the rest of the masses on summer weekends.
Is golf officially dead for college students and young professionals? Does the industry just need to wait until we turn 40, own a house with a white fence and join the local country club? The answer is no, however, the industry needs to make changes in becoming more relevant to younger consumers. The explosive growth of the NCCGA proves the demand for competitive golf for single-digit handicap players at the non-varsity collegiate level.
So why is nobody extending competitive golf into the young adult space? As a former D3 golfer who plays twice a month, I have zero business spending $125 trying to shoot 74 and qualify for the state amateur. That said, I’d love to compete against other serious golfers around my age in a more relaxed environment.
Theories exist — including foot golf, 15-inch cups and actually using media effectively — to help Millennials keep golf fun and accessible, but it doesn’t seem to be enough. If you have thoughts on ways to engage the next generation of golfers, shoot a note to [email protected] or better yet, tweet to @MikeBelkin11.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.


Tom
Jul 7, 2014 at 10:38 pm
You’ve brought up some good points and as a single digit who didn’t start playing until I was in my late twenties I have to disagree with the premise that another person or organization should be involved in motivating the “latent” 12m+ population. Unfortunately golf is very hard and time consuming. IMHO this is a cultural issue that runs deep in the “millennial” population – I’m not a sociologist but I think there needs to be a more comprehensive study of what is driving this population. I took up golf because of the challenge and because I wanted to play. It was a singular, individual decision. Even if you motivate 10% of that 12m you’re referencing to play you’re only replacing the losses from the older generation. Socially and culturally things have shifted and the CC lifestyle along with 4.5 hr rounds on weekends (assuming you live somewhere close to a golf course) just aren’t feasible for the Millennial populations. Forgive me if I’m coming across in a negative light. I respect your article and the points you raise but this may be a problem that can’t be solved. It may just be part of the natural expansion/contraction life cycle that everything goes through. I think we should question the question – why should we grow golf?
Peter Kratsios
Jul 7, 2014 at 8:06 am
First and foremost, I’d like to say that NextGenGolf and NCCGA are the types of initiatives the golf industry needs in their effort to grow participation amongst millennials. I too played collegiate golf at a D3 college, which provided me many benefits that my friends were unable to take advantage of. However, it were those benefits that have made me realize how unrealistic it is to play competitively at age 25 in local tournaments. Events range from $125-200, which is a steep price for someone simply looking to enjoy a competitive round of golf.
I look forward to seeing how these organizations develop in the future.
Dave
Jul 6, 2014 at 10:37 pm
Great picture of South Station in Boston. That picture could have been of me a few weeks ago.
Neil
Jul 4, 2014 at 6:25 pm
It’s definitely a time issue with me, having two young kids; I practice way more than I get out.
Hopefully one or both them are interested in getting out on the course with Dad as that will
increase my course time ten fold.
Bobby
Jul 3, 2014 at 3:19 pm
Great article, Mike. I never thought that I would be playing golf regularly in college, but being on a club golf team allows me to play competitively while still focusing on academics and maintaining a healthy social life. Practices are optional, tournaments are held twice per semester, and no classes are missed. Playing club golf certainly helps student golfers get the most out of their college experience.
Peter Klemperer
Jul 3, 2014 at 12:34 pm
Great article. Club sports are a great opportunity for college students to get involved in athletics without the pressure or time commitment of varsity sports. I didn’t own a car in college but the team provided great opportunities for group training and rides races all over the midwest. I’m sure the same thing could be replicated with golf.
As a younger professional having recently moved to Northern California I find the courses plentiful but generally packed. I tend to play my 18-hole rounds as early as possible to avoid the crowds or seek out par-3/9-hole courses for after work golf.
Mike Belkin
Jul 3, 2014 at 12:43 pm
Thanks Peter. Going out and playing early is way to do it so long as you can get some friends to join you! I used to play a Newton Commonwealth, a city course in Boston, with may dad on weekends and tee off at 5:15, we’d be off the course by 8am and have the whole day free (with a brief nap, of course).
Allen Freeman
Jul 3, 2014 at 11:00 am
Speaking of the costs of playing in tournaments, check out the petition to the USGA to make playing in national championships more affordable: http://chn.ge/1xu0WNX
Mike Belkin
Jul 3, 2014 at 11:10 am
Very interesting, Allen. As a young professional I personally I struggle more with the time to keep my game sharp and having access to places to practice and play. The median greens fee across courses nationwide is $26 so that $100+ entries fee (albeit at high-end) courses is certainly not cheap.
WarrenPeace
Jul 3, 2014 at 10:41 am
Book time at the local Golftech and work on your game- they have simulators and instructors. That’s what I would do if I couldn’t get out to play regularly. Practice more-play less if inconvenient to get to a course. That way when you do play- it’s enjoyable to watch the progress you’ve made.
AJ
Jul 3, 2014 at 9:45 am
Again, I think this is a real problem with the USA sports model in general. Looking outside in (from the UK) it would seem that once you cease to play any competitive sport, the general infrastructure isn’t there to enable meaningful amateur play in any field.
