Today, Titleist has officially launched its new AVX and Tour Soft AIM 360 golf balls, expanding its lineup of Alignment Integrated Marking (AIM) products with a new 360-degree alignment aid. The release comes in response to increasing demand from golfers looking for more precision and visual feedback when setting up putts and tee shots, Titleist says.

“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer.”

What’s new: AVX and Tour Soft AIM 360

• These are the first Titleist models with a full 360-degree marking
• Designed for players who prefer a bold, continuous alignment line

They join the existing AIM lineup: Pro V1, Pro V1x, Pro V1x Left Dash (Performance Alignment, Enhanced Alignment) and are available now in golf shops and online.

Waddell emphasized the value of giving more players access to advanced alignment features: “AVX and Tour Soft AIM 360 models are great additions because they give more golfers the opportunity to play an advanced alignment design.”

Precision backed by data

Titleist conducted a precision test comparing:

• AIM 360
• Performance Alignment
• Enhanced Alignment
• Standard Pro V1 sidestamp

Key findings:

• All AIM designs improved alignment precision by up to 35 percent compared to the standard sidestamp.
• Golfers using AIM designs consistently aligned their putts and tee shots more accurately.

“These products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said.

A refresher on product performance

Titleist AVX AIM 360

Built for golfers who want:

• Low flight, low spin, soft feel
• Greenside control and longer distance

MSRP: $50 per dozen

Titleist Tour Soft AIM 360

Built for players prioritizing:

• Soft feel and balanced all-around performance
• A faster core and reformulated cover

MSRP: $40 per dozen

Also: Pro V1 Series adds tour-proven alignment options

Performance Alignment (Pro V1, Pro V1x, Left Dash)

• Tour-inspired long, straight line with new color options: Black, red, blue, pink
• 105-degree double-arrow design
• 65 percent longer than standard sidestamp

Available June 15 (color options)

MSRP: $55 per dozen

“I cannot putt without this,” said Viktor Hovland, who plays the Pro V1. “I’ve used a line on every single putt I’ve hit professionally since the early 90s,” added Brad Faxon, PGA Tour veteran and instructor.

Enhanced Alignment (Pro V1, Pro V1x, Left Dash)

• Extended sidestamp alignment design
• Performance-focused aid for precise aim on the greens

Available now

MSRP: $55 per dozen

Additional customization

Over 40 custom alignment designs available via Titleist.com

Options include:

• Personalized text
• Logos
• Play numbers 00–99 (Pro V1 and Pro V1x)