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My $41 Scotty Cameron putter

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When it comes to putters, Scotty Camerons are about as good as it gets.

Phil and Tiger used to use one, and even after signing a lucrative endorsement deal with Nike, Rory McIlroyhas spent most of 2013 rolling his putts with a Cameron.

Cameron putters can be custom made, up to the smallest of details. Without a fitting, these babies can retail for as much as $350 or more.

So imagine my surprise and interest when I looked around on the web and found a new Scotty Cameron Newport 2 putter for the amazing price of $41. There it was, problem solved. It could be mine for next to nothing. My mind started racing — what if I bought 10 of these? Surely, I could sell them for more than that on eBay or Craigslist. Suddenly, I was considering a new career as a putter trader.

There was no “click to buy,” or anything like you usually see on Amazon. Just an email address to Natalie Yan. I contacted her and received a reply about a week later. Natalie asked how I was doing and informed me that the putter was still available. And how many pieces did I want? I replied that I only wanted one, but if I was satisfied I would buy more. She emailed me an invoice, and informed me that I could pay with PayPal. With shipping, the total cost came closer to $86. Still a steal.

However, I couldn’t help but be a little suspicious. The site where I found the putter, diytrade.com, is similar to eBay. It is based in China, and allows individuals to sell new or used merchandise. My seller was claiming that I was buying the product wholesale, which is how I was getting it so cheap.

It’s true that a lot of golf clubs are made in China, so maybe it made sense. But I took a closer look at the invoice that Natalie sent me. It came from “Factory 16 building, Shitanbu industry area, Tangxia Town, Dongguan City, China.”

I decided to email the people at Scotty Cameron directly and see what the deal was. Their response was the following:

Please be advised that the website that you provided is not affiliated with Acushnet Company. Please note that there has been an increase in the number of websites that offer counterfeit product for sale, especially at prices that seem “too good to be true.” We recommend that you make your Acushnet purchase through an authorized account.

I decided to forward the email to Natalie and see what she said. She never replied.

I looked into it a bit more, and on the Acushnet site, there was a guide to avoiding counterfeit clubs. Among the warnings was:

“If the goods are shipping from, or located in, China or Hong Kong, they are probably counterfeit.”

Club makers have recognized that this is a serious problem and have acted. A few years ago, Callaway, Cleveland/Srixon, Ping, TaylorMade and Titleist put together an organization called Keep Golf Real. The slick website has extensive information about how to spot fakes, as well as the latest news on the fight against counterfeit. KeepGolfReal estimates that 2 million counterfeit clubs are produced every year.

The organization has had some success. In January 2012, it announced that it shut down 62 websites where counterfeit clubs were sold. A restraining order froze their Paypal accounts, and Joe Nauman, executive vice president for corporate and legal at Acushnet, called it an important message sent to counterfeiters.

However, despite their progress, how much of this fight are they actually winning? Counterfeits can still be bought with relative ease on eBay. And doesn’t shutting down 62 sites mean that more and more of these sites are popping up, and that eradicating all of them is likely impossible?

Officials at Keep Golf Real accepted that it will be a challenge, and acknowledged that the best way to win this fight was through education. The organization’s theory is that if people stop buying counterfeit clubs, counterfeiters will stop making them. Perhaps this is somewhat naive, especially in a tough economy everyone is looking to cut costs, but it is a laudable mission.

Their success or failure will become clearer in the longer term. Meanwhile, they keep fighting, but the factories in China stay busy.

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  22. Joe

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    I’m sorry, was this article written by a grandparent/parent of someone who works here?
    These are generally the kind of people who wouldn’t know that something that is being sold from China at a stupidly low price is fake.

  23. Jimmy Wu

    Jun 7, 2014 at 2:42 am

    When I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the exact same comment. There has to be a way you are able to remove me from that service? Thanks!

  24. jc

    May 22, 2014 at 1:43 pm

    so scuuty camelon is not a real person?
    thank goodness I have authentic bin Horgan and Calaweigh clubs from china.

