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Opinion & Analysis

How an email led to a bucket list round of night golf in Korea for an avid GolfWRXer

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I feel incredibly blessed to have been introduced to golf in my early teens thanks to my dad. Sometimes I wish I’d started even earlier—but back then I was too busy with Taekwondo, and argyle vests and plaid pants weren’t exactly my thing.

Of course, now I know better. Golf is the greatest game invented by man, and I love everything about it. So meeting people who share that same passion always feels like encountering a kindred spirit. So when a fellow golfer reached out to me from the other side of the world with a heartfelt request, I had to take action.

The email that granted a bucket list wish in Korea.

It all started with an email I received toward the end of August asking for advice on playing golf in Korea. An avid GolfWRX reader for many years, Dylan was fascinated to see more global perspectives on the game and was especially interested in experiencing night golf in Korea, which I had written about earlier.

“I’m a 30-year-old guy who grew up in Georgia with a club in my hand and have played a good bit overseas, but never in Asia. I’m getting married soon and really have no idea when I’ll ever get back to Korea, so if you’re somehow able to help me cross [night golf] off my bucket list, I’d be incredibly grateful.”

Now, how could anyone turn down such a heartfelt request? And he even played the marriage card, for gosh sakes (I hope your wife doesn’t take it the wrong way).

He further explained that he was scheduled for a sudden business trip to Manila, and would be stopping over in Korea for just two days on the way home. Despite his best efforts to find a tee time here, he repeatedly ran into walls at every turn. He was at wit’s end when even his concierge eventually threw in the towel.

“Given my predicament, what would you recommend I do if I’m Hell-bent on experiencing Korean golf at night? Do you know of any clubs that are sympathetic to tourists? Do you know of any chats I could join where I can meet other players looking to link up? Hell, do you or any of your buddies need a fourth that weekend?!”

Over the past six years, I’ve received numerous emails from readers asking how to play golf in Korea. It always broke my heart to tell them that playing here is a labor of love—full of logistical hurdles. (A typical day of Korean golf, Gangnam style).

With no walk-ons and foursomes being a must, it is almost impossible for a visitor to get onto a golf course unless invited to play by locals. This is further complicated by the fact that most golf courses are usually fully booked well in advance, cost hundreds of dollars, and take up to ten hours door-to-door as the courses are located in rural areas far outside the city.

In short, Dylan was asking for a small miracle.

To protect the identity of the golfer, his teeth have been slightly altered in color

Truthfully, I initially dismissed the idea, knowing full well the work and scheduling involved. But the urgency behind Dylan’s email lingered in my mind all day. After some hard contemplation and mental navigation of the processes involved, I replied that I would help make his wish come true. He was overjoyed and we connected on WhatsApp to ensure that the plans for D-day is communicated effectively.

With August 24th evening set as D-day, the real work began: finding available a tee-time between 5-7pm, securing a golf course that offers night golf within 100km, and recruiting two others to complete our foursome.

After searching through three golf apps and enlisting a friend’s help, I finally booked a Sunday 6:07 p.m. tee time at Yong-in Country Club, located about an hour drive from my place. The harder part was finding two guys free during the weekend evening at such short notice. Fortunately, I lucked out as I only had to call six people before I filled our foursome. Even better, they were both fluent English speakers, which would make the round more enjoyable for us.

Blue One Yong-in CC is a local favorite for its 27-hole course playable night and day

After a full day exploring Seoul and various golf shops, Dylan was excited to finally meet up. His hotel was in downtown Seoul, and it took about an hour to Uber to my apartment. I loaded his golf bag into my minivan, and began the hour-long drive to the course.

A brief conversation revealed that Dylan was a golfer through and through with an impressive 2.0 handicap. He’d played some of the best courses in the world with his dad, and was also friends with several tour pros he grew up with. I told him that Korean courses tend to be hilly and narrow, but did my best to choose one that was relatively forgiving; for courses here can break a long-bomber’s soul.

A scenic drive through the city and countryside / Bag drop at the front / Self check-in kiosk / Beef curry, yum

We pulled up to the front entrance of the club where attendants waited to unload our golf bags. They are sent down to the starting area and loaded onto a golf cart by our caddie for the day. After checking in at the automatic kiosk, we changed in the locker room and went to have an early dinner in the club restaurant with my two friends. Then onto the starting area buzzing with teams of golfers and caddies.

Most Korean golf courses don’t have a practice range to warm up, with only a putting green to roll some putts before starting. Also, most golfers arrive quite close to their tee time and end up rushing to the first tee cold. Our caddie seemed nervous to hear all four of us chatting in English, but relaxed visibly when I told him two of us spoke fluent Korean. And off we went to the 1st tee.

From the front lobby, golfers walk outside to the ‘start plaza’ where the bags are pre-loaded onto a 5-man powercart by the caddie.

There was still ample daylight when we teed off, and the course we chose wasn’t too hard or hilly by Korean standards. Most courses are carved out of the top and sides of mountains, making them narrower and fraught with penalty areas than the ones back home. Dylan gave us a good laugh by declaring, “I didn’t fly 10,000 miles to hit irons off the tee.” He’d soon change his mind.