My point here is that there is no established organised amateur sport, and this extends to golf. Basically, once you are out of your high school / university sports team, you don’t play that game competitively, ever again.
Is that right or have I got that completely wrong?
In Europe certainly, if you don’t make the cut as a professional in any given sport, you can join a local club and play competitive soccer/rugby/cricket for as long as your body will allow, and there is always a level for you.
It’s the same with golf. In general clubs are more accessible, more affordable and there is a whole heap more organised competitive golf for amateurs. I play at least one competitive round each week, usually two or more in the summer (mixture of medal play and match play).
I think we have it pretty sweet over here, and I speak as somebody who lives in central London yet can still afford to be a member of a top 100 course and get there pretty easily by car or public transport. I had the chance to move to NYC a few years ago and the prospect of only playing golf a few times a year really did put me off. There was simply no way I could afford to be a member of a decent private members club over there like I can here.
Mike Belkin
Jul 3, 2014 at 11:15 am
Great points, AJ. College golfers in the states–be it on varsity of NCCGA club teams–have organized methods to actually play competitive golf. But once they enter the working world, and especially in major cities, it’s nearly impossible to find solid competitive golf outside of USGA & State Am like tournies that are pretty expensive to begin with. I agree with you that NYC is the most difficult for young professionals to play golf competitively, let alone just keeping the game sharp. I am always thinking about ways the industry can become more friendly to young professionals to help keep them in the game. It’s the future and the golf needs to innovate here!
AJ
Jul 4, 2014 at 6:38 am
Mike, that is very interesting to hear. Example from the UK: this weekend I am playing in a Men’s Open event (typically for handicaps 10 and below) which costs £50, includes 36 holes and all food for the day. It’s on a Saturday so working guys can play. There will be a scratch prize and a handicap prize so it’s fair. UK handicaps are also more tightly regulated because we play so much competition golf and handicaps aren’t adjusted unless in a competition.
Most golf clubs in the UK will host such an event (be it individual, pairs, mixed golf) once a year at a minimum.
In August I will play in a further one day 36 hole event and two separate 72 hole events (with a halfway cut), all around the £50 mark to enter and providing great competitive golf.
I see no reason this model can’t be adopted in the states?
DoWhat
Jul 3, 2014 at 9:14 am
How does a 15 inch cup make the game more accessible?
Oh, wait. Maybe the dude can park his car there.
Mike Belkin
Jul 3, 2014 at 11:19 am
We actually hosted a big cup tournament at Newton Commonwealth, a local Boston course. We had a nice mix of somewhat competitive to fairly novice golfers attend the event. https://nextgengolf.org/boston/social-and-competitive-events/ The ability to play golf in a new way helped bring folks out the course who ordinarily wouldn’t have played.
To your point, however, do 15 inch cups make the game more accessible? No. It was actually more expensive to play that day. That said, more people came out at least!
Gibbyfan
Jul 3, 2014 at 9:07 am
Sorry for the confusion with your article, but what was the point you were trying to get across? Is it that you are not able to play when living one of the major cities? That you chose to live in a densely populated area after graduating college? What did you expect? Did you think right down the street next to your corporate office was the company funded Donald Ross designed club where everyone would cut out at 5 PM and hit the links? You made the choice to live there. There are trade offs with living in major cities; golf is one of them.
As for competition, there are plenty of outlets for competition Golf Channel Tour comes to mind, your local/regional golf associations run a number of events, you are part of one of the largest internet GOLF forums. There is golf to be played, YOU are the one that needs to make the choice whether it is important to ignore the bars on Friday, Saturday nights.
I mean heaven forbid, you drive out to the burbs where you can practice and play. If you are 20 years old and older it is time to grow up and decide what is important to you. I’m a professional that works a lot,a parent, live near a large metro area, and I golf 2x a week from May -August. Maybe the ” Millennials” that are too perplexed with living in the overcrowded city and just can’t figure out how to keep their game in shape hit the net and blog how our system is broken. Or, you could get into a cab, take a train, move out of the city where you can afford to live, park a car, and golf, or, as many of your Millennials have chosen to do, move back in with their parents.
Mike Belkin
Jul 3, 2014 at 11:40 am
I wish that my friends in Boston enjoyed golf enough to take public transportation after work and play nine at Fresh Pond in Cambridge. The fact of the matter, however, is that playing golf for most young professionals is just top of mind or a high enough priority to be a regular activity. But don’t take my word, let’s look at Project M from the National Golf Foundation: http://ngfdashboard.clubnewsmaker.org/map7zilj8gqvvn6t1exxr4?a=5&p=2341869&t=410871
The fact that you suggest that young adults should pass up a job in the city to live in the burbs where they can play golf more easily demonstrates that you are completely out of touch with the Millennial generation. Project M looks at the “latent demand” or 12M+ Millennial golfers who are interested in playing but on the fence. If the golf industry projected your attitude toward this generation, you can kiss those 12M golfers goodbye.
