Equipment
Golf legend Bob Murphy’s new putter insert
If you ask any of the great players that have played golf with Bob Murphy, they will tell you that he is one of the best putters that ever lived. His tempo and putting stroke are like the movement of a fine Swiss timepiece, and were the fuel for his win at the 1965 U.S. Amateur, his 1966 NCAA Championship individual title, and his five wins on the PGA Tour.
Because great putting is important at every level, Murphy continued to win tournaments as a member of the Champions Tour. On the Champions Tour, he notched 11 tour victories, and missed only nine cuts in the 366 events he played in.
Arthritis has slowed his playing career, but not his passion for putting. He and his team have created a putter insert that they believe to be the next big thing in putting. Enjoy this story from Bob Murphy about the new insert that is being kept under type wraps … for now.
High Friction Insert Technology
By Bob Murphy with Craig Dolch
“‘Old Murph’ could make a putt or two”– that statement was spoken by Johnny Miller on many television broadcasts we were doing fro NBC. I did make “a few” and learned a lot by watching and listening to fellow PGA Tour professionals, including Miller, Nicklaus, Stockton, Watson, Floyd, Trevino and Colbert. We were obsessed with improving our putting.
Most of our work was on the putting stroke. But there was always concern regarding the putter, too. Did it look good? Did the lie have the sole flat when placed behind the ball? Was the loft correct? Was there a nice “sound” or “click” when struck? Did it “feel good” giving feedback to the hands and brain?
Today, we have a new consideration — the ball itself and the large dimples. Try taking a new Titleist or Callaway and roll it easily and softly by pushing it with your finger and it will veer directions, rock and then come to a halt quickly — all on a flat surface. The new golf ball is simply not perfectly round. The dimples are arranged in various patterns and the ridges of the dimples do protrude. A ball struck on a ridge point can easily impart spin and misdirection. This distortion varies greatly, of course. But the fact is it does happen.
My group is working to develop an insert with high friction to absorb the strike of the ball. The result is that the ball is on the face for a slightly longer time. It may seem infinitesimal, but the ball begins to true roll faster and leaves incredibly straight off this insert. My showing this to PGA Tour and Champions Tour pros Nick Price, Robert Allenby, Ken Duke, Olin Browne and Jay Sigel brings a similar response from each of them. They can see the ball rolls with no bounce and no spin. With this true roll, they notice how straight it takes off, especially on putts of 2 to 5 ft. How many of those have we seen missed on TV in the last three years — by the best in the business?
In trying these putters with the insert installed, these pros realize they can play less break on short putts. That becomes an advantage to them to trust that the ball is leaving so straight and rolling so purely.
Click here for more conversation in the forums
I am not the “mad’ scientist” who concocted this insert material. I am the voice of experience from golf assisting our group in filing the patent pending and obtaining the approval stamp of the USGA. We have that approval — it is legal.
This high-friction insert is ready to play. You will be watching television soon and Johnny Miller will say, “Old Murph has come up with something special here!”
More to come,
Bob Murphy
Equipment
Neal Shipley, AKA, the “Big Fridge’s,” custom stamping
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
Equipment
From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Whats in the Bag
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet

skaterdude
Jan 23, 2012 at 10:27 am
That insert looks killer!!
Pingback: GolfWRX.com – Golf legend Bob Murphy's new putter insert | Golf Club Advisor
yeahright
Jan 20, 2012 at 6:19 pm
looks a lot like skateboard grip tape… would applying grip tape to ones putter be legal?