In a press release earlier this week announcing TaylorMade’s acquisition of boutique putter maker Logan Olson, the company stated, “In working with TaylorMade’s team of innovative putter minds, Olson will continue developing his acclaimed Craft Batch putters.”

Well, TaylorMade and Logan Olson have gotten right to work on that project announcing today the launch of Olson’s limited-edition Craft Batch No. 3 putter. According to a release, the No. 3 is “built from extensive modal analysis combined with Olson’s native machining and creative abilities.” We can add to this feedback from some of the best golfers in the world.

To learn what all this means, let’s dig into the putter’s key design features.

Logan Olson Craft Batch No. 3 putter: Design, technology

Flumber’s neck

Did we just misspell “plumber’s neck?” No, we did not. Olson’s flagstick features a “flumber’s neck” design, which blends elements of (you guessed it) plumber’s and flow neck designs. According to the company, this “blends the positive performance benefits of these widely accepted traditional necks in a way that’s designed to improve feel, acoustics, and provides golfers a unique visual at address.” We see this as a midpoint between the two designs in terms of offset and appearance at address that allows a golfer to see the whole golf ball when setting up to a putt.

Sound and feel: Olson used modal analysis to refine the sound and feel of the Craft Batch No. 3. The designer pinpointed “where stress risers and high resonance areas were located” and positioned mass in optimal locations to finely tune sound and feel in line with the specifications of tour professionals.

Unique milling: Intending to aid with end-over-end roll off the putter face, Olson added a horizontal groove pattern to the fully milled stainless steel face.

Sole relief: To place the center of gravity directly behind the center of the putter, Logan Olson relies on an asymmetric sole relief channel to offset mass from the neck of the putter. This creates a more balanced weight distribution in the Craft Batch No. 3.

Pricing, specs, and availability

Loft: 2.5 degrees
Lie: 70 degrees
Head weight: 338 grams
Material: 303 stainless steel
Stock shaft: KBS CT Putter Chrome (33 to 37 inches)
Grip: Grip Master, available in 7 colors with Olson logo (Golf Pride Pro Only Red Star also available)
Price: $850 (exclusively at LoganOlson.com)