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Avoid these 4 playing partners for a good season

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With the beginning of summer comes the start to a fresh season of golf for those in the Northern states.

Warm weather equals golf and baseball and cold weather equals football and basketball (or hockey if that’s what you’re into).

Well, the weather is getting warm, so it’s time to scrape the dirt out of the golf spikes and grooves in the sand wedge.  We’ve watched The Masters and The Players, but now it’s our turn to get into the swing of the season.

Jack Nicklaus always said that he would refresh his fundamentals at the beginning of each season, checking his grip, posture and alignment before embarking on his goals for the year.  If it’s good enough for Jack, it’s probably good enough for us mere mortals.

This year, instead of just checking the fundamentals, I’m also suggesting to think about refreshing your overall outlook on the game of golf for the year.  Golf is a mental game, and the more positivity emanating from you and the players in your foursome, the more fun you’ll have and the better you’ll play (in theory).

The obvious problem here is that golf, regardless of how much you love it, will at some point make you want to break the new driver you got for Christmas and cancel all remaining tee times for the season. Since golf is frustrating no matter how positive your outlook, maybe the goal should be to surround yourself with the best possible playing partners, rather than fixing your own mental game.

To make this process easier, I’ve compiled a list of playing partners to avoid this season, which will give you the best possible opportunity to stay positive and play to your potential.

The Sergio Garcia, a.k.a “The Complainer”

This, of course, is the person that whines their way through a round of golf.  I never quite understood this particular golfer, but it’s obvious they would rather not be playing golf that day than enjoying the course and the challenges they face.

Key phrases to identify you are playing with the complainer:

  • “ I can’t hit a good shot if there’s no sand in one bunker and too much in another.” 
  • “Every green so far has had a different speed, how can I get the speed right?”
  • “The group ahead is too slow, I can’t play at this pace.”
  • “Where’s the beverage cart girl?” (understandable complaint)

The Ben Crane, a.k.a. “The Turtle”

This is the player that simply takes too long.  A couple putts over the course of a round require extra attention, and picking the right club on an approach shot could be critical to his/her score, but let’s hustle this thing up huh?

“But Tiger reads each and every putt from all 360 degrees around the hole” says the turtle. 

Tiger is a billionaire athlete that has to validate sponsorships, silence critics and please millions of fans and followers worldwide that expect him to eclipse Jack Nicklaus’ coveted record of 18 major championships in order to cement himself as the best golfer of all time. The 5-footer for bogey on the 13th hole en route to a back nine 46 and a $5 Nassau needs only be looked at from 180 degrees or less.  Or at least read the putt while your partner is playing.

Tell tale signs you’re playing with the turtle

  • 12+ practice swings
  • 7+ waggles
  • Excessive time reading the break of every green
  • Overall relief when they finally hit

The Tiger Woods, a.k.a “The Hot Head”

You are not Tiger Woods (See Tiger Woods description above). Dropping and slamming clubs, making hand motions after missed putts, and cursing audibly should not be a part of the average golfers’ repertoire.  We are not good enough to expect perfection with every swing or putt, so our reactions should not reflect the expectation of perfect. Misses happen, but making playing partners feel uncomfortable following a fit of rage is unacceptable.  After all, what are they even so mad about? Rounds of golf are too short for all that negativity.

Phrases you’ll hear when playing with a hot head:

  • “%@$*”
  • “$@#!”
  • Derogatory things about people’s mothers/families
  • Other four letter words

The Butch Harmon, a.k.a. “The Know-it-all”

It’s always nice to have another pair of eyes looking at your swing to make sure everything looks OK. It’s even helpful to hear a couple guiding tips to improve upon your game. But it’s the guy that believes he’s a world-class golf instructor that gets under a golfers’ skin.

Not every swing needs to be corrected and analyzed. By the end of the round you’ll have 18 different swing thoughts, endless frustration and an ugly scorecard.

Phrases you’ll hear when playing with the know-it-all:

  • “Keep your eye on the ball”
  • “Keep your left arm straight”
  • “You gotta turn your shoulders more on the backswing”
  • “Limit hip rotation”
  • “It’s all about weight shift”

The greatest thing about golf is meeting new people with different personalities and golfing experiences. Get to know them and listen to their stories. Don’t be so wrapped up in a couple strokes or bad shots that you lose sight of the more important things. Celebrate the game of golf this year and keep a positive attitude, but beware of the people that will negatively affect your mood or play on the course.

He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

38 Comments

38 Comments

  1. Straightdriver235

    Jun 29, 2014 at 8:29 am

    I pretty much play alone, and dread being paired with a stranger… I usually would prefer not to play in those instances. Other golfers tend to be quite a bother, usually skill and speed issues, but then there is politics, religion and philosophy. Sadly the game is dominated by rich old men with physical and skill issues and with odd and extremist political views. Kids are fun to play with, and an occasional accomplished senior player. Contrary to the cliche, the game tells you little of a person’s personality. If it did humanity would be in great trouble. I am only a mild misanthrope off the course, but on it, an almost total one. My advice, be a loner in golf.