    • Klondiko

      Aug 6, 2014 at 2:52 pm

      Would go perfectly with the Ray Ben sunglasses I bought in mexico for $5.

      • Ryan

        Aug 13, 2014 at 7:42 pm

        You got ripped off! Your Ray Bens are probably fake. I, on the other hand, got some SWEET Oaklee sunglasses for 4 dollars on Ebay.

  25. TLE

    May 14, 2014 at 10:11 pm

    I bought a $50 knock off putter from China, and to be honest it’s better than the $400 SC putter I bought from Golftown

    • Justin

      Aug 17, 2014 at 11:29 pm

      It’s all about how it fits, and if it’s pleasing to you. The du jour designer name, the price, the metal used, how it was milled… the only time all that matters is if it matters to you. If you tied a red brick to a shovel handle and averaged <35 putts a round, wouldn't that be your "it" putter?

    • elpatoreal

      Sep 7, 2014 at 10:16 am

      If you like the cheaper putter better, why didn’t you just buy a similar looking putter from Tiger Shark or Tour Edge or some other company? Why support counterfeiters? I’m not trying to provoke you, I’m just genuinely curious.

  26. Renee

    Apr 24, 2014 at 11:47 am

    You will not hear me crying for the transnational corporations exploiting cheap labor pools and shipping jobs overseas. This is part of the consequences or ‘cost factor’ their bean counters forgot to factor in. In addition, Intellectual property is free game overseas. Hindsight is always 20/20 right.

  27. jim

    Mar 16, 2014 at 11:00 am

    the chineese labour regulations for a smelter lets titleist and most club makers function over there rather than here western so why should we not buy the back street ex-factory worker not make a living?how many ethics minded businesses have put employees out of the system ie work related persuits.

  28. Eligio

    Mar 6, 2014 at 10:53 am

    I too sent away for one of these $41 specials, knowing full well it was too good to be true. It looks real from 10′ away but as you get closer, it is a really bad knock off but for a total of around $80 I couldn’t resist.
    For all of those complaining about the cost of an authentic SC, no one is holding a gun to your head. Just say no!

    • john

      Mar 29, 2014 at 2:15 pm

      Why would you buy it, if you know its fake?

  29. swingspeed

    Jan 3, 2014 at 3:50 pm

    “If the goods are shipping from, or located in, China or Hong Kong, they are probably counterfeit.” Maybie i’m wrong here but aren’t that model of scotty’s made in china and shiped from china?

    • Joseph

      Mar 28, 2014 at 7:08 pm

      No “real” Scotty Cameron putters are made in China. Everything is made in the US. Made in Southern California.

  30. JaMarcus

    Aug 30, 2013 at 12:15 am

    How could the author not realize he was really purchasing a $41 Scotty Camwong putter?

    • Christian

      May 6, 2014 at 11:44 pm

      Ha! got me laughin hard on the Scotty Camwong…

  31. Kevo

    Aug 5, 2013 at 7:23 pm

    Why would you even waste your time thinking a $41 dollar Scotty is legit? This article was a waste of time to read.

  32. Mike

    Aug 1, 2013 at 8:02 pm

    Writer left one thing out…………
    How did the putter perform?

    BTW…….Karsten Solheim was the putter design genius. Scotty has been riding on his coattail for years.

    I don’t blame him though. Whatever it takes to make a buck or two.

    • Keith

      Aug 1, 2013 at 10:43 pm

      I have never used the Scotty Cameron counterfeit putter. I have about 200 putters in my modest collection.
      Right now I am using a Ping Kushin Scottsdale that I bought for less than $100 and it seems to be working just now.
      You know that it is often the puttee and not the putter!

