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Opinion & Analysis

Finding poetry in golf

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Relax, friends. This article is not one more attempt to try to convince you to love poetry. It is about perspective.

One of the best things about being a super-senior golfer is that we have “perspective.” That may only be a nice way of saying that we can remember golf shots from July 6, 1978, but can’t remember where we put our car keys last night. I prefer to think of perspective as the ability our experience gives us to see golf as the historical, sociological and even literary phenomenon that it is.

For younger golfers, the sport is the round they played last weekend. For super seniors, golf is what we have done every weekend all our long, long, long lives. (I could add another long here but I think you get the idea.) This long association can’t help but lead super seniors to ask questions that youngsters don’t think to ask or maybe don’t have the time to ask. For example, consider the question: what do we love about golf?

Super seniors love to get the competitive juices flowing, just like we always have. We play golf against each other. Look at any men’s club. There will be a large percentage of the group who will be in our age group. It’s fun to beat people our own age. But isn’t the highlight of your week when you take a buck or two from the flat-bellies that hit the ball a mile but can’t sink a putt?

We play golf against the course. Even if we have played the same course every week for 20 years, we can always find some view of a hole that we have never seen before. (Most of my “new views” unfortunately seem to be the ones I find from behind an old tree after an errant shot.) Golf courses have a way of making our lives exciting. There are times that you would swear that a really good course is a living creature, changing and morphing into a new place bent on pushing and challenging us to hit a new shot or forcing us to remember how we miss-hit an old one.

We play golf against ourselves. The mystery that is golf manifests itself when we have to reach into parts of our minds and bodies, to find strength we didn’t know we had, and to fight through body parts we know we have but would rather forget because they don’t work as well as they used to. This constant battle between our physical strengths, weakness and the subtleties of the golf swing keep golf a fresh challenge even if we are playing as a single, without any competition except ourselves.

And we love the opportunity golf affords us to find beauty. For super seniors, the perspective we have developed allows us to see beauty on a very different level than we saw it in our youth. We see that beauty in the friendships we have nurtured over the years with our favorite foursomes. We see the beauty of the game itself, in the challenges it presents to us. We see the beauty of the well-made swing. We see the beauty in the equipment we use. And it goes without saying that on the courses we play, we see the beauty that nature presents to us on some of the most beautiful places in the world.

All of the things we love about golf should make it an ideal subject for literature. Literature adds a context to our understanding of golf and what it means to be a golfer. Golf has been a subject of interest for both fiction and non-fiction prose for many years. Golf books line the walls of many of our “man caves” (and the female equivalent). But for reasons I can only speculate about, there are comparatively few serious works of poetry about golf.

I hold myself very fortunate to be among those who love both golf and poetry. The comparative lack of golf poetry is very disappointing but to some extent understandable. I understand why most people could not care less about poetry. Like golf, I know that poetry is a difficult thing to love. Most people have a track record with poetry going back to their youngest educational experiences. They may have been forced to memorize a poem for a grade-school class. In high school, they went through the process of scanning for rhyme and metric patterns. In college, they fought their way through the obscure references and archaic language in poems that had little or no apparent relevance to what career they were really interested in.

While this article isn’t an attempt to coerce anyone into suddenly developing the kind of love for poetry that I have, there are striking parallels between golf and poetry that do make the lack of golf poetry puzzling. I am hopeful that these commonalities might be interesting to super senior golfers. After all, our status gives us the perspective to explore such things.

What are the parallels? Here are a few that I have found. For example, don’t most people have strong feelings about golf like most people have strong feelings about poetry? These critics are often not satisfied with ignoring both golf and poetry. Many people cultivate an active dislike bordering on prejudice against them.

Why do people have such strong feelings again poetry and golf? Some of their objections are actually based on the same misconceptions. Many people see both golf and poetry as elitist. Poetry is for the intellectual snob, they will tell you. And many people will tell you that golf is the sport of the economic and cultural privileged only.

Both golf and poetry can be frustrating to those who need a black-and-white finality in their lives. Great poetry can never be totally understood. A poem’s “meaning” may be obscure or multidimensional. It may even change over time. There is no right or wrong to a poem’s meaning. This lack of finality can drive some people crazy.

Our sport can drive people crazy for a similar lack of finality. Golf can never be mastered, only approached. Golf is a sport that cannot be truly dominated, even by the greatest golfers who ever lived. Golf is never “over.”

Given the commonalities between golf and poetry, it seems logical then that there must be at least a few great poems about golf. Being the inquisitive sort, I decided to find a few examples. In my search, I guess I wasn’t surprised to discover no shortage of golf limericks. I also found silly rhymes that hardly deserve to pass as poetry. But what of the kind of poetry Robert Frost described as “begin[ning] as a lump in the throat, a sense of wrong, a homesickness, a lovesickness”?

Golf Bridge

I’ve found that that caliber of golf poem is hard to find. And when you do find one, it is a treasure that would be worth sharing. One recent find is just such a treasure. It’s a very short but poignant poem called “A Bridge to Sunset” by Aldo Kraas. It speaks to super-senior golfers because of what I see is its themes: the timelessness of golf, the fellowship we find in the sport, and why golf remains so central to our lives, even as our skills decline.

A Bridge to Sunset
The bridge to sunset
Is located inside a beautiful golf course
And the man I know goes golfing every weekend
With his friends

Super-senior golfers can see the first glimpses of sunset on the horizon. My favorite time to be on the golf course is the evening. Thankfully, my love of golf at sunset isn’t shared by everyone. At sunset, there are some days when I am literally the only person on the course. It’s the time the world of golf finally operates at my speed. I have trouble walking these days so my speed is slow. At sunset, there is no pressure to move along. I can take my time and stop when I need to stop. I don’t have to be “guilted” into using a cart. I can tote a few clubs in my old carry bag again. I can hear the wind and visit with the geese. I can watch the muskrats get ready for nightfall. We have hawks on our course. At sunset I can watch them swoop and soar, dive and snatch a mouse for an evening snack.