  2. Dave

    Sep 20, 2013 at 11:02 pm

    To the guy who has an issue with not reacting to a bad shot, that’s textbook sports psychology! Maintain your composure, no matter what happens. You never know if a seemingly bad shot might get a good break, a gap in the trees, a good kick, etc. My best rounds have come when I’ve accepted the bad while not riding to high on the good results. When I hit a bad shot that gets me going, I remember that A) I’m not practicing everyday to the point where professional consistency can be expected and B) Golf is just a game. Grind hard, give it your all, just remember why most of us play this game in the first place – Love of the game, ongoing challenge, recreation, socialization, etc. If you leave in a mood that’s worse than when you arrived, you’re not doing it correctly. I make it a point to feel fortunate just to be able to play in the first place. There are plenty of folks who can’t afford it, or have to worry about simply surviving every day of their lives, rather than enjoying a beautiful setting and the amazing game/lifelong challenge that golf represents.

  3. Mike

    Jun 19, 2013 at 10:00 am

    WRX should pay Sergio a % of the revenues, what an obsession…

  4. Coleman Slawski

    Jun 9, 2013 at 12:51 pm

    We are not good enough to expect perfection with every swing or putt, so our reactions should not reflect the expectation of perfect.

    Many years ago, when golfing with my brother, I got overly upset after a bad drive on the fourth hole. My brother asked me what my handicap was. I told him it was 18. He said, “Okay, after 18 bad shots, then you can get upset.”

  5. Monte Scheinblum

    Jun 2, 2013 at 11:46 am

    Awesome article.

  6. ABgolfer2

    May 27, 2013 at 12:52 pm

    I play regularly with the turtle, cheating turtle (preferred lies and other subtle things), and no ettiquette guy which I guess leaves me. The whiner.

  7. Jonathan

    May 27, 2013 at 3:09 am

    I am 70% Sergio, 30% Tiger.

  8. Gus

    May 26, 2013 at 12:02 pm

    I played with a hothead once who would thump his clubs against tree trunks and breaks them (he owns a golf shop) and then justifies his behavior by saying his therapist told him its better to let it out than hold in his anger…

    Maybe his therapist should have told him to stay away from activities that can easily irritate him – his golf game!

  9. Square

    May 26, 2013 at 11:44 am

    I love the one MLH mentions. The Self Centered…..every time I see this guy Gary at my club it goes as follows.
    Me: “Hi Gary, how are you?”
    Gary: “I was three under after 9, but couldn’t make a putt on the backside.”
    Me: “So how are things going with you and your family.”
    Gary: “Fine, but if I had made a putt on the back side, I would have shot 66.”
    Attention Gary! Let your scores speak for themselves and not everyone wants to know where you hit your drive on 14.

    • Arthur J

      May 29, 2013 at 8:08 am

      Brilliant. Similar guy at my club.

      Him: “How did you play today”?
      Me: “Really well, thanks, shot 70 and could have been lower but overall very happy”.
      Him: (no acknowledgement of my answer to his question) “I drove it here on this hole, should have been -8 but actually shot 79 but I ripped it round and just couldn’t score”.
      Me: “zzzzz”

    • Dave

      Sep 20, 2013 at 10:50 pm

      I used to know a guy who would, if uninterrupted, would recount EVERY shot in his round. This includes uber-specific yardages, wind direction, shot selection – all of it, down to makes or misses and how the putt broke on the green. He’s a very good player, just had no filter or awareness that most folks don’t really want to hear that kind of detail.
      Here’s how it should go…

      “How did you play?”
      “I played well, shot XX, could’ve been better but that’s golf, eh? Missed a 10-footer on 18 for a personal best!”

      The end.
      Less is more! I don’t need a re-creation of your round including wind direction and turf conditions every time. Just trying to be courteous and ask how your day went…

  10. DaphneWB

    May 26, 2013 at 11:11 am

    great stuff..thank you for this article 🙂

  11. MLH

    May 26, 2013 at 9:52 am

    Good article. I would add:

    The Cheater: The guy who misses three footers and calls them gimmes although no one gave him the stroke.

    The Gambler: The guy who wants to bet on every hole, but when it comes time to pay out asks for a mulligan.

    The Self-Centered: The guy who is loudly replaying his birdie putt, but is inconsiderate to the players on the next tee who are getting ready to hit.

    We encounter them all in golf…love this game.

  12. Square

    May 25, 2013 at 11:16 am

    I play to a +2, frequently break par. My best golfing buddy is a solid 16. He’s all over the place, but never complains, plays quickly, doesn’t look for balls for longer than 5 minutes, and likes every course. I give him a stroke a hole and we have some of the best matches. I’ve had friends with lower handicaps but I don’t enjoy playing with them as much as my buddy with the 16, mainly because he likes to have fun and plays quickly. I also get tired of other frineds who hit on the cart girl….”Dude she’s 15 years younger than you and just because she serves you a beer doesn’t mean she wants you to hit on her…”

  13. Jim

    May 25, 2013 at 10:46 am

    Is it a bad thing if I am beginning to sound like all of them together? Yikes!!