  33. Keith

    Jul 31, 2013 at 5:22 pm

    I bought a Scotty Cameron putter complete with head cover from China for $53 Canadian all in and of course knew it was a fake.it looks just like the real thing but I wanted to see the counterfeit for myself. It was delivered to my home in Toronto 10 days after placing the order.
    The head is light in weight and I have never used it.
    Speaking of counterfeit who does Scotty copy with a lot of his famous over priced putters. Ever compare the heads with a Ping Anser?

    • John

      Aug 1, 2013 at 12:55 pm

      THERE IS NO SUCH THING AS AN ORIGINAL DESIGN IN THE GOLF EQUIPMENT INDUSTRY!!!…not only did Scotty cameron LICENSE the design when it was patented (which it hasn’t been for over 25 years now) but so did every other company that has ever made a putter…tell me Keith, what would you do to improve the design and functionality of the original Ping Anser…maybe mill it, check for Scotty…how about add weight to increase moi?…check for Scotty…there aren’t original designs anywhere any more, only small tweaks to existing ones.

  34. Bob

    Jul 31, 2013 at 12:56 pm

    The sad thing is, $41 is the price that an authentic cameron should be. The most over-rated putters on the market.

    • John

      Jul 31, 2013 at 1:21 pm

      Couldn’t agree more…my uncle works for a company that supplys raw metal to kitchen-aid, I’m sure you’ve all heard of them…guess where the RECYCLED 303 stainless gets sent???…any guesses, that’s right Scotty Cameron (Acushnet) gets the metal that kitchen-aid doesn’t want to use for their knives. I can’t help but laugh at anyone out there that truly believe the materials cost more than $41…I won’t give numbers out of respect for business ethics, but the most expensive parts of ANY cameron putter (including some circle t’s for all you big spenders out there) is the shaft and grip combined…then whatever labor they have to pay the guy in the factory who has to stare at the Cnc mill…thanks and have a good day, boom

      • Mike

        Jul 31, 2013 at 4:20 pm

        i agree with you john, however i think it’s poor form to “boom” yourself. thanks and have a good day.

      • Mike

        Jul 31, 2013 at 4:20 pm

        BOOM! that’s for john.

        • John

          Jul 31, 2013 at 5:01 pm

          Actually mike, it is intended to be used yourself, in its origination, the person made a groundbreaking comment followed by “boom!”…don’t tell people what is or isn’t “good form”, who do you think you are the Internet comedy etiquette investigation bureau?

          • Will

            Mar 28, 2014 at 9:54 pm

            Wow. He just said he thought…I mean it’s how he feels.

            Just an opinion. He didn’t say you used it wrong.

      • J

        Aug 7, 2013 at 11:00 pm

        Why in the world would you think that anybody else thinks that the materials are worth $41???
        What finished product do you buy that the retail price = the cost of the materials? I don’t care if a putter is made from recycled rabbit turds and bottle caps from raspberry SnApple as long at it performs.

        Just try and make a putt with your Kitchenaid since it obviously is made from superior materials.

        • Brandon

          Apr 20, 2014 at 11:04 pm

          Probably the best comment I have ever read on GolfWrx. Freaking Hilarious

      • J

        Aug 7, 2013 at 11:03 pm

        And those other pesky costs of doing business like….maybe say…a building, insurance, administration, advertising, r&d, etc.

        • John

          Apr 25, 2014 at 3:44 pm

          lol! r&d for putter designs that don’t change. Every single golf company has the same typical putter designs and they all just add their unique touch to it. White, circles, logos, etc.

          I could be wrong, but I don’t think there’s a ton of r&d going on in the SC camp.

          That original comment is awesome.

      • Justin

        Aug 17, 2014 at 11:35 pm

        I laugh at that stuff, too. The cost of the metal is but a small fraction of the overall cost. The hype (demand) and Tour usage are bigger contributors to the cost. If everyone decided one day to stop buying SC’s, I’d bet you could get them for no more than $50.

    • Rixirox

      Mar 25, 2014 at 9:50 pm

      Well, maybe in your humble opinion. I think my SC GoLo is the best thing since my old beat-up, Acushnet Bullseye Blade. And better than my White Ice and Daddy Longlegs.