Sunset also represents the coming end of my days. Fortunately that time isn’t exactly near, but it is nearer than it ever has been. At sunset on the course, I remember people I once knew who have walked into the sunset. I remember my dad who taught me the game and with whom I spent many wonderful late evenings on the course. I think about my uncles who played the game with vigor if not with skill. Sunset makes me think about those golfers who walked these same fairways, who laughed and struggled with the game during their days. In the quiet of sunset, I can almost hear their voices. You can hear them too at sunset, if you listen.

The poet’s imagery of the bridge is important to golfers but even more so to super-seniors. One of the most enduring images many of us have is Arnie, Jack and Tom crossing the Swilken Bridge at Saint Andrews — the symbolic crossing-over from being a competitor to being a legend. Most courses have less famous bridges but bridges that we know we will someday cross for the last time. Every time we cross them, even if we don’t think of the final crossing we‘ll all make one day, we know we are moving towards new stages of life.

The last line of the poem speaks of importance golfers attach to our friendships. Golfers collect friends. Our golfing buddies are sometimes our closest friends. They are people we see rain or shine, in the heat and cold, year in and year out. We may not know their children’s names. We may not even know if they have children. We may not know whether they are married, divorced, gay, straight, homeless or wealthy. We may not know what they do for a living, whether they are Democrats or Republicans, Methodists, Marxists, Martians or Free Masons.

This is an aspect of golf that most non-golfers cannot understand. My wife thinks it’s amazing beyond words when I don’t have any idea that one of my golfing buddies is dating one of her friends, has lost his job or is being promoted to be president of the bank. We don’t share those things. We share golf. And in sharing golf, we share something much more profound than who they are. We know “who they are.”

I know if they are dependable or lazy, if they are patient or a “foot-tapper” and if they are honorable or a cheat. I know if they make me feel better after a bad shot, whether they need to laugh or to be left to fight whatever battle they need to fight alone. I know if they pay their debts. I know if they are easily distracted. I know if I like them enough to spend four or five hours sitting next to them in a golf cart and not have to explain to them why I like poetry.

These are the people I am growing old with or, in the imagery of the poem, they are the people I am crossing the bridge with. We built the bridge, brick by brick, week after week, year after year. I will see them cross over that bridge at their last sunset. They will see me do the same in mine. I will miss them when they are gone over that bridge. I hope it’s their voices I hear in those beautiful sunset times when hawks swoop and the muskrats dive deep into their ponds.

Those voices that I hear sound very happy that they were golfers. I am very happy I am a golfer who loves poetry.

Besides being married to the same wonderful woman for more than 40 years, father to two great kids and grandfather to 2.5-plus more, I am a dedicated, life-long golfer. My life's work is being an associate professor of accountancy at a fine midwestern, Catholic university, Newman University in Wichita, Kan. In addition to my teaching responsibilities, I am the academic mentor for the Newman Jet's men's basketball and women's golf teams. Some of most joyful activities also involve writing and reading. GolfWRX has given me incredible opportunities to live out a fantasy that I could never have dreamed of. Because of GolfWRX, I am able to do both about golf, my favorite subject. For that, I give my thanks to Richard, Ryan, Zak and all my teammates at GolfWRX.

6 Comments

6 Comments

  1. Charles

    Jun 11, 2013 at 1:17 am

    Thanks for the thoughtful piece. How about:

    Breathe there a man with soul so dead,
    That never to himself hath said,
    ‘This is my own, my native track’
    Whole heart has ne’er within him burned
    As home his footsteps he hath turn’d
    From playing foreign tees, at back.
    etc etc

    I picked up the game at 50, ten years ago, and it took a while for me to see the poetic side …. but I have it now.

  2. Sean

    Jun 7, 2013 at 11:39 pm

    Well done George. I picked up the game at 50 and have found there is much more to this game than the game.

  3. yo!

    Jun 6, 2013 at 3:20 pm

    Cigar and single malt scotch … good excuse to play golf, or not …

  4. Martin

    Jun 6, 2013 at 7:40 am

    Wonderful article! I started playing golf again five years ago, after ten years away from golf. I am not a senior, I am in my early forties. Since I started again I have been struggling with my game, I was a steady four index when I stopped playing. But I keep on chipping, pitching, putting, hitting balls on the range and of course walking the course and I am really enjoying it. Often I have been thinking that its just like poetry, which I am a big fan of. Lines from poems I like sometimes pop up in my head when I am on the course or lines from movies or novels. I have tried to talk about this with friends I am playing with, but I notice that most of them dont see it that way. I can play with two friends, and they both shoot mid eighties and I shoot mid nineties, but I can clearly see that I am enjoying myself more on the course then they do, because my poetic approach to golf… And this approach will eventually let me hit more scores in the seventies again. But thats just one aspect of the game. The poetic approach involves so much more than scoring.

  5. Garrett Scott

    Jun 4, 2013 at 11:07 pm

    Well done George, I am proud to count you as one of my golf friends and one who like you will cross over that bridge some day, hopefully not in the near future. I know my time on the course and in life will be better because of time spent with friends like you.

  6. Asleep

    Jun 4, 2013 at 7:17 pm

    Nicely done All i got.

    The game exposes me —
    My swing, like a haiku, is
    Short and without rhyme.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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