Note the absence of the driver in this picture.

As the sun dipped below the surrounding mountains around the fourth hole, the lights finally came on and a stillness draped over the course like a quiet blanket. I played night golf often, but I never tire of the tranquil feeling that slowly settles over us darkness descends. My senses become heightened in the eerie calm and the sounds of every step, every shot feel amplified as if on surround sound.

The ambiance of night golf is amazing and it feels like a scene out of Bagger Vance

Throughout the round, Dylan was busy taking in the whole new experience surrounding him; from the excessive OB and hazard areas to the different type of grass and trees, to the specific way the ball rolled on the greens here in Korea. He was truly enjoying the moment, and I was equally happy to see how appreciative he was to be here.

The course at night feels totally different than during the day

But the most touching moment was when I looked across the 5th fairway and saw Dylan with his phone held out in front of him. He was face-timing with his dad and enthusiastically trying to describe the newness of the experience that he was feeling. I was out of hearing distance, but his gestures and expressions of joy at being able to share the moment with his dad required no explanation

I didn’t mention it at the moment, but I felt a pang of envy and sorrow at the same time. When was the last time I had talked with own my dad like that to share a particular joy? Would he be the first person I’d call to boast about a particularly good shot or score? After all, he’s the reason I love this game. He was the one who wrapped my little hands around a golf club for the first time.

Dylan may have thanked me for giving him the chance to play night golf in Korea, but I’d also like to thank him as well for reminding me of the bond my dad and I share over our love of golf. I hope it never fades.

A nice iron tee shot, Mr. ten-thousand miler!

Reading the greens also requires a bit more focus and effort due to the shadows

I had everyone beat on the greens with my crappy putter

Dylan was blown away seeing how we stick the air hose nozzle right into the shoes. The cool sensation isabsolutely amazing, and we couldn’t believe he never tried it before. Live and learn, young fella

On a scale of 1-10, this course rates about a 6.5 in difficulty. Wait till he plays some really tough tracks here!

Our round concluded a little after 10pm, and we pulled up to the clubhouse and dusted off our shoes. Our caddie made sure all of our clubs were present and accounted for, and drove us to the parking lot to put the clubs into our cars. We’d hoped to soak in the hot baths prior to changing but the facilities were closed due to the late hour. It would’ve been a great addition to Dylan’s experience of Korean golf, but hopefully he can make it back to try it later.

All in all, I was glad that I took a chance at lending Dylan a helping hand to experience night golf in Korea. My friends and I had a great time with him, and Dylan extended an open invitation to visit him and play his ultra-exclusive club back home someday. If all encounters between golfers could work out like this, the world would surely be a better place.

Dylan gifted me with a shirt from his own club back in Atlanta. If you recognize the logo, you’re golden

The hour-long drive home flew by as we chatted up a storm about how the course played, the good shots and the putts that should’ve dropped, and the courses we’d each played around the world. If you’d been in the car, you’d never have known that we’d just met earlier that day.

I heard that many back home dread about meeting a less-than-ideal random golfer on the first tee. In Dylan’s case, anyone would be lucky to be paired with such a well-mannered and skilled golfer, genuinely passionate about the game. You’re welcome in our foursome anytime Dylan–schedule permitting with your future wife, of course!

Bucket list wish fulfilled, Dylan headed back to his hotel from my place. Till next time, my young friend!

Lastly, for anyone hoping to play golf in Korea, I must warn you that it will be frustratingly difficult without local help. But like with anything challenging, you’ll find the experience rewarding and memorable. To those I couldn’t help before, again I’m truly sorry. It’s just that difficult. But who knows? If the stars align and the golf gods are kind, maybe one day we‘ll make it work. And that’s something worth looking forward to.

Now, excuse me while I go call my dad again.

James is a golf gear-nut living and writing about all things golf in Korea. A fan of Tiger, Fred, and Seve, he is forever seeking the holy grail of golf clubs that will lower his score. He graduated from the University of British Columbia in Vancouver, BC, Canada and has been in Korea to witness the explosive growth of golf since 1996. Despite playing golf for over 30 years and being a perpetual 10-handicapper, James steadfastly claims to be the embodiment of the Average Joe Korean golfer. He can be reached at [email protected], and often introduces cool new Asia-based golf gear on YouTube and Instagram.

4 Comments

4 Comments

  1. Ricardo

    Mar 5, 2026 at 11:53 pm

    Such a lovely story…so poignant when Dylan called his father…very touching. Thank you.

    • James

      Mar 24, 2026 at 6:07 am

      It sure made me think about priorities and family, for sure. Thank you!

  2. Dylan

    Jan 14, 2026 at 7:05 pm

    James – playing with you in Korea was one of if not the highlight of my golf career so far. Thank you again for taking a chance on meeting up with me and making the experience possible. I don’t know how I could possibly reciprocate, but you will always have a game waiting for you in Georgia!

    • James

      Jan 14, 2026 at 7:58 pm

      Dylan, it was great for me and my friends as well. As I said, you’re always welcome in our foursome! Now if I could only figure out how to do this full-time, I’d be golden! ?

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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