      So I don’t care whos says what. By the time I got done buying all the junk that didn’t work, I was in a bit more than the price of a Scotty.

      So buy your Scotty up front and save money and time by not buying everybody else’s BS.

    • Joseph

      Mar 28, 2014 at 7:11 pm

      The putters are milled from a 10 pound billet of stainless steel. No other putter on the market is made this way. And they’re made in the US. Sorry, but these putters are anything but over-rated.

      • adrian

        Apr 9, 2014 at 1:50 pm

        totally agree, Ive been through 2-balls and #7’s, Ive tried ping zings and none compare to the SC’s I’ve had and have just bought a new one!

        People who say they arent worth the money are the kind of people who wear velcro trainers cutting cost or use a ten quid putter from sports direct and blah blah about the same materials!

        Try an SC love it, put it down because your missus will have a fit if she finds out what the stick cost!

        • adrian

          Apr 9, 2014 at 1:52 pm

          although that said, I always try to source a bargain, buying from shops is always way over what you can pick up a brand new putter for nearly new or *mint*!

  35. Joel

    Jul 31, 2013 at 12:32 pm

    wow…it seems if someone was trying to track down counterfeit clubs to stop companier that diytrade has it all… mostly all from the same small handful of companies but I cant help but feel like $140 ap2’s and $150 r1’s arent legit lol.

  36. Bart

    Jul 30, 2013 at 6:42 pm

    I have a Scotty Cameron and I putt so bad with it I’m just about ready to pay someone $41-00 to take it away. I’ll stick with my old Anser 2.

  37. c masty

    Jul 30, 2013 at 4:30 pm

    Whoever is trying to stop the counterfeiting is doing a knock out job stopping the counterfeit too. You can still go to diytrade.com and buy Scotty putters for 40 bucks.

  38. Rogier

    Jul 30, 2013 at 4:57 am

    I purchased a few “limited” Scotty Cameron headcovers this year for $20 a peace from a Chines website.
    They look and feel exacly the same as the originals

    • Nick

      Jul 30, 2013 at 10:35 am

      Aside from the fact you are helping a scam artist profiteer off the Cameron name, I would be much more inclined to buy a headcover I thought was fake then a club or ball where there is going to be an impact on performance that translates into hurting your game. Theres is obviuosly still the ethical element to contend with but at least the club/ball performance won’t suffer.

  39. Josh C

    Jul 29, 2013 at 3:12 pm

    “And doesn’t shutting down 62 sites mean that more and more of these sites are popping up, and that eradicating all of them is likely impossible?”

    Shutting down ALL of them? Yes, thats impossible. But if Keep Golf Real has shut down 62 sites in two years, you have to think that will deter some folks from making new counterfeit sites if they know they will just get shut down sooner rather than later. Sounds like a solid job by Keep Golf Real.

  40. mark

    Jul 29, 2013 at 12:46 pm

    Great article not only club making but golf balls have been counterfeited also.

  41. Matt

    Jul 29, 2013 at 11:17 am

    It really took you an email to Scotty to figure out a $41 putter isn’t real? Not only is Scotty much more expensive wholesale…the materials alone cost more than $41 to make it.

    • John

      Jul 29, 2013 at 2:30 pm

      Lol I was thinking the same thing…life lesson when something sounds “too good to be true” it usually is…emailing cameron about that = ROTFL

    • Mateo

      Jul 29, 2013 at 11:07 pm

      I’ll agree that wholesale is much more but the cost of the materials is much less.

  42. Cj

    Jul 29, 2013 at 11:13 am

    My uncle bought me this brand new r11 once and you could not believe how happy i was, but when i first took it to the range to try it out I realized that the sound of it was like of an empty can that sounded nothing like the ones i hear normally so i checked it online and fount out it was counterfeit you could not believe the disappointment in my face but i was happy because when i was hitting it i lost a good 50 yards

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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