Last month, GolfWRX’s Brian Knudson and four of our forum members visited Pinehurst to test Wilson Golf’s newest products. We touched on this earlier in the week, and we’ll have more on this later, but members came away extremely impressed with Wilson’s product offerings. It’s clear that Wilson is highly motivated to re-establish themselves in the golf space. Following the trip, Scott, known in the GolfWRX forum as Shilgy stated, “We all definitely need to add Wilson golf to our must-play equipment. You’re doing yourself a disservice if you don’t at least try them out and with the new AI fitting tool every fitter out there can be a Wilson expert fitter.”

So let’s talk about Wilson Fit AI. Wilson introduced its AI fitting tool at the end of last year. It uses Blast Motion’s Bluetooth-enabled sensor, which is fitted into a grip, and it captures approximately 12,000 data points per swing. That data is then run through Wilson’s black box algorithm to deliver custom-fit iron recommendations after evaluating elements such as swing plane, wrist hinge, shaft, lost, club face closure, and overall swing tempo.

“Club fitters using a Wilson iron with a Blast Motion sensor embedded into the grip will be able to provide real-time feedback for every aspect of the player’s swing including shaft loading, swing tempo, face closing rates, and more. It will only take a few swings to understand a golfer’s swing profile allowing us to recommend the perfect set of Wilson customized irons, along with the ideal head model, shaft type and grip for each golf club.” – Bob Thurman, Global VP, Wilson R&D & GM, Global Golf at Wilson

After visiting with Bob Thurman, Wilson Golf’s Global VP of R&D, the team was introduced to Ed Garland. Ed plays an integral part in the brain trust behind Wilson Fit AI and is Wilson’s Master Fitter. He fits all of the company’s tour players and high-profile guests or ambassadors, and he was the man Wilson tabbed to lead the fittings for our members. Ed told us that in as little as three swings, you can find the right fit. The right head. The right shaft. The right grip. While it’s not the first time we’ve heard about fitters only using three swings, that claim, for some, might be hard to believe.

Shilgy: “The new Ai fitting tool is legit. First answer a few questions and then there is a fitting iron that measures everything. It’s almost scary how easy, and accurate, it is. Started me with a shaft that was too light but based on contact it changed to 115g DG. About as expected. I was fit into the CB with the Dynapower forged as the 5 and 6 iron.”

Olson12: “You start by building a profile. It asks about your skill level, goals in golf, grip size, wrist-to-floor measurements, height, and a few other pieces I’ve forgotten about. Once you have that, the fitting is with a stock 7-iron with a softish flex shaft. Ed walked me through the tech along with the do’s and don’ts for the fitting. The sensor is similar to hitting a club with an Arccos sensor on the butt. However, instead of screwing into the grip, this sensor is an extension of the grip and aligns with the clubface. It measures your G-force, Axis, Tempo, and many other things I don’t fully understand.

“After warming up, Ed had me hit a handful of shots. It took maybe five or six shots, and we decided it was enough. Of the six shots, I hit four pretty well, one perfectly, and one really bad one. The app spits out recommendations based on all the data it collected and gives you both a steel and graphite option. On the graphite side, it went straight to the Steelfiber 110s, so that was the first one we tried. Ed built up a 7-iron in the Wilson Staff CB with the Steelfiber 110s, and we were off to the races.”

TLUBulldogGolf: “It was really interesting to see all of the data the AI fitting tool was analyzing based on just a few swings in order to put together recommendations for starting points for a fitting. I have not seen a tool doing more detailed analysis and narrowing down potential options quicker. The gearheads will get a kick out of the detailed metrics it offers if they want to dive deeper and the narrowed list of options will remove the guesswork for those that aren’t really sure what they need.”

Final Thoughts

Wilson Golf is creating competitive products and has developed a state-of-the-art fitting tool to dial golfers in. Like true GolfWRXers, our members are still hard at work testing the clubs they were fit into as some had to be shipped directly to the participants following the trip. However, with the help of Wilson Fit AI, a number of the clubs have already made it into the bag for some of our members.

We still have plenty more on the way from our trip with Wilson Golf. Be sure to follow more product testing updates in the forum thread here.