It’s not easy getting good jobs these days, and America’s best and brightest college graduates will continue move to Boston, NYC, SF, DC and dozens of other metropolitan areas. If the industry does not innovate–and I mean take progressive steps to get young adults playing their courses–America’s finest will continue to keep golf on the backburner.
If anything comes out of this article and conversation, it is to open up the eyes to all in golf–the PGA of America & the Professionals, USGA, the TOUR, course owners and operators–that the industry can’t sit back on our heels and let this generation leave their clubs behind. We need to take proactive measures to get people on the course. Opening up the cash register and expecting people to come out and play won’t cut it forever.
Let’s innovate together and make golf relevant again for our Millennial Golfers.
Gibbyfan
Jul 3, 2014 at 2:11 pm
To begin, thank you for the response. I see that this is something that you are passionate about. Seeing that this is your profession and working with Nextgengolf. First, your job takes you to Boston metro area. Could you do your job if you lived in an area where you could commute into Boston? My guess is yes. BUT, you chose to live in the city where costs are high, parking is a premium, and you lack some green areas like golf courses. So, it is a little unfair when you imply it’s not fair or you ( Millennials) are not being catered to by the golf industry.
Chicago ( which I live near) has a number of park district/ public courses within the city limits. Are they type of course where you want to travel to and spend your money? That is for the individual to decide. But if keeping your game sharp is important to your age group, then the answer is yes. Will getting there be easy? Doubtful. That is the tradeoff of living a metro area. You are going to have to make some concessions.
In my earlier post, golf is there to be had. If golf is that important, then the Millennials will need to decide how they are going to play. Golf can be economical. I play at the same course and they give me the twilight rate almost anytime I play. Why? Because I am a returning customer. Some golf clubs and courses are hurting for play. Here is a link to the public courses that are around Boston http://www.golflink.com/golf-courses/city.aspx?dest=Boston+MA. I am sure that one will meet your needs as a practice site or place where your group can play on a routine basis. As the song goes ” you can’t always get what you want. But if you try sometimes well you might find you get what you need.”
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Straightdriver235
Jul 2, 2014 at 9:17 pm
Mr. Belkin is correct here. I played some college golf, but as grades got more important, and law school loomed, it became a more special occasion to play. Because I did public service law, and now teach at the undergraduate level, I never made enough money or needed the contacts to consider club memberships. I’ve always been a public course player since becoming an adult… I resent, however, as does Mr. Down, the idea of moving from something pretty competitive, to struggling around waiting on six around rounds near weekend golfers. I miss the competition, the camaraderie of a few close expert and knowledgeable golfing friends, and more associates from younger days of competing. City clubs need to seek out young professionals and cultivate them, but so many seem caught up with the white picket fence, real estate on the course type of mentality. I lived in a major NE city and for ten years just couldn’t even find a public course where I could store my clubs at safely that I might take public transit to. If you can solve this problem you are a genius. It’s not my baby, but I have reflected the same sort of thoughts… and with great regrets. As I grow near retirement now, I am an excellent golfer who is a complete loner. My game is entirely within myself, my rounds are exercises in self control and meditation. I’m eventually heading to France where my wife is from and all but giving up the game. For now, fortunately my university is one with its own course, and it is often not too crowded, but golf clearly now lacks the social foundations I grew up with. I have not had a “golfing friend” in many years. I have given to golf, but I do not feel it has given back so well… still I love her. I’m a liberal, and see it as a capitalist problem in so many ways, but so many golfers are not neo-Marxists, and it makes no sense to them. Golf put to the excesses of the free markets only stretches so far… to cultivate serious play from lifetime committed players who might happen to be middle class and don’t see golf as a tax write off, a different model is necessary.
Mike Belkin
Jul 3, 2014 at 11:44 am
Very thoughtful response here. Can you please expand on what you mean by “a capitalist problem in so many ways”?
SW
Jul 2, 2014 at 9:05 pm
Boohoo. Move to the South or SouthWest, why dontcha?
Mike Belkin
Jul 3, 2014 at 11:46 am
I started my career out in Buckhead, GA where it was DEFINITELY easier to get around and play. That said, it was my first year after graduating college in a totally new city so getting acquainted to my job, meeting a totally new friend group, and budgeting all got in the way. That said, I did manage to play once every other week.
Phil C.
Jul 2, 2014 at 7:19 pm
Prioritize the player to player competition aspect of the game and let match play format take center stage. Let it be the primary format on TV, that we teach to new players, and that we play with our friends on the weekends.
Also, Break up the match play of 18 holes into 3 separate 6-hole sets, with the winner decided after a player has won 2 sets.
Mike Belkin
Jul 3, 2014 at 11:48 am
Competition is a key ingredient to getting folks interested. Look at the explosive growth of PGA Junior Leagues which anticipates having 14,000 kids involved this year, nearly double y/o/y growth. They wear jerseys and play team golf against other clubs.