  14. Narf

    May 24, 2013 at 11:31 pm

    Want to be a Sergio? Blame your golf game on the quality of your playing partners…

  15. Wildman

    May 24, 2013 at 12:55 pm

    I know two kinds of “Butch Harmons”. One tells me what I did wrong after an very bad shot on my part; like “you came over the top” or “your head moved toward the target”. The other tells me how to fix it; like “keep you elbow in” or “unwind your hips”. I don’t mind the first guy, he may see something I wasn’t aware of. But telling someone how to fix a swing fault should be saved for the range, and delivered by someone who knows what he’s talking about.

    • KCCO

      May 24, 2013 at 11:02 pm

      Had a guy walk up behind me and tell me to slow down my tempo, I turned around and punched him square in the jaw….mouth wired shut for season! Just a joke, chive on!

  16. Wildman

    May 24, 2013 at 12:44 pm

    Excessive, constant hot heads can be a pain. But playing with zombies is no fun either. Some of the guys at our club are so stoic when they screw up a shot that I want to hold a mirror under their nose to see if they’re still breathing. If they don’t care at all, what are they doing here? I prefer playing with someone who has some expectations for the day and doesn’t mind showing a little disappointment (notice the word “little”) when he falls far short of them.

  17. Kasey

    May 24, 2013 at 11:23 am

    Great article!

  18. GMatt

    May 24, 2013 at 10:42 am

    Not a big Tiger fan but I agree with not wanting to play with him and other hotheads, although he might be fun to play with in a casual round.

  19. yo!

    May 24, 2013 at 6:34 am

    there are more hot headed guys on tour than tiger, but tiger is the ultra-competitive guy, and those guys are a bore to play with … its like they don’t get enough competition at work so they have to get it on the golf course and they think they are losing, in their mind, tour $ if they lose strokes.

  20. Steve

    May 23, 2013 at 9:45 pm

    Can you add this to Facebook so I can share it with my mates. Great read!

  21. Hunterdog

    May 23, 2013 at 9:24 pm

    If I didn’t play with these guys I’d have to quit the game!

  22. bootscrilla

    May 23, 2013 at 8:52 pm

    IMO the Butch Harmon is the worst! Reminds me of all the “range pros” that seem to know everything about the swing. After a bad shot, the LAST thing I want to be told is what someone thinks I did wrong. I’ve been taking lessons from 1 PGA Master Pro only for the past 3 years and he has done wonders for my game, but it’s still a work in progress. So whenever I get unwanted advice, I just say “Thanks for the input, it’s not needed. I take advice only from my instructor.” Great article!

  23. Ron

    May 23, 2013 at 7:16 pm

    Great article….. I was picturing some of my playing partners as I read through the article…. Gotta respect the game

  24. J.unc

    May 23, 2013 at 7:02 pm

    How bout some stories about the girls on the Hawaiian linx????

  25. J.unc

    May 23, 2013 at 6:58 pm

    Looks like you have an admirer in Riccardo Coral…..Something we don’t know bout you/????Cutie….hehehe

  26. Trevor

    May 23, 2013 at 4:54 pm

    I had to take a break from one of my playing partners because he is a Garcia! He is about a 20 HCP and because he played Glenn Abbey this spring he thinks every course should be like that! “Bah! these greens are too fast! This is horrible!” or “Bah!!! These greens are not in good condition!” I tried to tell him that if you’re any good you adjust to the conditions and it is only spring.

    He actually walked off after 9 because he was so frustrated but he built himself up into the ball of frustration. I don’t like playing with him anymore 🙁

  27. Jeff

    May 23, 2013 at 4:31 pm

    5. Keegan Bradley “The OCD D-Bag”

    • Jimmy

      May 24, 2013 at 3:01 am

      BOOM!!!! He makes me uncomfortable to watch…and I myself am OCD

    • mullie29

      May 24, 2013 at 2:31 pm

      And that is why I could not watch the final round of the Byron last weekend. AAAAAAAAAAAAA!!!!!!

    • ADDER1up

      May 25, 2013 at 5:00 pm

      Keegan Bradley a. B – Bag more like it.

  28. joe

    May 23, 2013 at 4:27 pm

    HAhahaha this is good. But there are plenty other hotter heads than tiger on tour though

  29. Dane

    May 23, 2013 at 4:20 pm

    HA! Best write up ever!!!

  30. Ricardo Coral

    May 23, 2013 at 3:45 pm

    Andy is one of the cutest writers on this website…. why can’t we get a pic??

  31. Stryker

    May 23, 2013 at 3:38 pm

    ^^ Mine too!

  32. JBro

    May 23, 2013 at 2:30 pm

    All four of these are my dad. Can you send this directly to him?

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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